Page 1

A RT I S T RY C O L O R F O R T H E FA L L

X S E N E R G Y T O F U E L Y O U R D AY

V OL UM E F O U R, ISSUE T EN | OCT OB E R 2 0 1 4

Campaign Launch Parties

Work Wonders! Kimberly and Tracey Eaton Founders Diamonds


CONTENTS CONTENTS

A NOTE FROM JIM

How do you promote the latest campaign?

Amway Is on Twitter – Are You? Connect with Amway North America Managing Director Jim Ayres @AmwayAyres.

Throw a Make It Yours party! Everybody loves a party, right? It seems like we’re all looking for an excuse to enjoy the company of friends, family, neighbors, and acquaintances. That’s why campaign launch parties are so appealing. Not only do you get the whole gang together, but you can showcase the newest and most popular Amway™ products to your guests. Sampling plays a big role in these parties, because prospective customers will want to touch, smell, and taste your exciting products.

Jim Ayres

“Prospective customers will want to touch, smell, and taste your exciting products.”

If you’ve never thrown a campaign launch party, there’s plenty of online support to walk you through each step. See the launch party article on page 4 for more information on how to throw a successful one. And go to the Resource Center on Amway.ca for selling and merchandising tips and an instructive diagram for how to set up your displays. Have you thrown a campaign launch party yet? I’d like to hear about it! Feel free to send me an email at IBOforum@amway.com and be sure to include pictures!

BUSINESS UPDATES A Note From Jim....................................... 2 Amway Canada Ads Reach Millions .........14 PRODUCTS & PROMOTIONS

Follow Amway North America Managing Director Jim Ayres on Twitter @AmwayAyres for business updates, behind-thescenes pics, information on leadership and business ownership, and much more.

Chris Harris Jr.: Amway™ Nutrilite® Product Ambassador.................................. 8

To stay in touch with the latest news about your business and brands, you can also connect with Amway North America’s other social media channels at:

Six IBO-Favorite Legacy of Clean® Product Demonstration Videos!................. 11

Nutrilite® Supplement Recommender........... 8 XS® Energy to Fuel Your Day....................... 9

COVER STORY

Usher in the Season With Artistry® Color.... 10

Campaign Launch Parties Work Wonders! page 4

Events Calendar....................................... 12 Campaigns Make Winners!........................ 12 TRAINING & TIPS

@AmwayUS @NutriliteHealth @ArtistryBeauty

AmwayCanada NutriliteCanada ArtistryCanada

Live in the New York Area? .. ....................15 Mark Your Calendar!................................15 Tough Questions From Women. Real Answers You Can Share...................15 FREE Training..........................................15 Usher in the Season With Artistry ® Color

Jim Ayres Managing Director

page 10 ®

Follow Jim on Twitter @AmwayAyres

For IBO use only. Not for use with prospects.

2 | October 2014 LINK ICON GUIDE

AMWAY.CA

AUDIO

EMAIL

ePUB BOOKSHELF

GENERAL LINK

PDF

Amway Business News | 3 PHOTOS

SHOP

TRAINING

VIDEO

WEBINAR


CONTENTS CONTENTS

A NOTE FROM JIM

How do you promote the latest campaign?

Amway Is on Twitter – Are You? Connect with Amway North America Managing Director Jim Ayres @AmwayAyres.

Throw a Make It Yours party! Everybody loves a party, right? It seems like we’re all looking for an excuse to enjoy the company of friends, family, neighbors, and acquaintances. That’s why campaign launch parties are so appealing. Not only do you get the whole gang together, but you can showcase the newest and most popular Amway™ products to your guests. Sampling plays a big role in these parties, because prospective customers will want to touch, smell, and taste your exciting products.

Jim Ayres

“Prospective customers will want to touch, smell, and taste your exciting products.”

If you’ve never thrown a campaign launch party, there’s plenty of online support to walk you through each step. See the launch party article on page 4 for more information on how to throw a successful one. And go to the Resource Center on Amway.ca for selling and merchandising tips and an instructive diagram for how to set up your displays. Have you thrown a campaign launch party yet? I’d like to hear about it! Feel free to send me an email at IBOforum@amway.com and be sure to include pictures!

BUSINESS UPDATES A Note From Jim....................................... 2 Amway Canada Ads Reach Millions .........14 PRODUCTS & PROMOTIONS

Follow Amway North America Managing Director Jim Ayres on Twitter @AmwayAyres for business updates, behind-thescenes pics, information on leadership and business ownership, and much more.

Chris Harris Jr.: Amway™ Nutrilite® Product Ambassador.................................. 8

To stay in touch with the latest news about your business and brands, you can also connect with Amway North America’s other social media channels at:

Six IBO-Favorite Legacy of Clean® Product Demonstration Videos!................. 11

Nutrilite® Supplement Recommender........... 8 XS® Energy to Fuel Your Day....................... 9

COVER STORY

Usher in the Season With Artistry® Color.... 10

Campaign Launch Parties Work Wonders! page 4

Events Calendar....................................... 12 Campaigns Make Winners!........................ 12 TRAINING & TIPS

@AmwayUS @NutriliteHealth @ArtistryBeauty

AmwayCanada NutriliteCanada ArtistryCanada

Live in the New York Area? .. ....................15 Mark Your Calendar!................................15 Tough Questions From Women. Real Answers You Can Share...................15 FREE Training..........................................15 Usher in the Season With Artistry ® Color

Jim Ayres Managing Director

page 10 ®

Follow Jim on Twitter @AmwayAyres

For IBO use only. Not for use with prospects.

