SEO Services

What is SEO and how does it work?

SEO, which stands for “search engine optimization,” is a method of making changes and improvements to your website in order to make it more attractive to search engines like Google, Yahoo and Bing. By optimizing your site for search engines organically and through paid advertising, you can help boost your online presence to the top of the search engine results pages (SERPS), which will ultimately drive more traffic to your website, increase your online visibility and generate more conversions and leads.

Can I pay Google to rank my website higher?

Simply put, no. While you can run paid search (PPC) campaigns through Google Ads to get your site listed at the top of the search results, these ads are temporary and costly. In addition, studies show that many searchers ignore these sponsored ads, instead skipping down to the organic listings. The most cost-effective way to get Google or any other search engine to rank your site higher is to focus on organic SEO that makes your site more appealing to the search engine algorithm.

Can I do SEO myself, or do I need to hire someone?

Ultimately, only you can answer this question based on your business’s needs, goals, budget and capabilities. One important thing to keep in mind is that SEO is an ongoing process that requires significant time, effort and expertise. Search engine algorithms change frequently, so you must stay constantly plugged in to the latest updates. Even if you do achieve top rankings, figuring out how to keep your position can prove to be just as challenging. What’s more, trying to learn as you go or task an employee who isn’t knowledgeable in SEO to handle your digital marketing can have disastrous results if certain common mistakes are made.