Issuu

GRAPHIC STANDARDS MANUAL BETA THETA PI | 2026-2027

CONTENTS 03

• • • • • • • •

INTRODUCTION BRAND STANDARDS

COLORS

TYPOGRAPHY

CUSTOM DESIGNS • 30 | Custom Apparel Guidelines, Approval Process and Licensed Vendors • 31 | Chapter Composite Policy • 32 | Additional Support

BETA THETA PI

GRAPHIC STANDARDS MANUAL

INTRODUCTION

In an effort to provide a viable resource that’s intended to assist members, volunteers, designers and licensed vendors to help manage and implement Beta Theta Pi’s brand identity, the Beta Theta Pi Foundation and Administrative Office has compiled this graphic standards manual. This manual outlines the primary visual elements of Beta’s brand identity and provides basic instructions for the successful execution of the identity across a myriad of platforms and mediums. It should also be noted that, like the Fraternity, Beta’s brand identity will evolve over time. These guidelines and brand elements are regularly reviewed and assessed to determine if changes are needed. Please check the General Fraternity website at beta.org to ensure you have the most up-to-date version of this manual. Please note that all other visual elements not appearing in this manual have been retired and should not be used under any circumstances. If you have any questions beyond what is covered in this manual, please contact the Communication Department at the Beta Theta Pi Foundation and Administrative Office at 800.800.BETA (2382).

BETA THETA PI

GRAPHIC STANDARDS MANUAL

BRAND

A “brand” is an intangible collection of perceptions that exist in people’s minds. A brand is not simply a logo, a color scheme, a mission and vision statement or a strategic plan developed in a board meeting. A brand is not a rule book, advertising campaign or a simplified listing of attributes. A brand is every association and experience, active and intentional. It is how people think and feel about something. In our case, it is how people think and feel about a fraternity. It is the awareness and relevance of Beta Theta Pi in the minds of students, alumni, university faculty and the community at large. A brand is not only built through effective communications or appealing graphic identities, but through the total experience that it offers. This graphic identity system is simply a reflection of our brand.

STANDARDS

Consistency is key to successfully conveying the Beta Theta Pi brand to the rest of the world. A strong and consistent graphic identity system helps shape the way constituents view our Fraternity, both now and in the future. An effective graphic identity system begins with this Graphic Standards Manual. This manual will help differentiate the Beta Theta Pi brand from other organizations, student groups and campus clubs by helping us clearly define Beta Theta Pi visually and maintain the consistency necessary for effective communication to the public.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

BRAND POSITION

The following statement is Beta Theta Pi’s brand position. It was created after a lengthy qualitative and quantitative research study and summarizes the essence of the Beta Theta Pi brand. Please note that this statement, which encapsulates the Beta experience, serves as an internal reference to guide marketing communications and should not appear on outward facing materials. “With a history of more than 180 years, Beta Theta Pi is a leading, internationally recognized fraternity that challenges itself to become a new paradigm among college fraternities by seeking to develop men of principle for a principled life who live out our core values of mutual assistance, intellectual growth, trust, responsible conduct and integrity.” This statement is informed by the following tonal words that reflect the personality of Beta: Brotherhood Fidelity Friendship Leadership Tradition

Gentlemen Integrity Trustworthy Responsible Confident

Established Helpful Intellectual Approachable Supportive

BETA THETA PI

GRAPHIC STANDARDS MANUAL

COLORS

Beta’s primary color palette, “Beta Blues,” offers a family of five blues to use along with a supplementary set of gray colors to complement it. The “Traditional Colors” are for limited use such as in traditional artwork like the Coat of Arms. Likewise, Beta’s official “delicate shades of pink and blue” should not be used with the primary palette. The Pantone® and CMYK values should be used for print, and the equivalent color values for digital and web are listed in RGB and HEX.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