2 | October 2014 LINK ICON GUIDE

AMWAY.CA

AUDIO

EMAIL

ePUB BOOKSHELF

GENERAL LINK

PDF

Amway Business News | 3 PHOTOS

SHOP

TRAINING

VIDEO

WEBINAR


COVER STORY

Campaign Launch Parties

Work Wonders! “We love hosting these parties – we find that they really speak to the younger generation.”

W

ith every businessbuilding campaign comes a fresh, new, and exciting opportunity to share what you know and love about Amway. For many IBOs, hosting a campaign launch party is one of the best ways to do it! Founders Diamonds Tracey and Kimberly Eaton have hosted

MAKE IT YOURS SEPTEMBER 4, 2014–MARCH 3, 2015

WofIN Beauty,

Best me. and Ho e Health, $1,600

valu

Forward Beauty Artistry

®

Optimal Health Nutrilite

®

Essential Home Legacy of Clean

®

campaign launch parties for years, each one bigger and better than the one before. In fact, their launch parties have become so popular, their most recent one entertained over 400 IBOs, prospects, friends, and family members! “We love hosting these parties – we find that they really speak to the younger generation.

Tracey and Kimberly Eaton Founders Diamonds

4 | October 2014

Amway Business News | 5


COVER STORY

Campaign Launch Parties

Work Wonders! “We love hosting these parties – we find that they really speak to the younger generation.”

W

ith every businessbuilding campaign comes a fresh, new, and exciting opportunity to share what you know and love about Amway. For many IBOs, hosting a campaign launch party is one of the best ways to do it! Founders Diamonds Tracey and Kimberly Eaton have hosted

MAKE IT YOURS SEPTEMBER 4, 2014–MARCH 3, 2015

WofIN Beauty,

Best me. and Ho e Health, $1,600

valu

Forward Beauty Artistry

®

Optimal Health Nutrilite

®

Essential Home Legacy of Clean

®

campaign launch parties for years, each one bigger and better than the one before. In fact, their launch parties have become so popular, their most recent one entertained over 400 IBOs, prospects, friends, and family members! “We love hosting these parties – we find that they really speak to the younger generation.

Tracey and Kimberly Eaton Founders Diamonds

4 | October 2014

Amway Business News | 5


COVER STORY

Share Make It Yours Special Offers at Your Party

They are a group of young, eager entrepreneurs,” Tracey says. “These parties give us a chance to celebrate each other and encourage each other that we can all win, we can all succeed at this business.”

AVAILABLE SEPTEMBER 4, 2014–MARCH 4, 2015!

Kimberly points out that hosting a launch party is easier than it seems. “We simply try to make sure our guests get to experience every product in the mini catalog. Sampling is also very popular. So we see to it that each guest gets something to try for themselves – be it a can of XS®, a bag of BodyKey™ Slim Popcorn, a twist tube. There really are so many options to choose from!” she says.

A campaign launch party is an excellent method for highlighting the newest and most popular health, beauty, and home products that your business has to offer. It also gives your customers a chance to interact with each other, see and sample products, and check out the special offers and gifts available only for a limited time.

“We see to it that each guest gets something to try for themselves.”

Exclusive fragrances! Exclusive offers! BUY any Personal Accents™ fragrance for her, GET a Tote Bag FREE!

FREE!

AVAILABLE SEPTEMBER 4–DECEMBER 10, 2014!

OR

While supplies last.

BUY any Personal Accents™ fragrance for him, GET a Shaving Bag FREE!

Always a good hair day BUY any complete Satinique® Hair Care System, GET five Satinique ® System Mini Shampoos and Conditioners in a reusable travel pouch as our GIFT TO YOU!

Ribbon ™ Variety Gift Collection (in Canada Available from September 4, 2014 - December 31, 2014)

BUY four Ribbon™ Variety Gift Cards, GET one FREE! FREE!

When you’re ready to host a launch party of your own, a helpful how-to guide is available in the Resource Center at Amway.ca. The latest campaign mini catalog is also available in the ePub library. While you’re online, be sure to look at all the extra campaign-marketing materials available, including handy 10-packs of mini catalogs, at Amway.ca/campaigns. LAUNCH PARTY HOW-TO

While supplies last.

Ultimate Artistry® anti-aging regimen BUY a full-sized Artistry Youth Xtend® Advanced Creamy Foam Cleanser, Advanced Softening Toner, and Serum Concentrate, GET a free Artistry ® Creme LuXury Mini and Creme LuXury Eye Mini as our GIFT TO YOU! Purely wonderful BUY the eSpring® UV Water Purifier, GET a filter for your unit FREE!

GIFT

Nutrilite ® 80th Anniversary Perfect Bundle BUY the Nutrilite® 80th Anniversary Perfect Bundle: Nutrilite ® Double X® 3-cell tray, Nutrilite® All Plant Protein Powder, Nutrilite ® Fruits & Vegetables 2GO Mango Citrus Twist Tubes, GET an 80th Anniversary Tablet Case FREE!

