Behavioural Science and The Early Years: A policy brief

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POLICY BRIEF

Photo: Cihan Özdamar/Bernard van Leer Foundation

Behavioural Science and The Early Years

3 THINGS TO REMEMBER

In brief Many early childhood programmes target parents, caregivers, and service providers to promote specific behaviours which benefit babies and toddlers. However, they sometimes fail to sustainably change caregiver behaviours and their use of services designed for them. More systematic application of behavioural science — across the entire programme cycle of diagnosis, design, implementation, and evaluation — has the potential to significantly increase programme impact and sustainability.

Behavioural change should be incorporated into standard programme design to ensure early year interventions address the most significant barriers   Interventions and messages aimed at fostering better behaviours should be pre-tested to work effectively with different target audiences   Validated methods exist to more accurately measure self-reported behaviours, directly observed behaviours, and behavioural determinants

Policy Brief: Behavioural Science and The Early Years

2019


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Behavioural Science and The Early Years: A policy brief by Bernard van Leer Foundation - Issuu