COLOR PALETTE PRIMARY COLORS: BETA BLUES

TRADITIONAL COLORS

PANTONE®

CMYK

C25 M1 Y0 K0

C0 M100 Y87 K22

RGB

RGB HEX

294

C100 M74 Y0 K45 R0 G47 B108

HEX

#002F6C

293

C100 M76 Y0 K9 R0 G61 B165

HEX

#003DA5

292

C55 M12 Y0 K0 R105 G179 B231

HEX

#69B3E7

291

C38 M4 Y0 K0 R155 G203 B235 #9BCBEB

PANTONE®

CMYK

RGB

HEX

290

R185 G217 B235 #B9D9EB

7621

R171 G35 B40 #AB2328

4505

C20 M27 Y75 K26 R153 G133 B66 #998542 *metallic is 872

DELICATE SHADES

SECONDARY COLORS: COMPLIMENTARY GRAYS RICH BLACK

PANTONE® BLACK 6

PANTONE® COOL GRAY 8

PANTONE® COOL GRAY 7

PANTONE® COOL GRAY 4

PANTONE®

CMYK

RGB

HEX

C100 M79 Y44 K93 R0 G0 B10 #00000A

C100 M61 Y32 K96 R16 G24 B32 #101820

C44 M34 Y29 K10 R136 G139 B141 #888B8D

C38 M29 Y24 K5 R151 G153 B155 #97999B

C24 M17 Y15 K0 R187 G188 B188 #BBBCBC

210

C1 M44 Y0 K0 R249 G159 B201 #F99FC9

277

C32 M8 Y0 K0 R171 G202 B233 #ABCAE9

877

C45 M34 Y34 K0 R138 G141 B143 #8A8D8F *metallic is 877

BETA THETA PI

GRAPHIC STANDARDS MANUAL

TYPOGRAPHY Four typefaces have been chosen to represent the Beta Theta Pi brand: Friz Quadrata (serif) for use in logos, Bernino Sans (sans serif) for headline text, and Arial (sans serif) or Garamond (serif) for body copy. All attempts should be made to use these primary typefaces. Headlines should be set in all caps and utilize Bernino Sans. The weight may vary based on the length of the headline in relation to the layout. Alternatively, long headlines set in all caps that create visual clutter may be set to title case. Do not use other typefaces in place of what is outlined here. The Beta Theta Pi logo makes exclusive use of the Friz Quadrata (serif) typeface, which should not appear elsewhere within a publication. Should one want to purchase these typefaces independently, they are available for both Windows and Mac platforms and may be purchased from the following websites, among other sources: Friz Quadrata: ITC or Linotype itcfonts.com llinotype.com

Arial: Linotype linotype.com

Bernino Sans: Just Another Foundry justanotherfoundry.com

Garamond: Linotype linotype.com

BETA THETA PI

GRAPHIC STANDARDS MANUAL

HEADLINE TEXT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ARIAL

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Condensed Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Condensed Semi-bold

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Condensed Bold

Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Condensed Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 *While the “Condensed” style of Bernino Sans is Beta’s primary and preferred headline font, additional styles in the Bernino Sans font family may also be used. Be careful NOT to use “Bernina Sans” in any case.

GARAMOND

BERNINO SANS - examples of typeface family

Condensed Light

BODY COPY

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

010

BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA THETA PI

GRAPHIC STANDARDS MANUAL

LOGOS

A logo is a graphic mark, symbol or stylized name used to identify an organization and create brand recognition. Beta Theta Pi has a variety of logos for the three branches of the organization: the Fraternity, the Foundation and Housing. A number of additional logos for programs, events and support sites exist as well. Throughout the following pages, learn more about each logo that is available for and how best to use them.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA THETA PI LOGO

The vertical Beta Theta Pi logo, as shown below, is the primary visual element for Beta Theta Pi’s brand identity and must appear on all official Beta communications. Alternatively, the horizontal logo and wordmark may also be used as secondary and tertiary visual elements for the Fraternity identity and are well suited for landscape formats or where vertical space is limited. It may not be modified in any way (i.e., the colors must remain the same and the words “Men of Principle” may not be replaced with “Fraternity,” a chapter or university name). However, the shield icon may be used as a standalone element. This and the other logos shown in this manual are available in various formats appropriate to one’s usage needs at beta.org.

Beta Theta Pi Logo - Vertical

Beta Theta Pi Logo - Horizontal

Beta Theta Pi Wordmark

BETA THETA PI

GRAPHIC STANDARDS MANUAL

ONE-COLOR LOGOS

The one color logos (positive stamp and inverted stamp) may be used in place of the full color or two-color identities. The positive stamp in black may be used on solid white or other light colored backgrounds. Whereas, the inverted stamp in white may be used on solid black or dark colored backgrounds. It’s important to note that one may use either the positive stamp and inverted stamp on some mid-range colors like red or royal blue. Regardless, it is important to make certain that the text in the identity is completely legible on whichever background is used.

Positive Stamp

Inverted Stamp

BETA THETA PI

GRAPHIC STANDARDS MANUAL

WHITE SPACE

All of Beta’s logos should have some “white space” or breathing room surrounding the identity so that it does not feel too crowded or busy. If one takes the letter “B” from “Beta” and positions it around the maximum extent of the graphical and textual elements of the identity, this will provide a general idea of how much space should be around the brand identity. The size of the “B” should be relative to the size of “Beta Theta Pi” on the identity.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

UNACCEPTABLE USES

Example 1

Example 5

The following examples are unacceptable applications of all Beta Theta Pi logos.

