BRAND BOOK BUMERSTONE Vol.1

CONTENTS History: 4 Mission: 5 Values: 6 Guidelines: 7—13 Products: 14—21 Consumer: 22—27 Sustainability: 28—31 Communication Strategies: 32—37

HISTORY

BUMERSTONE was created as an independent designer brand in 2019 in Warsaw, Poland.

The main idea was to create a brand that would reflect the real street culture and movements it contains. It includes: graffiti, hip-hop, dances, skateboarding & BMX, basketball and etc. Bumerstone’s designs are based on bold, daring, bright, unpredictable and free concepts, just like the place they come from — the streets.

We love freedom and the same we do with our products.

We got no limits!

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MISSION

The main goal of our brand is to show that a street culture can be not only a method of self-expression & time-spending, but else a serious part of fashion industry and alternative design for anything! We want to let street artists apply their skills and passion to real products people gonna love and use. That’s the reason why Bumerstone is interested in collaborations with different artsits. Street culture is not less serious than any other one (Casual, for example) and we want to change this prejudice in social mind.

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VALUES FREEDOM

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Freedom is the most important quality of our brand, because it lets us create something out of ordinary.

Freedom lets us break all rules and create new ones, dictating our own orders and laws, revealing people and making the world diversier.

SELFEXPRESSION

All our designs are made with the whole freedom of creativity, techniques and ways of self-expresion.

Designs are made as the artists see them and their vision is the first accounted. It lets us express our feelings and do really incredible things.

STYLE

Being objects of self-expression, our products embody style properties that deal with today’s canons and desires of our customers. We do what we wear. So as our artists work in a sphere they live, we are always aware of relevant topics and we know what can drive our customers crazy.

GUIDELINES LOGO COLORS DO’S/DON’T TYPOGRAPHY

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LOGO CLASSIC LOGO

ADDITIONAL OPTIONS

SIZING

1 cm

1 cm

1,5 cm 88

COLORS The main our color.

This orange tint ideally represents our traits: fire that burns inside hearts of artists, brightness which our works are full of and an enlightenment.

#FFFFFF

Classic is classic.

Normal white which perfectly supports our palette in its task — to catch your eye and be brightful.

#ED5E25

#787879 Just gray.

The second classic color in our palette. Normal black which creates a great contrast with other Bumerstone’s colors and complements its light components.

#000000 9

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DO’S

1010

DON’T

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TYPOGRAPHY #1

EMPIRES

Our logo font.

A B C D E F N O P Q R S a b c d e f n o p q r s

Nexa Black Used in typography for headlines.

G H I T U V g h i t u v

J W j w

K X k x

L Y l y

M Z m z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 123567890!@#$%^&*()

Eras Bold ITC Our pattern font.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*() 1212

TYPOGRAPHY #2

Nexa Book

Nexa Heavy Italic

Used in typography for content describes.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 !

Used in typography for content and chapter describes.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()

Nexa Book Italic Used in typography for content describes.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()

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#HOODIES

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#T-SHIRTS

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#ACCESSORIES

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STREET ATHLETES Skateboarding is one of the most popular street movements of our century.

Born in the 70s, this culture has been able to go through generations, developing in incredible proportions.

Today, skateboarding is not just a sport or an entertainment - this is a lifestyle.

People who passionates about skateboarding are tend to be energetic, authentic and out of ordinary persons.

Although, skateboarding has not been always legal. When this sport was in its infancy, its practice in public places was often prohibited and punished with fines. However, this phenomenon has been a norm for a long time, and now millions of people practice it, giving the whole their passion to this activity. But actually, it’s not about skateboarding only. BMX, rollers, longboarding, surfing andother similar activities represent these properties as well, and they unite generations of riders, from beginners to professionals.

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STYLE CONNOISSEURS In BUMERSTONE we care about our customers not only in terms of self-expression and freedom, but else about style. Tracking all the latest trends and innovations in fashion industry, we combine sophistication and sense of taste in our collections. However, it does not mean that we indulge modern canons, so as it’s known that sometimes — everything what is new is a forgotten old.

We adore the vintage and love to shift hits of the past for a new way, thus giving them a second breath.

Our debute collection was dedicated to street art, time of which, as some people say, is gone.

We strongly disagreed with this opinion and decided to use this art form in clothes. The point was to show that street art can be nice not only on walls, but else on clothes, making them unique and soleness.

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MUSICIANS

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Music is emotions. It makes us smile, cry, dance, angry, accelerate our step or slow it down.

Music is that element of life, without which a huge number of arts would never be born, a number of decisions would never be made and many beautiful moments wouldn’t be so picturesque. Music is our passion, and in BUMERSTONE we understand it very well. Among our works, most likely, there are not those which were created without music. It impregnates us, influencing on what we do.

Given the specifics of our brand, we focus on people who admire such genres as hip-hop and rock, because being very emotional musical directions, they express freedom and truthfulness. We focus on people who dances at concert headlongs and push their heels to the floor, not because this is a such manner, but because they feel so. They are sincere.

GRAFFITI ARTISTS Graffiti is one of the freest forms of art. It has no laws and restrictions, and this is where our brand started.

Some strange, dirty and incomprehensible drawings on the back pages of notebooks and notes, which turned into full fledged artistic designed works. But at one time we came up with the question: “Can it even be art?”.

Over time, the answer was received and thereappeared BUMERSTONE. We realized that art has no boundaries, and the concept which would define it does not exist. As long as your creation reflects your feelings and emotions — it is worth of attention and respect. That’s why we really appreciate street art, so as this is one of the most daring and honest form of manifestation of thoughts and experiences. Graffiti rarely leaves people indifferent: someone hates it while others revere and consider it necessary, just like we do.

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Nature is our everything.

Thanks to it, today we can live and breath a fresh air, drink a pure cool water, wear clothes that warm us in winter, eat delicious food, get a strength and an energy for new achievements. We can enjoy beautiful natural views and swimming in ponds, ascents to mountain peaks and descents into deep caves. If there was no nature, there would be no us. That is why everyone is responsible for its safety and well-being, and our brand is not an exception. Working in the industry, we consider it our duty to take care of nature, especially not harming its own activities. In this regard, absolutely all products coming out from under our machines are recyclable. The main material that is used to produce our products is cotton. Originally a natural raw material, it perfectly fits into the picture of environmental friendly products that do not harm the environment, both in their production and operation. We are interested in participating in volunteer movements aimed at ridding the planet of garbage, preventing forest fires and preserving endangered species of animals suffering from human activities.

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E-COMMERCE + SOCIAL MEDIA

Nowadays, there is no more effective means of dissemination of information than the Internet. Being active users of social media, we see what people like and what flies past their news feed. Using catchy, conspicuous designs, we attract the attention of users, and at the expense of simple and understandable posts, we try not to overload them with unnecessary information. Our most important asset among social networks is Instagram. Publishing our products allows us to instantly introduce a person to our offer, while advertising in Stories and news feed helps to attract a new audience.

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BUMERSTONE WEBSITE

Here we publish all the latest news, collections, collaborations, release announcements, promotional videos and all the information about us. The appearance of the site made in frames of our requirements and style, thus presenting the image of the brand.

Besides, here you can get our products using the online store, which regularly offers new promotions, coupons and discounts. Several times per year we update our range, so before every update we arrange a sale. In this way, our website is either information resource and the main reseller source.

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