Bespoke Luxury Magazine | Prosperity Report Vol. 4

Page 66

This combination of quality and heritage is why Swiss luxury mechanical watches have long been coveted collectibles, and in 2021, their status was elevated to high-return investment items. Due to pent-up demand and scarcity, the resale prices reached 3-digit percentage increases for several iconic timepieces. They are by Rolex, Patek Philippe, Audemars Piguet and Vacheron Constantin, known as the “Big Four” investment watch brands.


Resale prices reported as of January 2022 were the following: Patek Philippe’s Nautilus 5711,

which retailed for about $35,000 last year, had a resale price of nearly $160,000 at the end of December 2021, a 357 percent increase between 2020 and 2021. An Audemars Piguet classic, the Royal Oak Jumbo Extra-Thin in rose gold with a blue dial, reached $189,000 on resale in 2021, a 284 percent rise on retail. A Rolex Daytona that retailed for $13,150 was resold for over $38,700, an increase of 194 percent. The Overseas Self-Winding by Vacheron Constantin, which retailed at $22,500, could be found at $64,950 on the secondary market, a 189 percent jump.

Big 4 Watch Resale Market, 2-Year Horizon Patek Philippe Nautilus 5711/1A-010 Rolex Daytona 116500LN

udemars Piguet Royal Oak 15202OR.OO.1240OR.01 A Vacheron Constantin Overseas 4500V/110A


$200K $180K


$160K 101%+

$140K $120K $100K $80K $60K


$40K 56%+

$20K $0



These wristwatches had the largest increases in their attainable resale values from the respective heritage brands. Source: Chrono24



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