Example 2

Example 6

Example 3

Example 7

Example 4

Example 8

Example 9

It is important for brand success that all Beta Theta Pi logos are displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all graphical elements.

1. Do not distort any portion of the logo. 2. Do not crop any portion of the logo. 3. Do not tilt the logo. 4. Do not rotate the logo. 5. Do not rearrange components in the logo. 6. Do not alter the alignment of any component in the logo. 7. Do not flip the dragon so that it faces to the right. 8. Do not change the color of the logo. 9. Do not replace “Men of Principle”, “Foundation” or “Housing” with a university name. To do so would infringe upon the rights of that academic institution. 10. Do not replace “Men of Principle”, “Foundation” or “Housing” with a chapter name. Listing a chapter designation does not help to advance Beta’s unified brand.

Example 10

BETA THETA PI

GRAPHIC STANDARDS MANUAL

FOUNDATION LOGO

The vertical Beta Theta Pi Foundation logo, as shown below, is the primary visual element for the Foundation and must appear on all official Foundation communications. Alternatively, the horizontal logo and wordmark may also be used as secondary and tertiary visual elements for the Foundation identity and are well suited for landscape formats or where vertical space is limited. These logos may not be modified in any way (i.e., the colors must remain the same and the words “Foundation” may not be replaced with any other text). However, the shield icon may be used as a standalone element.

Foundation Logo - Vertical

Foundation Logo - Horizontal

Foundation Wordmark

BETA THETA PI

GRAPHIC STANDARDS MANUAL

HOUSING LOGO

The vertical Beta Theta Pi Housing logo, as shown below, is the primary visual element for Housing and must appear on all official Housing communications. Alternatively, the horizontal logo and wordmark may also be used as secondary and tertiary visual elements for the Foundation identity and are well suited for landscape formats or where vertical space is limited. These logos may not be modified in any way (i.e., the colors must remain the same and the words “Housing” may not be replaced with any other text). However, the shield icon may be used as a standalone element.

Housing Logo - Vertical

Housing Logo - Horizontal

Housing Wordmark

BETA THETA PI

GRAPHIC STANDARDS MANUAL

PROGRAM, EVENT AND CLUB LOGOS

The Beta Theta Pi Fraternity and Foundation sponsors a number of events, programs, initiatives and clubs throughout the year that support the mission, vision and core values of the Fraternity and Foundation. The logos shown in this section are available upon request for all chapters to use in their promotional materials.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

294 C COOL GRAY 7

CMYK

C85 M40 Y40 K5

RGB

R34 G122 B138

HEX

COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

#227A8A

COOL GRAY 7

CMYK

C100 M0 Y100 K30

RGB

R0 G127 B62

HEX

COOL GRAY 7 C55 M100 Y0 K0

RGB

R137 G40 B144

HEX

#892890

COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

#007F3E

294 C CMYK

294 C

COOL GRAY 7

CMYK

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

HEX

#C61D23

COOL GRAY 7

CMYK

C0 M70 Y100 K5

RGB

R230 G106 B31

HEX

#E66A1F

Beta Colors

C10 M100 Y100 K10 See page 7 for the CMYK, RGB and RGB HEX formulas for R198 G29 B35 Beta’s blue and gray color palette.

