BGYB
Central Agency Charter Proposal
This document outlines the services offered by BERNARD GALLAY Yacht Brokerage (BGYB) as part of its role as central agent for the marketing of the 50m motor yacht IRYNA for charter.
Introduction
Key Features About IRYNA
Built in 2021 by the reputed Italian shipyard Benetti, IRYNA offers accommodation for up to 10 guests across 5 cabins. Her sleek exterior provides numerous opportunities for outdoor seating where you can admire the waves. The modern interior has blue and earth-tone finishes, connecting this high-tech motor yacht with the maritime nature that surrounds it. With a dedicated crew of 10, a steam room, a beauty salon, a gym, an evelator and a beach club, this yacht promises the utmost level of luxury for those who wish to explore the ocean from a position of refined comfort.
Easily accessible, thanks to the elevator.
Numerous decks for multiple outdoor seating and dining options.
At-anchor stabilisers for exceptional comfort levels, even in slightly rockier voyages.
Master cabin contains a study, ideal for those who seek some privacy or an opportunity to work while away at sea.
Unique interior design, where we are made to feel that nature has been brought inside.
Marketing Objectives for your yacht
Maximize charter revenues
Carrying a high-end clientele (referrals)
Provide complete and professional service and support
Our Commitments
Promoting and representing your yacht, maintaining and developing trusting relationships with existing and potential clients.
Effective representation of the yacht to the international brokerage community and specialized agencies
Ensure the smooth running of the contractual relationship between the various parties and the administration of the yacht's charters.
Provide an efficient commercial service
Produce high quality marketing and communication tools, advertise in key trade and other media
Work proactively with the captain of the boat to encourage as many bookings as possible (based on your objectives), and repeat business from year to year.
About BGYB
Founded in 1994, BGYB has grown rapidly in the yachting industry and has become a full member of the prestigious MYBA - Mediterranean Yacht Broker Association - whose members are among the largest brokerage firms in the world. This association offers a complete and high quality service, as well as a constant ethic in the relations with clients and colleagues.
Bernard Gallay, the founder of BGYB, has surrounded himself with experienced navigators for the development of BGYB internationally. The longevity of our company and the loyalty of its employees are the best guarantees we can offer our clients, in order to win their trust and maintain it year after year.
Facts and
Figures days years
2087
More than 60 destinations and bespoke itineraries around the world.
Number of days booked each year on average.
Each yacht has been in our fleet for an average of 6 years
1107
6 yachts destinations years
60
30
Thanks to our network, BGYB has access to numerous yachts for charter in the luxury yacht industry
BGYB has 30 years of experience in the Yachting industry.
170
Number of contracts signed each year on average. contracts
BGYB as a Central Agent
It is always in the owner's interest to appoint a central agent for the charter if one wishes to have their yacht effectively represented in this market.
As a Central Agent, BGYB manages all the following aspects:
Initial announcement to the international charter broker community
Regular communication with our direct clients and the international charter broker community
Coordination of all charter requests for the owner,
Management of all contractual aspects and redistribution of charter revenues,
Control of clear and accurate communication between all parties - clients, captain, agencies, brokers,
Controlling and managing the boat's schedule, assisting with itineraries and the boat's program,
Marketing management.
That way you have a single point of contact who takes care of the entire management of your charter yacht.
360° Marketing Strategy
Direct Marketing Operational Marketing
BGYB Website and News Articles
BGYB Newsletters
Charter Companion Magazine
Emailings
Social Media
Open Days
Publications on dedicated platforms
International and specialized press
Emailing campaign to strategic partners
Digital marketing
Boat shows
Direct Marketing
As an essential marketing tool, we are constantly working to ensure that our website is well updated and referenced internationally. This tool has already shown its performance and efficiency in attracting new customers on an international scale.
Newsitelaunchedin2020, Updatedin2022 Updatedin2025
The BGYB Website
Visits : 22,000+ visitors per month (+10% compared to last year)
Direct Marketing
BGYB Newsletter
This newsletter is published twice a year and sent to our entire database involving all our prospects, current clients, partners, etc.
