Bespoke Marketing Overview

Page 1


INTRODUCTION

Bespoke Marketing is a fully integrated branding and marketing agency. Powered by industry-leading creative, MarTech, and strategy; we provide tailored branding delivered to your most qualified audience. We have fueled the marketing and branding for leading new development projects, premier international real estate, and luxury brands in hospitality, yachting, aviation, automotive and architecture.

INNOVATION + DATA

At Bespoke, we've forged an identity as a true disruptor in the ultra-luxury marketing arena. We believe innovation and date fuels creative strategy and marketing, driving brand awareness, fortifying leads, yielding powerful results. Our unwavering commitment to purposeful and authentic messaging, combined with our deliberate and distinctive creative approaches, has played a pivotal role in expanding our extensive portfolio of luxury brand clientele.

CREATIVE S TRATEG Y + MARKETING

FUELS DRIVES

BRAND AWARENESS

LEADS

FOR TIFIES YIELDING

RESULTS

Unlike other agencies, at Bespoke, we handle all operations in-house and do not outsource any of our work. Bespoke's dynamic multimedia and production services cover photography, video, virtual reality, and photorealistic renderings.

We are fluent in the language of luxury and have an unmatched ability to deliver brands to the VHNW and UHNW audiences.

AGENCY STRUCTURE

LEADERSHIP

At the top of our organization is our leadership team, including the President, CO-Founder & Chief Creative Officer, and Director of Operations. They are responsible for setting the overall strategic direction of the agency, overseeing operations, and ensuring the agency's growth.

CREATIVE MARKETING

PROJECT MANAGEMENT

This department is led by the Chief Creative Officer who oversees a team of talented designers, copywriters, content creators, photographers and videographers. They collaborate closely with clients to develop creative strategies and deliver compelling content that aligns with the client's brand and marketing goals.

This team is responsible for planning, negotiating, and purchasing advertising space across various channels, including digital, print, television, and outdoor.

Our Project Managers are responsible for managing the planning and execution of our client's marketing and creative strategies. They are the dayto-day liaison with the client and lead cross-functional teams internally.

HEADQUARTERS

NEW YORK, NEW YORK

600 MADISON AVENUE, 22ND FLOOR

NEW YORK, NY 10022

HAMPTONS, NEW YORK

903 MONTAUK HWY, WATER MILL, NY 11976

MIAMI, FLORIDA

119 WASHINGTON AVE, SUITE 500

MIAMI BEACH, FL 33139 - 7228

CASE STUDIES

CASE STUDY

OIL NUT BAY

Oil Nut Bay, a premier luxury destination nestled in the British Virgin Islands, approached our marketing agency to transform its brand identity. The goal was to not only elevate the profile of Oil Nut Bay but also capture the essence of this breathtaking destination in a way that resonated with discerning travelers worldwide.

By redefining the brand, crafting a captivating narrative, and creating a visually appealing identity, we transformed Oil Nut Bay into a sought-after destination for luxury travelers.

The Scope

BRAND STRATEGY

BRAND IDENTITY

MESSAGING

COPYWRITING

COLLATERAL DESIGN

WEB DESIGN / DEVELOPMENT

PHOTOGRAPHY /

VIDEOGRAPHY

RENDERING / INTERACTIVE VR

PRINT PRODUCTION

MARKETING STRATEGY

COMPETITIVE ANALYSIS

DATA & RESEARCH

SOCIAL MEDIA

ADVERTISING

EMAIL MARKETING

DISTRIBUTION

UHNW NETWORK & DATABASE

INFLUENCER BRAND PARTNERSHIPS

EVENT INTEGRATION

BESPOKE MAGAZINE

CASE STUDY PANTHER NATIONAL

Bespoke Luxury Marketing seamlessly integrates into Panther National's team as a comprehensive creative and marketing partner, overseeing the entire spectrum from creative strategy to social media, digital and print advertising management.

As a holistic solution, Bespoke extends its expertise from creative and photo/video production to enhance the brand's identity. Panther National offers an array of resort-style amenities, from the Panther Clubhouse and Lifestyle Club and Spa – all inviting individuals to embrace a lifestyle of energy and effortless elegance.

The Scope

BRAND STRATEGY

BRAND IDENTITY

MESSAGING

COPYWRITING

COLLATERAL DESIGN

WEB DESIGN / DEVELOPMENT

RENDERING / INTERACTIVE VR

PRINT PRODUCTION

MARKETING STRATEGY

COMPETITIVE ANALYSIS

DATA & RESEARCH

SOCIAL MEDIA

ADVERTISING

EMAIL MARKETING

DISTRIBUTION

UHNW NETWORK & DATABASE

CASE STUDY THE COPPER

Bespoke was commissioned by Go Partners to reinvent the American Copper Buildings brand to create a more modern and luxurious brand appeal. Through crystallized messaging, sophisticated design styling, and visual storytelling, Bespoke reintroduced the iconic NYC building as “The Copper.”

Bespoke’s strategy highlighted the incredible amenities, immersive view shed, design, and quality construction in a memorable way to exponentially increase notoriety and desirability, resulting in more demand and conversions.

The

Scope

BRAND STRATEGY

BRAND IDENTITY

MESSAGING

COPYWRITING

COLLATERAL DESIGN

WEB DESIGN / DEVELOPMENT

RENDERING / INTERACTIVE VR

PRINT PRODUCTION

MARKETING STRATEGY

COMPETITIVE ANALYSIS

DATA & RESEARCH

SOCIAL MEDIA

ADVERTISING

EMAIL MARKETING

DISTRIBUTION

UHNW NETWORK & DATABASE

CASE STUDY BMA ARCHITECTS

Internationally recognized as a leader in modern architecture, BMA Architects creates custom residential retreats that celebrate elevated living. Through a forward-thinking and collaborative approach, their award-winning team designs highly personalized modern homes.

To strategically position the brand for growth, Bespoke Marketing elevated the BMA brand through a targeted marketing campaign. This initiative directly reached UHNWIs, focusing on key regions such as the Hamptons, South Florida, and the greater Wyoming and Colorado areas.

BRAND STRATEGY

MESSAGING

COPYWRITING

COLLATERAL DESIGN

WEB DESIGN

PRINT PRODUCTION

WEB DEVELOPMENT

DIGITAL MARKETING The Scope

MARKETING STRATEGY

COMPETITIVE ANALYSIS

DATA & RESEARCH

SOCIAL MEDIA

ADVERTISING

EMAIL MARKETING

CASE STUDY XO | VISTA JET

XO, a VistaJet company, is a leading private aviation company rooted in innovation, technology, and accessibility. In a highly competitive market, XO was looking for a creative partner to redefine its message and visual statements to generate awareness around its ground-breaking mission—to change the future of private aviation.

Through seamless collaboration, Bespoke Luxury Marketing has acted as an extension to the XO team, elevating the brand, guiding the strategy, and unifying efforts to deliver targeted results. Bespoke created the narrative and visual storytelling to showcase how XO is transforming the industry to make private aviation more accessible, transparent, and efficient.

The Scope

MESSAGING

COPYWRITING

COLLATERAL DESIGN

WEB DESIGN / DEVELOPMENT

EENDERING PRODUCTION

MARKETING STRATEGY

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.