294 C

294 C COOL GRAY 4

COOL GRAY 4

COOL GRAY 7

COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

CMYK

C45 M16 Y25 K50

RGB

R82 G109 B111

HEX

#526D6F

COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

294 C COOL GRAY 7

CMYK

C63 M31 Y13 K0

RGB

R101 G151 B188

HEX

294 C COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

#6597BC

COOL GRAY 7

CMYK

C20 M25 Y60 K25

RGB

R163 G145 B97

HEX

COOL GRAY 7 C100 M80 Y5 K5

RGB

R10 G73 B148

HEX

#0A4994

COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

#A39161

294 C CMYK

294 C COOL GRAY 7

CMYK

C89 M36 Y63 K20

RGB

R2 G110 B98

HEX

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

COOL GRAY 7

CMYK

C0 M0 Y0 K70

RGB

R109 G110 B113

HEX

#6D6E71

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

#026E62

294 C

294 C COOL GRAY 4

COOL GRAY 4

COOL GRAY 7

COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

CMYK

C65 M100 Y35 K20

RGB

R102 G33 B92

HEX

#66215C

COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

294 C COOL GRAY 7

CMYK

C0 M100 Y60 K40

RGB

R158 G0 B50

HEX

COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

#9E0032

CMYK

C65 M0 Y100 K35

RGB

R64 G134 B48

HEX

294 C

COOL COOL GRAY 7 GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

CMYK

C60 M85 Y0 K5

RGB

R119 G68 B149

HEX

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

#774495

#408630

BETA THETA PI WINTER LE ADER SHIP CONCL AVE

294 C COOL GRAY 7

CMYK

C0 M47 Y0 K0

RGB

R245 G159 B196

HEX

#F59FC4

294 C COOL GRAY 4

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

294 C

COOL GRAY 7

CMYK

C86 M57 Y0 K0

RGB

R0 G109 B200

HEX

#006DC8

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue and gray color palette.

292 C 290 C 80%

Beta Colors

See page 7 for the CMYK, RGB and HEX formulas for Beta’s blue color palette.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

TRADITIONAL BETA GRAPHICS

Throughout Beta’s history, a number of beloved graphics, artwork and emblems have been established to represent the organization. This section covers more information about the variety of traditional artwork available for use by Betas.

FRATERNITY GREAT SEAL

The Fraternity’s Great Seal was adopted in 1897, thanks to the design of John I. Covington, Miami 1870. Its design consists of the Coat of Arms supported by two rose sprigs, which are encircled by the words: “THE GREAT SEAL OF BETA THETA PI — 1839.” It is primarily used on charters and other official documents of the General Fraternity.

FRATERNITY COAT OF ARMS

The Beta Theta Pi Coat of Arms was adopted in 1897, thanks to the design of George M. Chandler, Michigan 1898. The Coat of Arms may be used on internal communications (i.e., member to member), collegiate apparel items, individual recognition awards and certificates.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

FRATERNITY CREST

The Fraternity Crest may be used on apparel items and official Fraternity documents, such as stationery or certificates. Chapters may use this form, the outline form or silhouette form (not shown). Alternatively, it’s acceptable to use this version with the dragon seated on the “torse” (red and white ribbon underneath the dragon) and without the “torse” (not shown).

BETA THETA PI FLAG

Designed by George M. Chandler, Michigan 1898, and adopted in 1902, the official Beta Theta Pi flag features three blue and white stripes, three white stars and the Beta dragon in red. The flag may be reproduced on apparel, promotional products and other materials using the official artwork. The flag may not be altered in any way.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA BADGE & PLEDGE PIN

Shown above are the Chandler badge (left), Kirby or President’s badge (center) and pledge pin (right). Per the Code of Beta Theta Pi, Chapter XV, Seals and Emblems, Section 10, Use of Emblems: (a) The use of all emblems of the Fraternity (except the badge) shall be permitted on jewelry, stationery, novelties, and wearing apparel. (b) No reproduction of the badge shall be used for any purpose except that the Board of Trustees may, upon written application to it, approve specific and limited uses of such a reproduction. If you would like to seek permission from the Board of Trustees, please contact the Creative Director at the Administrative Office.

FRATERNITY GREEK LETTERS

In an effort to facilitate better brand recognition, one should primarily use the graphic identities with Beta Theta Pi spelled out, especially on printed and digital materials geared towards recruitment, the campus community at large and all other non-Greek affiliated organizations and companies. However, the Greek letters may be used on intramural athletic gear and apparel items specific to the Greek lettered organizations. Beta’s official Greek letters are pictured above and available for download at beta.org/media-guides.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

DIGITAL MEDIA ICONS

Chapters may use these approved graphics to represent their chapter across social media, websites and other digital communications. Chapter-specific versions feature the chapter’s official Greek-letter designation and can be downloaded at beta.org/archives and navigating to the logo gallery. Always use the provided artwork as designed. Do not alter the colors, typography, proportions or arrangement.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

SUPPORT WEBSITES

myBETA MyBeta allows members and chapters to update contact information, submit reports, update communication preferences and more. It also serves as a chapter and member directory.

MyBeta Learning Center provides collegians, alumni and Friends of Beta with ongoing training and education through virtual courses. Access the platform by logging into your MyBeta account.

my.beta.org

BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA SHOPPING

The Beta Store is Beta’s official store newly launched in 2025. It offers high-quality premium apparel, fresh limited merch drops each month, and custom group orders along with free design services for any Beta event apparel needs.