AVAILABLE DECEMBER 10, 2014–MARCH 4, 2015!

6 | October 2014

FREE!

GIFT!

FREE!

Fall Shape Up With BodyKey ™ and Nutrilite® Bundle BUY four Nutrilite ® Protein Bars (2 Chocolate Delight, 2 Cinnamon Bun), Nutrilite ® InvisiFiber, and Nutrilite® all Plant Protein Powder, GET a case of BodyKey by Nutrilite ™ Slim Popcorn FREE! FREE!

FREE!

Amway Business News | 7


COVER STORY

Share Make It Yours Special Offers at Your Party

They are a group of young, eager entrepreneurs,” Tracey says. “These parties give us a chance to celebrate each other and encourage each other that we can all win, we can all succeed at this business.”

AVAILABLE SEPTEMBER 4, 2014–MARCH 4, 2015!

Kimberly points out that hosting a launch party is easier than it seems. “We simply try to make sure our guests get to experience every product in the mini catalog. Sampling is also very popular. So we see to it that each guest gets something to try for themselves – be it a can of XS®, a bag of BodyKey™ Slim Popcorn, a twist tube. There really are so many options to choose from!” she says.

A campaign launch party is an excellent method for highlighting the newest and most popular health, beauty, and home products that your business has to offer. It also gives your customers a chance to interact with each other, see and sample products, and check out the special offers and gifts available only for a limited time.

“We see to it that each guest gets something to try for themselves.”

Exclusive fragrances! Exclusive offers! BUY any Personal Accents™ fragrance for her, GET a Tote Bag FREE!

FREE!

AVAILABLE SEPTEMBER 4–DECEMBER 10, 2014!

OR

While supplies last.

BUY any Personal Accents™ fragrance for him, GET a Shaving Bag FREE!

Always a good hair day BUY any complete Satinique® Hair Care System, GET five Satinique ® System Mini Shampoos and Conditioners in a reusable travel pouch as our GIFT TO YOU!

Ribbon ™ Variety Gift Collection (in Canada Available from September 4, 2014 - December 31, 2014)

BUY four Ribbon™ Variety Gift Cards, GET one FREE! FREE!

When you’re ready to host a launch party of your own, a helpful how-to guide is available in the Resource Center at Amway.ca. The latest campaign mini catalog is also available in the ePub library. While you’re online, be sure to look at all the extra campaign-marketing materials available, including handy 10-packs of mini catalogs, at Amway.ca/campaigns. LAUNCH PARTY HOW-TO

While supplies last.

Ultimate Artistry® anti-aging regimen BUY a full-sized Artistry Youth Xtend® Advanced Creamy Foam Cleanser, Advanced Softening Toner, and Serum Concentrate, GET a free Artistry ® Creme LuXury Mini and Creme LuXury Eye Mini as our GIFT TO YOU! Purely wonderful BUY the eSpring® UV Water Purifier, GET a filter for your unit FREE!

GIFT

Nutrilite ® 80th Anniversary Perfect Bundle BUY the Nutrilite® 80th Anniversary Perfect Bundle: Nutrilite ® Double X® 3-cell tray, Nutrilite® All Plant Protein Powder, Nutrilite ® Fruits & Vegetables 2GO Mango Citrus Twist Tubes, GET an 80th Anniversary Tablet Case FREE!

AVAILABLE DECEMBER 10, 2014–MARCH 4, 2015!

6 | October 2014

FREE!

GIFT!

FREE!

Fall Shape Up With BodyKey ™ and Nutrilite® Bundle BUY four Nutrilite ® Protein Bars (2 Chocolate Delight, 2 Cinnamon Bun), Nutrilite ® InvisiFiber, and Nutrilite® all Plant Protein Powder, GET a case of BodyKey by Nutrilite ™ Slim Popcorn FREE! FREE!

FREE!

Amway Business News | 7


PRODUCTS & PROMOTIONS

FUEL YOUR DAY WITH ENERGY

Chris Harris Jr. Amway Nutrilite Product Ambassador To support a strong nutritional foundation, professional football cornerback Chris Harris Jr. relies on the Nutrilite® Perfect Pack for Your Health, an NSF® Certified for Sport product. He also takes Nutrilite® Sleep Health to help him get a good night’s sleep, so he’s ready to tackle anything – and anyone – that comes his way the next day. Chris is part of a talented team of trusted professionals who’ve agreed to receive and endorse our products. In doing so, they add excitement and credibility to your business.

LEARN MORE ABOUT CHRIS

With the NUTRILITE® Supplement Recommender, you’ll always know which supplements to recommend. THIS FREE, QUICK, SIMPLE,

and scientifically supported online assessment provides a supplementation plan specifically suited to your customers’ needs. XS® Energy Drinks deliver:

Based on their answers, up to 9 product recommendations will be provided. Resulting customer orders can go right through your Personal Retail Website. The NUTRILITE Supplement Recommender also shares interesting facts about Nutrilite’s history, quality, and key differences to provide credibility to help you make a sale. It takes the guesswork out of product selection and recommendation, and can also help customers learn more about products and help you introduce the NUTRILITE brand. Try the Nutrilite ® Supplement Recommender!

