Wonder Women By Nicole Letts
10
Female Entrepreneurs Share How They Built Their Businesses from The Ground Up
According to Georgia.org, our state ranks No. 5 in the U.S. for the highest number of women-owned businesses. Women-owned enterprises are booming, and with industry leaders like the ones in this article, we can only imagine that female-helmed firms will continue to thrive. Here, 10 of Atlanta’s female entrepreneurs offer insight into their career paths and advice for dreamers everywhere.
Helen Ngo
Photography by Elle Wood Photography.
Helen Ngo says she started Capital Benchmark Partners, located in Sandy Springs, because she, “Saw a need for one-on-one financial planning for younger women, especially those who are just starting off in their careers and who didn’t really have much guidance or accessibility to a financial planner.” And so her company was born. Six years later, she helps women, primarily between the ages of 30 and 45, navigate all of the significant life changes that happen within that window of time. Think tackling student loan payments, purchasing a first home, and even getting married and merging finances—that means encouraging women to go after big dreams and big checks. “My mission is to inspire more women to want to make more money, and know that it’s OK to talk about that. To just open up dialogue, but also help them manage their spending and savings.”
Encouraging women to go after big dreams and big checks is at the heart of Helen Ngo’s business.
What is one word that describes your entrepreneurship journey? Tenacious. You have to be pretty relentless and tenacious about promoting yourself and putting yourself out there. A lot of people think entrepreneurs just open the doors and people start pouring into your shop or your business, and you make money, but that’s not true. Being
an entrepreneur is all about your ability to generate money and bring in business. That has everything to do with
marketing and how you position yourself and even the way you talk. A big part of it is being relentless and not taking ‘No,’ for an answer. To me, when somebody says, ‘No,’ I always think of it as, ‘No, not right now.’ https://capitalbenchmarkpartners.com bestselfatlanta.com
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