CWK2 Visual arts

F E B .

2 0 2 1 N.845

Berta Casagran Costal BA Fashion marketing & communication, level 6, 2020-2021

CWK 2 6FAMK003C Visual arts

Yolanda Armengol Gina Ripoll Anna Rowe Word count: 1000

MASCULINITY

Acknowledgments: Ana Embid Joe Hogan Laura Millan

DOLCE & GABBANA DOLCEGABBANA.COM

STAFF

Executive producer BERTA CASAGRAN

Creative director BERTA CASAGRAN

Production director BERTA CASAGRAN

Senior editor BERTA CASAGRAN

Digital Director BERTA CASAGRAN Fashion Director BERTA CASAGRAN Advertising Director BERTA CASAGRAN Art Director BERTA CASAGRAN Staff Writers BERTA CASAGRAN Contributing Photographer JOE HOGAN Contributing make-up artist ANA EMBID Model LAURA MILLAN

EDIZIONI CONDÉ NAST S.P.A. PIAZZALE LUIGI CADORNA, 5, 20123 MILANO MI, ITLAY TEL. 02 7601 2710 INFO@CONDENAST.IT

SUMMARY

PHOTO EDITORIAL

29 FINAL LOOKS minimum of 4 looks and relevant props

SUPPORT DOCUMENT

32 STORYBOARD Rhythm of the shoot, angles, colour, poses, intentions

24 CREATIVE PROCESS Brief description of the creative process 25 INSPIRATION Inspirational images with explanation 26 MODEL Model options with explanation 27 LOCATION Location options with explanation 28 FASHION SHOWS Minimum 4 looks

34 BIBLIOGRAPHY

“Same person, no difference at all” - Orlando 1992

by Berta Casagran

In both pages Laura is wearing white shirt and black sweater both from ZARA, vintage shorts and high boots from Lovely Pepa X Krack. The pearl earing is from Tous.

Laura is wearing black shirt from Pimkie, black shorts from Brighty&Co and hat from Tommy HIlfiger.

Laura is wearing shirt and jumpsuit from Zara Home and Zara and black corset from Bibian Blue. The earring is from Tous.

The model is wearing black trousers from Zara and black blazer from Massimo Dutti.

The earring is from Tous.

Laura is wearing black top from Stradivarius, trousers and boots from Massimo Dutti, jacket from Maje and grey coat from Burberry.

Laura is wearing a black vintage shawl, black trousers from Caramelo and a camel coat from Curated.

The earring is from Tous.

Hair and make up: Ana Embid with products from Chanel and Maybelline. Photographer: Joe Hogan. Stylist: Berta CasagranModel: Laura Millan. Acknowledgment: Jardins de Cap Roig.

24 CREATIVE PROCESS & INSPIRATION

ORLANDO Berta Casagran Costal BA Fashion marketing & communication Yolanda Armengol, Gina Ripoll, Anna Rowe The student was inspired by the androgyny of the main character in the movie, the words “same person, no difference at all, just a different sex” from the film, resonated to her head while looking for inspiration for the photoshoot. Watching the movie more than one, two and three times was key to find objects and feelings to transport to the final look, such as one pearl on the right ear, considered of being the masculine side of the body; the volumes in clothes, once considered sign of wealth and the bionomy of the black and white carefully played to give the audience a sense of balance representing the dance between the male and female gender.

Being a woman, for the student does not mean wearing dresses all time and a smile on the face; the research of the current fashion trends has shown how important genderless collections are becoming, also appropriated for the photoshoot was a natural look, currently trendy at the moment.

The student has researched and watch fashion shows from S/S 2019 where a genderless fashion was displayed and taken inspiration from most of the outfits and complements of them allowing her to blend them with the inspiration already taken from the movie Orlando. It was clear for her what she wanted to show and connect with the mentioned movie, a woman trapped by the conventions of the society and its corsets finally to liberate herself and become a strong fearless woman.

As for the layout, the student bought and analyzed Vogue magazines in depth to bring to the editorial a true feeling of the magazine with the lettering and pages

layout but also with the photos with the aspect ratio of 5/7 (accepted by Vogue Italia, as well as 3/4), used photos from Orlando to grade up the editorial and a very fine grain to give more depth and volume.

The research of the location was conditioned by the current COVID-19 situation and its mobility restrictions around the territory, resulting on breathtaking locations that fit perfectly with the film.

“Nature, nature I’m your bride” Orlando, 1992.

The communication with the team to portrait student’s ideas was the most important, watching the movie and sharing moodboards made the job easier for everybody.

Special acknowledgments to Joe Hogan, photographer, for taking time to help with this project out of self-interest, Laura Millan who’s wardrobe helped with a budget tighter that tight, Ana Embid who help with hair and make-up but also the day of the photoshoot with anything, but also to all of those who had to listen about this project for hours and hours. Thank you all.

One pearl in right ear as the balance of masculinity and feminity

Big, exagerated bow Messy hair

Earthy tones

Long low braid

Straight foward looking, intense, into camera

Gardens, nature

Two colours combination, volumes and textures

Turtleneck, masculine hat, cold facial expression

26 MODELS

The chosen models were selected because of either the resemblance with Tilda Swinton or the strong face factions that alow to play with the male aspect of the model and giviing a stronger emphasis to the central theme of the editorial being genderless fashion.

The model finally chosen was Laura due to availability and friendly proximity to the student.

LOCATIONS 27

The two selected options for the photo shoot were the library in Centre Fraternal, situated in Palafrugell and the gardens of Cap Roig, also situated in Palafrugell.

Due to the current situation with covid, the local restrictions and the strict opening ours, the library was discarted because it was not available during the weekend the sesion was scheduled.