Beta Spirit is Beta’s original official store launched in 2012 and can be accessed at BetaSpirit.com. Here you’ll find Beta branded apparel, recruitment resources, accessories, new member pins, and Fraternal 25, 50 and 75 pins.

store.beta.org

betaspirit.com

Beta Marketplace (formerly The Beta Shop) offers Beta products from a variety of officially licensed vendors in one shopping experience. betamarketplace.org

BETA THETA PI

GRAPHIC STANDARDS MANUAL

BETA THETA PI

GRAPHIC STANDARDS MANUAL

CUSTOM DESIGNS

From licensed vendors and custom Beta apparel to chapter composites, this section has all the information needed to help guide Betas in ordering Fraternity approved products.

030

BETA THETA PI

GRAPHIC STANDARDS MANUAL

CUSTOM APPAREL AND LICENSED VENDORS The Beta Store - Beta Theta Pi’s official online store launched in 2025 and is available at store.beta.org. It offers custom group orders and free design services for any Beta event or apparel need. Work directly with representatives from The Beta Store to create personalized, high-quality Beta merchandise tailored to your chapter, alumni group or special occasion. Licensed Vendors - Beyond its official store, Beta partners with more than 100 licensed vendors authorized to produce custom apparel, printed materials, and other products. This section outlines the design approval process, brand standards, and appeal procedures related to those partnerships. Licensed vendors are contractually bound to follow Beta’s branding guidelines and have explicit permission to use our name, crest, letters, coat of arms, logos, and insignia.Unlicensed vendors, however, violate trademark law when reproducing Beta’s registered marks. To protect the Fraternity’s rights, members must only order from licensed vendors displaying the “Official Licensed Product” logo on their websites or products via greeklicensing.com Approval Process 1. A member contacts a licensed vendor to create a customized product. 2. The licensed vendor develops a new design or accepts a design from the member. 3. The vendor submits the design to Affinity Marketing Consultants (AMC) for approval. 4. If the design meets Beta Theta Pi’s branding standards, then AMC approves the design. 5. If not, the design is submitted to the Administrative Office for review. Unacceptable Usage • References to alcohol, drug use or hazing, or words/images that run counter to Beta’s core values. • Sexual innuendo or the belittling/objectifying of a particular group based upon gender or sexual orientation. • Demeaning any cultural segment based on religious affiliation or race, or by inferring socio-economic superiority. • Manipulation or alteration of any Beta Theta Pi brand identity or insignia. • Infringement upon another brand’s graphic identities or trademarks. Appeals Contact the director of brand marketing at mike.roupas@beta.org to appeal.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

CHAPTER COMPOSITE POLICY A longstanding Greek tradition, fraternal composites are taken annually depicting individual headshots of the entire active chapter membership. This professionally produced piece represents your place in time in the history of your chapter and will live on for generations, often displayed in a chapter facility for years to come – and viewed by alumni, spouses, parents, faculty and administrators, just to name a few. Because of this, Beta Theta Pi’s Administrative Office reinforces a longstanding expectation of each member to be photographed in coat and tie, as well as clean shaven or with well-groomed facial hair. To protect the integrity of the organization’s mission and values, and consistent with the Fraternity’s brand standards for all licensed vendors, under no circumstance does the Fraternity allow gag photography or joke nicknames of any kind to be included on composites. Examples of gag photography include but are not limited to the use of props, comedic or offensive poses, facial expressions, makeup, gag hair styles, costumes (i.e. sunglasses, hats, chains), or any references to sex, drugs or alcohol. Beta Sweethearts, house directors/mothers, and/or Beta volunteers (advisors, house corporation officers, etc.) may be included in the composite at the chapter membership’s sole discretion. As of 2021, chapters may also include a chapter brother’s dog or other pet on the chapter’s composite. Any violation of the above requirements will result in any offending member’s headshot being removed and listed as “Not Pictured” in the final composite. As the General Fraternity shares the chapter’s desire to feature all active members in the composite, chapters are very strongly urged to maintain a professional nature when taking headshots with the selected composite vendor in order to ensure all members will be represented in the final product.

BETA THETA PI

GRAPHIC STANDARDS MANUAL

ADDITIONAL SUPPORT

Staff, Volunteers and Friends of Beta The Communication Department at the Beta Theta Pi Foundation and Administrative Office is responsible for managing the Fraternity’s identity and is available to respond to inquiries regarding its use. Feel free to contact the director of brand marketing at mike.roupas@beta.org. Trademark Licensing for Vendors Affinity Marketing Consultants regulates the use of the Fraternity’s name and identifying marks for the purposes of selling merchandise and other items. To become a license vendor, please visit greeklicensing.com. Version: September 2026

BETA THETA PI

GRAPHIC STANDARDS MANUAL