& Customer Centricity
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Initiatives
CREATING HAPPY CONSUMERS WITH QUALITY PRODUCTS AT AFFORDABLE PRICES
from Sourcing, processing, retailing to final act of consumption - Taking another leap Ahead, Fairway Supermarket direct makes your Grocery shopping even simpler by bringing it to your door step. No more hassles of Sweating it out in crowded markets & Grocery shops, select from a wide range of 5,000+ products. One could easily locate Fairway Supermarket stores in all major localities, Residential areas, tech Park, high streets, offices, shopping malls and gated Community.
To ensure unmatched shopping experience and availability of every daily need items under one roof, we have partnered with The leading brands in FMCG segment.
COCA COLA, PEPSICO, GENERAL MILLS, KELLOGG’ S, MARS, UNILEVER, JOHNSON & JOHNSON, P& G, NESTLE, KRAFT & MORE
www.fairwaysupermarket.in OUR PRESTIGIOUS DISTRIBUTORS
” Why Fairway? “ One Stop Shopping Solution ” 100% Quality Products. Free Home Delivery. Cash On delivery. Organic Foods. E-Billing. 24X7 Customer Care Service. Stock control and warehouse program. All Popular Brands under one Roof.
DELIVERY SERVICE
DELIVERY
FAIRWAY SUPERMARKET ALLOWS YOU TO WALK AWAY FROM THE DRUDGERY OF GROCERY SHOPPING AND WELCOME AN EASY RELAXED WAY OF BROWSING ANDSHOPPING FOR GROCERIES. DISCOVER NEW PRODUCTS AND SHOP FOR ALL YOUR FOOD AND GROCERY NEEDS FROM THE COMFORT OF YOUR HOME.
SERVICE
WHY FAIRWAY?
Fairway Supermarket is the fastest growing chain of grocery market in India providing our customers lives an interesting mix of traditional, modern and fusion retail shopping blends. Priced affordably, Fairway Supermarket’s franchise program is unique as it goes beyond the prevalent nations of Franchising. What we look isn't a franchisee but a partner. And our relationship with our partner would be that of equals. We realize that in the growth of partner lies our growth.
With this in mind, we would endeavor to provide as much as assistance as possible to our partners in establishing, running and maintaining his/her business. In Short, we intent to enter into a symbolic relationship with the individuals who can adopt our philosophy and replicate our business.
Being aligned with our vision, we have planned to provide our services to a large customer base through our franchise program. Leveraging on the need for basic drink, we seek partners who are willing to share our vision. Fairway Supermarket has created an opportunityfor aspiring entrepreneurs and businessmen toget associated with itself in the form of Franchise. www.fairwaysupermarket.in
“The secret of getting ahead is getting started.”
Fastest Growing Retail
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Step-By-Step Appointment Policy Step I: Identification of the prospect Step 2: First round of discussion, Briefing about our company & how it works along with terms & conditions walkthrough. Step 3: Describe the complete project to the franchise and invite company owner for the final round of discussion Step 4: Filling of application form by the applicant. (Franchisee) Step 5: Collection of application forms with the below document. A) Demand draft or Cheque for the Franchise Fee, Software fee, Security deposit amount as per the set guidelines. B) Address & Identity proof, Adhaar & Pan Card. C) Agreement or premises ownership agreement with bank statement. Step 6: Scrutiny / Verification of the documents and Inspection of store location. Step 7: Approval from Franchise Head / ZCM, RM / REGIONAL HEAD, GM. Step 8: Email communication from the desk of GM for the activation of the cede. Step 9: On and off the field training by Channel Dept, operations, IT, CSS, Accounts, Sales. Certificate of training to franchisee duly signed by FH. Step l0: Opening of the store. www.fairwaysupermarket.in