On the other hand, the gardens gave a wider spectrum of locations and possibilities to have different setting within the same location.

28 FASHION SHOWS

Louis Vuitton 2019

Masion Margela 2019

Saint Laurent 2019

Masion Margela 2019

FINAL LOOKS 29

Right image. The white shirt is owned, the jumper and shoes are from the model and the shorts were from her mother when she was young, vintage.

Left image. The first option was with white socks and loafers but it was decided to change them to high anckle boots to smoth the rythm of the photos.

The shirt and trousers were bought at Pimkie and Broghty&co. The complements are from the model herself.

30 FINAL LOOKS

Left image. The white shirt is from Zara Home, owned by Laura. The corset and jumpsuit are from personal closet.

Left image. Both blazer and trousers are from the model

31

Right image. The full outfit is from friend model, Laura. The grey coat if from her boyfriend Quim.

Right image. The outfit was changed to give it more texture with a shawl turned into a bow from Joe Hogan’s wife. The coat, trousers and loafers are from Laura.

32 STORYBOARD

33

34 BIBLIOGRAPHY Cover: Laura 2021 [Personal image] Image 2: Miuccia Prada & Raf Simons advertising 2021 [Online image] Available from https://smoda.elpais.com/moda/actualidad/prada-raf-simons-primera-campana-primavera-verano-2021/ [Accessed 8 February 2021] Image 3: Dolce & Gabbana advertising 2021 [Online image] Available from https://www. harpersbazaar.mx/moda/dolce-y-gabbana-primavera-verano-2021/ [Accessed 8 February 2021] Image 4: Dior Capture totale, 2014 [Online image] Available from https://www. beautyscene.net/brands/dior/eva-herzigova-by-patrick-demarchelier-for-diorskin-dream-skin-capture-totale/ [Accessed 8 February 2021] Image 5: Still image from Orlando, 1992 [Online image] Available from https://film-grab.com/2016/12/01/orlando/ [Accessed 8 February 2021] Image 6: Narciso Rodrigez, eau de parfum, 2020 [Online image] Available from https:// www.johnlewis.com/narciso-rodriguez-for-her-pure-musc-eau-de-parfum/p3910329 [Accessed 8 February 2021] Image 7: Orlando, 1992 [Online image] Available from https://image.tmdb.org/t/p/original/6da53DZ4UhvK3tDNRbFvCiQUysg.jpg [Accessed 8 February 2021] Image 8: Orlando, 1992 [Online image] Available from https://ic.pics.livejournal.com/ alexzti/73608672/342804/342804_original.jpg [Accessed 8 February 2021] Image 9: Orlando, 1992 [Online image] Available from https://static.wixstatic.com/media/c2d83b_39d8faabd81948bba94ee00791eb6065~mv2.png/v1/fill/w_1280,h_720,al_c/ c2d83b_39d8faabd81948bba94ee00791eb6065~mv2.png [Accessed 8 February 2021] Image 10: Orlando, 1992 [Online image] Available from https://dam-13749.kxcdn.com/ wp-content/uploads/2020/05/346709_original.jpg [Accessed 8 February 2021] Image 10: Orlando, 1992 [Online image] Available from https://www.semana.com/resizer/DnCRLr_WeuM3gs33ZvrInM5vyog=/1200x675/filters:format(jpg):quality(70)//cloudfront-us-east-1.images.arcpublishing.com/semana/AFY3WNS43FHB3FXPYUMVC5DNHE.jpg [Accessed 8 February 2021] Image 11: Orlando, 1992 [Online image] Available from https://i.pinimg.com/originals/9f/bf/2c/9fbf2c712bed6fe843f8059a0cb72a7a.jpg [Accessed 8 February 2021] Image 12: Orlando, 1992 [Online image] Available from https://i2.wp.com/37.media. tumblr.com/da904bae94906e737568bb77d6aa31ef/tumblr_mqkwouTTwO1qhkkp7o3_1280.jpg [Accessed 8 February 2021] Image 13: Orlando, 1992 [Online image] Available from https://spacemov.me/movies/ orlando-1992/ [Accessed 8 February 2021]

BIBLIOGRAPHY 35 Image 14: Ariadna Albertos, 2020 [Online image] Available from https://www.piubellamodels.com/models/ariadna-albertos/ [Accessed 8 February 2021] Image 15: Laura Millan, 2019 [Online image] Available from https://www.instagram. com/p/BtQ0qRJH28D/ [Accessed 8 February 2021] Image 16: Centre Fraternal library, 2015 [Online image] Available from https://blogs. cpnl.cat/vxlgirona/2015/11/13/nova-edicio-de-vxl-a-palafrugell/ [Accessed 8 February 2021] Image 17: Cap Roig gardens, 2020 [Online image] Available from https://www.palafrugellplus.com/fr/jardi-botanic-cap-roig/ [Accessed 8 February 2021] Image 18: Nicolas Ghesquière spring/summer 2019 collection for Louis Vuitton [Online image] Available from https://mintsquare.co/reintroducing-the-new-wave-of-genderless-fashion/ [Accessed 8 February 2021] Image 19: Masion Margiela, 2019 [Online image] Available from https://www.vogue. co.uk/article/genderless-fashion [Accessed 8 February 2021] Image 20: Saint Laurent, 2019 [Online image] Available from https://www.elle.com/runway/g23461571/saint-laurent-spring-summer-2019-review/ [Accessed 8 February 2021] Image 21: Maison Margiela, 2019 [Online image] Available from https://www.pinterest. es/pin/510736413986280026/ [Accessed 8 February 2021]