• B vitamins to help you unlock natural energy • Contains no sugar, 0 g carbs, and only 10 calories per can • A delicious energy boost

All of the Energy! None of the Sugar! ORDER XS® VARIETY PACK XS® Sparkling Juiced Energy – Variety Pack 76-4540 Twelve 250 ml cans $32.04* P888B2784Y2784

*Beverage container charges per province apply. For deposit information, visit Amway.ca.

8 | October 2014

Looking for a refreshing, energizing drink? XS® Energy Drinks will get you moving in the morning, get you through the afternoon, give you a boost for your workout or keep you going in the evening! XS® Energy Drinks are packed with energizing vitamins and bursting with great taste! But don’t just take our word for it! Order your case of XS® Energy Drinks today. Add them to your Ditto profile. What a great conversation opener… share them with your friends and family so you can all enjoy a powerful blast of positive energy! Amway Business News | 9


PRODUCTS & PROMOTIONS

FUEL YOUR DAY WITH ENERGY

Chris Harris Jr. Amway Nutrilite Product Ambassador To support a strong nutritional foundation, professional football cornerback Chris Harris Jr. relies on the Nutrilite® Perfect Pack for Your Health, an NSF® Certified for Sport product. He also takes Nutrilite® Sleep Health to help him get a good night’s sleep, so he’s ready to tackle anything – and anyone – that comes his way the next day. Chris is part of a talented team of trusted professionals who’ve agreed to receive and endorse our products. In doing so, they add excitement and credibility to your business.

LEARN MORE ABOUT CHRIS

With the NUTRILITE® Supplement Recommender, you’ll always know which supplements to recommend. THIS FREE, QUICK, SIMPLE,

and scientifically supported online assessment provides a supplementation plan specifically suited to your customers’ needs. XS® Energy Drinks deliver:

Based on their answers, up to 9 product recommendations will be provided. Resulting customer orders can go right through your Personal Retail Website. The NUTRILITE Supplement Recommender also shares interesting facts about Nutrilite’s history, quality, and key differences to provide credibility to help you make a sale. It takes the guesswork out of product selection and recommendation, and can also help customers learn more about products and help you introduce the NUTRILITE brand. Try the Nutrilite ® Supplement Recommender!

• B vitamins to help you unlock natural energy • Contains no sugar, 0 g carbs, and only 10 calories per can • A delicious energy boost

All of the Energy! None of the Sugar! ORDER XS® VARIETY PACK XS® Sparkling Juiced Energy – Variety Pack 76-4540 Twelve 250 ml cans $32.04* P888B2784Y2784

*Beverage container charges per province apply. For deposit information, visit Amway.ca.

8 | October 2014

Looking for a refreshing, energizing drink? XS® Energy Drinks will get you moving in the morning, get you through the afternoon, give you a boost for your workout or keep you going in the evening! XS® Energy Drinks are packed with energizing vitamins and bursting with great taste! But don’t just take our word for it! Order your case of XS® Energy Drinks today. Add them to your Ditto profile. What a great conversation opener… share them with your friends and family so you can all enjoy a powerful blast of positive energy! Amway Business News | 9


PRODUCTS & PROMOTIONS

Usher in the Season With Artistry

COLOR

Rose Diamond 3D Face Powder Five shimmering shades ranging from Pink Champagne to Dark Bronze. (Compact sold separately.)

Black Eyeliner Pencil Softly accentuate or boldly define.

Eye Shadow Palette Eight plum berry shades in a chic black, patent leather compact with a dual-ended brush.

Slip Into Color As Versatile As a Little Black Dress The little black dress is a must – as is the fittingly named Artistry® Little Black Dress Fall Trend Collection. Launching October 8, these limited edition cosmetics dress your look up or down.

Six IBO-Favorite Legacy of Clean Product Demonstration Videos! These on-target, entertaining videos will help you sell Legacy of Clean ® products.

Take the ARTISTRY® Ideal Radiance™ 7 Day Challenge Radiant, younger-looking skin awaits... Try your own Ideal Radiance 7-Day Challenge, build your testimonial page, and join the conversation.

Even better, the videos are mobile optimized, so you can play them on the go on your smartphone or mobile device.

It’s the season to be your most beautiful. Make this autumn the best yet for you and your customers with two exciting Artistry® color launches. r ature Colo l Artistry Sign version Too Shade Con Lipsticks

Y SIGNATU ARTISTR K: SHEER LIPSTIC

Y SIGNATU ARTISTR LIPSTIC K:

TRY THESE

IF YOU TLY CURREN WEAR

56 50

RICH COCOA 11-5379

SUBDUED 10-9490

BELLINI 11-5380

10-9475 or FLATTER GLINT 10-9477

ROUGE 10-9486

DARING

CRIMSON

TERRA COTTA

red soft cherry

brick red

RED KISS

HONEY

06 17

18 03

BELLINI

perfect peach

MADEIRA 10-9508

RED KISS 11-5399

N/A

BERRY PINK TO DELICATE 10-9474 NEUTRALE 10-9481

TED SOPHISTICA 10-9489 10-9470 or BON BON PRIM 10-9484 AMUSE 10-9466 N/A

is for every

17

RED 06

sheer tawny

RED

luminous

sheer red

red

HONEY 57 11-5405

SANDRINE 10-9512

wear shade you help you • If the finish can

51 57

DARING 11-5383

STUNNING 10-9495

sure

03

CRIMSON 11-5396

BEAUTÉ 10-9468

vary your full • To quickly between sheer and

day, its opposite n. make an impressio

PINK

sheer nude

sheer shine

NUTMEG

rosy brown

brown

bronzed

PINK 56

RED CORAL TO RED CORAL TO

Rick DiCecca, Makeup Artist Artistry Global

to alternate formulas. coverage

NATURAL

CLEAR BALM 10 02

RICH COCOA NATURAL 11-5404

N/A

“This is t time to experimen shade. with a new each one I designed every age, to work on tone, and every skin So play, any woman. t, and find experimen favorite!” your new

lip look, be

02

DARING 10-9473

NEW: SOMETHING DISCOVER the perfect

RICK’S TIPS:

BROWN BEIGE TO

BROWN BEIGE TO

every day wear lipstick Whether you you want to make an conversion or only when this shade impression, by Artistry Global tool designed Rick DiCecca will Makeup Artistthe perfect shade to help you find Find your current discover its suit your style. chart and shade in the shade in the new new shade corresponding browse the refresh formula, or and ent lineup to complem your new Then wear ce your look. with confiden ® Artistry shade and ease!

RE COLOR

• Sheer coverage. through. lips shows • Texture of more coverage. gloss but with eye makeup. • The look of more dramatic • Balance with

RE COLOR

• Full coverage. look and feel. • Classic lipstick a focal point. • Lips will be makeup. subtle eye • Balance with

FIND HOW TO T YOUR PERFECK SHADE: NEW LIPSTIC

Now available: six IBO-favorite Legacy of Clean® product demonstration videos, updated to support the brand’s new and improved items. These videos will help demonstrate to your customers and prospects the cleaning power of Legacy of Clean® products. They’re fun and engaging – and they help you promote the Legacy of Clean® brand as part of a growing business.

RIPE 10-9485 OPULENT 10-9482 PRINCESS 10-9511 POM POM 10-9510

51

BERRY PINK TO

07 BALLET PINK 11-5384 TAFFETTA 11-5393

09 14

ROSE 14

PRIMROSE 11-5389 or

07 15 13

SILK LILAC

11

BOUGAINVIL 11-5390

LEA 12

WILD ORCHID 11-5394

perfect peach

BALLET PINK

WILD ORCHID medium

mauve

TAFFETA

cool rose

ROSE

neutral mauve

HAVANA

ROSE

warm rose 53 52

PRINCESS

sheer fuchsia

TULIP PINK

pink sheer rosy

15 16 11

VELVET 16 11-5395 PRINCESS 11-5400

12

52

TULIP PINK 11-5401

BOUGAINVI

LLEA

subtle fuchsia

PRIMROSE shimmer

berry

VELVET

deep plum

53

rights reserved. ©2014 All

Printed in the

USA. 70023ENA

See and sell the full-shade palette using the Artistry® Signature Shade Tool.

Also, showcase the elegant new packaging with the Twist and Click video. Both are sure to excite your customers. Order soon, as trend collections are hot sellers and quantities are limited. See the Artistry Signature Color™ Lipsticks and the Little Black Dress Trend Collection on the Virtual Makeover Tool.

10 | October 2014

Pamper Your Pout in Artistry Signature Color™ Lipsticks Drench your lips in luxury with 14 fullcolor finishes and six sheer shades. This stunning collection is the ultimate accessory for the sophisticated woman with formulas that rejuvenate the appearance of lips without bleeding or feathering. And the patented, premium packaging is a testament to the beauty of the Artistry® brand with its statuesque silhouette and ingenious design.

WATCH THESE FUN VIDEOS TODAY!

Share them on social media!

Amway Business News | 11


PRODUCTS & PROMOTIONS

Usher in the Season With Artistry

COLOR

Rose Diamond 3D Face Powder Five shimmering shades ranging from Pink Champagne to Dark Bronze. (Compact sold separately.)

Black Eyeliner Pencil Softly accentuate or boldly define.

Eye Shadow Palette Eight plum berry shades in a chic black, patent leather compact with a dual-ended brush.

Slip Into Color As Versatile As a Little Black Dress The little black dress is a must – as is the fittingly named Artistry® Little Black Dress Fall Trend Collection. Launching October 8, these limited edition cosmetics dress your look up or down.

Six IBO-Favorite Legacy of Clean Product Demonstration Videos! These on-target, entertaining videos will help you sell Legacy of Clean ® products.

Take the ARTISTRY® Ideal Radiance™ 7 Day Challenge Radiant, younger-looking skin awaits... Try your own Ideal Radiance 7-Day Challenge, build your testimonial page, and join the conversation.

Even better, the videos are mobile optimized, so you can play them on the go on your smartphone or mobile device.