FOCO MODEL Franchisee owned Company Operated 1 Area/Size 500 to 20000 SQFT 2 Franchise Fee 3.5 Lakhs + GST 3 Software Fee 50,000/- Per login 4 One Security Deposit Undated Cheques 3.5 Lakhs 5 Store Setup Cost (Refundable) 4000/- Per SQFT 6 Agreement Lock -In Period 5 years Role of the Company Design & Layout of store, Branding, Interior setup, Software & Hardware Setup, Procurement of Goods, Rent & Electricity Bill, Advertisement & Marketing Expenses, Staff’s salary, hiring & training, Petty expenses. Role of the Franchisee Floor tiles, Shutter, and Electricity Connection & MeterBox. ROI - Return on Investment Refundable . Rent@50 Rs PSQFT . 1% MGI or 10% of Sales whichever is higher (excluding GST) www.fairwaysupermarket.in
FOFO MODEL Franchisee owned Franchisee Operated 1 Area/Size 500 to 20000 SQFT 2 Franchise Fee 3.5 Lac + GST 4 Software Fee 60,000/ Per login 5 Products Cost (Min Order) 2000/- Per SQFT 6 Interior according to company layout 1000/ Per SQFT 7 One Security Deposit Undated Cheques 3.5 Lac 8 Agreement Lock In Period 5 years Products Grocery, Stationary, Personal Care, Ready to Eat, Beverages, Household items, Bakery & Dairy products etc. Role of the Company Store area Selection, Interior of store, Branding, Purchase Support, Advertisement & Marketing support (Online/Offline), Software support (GRN), Training & Hiring of Staff, Dress of all employees, License Support Role of the Franchisee Interior as per Franchisor, Rent & Electricity, Software charges, Hardware to be purchased from franchisor, Employee guide to be followed, Strict Sanitization practices to be followed. Royalty Charges 0 10 Lakh Software & Server Charges to be paid 10 Lakh & above 2% of Sales excluding GST www.fairwaysupermarket.in
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Calculation of Income:-
From
Market
of Income:- FOCO
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FOFO Let’s Take an example of 1500 Sqft Area of Super Market Franchise:A. Per Month Approximate Sales Rs. 30 Lac Per Month (Per Day Rs1,00,000 ) Average Marginonmonthly Salesis 20% = TotalIncome Rs.6,00,000 P.M. B. Company will pay Rs. 15000 one time payment to the Super Market franchise if heappoints a NewFranchise. Calculation
Income
Super
Franchise FOFO MODEL 1 Income on Appointment of New 1 Franchise Rs. 15,000/ P.M 2 Income on total monthly sales 20% Commission Rs. 6,00,000/ P.M Total Income of Super Market Franchise Rs. 6,15,000 / P.M * Company will charge 2% Royalty on total sales. Calculation
Let’s Take an example of 1500 Sqft Area of Super Market Franchise: A. Per Month Approximate Sales Rs. 30 Lac Per Month (Per Day Rs1,00,000) Commission given on monthly Sales is10% = TotalIncome Rs.3,00,000 P.M. B. Company will pay Rs. 15000 one time payment to the Super Market franchise if heappoints a New Franchise. C. Company will pay Rent Rs 50 Per Sqft of shop to Franchise if Space owned by him. Calculation
Income From Super Market Franchise FOCO MODEL 1 Income on Appointment of New 1 Franchise Rs. 15,000/ P.M 2 Income on total monthly sales 10% Commission Rs. 3,00,000/ P.M 3 Rent 50 Rs PSQFT Rs. 75,000/- P.M Total Income of Super Market Franchise Rs. 3,90,000 / P.M www.fairwaysupermarket.in
RETAIL STATE FRANCHISE- MASTER FRANCHISE Franchisee owned Franchisee Operated 1 Area/Size 700-20000 SQFT 2 Franchise Fee 5.5 Lac + GST 4 Software Fee 60,000/- Per login 5 Products Cost (Min Order) 1500/ Per SQFT 6 Interior according to company layout 1200/- Per SQFT 7 One Security Deposit Undated Cheques 5.5 Lac 8 Agreement Time & Lock -In Period 10 & 5 years Products Grocery, Stationary, Cosmetics, Gifting & Décor, Personal Care, Ready to Eat, Beverages, Household items, Bakery & Dairy products, Snacks, Fashion, plastic & Kitchen ware etc. Role of the Company Store area Selection, Interior of store, Branding, Purchase Support, Advertisement & Marketing support (Online/Offline), Leads Generation Software support (GRN), Training & Hiring of Staff, Dress of all employees, License Support, Office Setup with Store. Role of the Franchisee Interior as per Franchisor, Rent & Electricity, Software charges, Franchise Development, Network Buildup, Sales Generation, Operations of stores, Royalty Collection, Salary of own Employees.
