A “ME” - NIZINE EDITORIAL
Who does she think she is? For this project I was tasked with creating a personal
magazine. The publication had to include original photography, a creative piece, a researched article, an exclusive interview, two advertisements (one for JWU), and an original cover. Throughout this project, I drew inspiration from the street art the decorates my hometown, and showcased the impression its left on me in my spreads. My magazine relies heavily on a grid structure to maintain balance and harmony among the photography and copy, breaking the grid when acceptable. A color palette of red, yellow, black, and white nods towards the era of Rock n ‘Roll, another staple in my personality, and was chosen specifically to enhance the photography.
Variex OT League Spartan
Univers LT Std
COVER HEADLINES COPY
Just delightful! In this project, I was asked to create a business card for a hypothet-
ical company of my choice. I chose to design a brand for a gourmet tea shop, as I stand with those who prefer tea to coffee. I named the company Tealightful Gourmet Tea Co. to nod towards the delightfulness of the drink itself, as well as the high quality of the product. I used serif typefaces to illusrate the upscale aspect of my brand, and kept accompanying graphics to those with minimal line work, so as not to take away from the type. A color palette of greens, black, and white were used to communicate the calming aesthetic of the brand, much like the drink itself. I also made use of rounded edges to link to the curvature of a teacup.
ATMOS WEATHER WEB DEVELOPMENT
What’s in the Atmos? Atmos is a user friendly, responsive, and stylish weather
Baloo Bhaina Comfortaa
FUTURA TYPE BOOK PRINT/TYPOGRAPHY
Shape up or get out! For a typography class in my freshman year I was tasked with
creating an 8-page print booklet that showcased a font-family of my choosing. I chose to feature Futura because I was very interested in the fact that it was based off geometric shapes. My project drew inspiration from Swiss Modernism/Design, Bauhaus, abstract art, and of course geometric shapes themselves. I chose a vibrant color palette of pink, blue, and yellow that was popular in Swiss Design and used geometric shapes to call out and enhance the anatomy of the typography. I made use of a structured grid, and arranged type lockups to look like, or otherwise resemble, a given geometric shape.
HEADLINES + COPY
HERMES SOCK CO. WEB DEVELOPMENT
Socks with sandals?! In this project, I was tasked with creating a responsive
e-commerce site for a hypothetical business of my choosing. Hermes Sock Co. is a sock company dedicated to excellence, by providing its customers with socks decorated with famous artwork of geniusesâ€™ past. I targeted this project towards sock lovers like myself. The namesake for the company belongs to Hermes, a Greek god who wears sandals with wings, and might also want to wear my socks because they were so fly. Some of the artworks featured include the Mona Lisa, Scull, Birth of Venus, and Meditative Rose. All sock mockups were created by me, while I photographed the accompanying background images around the neighborhoods of my city.
League Spartan LOGO Montserrat Bold Montserrat Light HEADLINES Montserrat Regular COPY
PSYCHO REIMAGINED MOTION GRAPHICS
Oh Mother! For this project in a motion graphics class, I was tasked with creating a
60-second title sequence for a movie/television show of my choosing. I decided to reimagine the opening title sequence for the 1960 slasher/thriller Psycho, directed by Alfred Hitchcock. I drew much of my inspiration from Saul Bass, who created the original title sequence. To pay homage to Bassâ€™ unmistakable design work, each title card was created very intentionally for the character they depict by featuring a vector object that is specific to that character. The eerie music compliments the old-film look that each of my assets have about them, and abrupt transitions between title cards tie the opening sequence together.
DK Hofstad HEADLINES + COPY
THE JAZZY CAT HOTEL AND CLUB WEB DEVELOPMENT
Can ya dig it? For this project, I was challenged with creating a one page website
for a boutique hotel. I have always been a fan of 20th century pop culture, music, and art, so I decided to put my self-proclaimed “old soul” mentality to work. I created a hotel that I dubbed The Jazzy Cat Hotel & Club, home to the Cherry Heart’s Club, a speakeasy imitative bar exclusive to patrons of the hotel. This site is easily navigable, informative, and personable. Hotel services, such as vinyl rentals, themed room blocks, and happy hour promotions are featured for the patron’s enjoyment. I made sure to allow each brand element, from the brand story, down to the contact form, to shine in its own light by breaking up information into meaningful sections. To unify the project and solidify the novelty connection to its inspiration, I sprinkled popular 20th century language throughout.
ULTRA HEADLINES Francois One Regular SUBHEADLINES Raleway COPY
A R.I.C.H. CAMPAIGN FOR GOOD PRINT
Taking it one step at a time. For this project I was tasked with developing a
campaign for a cause/organization of my choice. I decided to design a campaign for the Rhode Island Coalition for the Homeless (also known as R.I.C.H.), being homelessness is a social issue close to my heart. My campaign aimed to increase public awareness of the various homeless populations across the United States. To maximize reach, the collateral created consists of billboard and bus stop kiosk ads, an 8.5 x 5.5 infographic to be handed out to passerbys, buttons, and t-shirts. I rebranded the non-profitâ€™s logo to include a mailbox, a nod towards the permanent address that homeless individuals lack, a disadvantage which proves to be a major road block when applying for employment. Throughout my campaign, calls of action send traffic towards the non-profitâ€™s website, urging individuals to learn more about what they can do.
Gotham Bold LOGO Montserrat Bold HEADLINES Montserrat Regular COPY
This is my most up-to-date Graphic Design & Digital Media portfolio.