It’s the season to be your most beautiful. Make this autumn the best yet for you and your customers with two exciting Artistry® color launches. r ature Colo l Artistry Sign version Too Shade Con Lipsticks

Y SIGNATU ARTISTR K: SHEER LIPSTIC

Y SIGNATU ARTISTR LIPSTIC K:

TRY THESE

IF YOU TLY CURREN WEAR

56 50

RICH COCOA 11-5379

SUBDUED 10-9490

BELLINI 11-5380

10-9475 or FLATTER GLINT 10-9477

ROUGE 10-9486

DARING

CRIMSON

TERRA COTTA

red soft cherry

brick red

RED KISS

HONEY

06 17

18 03

BELLINI

perfect peach

MADEIRA 10-9508

RED KISS 11-5399

N/A

BERRY PINK TO DELICATE 10-9474 NEUTRALE 10-9481

TED SOPHISTICA 10-9489 10-9470 or BON BON PRIM 10-9484 AMUSE 10-9466 N/A

is for every

17

RED 06

sheer tawny

RED

luminous

sheer red

red

HONEY 57 11-5405

SANDRINE 10-9512

wear shade you help you • If the finish can

51 57

DARING 11-5383

STUNNING 10-9495

sure

03

CRIMSON 11-5396

BEAUTÉ 10-9468

vary your full • To quickly between sheer and

day, its opposite n. make an impressio

PINK

sheer nude

sheer shine

NUTMEG

rosy brown

brown

bronzed

PINK 56

RED CORAL TO RED CORAL TO

Rick DiCecca, Makeup Artist Artistry Global

to alternate formulas. coverage

NATURAL

CLEAR BALM 10 02

RICH COCOA NATURAL 11-5404

N/A

“This is t time to experimen shade. with a new each one I designed every age, to work on tone, and every skin So play, any woman. t, and find experimen favorite!” your new

lip look, be

02

DARING 10-9473

NEW: SOMETHING DISCOVER the perfect

RICK’S TIPS:

BROWN BEIGE TO

BROWN BEIGE TO

every day wear lipstick Whether you you want to make an conversion or only when this shade impression, by Artistry Global tool designed Rick DiCecca will Makeup Artistthe perfect shade to help you find Find your current discover its suit your style. chart and shade in the shade in the new new shade corresponding browse the refresh formula, or and ent lineup to complem your new Then wear ce your look. with confiden ® Artistry shade and ease!

RE COLOR

• Sheer coverage. through. lips shows • Texture of more coverage. gloss but with eye makeup. • The look of more dramatic • Balance with

RE COLOR

• Full coverage. look and feel. • Classic lipstick a focal point. • Lips will be makeup. subtle eye • Balance with

FIND HOW TO T YOUR PERFECK SHADE: NEW LIPSTIC

Now available: six IBO-favorite Legacy of Clean® product demonstration videos, updated to support the brand’s new and improved items. These videos will help demonstrate to your customers and prospects the cleaning power of Legacy of Clean® products. They’re fun and engaging – and they help you promote the Legacy of Clean® brand as part of a growing business.

RIPE 10-9485 OPULENT 10-9482 PRINCESS 10-9511 POM POM 10-9510

51

BERRY PINK TO

07 BALLET PINK 11-5384 TAFFETTA 11-5393

09 14

ROSE 14

PRIMROSE 11-5389 or

07 15 13

SILK LILAC

11

BOUGAINVIL 11-5390

LEA 12

WILD ORCHID 11-5394

perfect peach

BALLET PINK

WILD ORCHID medium

mauve

TAFFETA

cool rose

ROSE

neutral mauve

HAVANA

ROSE

warm rose 53 52

PRINCESS

sheer fuchsia

TULIP PINK

pink sheer rosy

15 16 11

VELVET 16 11-5395 PRINCESS 11-5400

12

52

TULIP PINK 11-5401

BOUGAINVI

LLEA

subtle fuchsia

PRIMROSE shimmer

berry

VELVET

deep plum

53

rights reserved. ©2014 All

Printed in the

USA. 70023ENA

See and sell the full-shade palette using the Artistry® Signature Shade Tool.

Also, showcase the elegant new packaging with the Twist and Click video. Both are sure to excite your customers. Order soon, as trend collections are hot sellers and quantities are limited. See the Artistry Signature Color™ Lipsticks and the Little Black Dress Trend Collection on the Virtual Makeover Tool.

10 | October 2014

Pamper Your Pout in Artistry Signature Color™ Lipsticks Drench your lips in luxury with 14 fullcolor finishes and six sheer shades. This stunning collection is the ultimate accessory for the sophisticated woman with formulas that rejuvenate the appearance of lips without bleeding or feathering. And the patented, premium packaging is a testament to the beauty of the Artistry® brand with its statuesque silhouette and ingenious design.

WATCH THESE FUN VIDEOS TODAY!

Share them on social media!

