Advanced Marketing for Top Producers
Three Themes
Specialists earn more Broad Marketing within specialty Host-beneficiary relationships
Specialize Divorce for Men
The Only Law We Practice. Established for 50 years in Wamasu county. We know every judge and every divorce case that’s been handled here for 50 years. If you want the divorce specialist to fight for you, contact Duey and Duey. Eight partners and 30 associates specializing in one thing only—fighting for your rights 800-DIVORCE
Specialize Ben Moxon, JD—business law, real estate transactions, litigation, divorce, accidents, injury. Leave a message on my voice mail 24 hours
The most successful advisors have a niche, a specialty
75%
Specialists earn 50% more
25% Offer the same services
Niche Practices vs Generalists
Specialize Market
Product
Marketing Method
Flaunt Your Specialization Write a book
Flaunt Your Specialization Speaking/Exhibiting
Flaunt Your Specialization Radio / TV
Flaunt Your Specialization Write articles–get a column
Flaunt Your Specialization Get a PR person
Flaunt Your Specialization Write a newsletter –send monthly
Flaunt Your Specialization Web Site
Broader Marketing Have your research firm telemarket
Broader Marketing The Dream 100
Broader Marketing Junior Agents–Solicitors
Broader Marketing Seminars
Broader Marketing Direct Mail
Broader Marketing Advertising
Host Beneficiary Relationships Don’t stop with CPAs and attorneys Business Brokers
Host Beneficiary Relationships Other Insurance Agents -they need help
Host Beneficiary Relationships Commercial Real Estate Brokers
Host Beneficiary Relationships Outplacements Firms
Host Beneficiary Relationships Mercedes Dealer/Yacht Brokers
Host Beneficiary Relationships Stockbrokers/Investment Bankers/Hedge Funds
Secrets to a Million Dollar++ Income Specialize Broader Marketing Host-beneficiary relationships
Opportunities with Brokerville 20% discount to MSF Producers Get the Total Prospecting and Sales System www.brokerville.com 800-980-0192 option 3 Be a Certified Retirement Financial Advisor™ www.crfa.us Be an IRA Rollover & Distribution Expert www.iraexpert.net
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The Difference Between the Best And Worst
1 72 100 254
Vijay Singh Stephen Ames Craig Barlow Dan Halldorson
$7,573,907 $1,077,651 $638,721 $5,640
69.11 70.02 70.74 74.36
Source: PGA Tour 2003