It highlights recent opportunities, our charter fleet, our international market observations and various information regarding recommended itineraries and sailing areas.
This newsletter is printed (750 copies) and then distributed at boat shows.
Direct Marketing
Marketing « WHITEFIN »
Marketing direct
This catalogue dedicated to the charter business lists the boats we offer for charter. We invest a lot of time and energy in its design, making sure that our yachts in our Central Agency have a prominent place. We choose the best photographs to illustrate the destinations and the presentation of the yachts we select. We control the entire creative process to obtain the best impact in terms of prestige.
This catalogue is then sent to all the major stakeholders of the profession, potential clients, and direct clients but also conciergeries of prestigious hotels, specialized travel agencies, or selected event agencies.
Direct Marketing
Email Campaigns
We have an emailing platform to keep our community info boats available, promotional offers, yacht availabilities, at events etc.
We have a database with more than 14,000 active co and charter clients, brokers, travel agencies, owners' rep journalists, etc.).
Direct Marketing
Marketing « WHITEFIN »
Marketing direct
BGYB is present on social media; the number of subsc keeps growing thanks to our regular posts; we kee community informed of news, promotional offers, published cruise itineraries, events or any other u information.
We are very active on all our social media platforms with a minimum of 3 publications per week.
Social Media
Direct Marketing
Marketing « WHITEFIN »
Open Days
The "Open Days" are organized in the spring when the boats are ready for the season; they consist of inviting brokers on board to introduce them to the boat, the crew and eventually invite them to dinner or lunch on board to allow them to appreciate the service and the cuisine. This way, they are better able to offer the boat to their customers. It is a good way to make the boat known and create a good reputation as a result.
Operational Marketing
Yacht Marketing in the International Network of Charter Brokers
The marketing of the boat via the whole community of Charter Brokers, is one of the keys of our commercial strategy. We become the pivotal contact of this network for the charter of your yacht, all brokers are informed and consult us for your yacht's marketing.
Publishing on our dedicated charter platforms
We produce electronic brochures for all our boats in our central office. These brochures are linked to MYBA's central booking system, "Yachtfolio", which is accessible to all charter brokers worldwide. This tool has proven to be very efficient within the industry. We also use other international booking websites: Central Yacht Agent, Click & Boat, Globesailor, Filovent etc.
Operational Marketing
Email Campaigns with our strategic partners
BGYB has privileged partners with whom we carry out occasional marketing operations in addition to our annual partnership.
In particular, we carry out annual emailing operations that are sent to the database of these strategic partners, enabling us to reach a new, highly targeted clientele.
Example of emailing sent to the Le Figaro Propriétés database
Operational Marketing
International and Targeted Press
We advertise every month in the main international yachting media such as Boat International, SEAHORSE, The Yacht Report, The Yacht Investor, Supersail World, Financial Times, etc.
These publications ensure a regular international visibility.
Le Nouvel Economiste - May 2024
Operational Marketing
Digital marketing has become essential and we have understood this.
Google Ads: We devote each year a budget more and more important to the purchase of dedicated keywords on Google to attract new customers.
Paid advertisements on websites dedicated to luxury travel
Digital Marketing
Operational Marketing
Yacht Charter
Shows
We are actively present at the main charter boat shows such as
MYBA Charter Show
MEDYS Yacht Show
Palma Superyacht Show
Antigua Yacht Show
ECPY Open Days
If the decision is taken to participate in one of these shows, we organise all the necessary steps to obtain a berth for your bo and work closely with the captain and crew to ensure that t boat presents itself in the best possible way and stands out the charter brokers and specialised agencies at these events.
Photos : Monaco Yacht Show
Antigua Charter Show
Commission
We are members of the MYBA - Mediterranean Yacht Broker Association, so we apply the industry guidelines.
The structure of the charter commission is as follows for any broker member of this organization and in the industry in general:
Owner: you will receive 80% of the negotiated charter rate (excluding VAT and APA).
Brokers & BGYB commissions: 20% of the negotiated charter rate. The distribution between the brokers is as follows:
- 15% for the broker who brings the client
- 5% for BGYB for administrative management/coordination/fund management