Bespoke Luxury Magazine | Prosperity Report Vol. 4

Page 116

“The rise in appreciation is greatly influenced by the trend of the vintages,” Tenuta San Guido General Manager Carlo Paoli says. “2019, 2020 and 2021 produced great depth, comparable to 2015, 2016 and 2018—a year which marked Sassicaia’s 50th anniversary on the market.”

BESPOKE LUXURY MAGAZINE

The power trio of Sassicaia, Solaia and Ornellaia is accompanied by Masseto and the rising star Tignanello. Piedmont labels are performing well, with Barolo and Barbaresco looking particularly promising with high expectations for the 2021 vintage. Brands from other regions of Italy have also entered the secondary market, driven by the country’s growing reputation for fine wines on the international stage.

Champagne—with a much broader consumer base from diners and club-goers to investors seeking the best vintages by houses such as Krug and Dom Pérignon—also performed well last year as the Liv-Ex Champagne 50 Index grew nearly 34 percent. Production levels were reduced in 2020 and 2021 due to the pandemic and a challenging harvest, and, with the current supply chain and labor challenges, champagne prices are expected to keep increasing. As the fine wine market continues to broaden and weather patterns remain unpredictable, data collected directly from vineyards around the world can be a valuable guide to investment decisions.

Bordeaux Continues Its Decade-Long Down Trend B U R G U N DY

C H A M PA G N E

I TA LY

RHONE

USA

REST OF THE WORLD

70%

100%

60%

90%

50%

80%

40%

70%

30%

60%

20%

50%

10%

40%

0%

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019 2020 2021

Trade share increased across Burgundy, Champagne and Italy in 2021. Source: Liv-Ex

116

30%

B O R D E A U X AV E R A G E T R A D E S H A R E ( % )

AV E R A G E T R A D E S H A R E ( % )

B O R D E A U X ( R H S )


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