Amway Business News | 11


PRODUCTS & PROMOTIONS

BUSINESS UPDATES

Events Calendar 2014

NOVEMBER – DECEMBER Amway New Platinum Conference November 2–5 Ada & Grand Rapids, Michigan

2015

FEBRUARY Amway Executive Diamond Club February 8–10 Maui, Hawaii Amway Diamond Club February 10–15 Maui, Hawaii

Amway Achievers December 1–5 Las Vegas, Nevada

SPRING Amway Founders Council May 3–8: 30 FAA & Higher FC Members May 4–8: All FC Members Washington, D.C. Amway North American Growth Council April 13–15 Hamilton Island & Sydney, Australia

Campaigns Make Winners! Business-building campaigns turn customers (and IBOs) into winners with big sweepstakes prizes! When you and your customers order from the mini catalog, be sure that you both enter to win some of the bestselling Amway™ products. If your customer wins, you win – because PV is awarded MAKE IT YOURS to the IBO of the winning customer. SEPTEMBER 4, 2014–MARCH 3, 2015

WIN

Beauty, Best of Home. and Health, 00 value $1,6

Currently, the Make it Yours Best of Beauty, Health, and Home Sweepstakes awards five prizes – each worth over $1,500 – every month during the campaign. Simply add item no. 11-8438 to your campaign orders. There will be five lucky winners every month! Forward Beauty Artistry

®

Optimal Health Nutrilite

®

Essential Home Legacy of Clean

SUMMER Amway New Platinum Conference

NOV. – DEC. Amway Achievers November 30–December 4 Orlando, Florida

✻ Set your goals now to join us at a future Amway event – like Amway Achievers next year in sunny Orlando, Florida, next year! Work with your upline to develop a plan for your business that can help you get there. We look forward to seeing you!

®

Sweepstakes entries are available until March 5, 2015. Congratulations to These Sweepstakes Winners!

Leroy & Betty Damar Martin Arias Perry & Joy Shirley

Build Your Business to Silver and

Beyond!

Online learning using real-world examples helps you build your business to Silver and beyond!

START YOUR SILVER EDUCATION AT THE AMWAY LEARNING CENTER

The Amway Learning Center designed Silver Education for all IBOs who want to gain or refresh their Amway™ business knowledge. Your free Silver Education covers:

• To begin your Silver Education, enter Amway.ca/learningcenter in your browser and log in.

• Rules of Conduct and speaker guidelines • Compensation • Opportunity messaging • Educating new IBOs After taking the courses, test your knowledge by taking the online Knowledge Check. You’ll be able to print your own personalized Silver Education Certificate.

• Or, if you are already logged in to Amway.ca, go to Business Center > Training & Education, then go to the Amway Learning Center. • If you are on a mobile device, go to m.amway.ca > My Business > Business Support > Amway Learning Center. • Silver Education is available in English, Spanish, Chinese, and Korean.

the Growth Incentives Program video to learn about rewards for building your business to Silver and beyond! WATCH

12 | October 2014

Amway Business News | 13


PRODUCTS & PROMOTIONS

BUSINESS UPDATES

Events Calendar 2014

NOVEMBER – DECEMBER Amway New Platinum Conference November 2–5 Ada & Grand Rapids, Michigan

2015

FEBRUARY Amway Executive Diamond Club February 8–10 Maui, Hawaii Amway Diamond Club February 10–15 Maui, Hawaii

Amway Achievers December 1–5 Las Vegas, Nevada

SPRING Amway Founders Council May 3–8: 30 FAA & Higher FC Members May 4–8: All FC Members Washington, D.C. Amway North American Growth Council April 13–15 Hamilton Island & Sydney, Australia

Campaigns Make Winners! Business-building campaigns turn customers (and IBOs) into winners with big sweepstakes prizes! When you and your customers order from the mini catalog, be sure that you both enter to win some of the bestselling Amway™ products. If your customer wins, you win – because PV is awarded MAKE IT YOURS to the IBO of the winning customer. SEPTEMBER 4, 2014–MARCH 3, 2015

WIN

Beauty, Best of Home. and Health, 00 value $1,6

Currently, the Make it Yours Best of Beauty, Health, and Home Sweepstakes awards five prizes – each worth over $1,500 – every month during the campaign. Simply add item no. 11-8438 to your campaign orders. There will be five lucky winners every month! Forward Beauty Artistry

®

Optimal Health Nutrilite

®

Essential Home Legacy of Clean

SUMMER Amway New Platinum Conference

NOV. – DEC. Amway Achievers November 30–December 4 Orlando, Florida

✻ Set your goals now to join us at a future Amway event – like Amway Achievers next year in sunny Orlando, Florida, next year! Work with your upline to develop a plan for your business that can help you get there. We look forward to seeing you!

®

Sweepstakes entries are available until March 5, 2015. Congratulations to These Sweepstakes Winners!

Leroy & Betty Damar Martin Arias Perry & Joy Shirley

Build Your Business to Silver and

Beyond!

Online learning using real-world examples helps you build your business to Silver and beyond!

START YOUR SILVER EDUCATION AT THE AMWAY LEARNING CENTER

The Amway Learning Center designed Silver Education for all IBOs who want to gain or refresh their Amway™ business knowledge. Your free Silver Education covers:

• To begin your Silver Education, enter Amway.ca/learningcenter in your browser and log in.

• Rules of Conduct and speaker guidelines • Compensation • Opportunity messaging • Educating new IBOs After taking the courses, test your knowledge by taking the online Knowledge Check. You’ll be able to print your own personalized Silver Education Certificate.

