January 10, 2017 Launches penalties from Google for distracting ads and pop-ups that degrade cell phone use. Google will penalize and lower assessment websites to which contravene: - a pop-up window overlays the main content of the site as soon as the user arrives at the site or while browsing the site - Display an intrusive ad that a user must disapprove before accessing the main content of the site - All kinds of annoying ads while browsing the web. October 17, 2017 Launch of Chrome 62, where it points out to visitors to sites with insecure forms. An important step for Google to promote HTTPS sites and the potential impact on site traffic. On November 30, 2017, the meta description limit was increased to 300 characters from 155 characters at the length of snippets in search results. Googlewill probably take longer descriptions from the content of the website.