26_ASSORMENT_POLICY_B To B - EN

AGENDA

CONTEXT

COMMUNICATION

PRODUCT ASSORTMENT

PLANOGRAMS

SALES SUPPORT TOOLS

FLAGSHIP STORE

BRAND VISION

Re-enchant daily life by resonating with french artistic richness of 19th & 20th century, so that beauty becomes an inspiring and constant presence in every moment of living.

3 ARTISTIC MOVEMENTS

CLASSICISM & NEOCLASSICISM

ORIENTALISM & EXOTICISM MODERNISM & ABSTRACTION

S1 2026 ACTIVATION PLAN

S2 2026 ACTIVATION PLAN

EVENTS

CHAPTERS & DISPLAYS

LES RACINES

JUILLET - SEPTEMBRE

COLLECTION FOCUS

VIEUX PARIS VERT

AGENDA

CONTEXT

COMMUNICATION

PRODUCT ASSORTMENT

PLANOGRAMS

SALES SUPPORT TOOLS

FLAGSHIP STORE

BROCHURES

DOWNLOAD LINKS BY COLLECTION :

DAMMOUSE

IMPÉRATRICE EUGÉNIE

LOUVECIENNES

OPÉRA OR RÊVES DU NIL POURPRE

RITZ MARTHE PARIS

SOUFFLE D’OR

BRAND SIGNATURE « BOILER PLATE »

Haviland, founded in 1842, illuminates everyday life by revealing the artistic richness of French porcelain from the 19th and 20th centuries. The Maison shares this beauty as an inspiring presence at the heart of every moment.

CORPORATE TEXT

Founded in 1842 in Limoges, Haviland has embodied for nearly two centuries the excellence and avant-garde spirit of French porcelain. Faithful to the pioneering vision of its founder, the manufactory continues to showcase worldwide the artistic creativity of the 19th and 20th centuries, shaped by the expert hands of its craftsmen. Its collections of tableware and decorative pieces bring a touch of refinement to even the most elegant interiors, re-enchanting everyday life.

COMMUNICATION ELEMENTS

Lifestyle photos available in the media library

DAMMOUSE

ICONS

IMPÉRATRICE EUGÉNIE LOUVECIENNES

NEW ARRIVALS

BEST -SELLERS

OPÉRA OR RÊVES DU NIL POURPRE INFINI CUIVRE

SOUFFLE D'OR

INFINI BLANC

MARTHE RITZ PARIS

E-COMMERCE BANNERS

EXAMPLES

CLIENT LOGIN

Password < Haviland

2026 ADVERTISING - TABLEWARE

2026 ADVERTISING - DECORATION

BRAND GUIDELINES

Logo | Typography | Color Palette

I n case of technical or production constraints, we have created several color variations of the logo.

Depending on the medium, please use the color version that ensures the logo is as legible and appropriate as possible.

BLUE 281 C Hot-stamped gold, or, if not possible, Pantone Gold 871 C

RVB: R: 0 V: 32 B: 9 1

HTML: # #00205b White

CMJN: C: 45 M: 44 J: 75 N: 17

RVB: R: 130 V: 118 B: 83

HTML: # 827653

CMJN: C: 57 M: 46 J: 46 N: 34

RVB: R: 99 V: 99 B: 99

HTML: # 636363

CMJN: C: 0 M: 0 J: 0 N: 0

RVB: R: 255 V: 255 B: 255

HTML: # ffffff

MONOGRAM

Typography | Color Palette

I n case of technical or production constraints, we have created several color variations of the logo.

Depending on the medium, please use the color version that ensures the logo is as legible and appropriate as possible.

Blue 281 C

RVB: R: 0 V: 32 B: 9 1

HTML: # #00205b

Hot-stamped gold, or, if not possible, Pantone Gold 871 C

CMJN: C: 45 M: 44 J: 75 N: 17

RVB: R: 130 V: 118 B: 83

HTML: # 827653

CMJN: C: 57 M: 46 J: 46 N: 34

RVB: R: 99 V: 99 B: 99

HTML: # 646463

CMJN: C: 0 M: 0 J: 0 N: 0

RVB: R: 255 V: 255 B: 255

HTML: # ffffff White

AGENDA

CONTEXT

COMMUNICATION

PRODUCT ASSORTMENT

PLANOGRAMS

SALES SUPPORT TOOLS

FLAGSHIP STORE

ARTISTIC VISION

CLASSICISM & NEOCLASSICISM

They share an admiration for Greco-Roman antiquity, emphasizing harmony, rigor, simplicity, and the pursuit of an ideal of beauty based on proportion and clarity. Both stand in opposition to the excessive or overly decorative styles of their time (Baroque for Classicism, Rococo for Neoclassicism) and advocate an art that embodies moral values, discipline, and balance, aimed at educating and elevating the viewer.

ORIENTALISM & EXOTICISM

They promote a taste for discovery and the depiction of foreign cultures, seen as sources of novelty, exoticism, and inspiration. Both reflect the Western fascination with the “other,” creating idealized or imagined images of distant worlds often far from reality to evoke wonder and a sense of escape.

MODERNISM & ABSTRACTION

They align with the desire to break away from past artistic traditions and to renew forms of expression. They favor experimentation, creative freedom, and the exploration of new ways to represent reality, often moving away from figurative representation to produce works where subjectivity, simplification of forms, and the autonomy of artistic language take center stage.