• Or, if you are already logged in to Amway.ca, go to Business Center > Training & Education, then go to the Amway Learning Center. • If you are on a mobile device, go to m.amway.ca > My Business > Business Support > Amway Learning Center. • Silver Education is available in English, Spanish, Chinese, and Korean.

the Growth Incentives Program video to learn about rewards for building your business to Silver and beyond! WATCH

12 | October 2014

Amway Business News | 13


BUSINESS UPDATES

TRAINING & TIPS A M WAY C O M M UNI T Y

AMWAY CANADA’S AD CAMPAIGNS

Visiting in the New York Area?

Reaching Millions of CANADIANS

View the Amway New York Business Center Calendar to learn about and register for upcoming training events, and to see the hours that the center in Queens, New York, is available for use by IBOs.

Amway Canada’s new digital ads, running on MSN.ca, Skype, Outlook. com and XBox Live have been seen more than 18 million times since they launched in May. That’s a lot of recognition and credibility being built for the Amway opportunity and brands across Canada!

 LAN YOUR VISIT AND P REGISTER FOR TRAINING

TOUGH QUESTIONS FROM WOMEN. REAL ANSWERS YOU CAN SHARE. Generation Y

QUESTION

“How much time does Amway take?” ANSWER

“You decide how much time you put into your Amway ™ business. Of course, the more you put into it, the more you can get out of it. That’s one of the best things about this business – you’re in control. Maybe you spend a few hours a week on the business, maybe you work it full time – you choose.”

©2012 All rights reserved. For iBo use only. not to Be used with prospects.

READ MORE

MARK YOUR CALENDAR!

Plan Ahead FREE Training! DOWNLOAD

The Power of ME Making a Difference At Amway Achievers 2013, IBOs shared stories about how they’re impacting their communities. Stories like this one from Diana Broome were illustrated and displayed, creating a community

of goodness. SEE MORE INSPIRING STORIES

the online

Amway Business Calendar, which lists important corporate dates along with end-of-month information for the year

Amway™ webinars are live training presentations for you to view online. Each one contains valuable business and/or product tips that you can use in your business. Look at the scheduled webinars for this month and next, and then register for one or more today! Course descriptions are on the registration page – just click the course you are interested in to learn more. SCHEDULED WEBINARS

IBOs who have taken advantage of Amway™ online training have grown their businesses faster!

of selfless IBO “heart work” in the U.S., Canada, and Caribbean here 14 | October 2014

Amway Business News | 15


BUSINESS UPDATES

TRAINING & TIPS A M WAY C O M M UNI T Y

AMWAY CANADA’S AD CAMPAIGNS

Visiting in the New York Area?

Reaching Millions of CANADIANS

View the Amway New York Business Center Calendar to learn about and register for upcoming training events, and to see the hours that the center in Queens, New York, is available for use by IBOs.

Amway Canada’s new digital ads, running on MSN.ca, Skype, Outlook. com and XBox Live have been seen more than 18 million times since they launched in May. That’s a lot of recognition and credibility being built for the Amway opportunity and brands across Canada!

 LAN YOUR VISIT AND P REGISTER FOR TRAINING

TOUGH QUESTIONS FROM WOMEN. REAL ANSWERS YOU CAN SHARE. Generation Y

QUESTION

“How much time does Amway take?” ANSWER

“You decide how much time you put into your Amway ™ business. Of course, the more you put into it, the more you can get out of it. That’s one of the best things about this business – you’re in control. Maybe you spend a few hours a week on the business, maybe you work it full time – you choose.”

©2012 All rights reserved. For iBo use only. not to Be used with prospects.

READ MORE

MARK YOUR CALENDAR!

Plan Ahead FREE Training! DOWNLOAD

The Power of ME Making a Difference At Amway Achievers 2013, IBOs shared stories about how they’re impacting their communities. Stories like this one from Diana Broome were illustrated and displayed, creating a community

of goodness. SEE MORE INSPIRING STORIES

the online

Amway Business Calendar, which lists important corporate dates along with end-of-month information for the year

Amway™ webinars are live training presentations for you to view online. Each one contains valuable business and/or product tips that you can use in your business. Look at the scheduled webinars for this month and next, and then register for one or more today! Course descriptions are on the registration page – just click the course you are interested in to learn more. SCHEDULED WEBINARS

IBOs who have taken advantage of Amway™ online training have grown their businesses faster!

of selfless IBO “heart work” in the U.S., Canada, and Caribbean here 14 | October 2014

Amway Business News | 15


Become a Beauty Expert Give your beauty business a boost with the new Artistry Skincare Guide. ®

The perfect companion to the Forward Beauty Catalog, this best-seller is your go-to resource for positioning yourself as a beauty expert and building your sales with premium Artistry® skincare. Inside this second edition, you’ll find exciting updates, like information about the Artistry Ideal Radiance™ Collection, step-by-step instructions for creating testimonials about Artistry® products, and more user-friendly resources for you and your customers. There are also skincare insights that leverage the strengths of the Artistry® brand.

ARTISTRY SKINCARE GUIDE 2014-2015

ORDER THE ARTISTRY® SKINCARE GUIDE 40-1654 English 40-1654 French $11.00

For IBO use only. Not for use with prospects. ©2014  All rights reserved.  Printed in the USA.  4664ENOC14

FORWARD BEAUTY

Amway business news  

October 2014

Amway business news  

October 2014

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