WAREHOUSE FRANCHISE- DISCTRICT HUB FRANCHISE Franchisee owned Franchisee Operated 1 Area/Size 2500 3000 SQFT 2 Franchise Fee 2.5 Lac + GST 4 Software Fee 60,000/ Per login 5 Products Cost (Min Order) 2500/- Per SQFT 6 Interior according to company layout 600/ Per SQFT 7 One Security Deposit Undated Cheque 2.5 Lac 8 Agreement Time & Lock -In Period 10 & 5 years Products Grocery, Stationary, Cosmetics, Gifting & Décor, Personal Care, Ready to Eat, Beverages, Household items, Bakery & Dairy products, Snacks, Fashion, plastic & Kitchen ware etc. Role of the Company Warehouse Selection, Interior of store, Branding, Purchase Support, Advertisement & Marketing support (Online/Offline), Leads Generation Software support (GRN), Training & Hiring of Marketing Staff, Dress of all employees, License Support, Owned Brands, B2B Sales. Role of the Franchisee Interior as per Franchisor, Rent & Electricity, Software charges, Network Buildup, Sales Generation, Salary of own Employees. www.fairwaysupermarket.in
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From
Calculation
Income:- Master Franchise Let’s Take an example of 1500 Sqft Area of Super Market & Master Franchise: A. Per Month Approximate Sales Rs. 30 Lac Per Month (Per Day Rs1,00,000) Average Marginon monthly Salesis 20% = TotalIncome Rs.6,00,000 P.M. B. Company will pay Rs. 25000 one time payment to the Master franchise Per Signup. C. Company Will share 50% Royalty of Total Royalty Generated in Particular State Per Month. Suppose Total sales is crore per month in a Particular state and total royalty generated is 2 lac then company will share the 1 lac rs with Master Franchise owner. Calculation of Income From Super Market & Master Franchise 1 Income on Appointment of New Franchise Rs. 25,000/ P.M 2 Income on total monthly sales 20% Commission Rs. 6,00,000/- P.M 3 Company will Share 50% Royalty of total Royalty . Rs. 1,00,000 / P.M * Total Income of Super Market & Master Franchise Rs. 7,25,000 / P.M Calculation of Income :- Warehouse Franchise Let’s Take an example of 2500 Sqft Area of Warehouse Franchise: A. Per Month Approximate Sales Rs. 30 Lac Per Month (Per Day Rs1,00,000) Average Marginon monthly Salesis 5% = TotalIncome Rs.1,50,000 P.M. B. Company will pay Rs. 20,000 one-time payment to the franchise if he appoints a new warehouse Model franchise. Calculation
Income
Warehouse Franchise 1 Income on Appointment of New Franchise Rs. 20,000/ P.M 2 Income on total monthly sales 5% Margin Rs. 1,50,000/ P.M * Total Monthly Income Rs 1,70,000/- P.M www.fairwaysupermarket.in
Franchise Application Date : Country : State : District : Pin code : Franchise Name : Address : Franchise Mob : Email Id : Firm Name GST No. Firm Email id: Lock in Period. : Document Fee: Software Fee: Franchise Fee: Security Deposit: Employee Name RM Name : GM Name : Documents: Id Proof, Address Proof, Photo, Service Tax No., Bank Statement, Agreement. Franchise Sign. www.fairwaysupermarket.in