Guided by the Berkshire Hathaway principles of trust, integrity, stability and longevity, we empower people to achieve their dreams.
We help people achieve their goals faster than they would in our absence.
Letter from the CEO 2 The Fase Family History 4 Our Brokerage 6 Berkshire Hathaway HomeServices 7 National Marketing 8 International Exposure 10
Agent Support 12 Office Administration Support 14 Technology Training 15 Training & Coaching 16 Risk Management & Legal Support 18 Online Training 24/7 20 Partnerships 21 Commercial Real Estate 22
Agent On-Boarding 25 Presentation Builder 26 Online Documents 27 Personal Website 28 Personalized Marketing 29 Photography 30 Luxury Designation 31
TABLE OF CONTENTS
GET TO KNOW US
WE HAVE BEEN WAITING FOR YOU The real estate industry is one of great promise and great rewards. You have the opportunity to build a business that serves your clients and community. The sky is the limit for your goals. We have built a company and real estate platform that have a strong foundation and can weather any economic storm. We have a culture that empowers and encourages your success, both personally and professionally. We are hands-on in our approach to grow your business; we help develop and celebrate your strengths, and incorporate that into your business plan. We are focused on doing things right; teaching, training and supporting you in your career. We are personally committed to growing ourselves, and our leadership team, to support our cutting edge sales team. We are excited to a be a part of the Berkshire Hathaway HomeServices network. We feel their mission, values and innovation help to make us stronger and our agents feel the difference of financial strength and stability. Our mission is to help all of the people who work for and with our company to grow and prosper in business and in life! Thank you for taking the time to explore our company and getting to know us a little better. We personally invite you into our family. Our brand is something you will be proud to place by your name and weâ€™d be honored to see it there! God Bless,
Broker, Owner & CEO
steven fase II President
HELLO ESTEEMED AGENT
FASE FAMILY HISTORY
Broker/Owner Don Fase opens Fase Realty with two locations in Grand Rapids, Michigan.
Steve Fase recruits over 100 REALTORSÂŽ and diversifies the company into Fase Realty & Homebuilders, Fase Builders Inc. and Northpoint Development Company.
Steve Fase transitions to Prudential Real Estate. Fase refocuses strictly on the brokerage, and begins to grow regionally.
Steve Fase joins his father in the family business and begins to grow the company.
The company expands to five divisions and are considered the dominant builder and brokerage in the area.
The company moves into Kalamazoo with company acquisitions.
The largest brokerage in Kalamazoo is acquired, and the company expands into Three Rivers real estate.
The brokerage expands into Eastern Michigan.
The brokerage expands into Northern Michigan and Indiana.
Prudential Preferred REALTORSÂŽ officially joins the Berkshire Hathaway family, as Berkshire Hathaway HomeServices Michigan Real Estate, and Berkshire Hathaway HomeServices of Northern Indiana. The company reaches 1 billion in annual sales volume.
Berkshire Hathaway HomeServices of Michigan, Northern Indiana, and Tomie Raines REALTORSÂŽ has over 50 offices, over 1000 licensed agents, has reached over $2 billion in sales annually and continues to grow.
Steven Fase II joins his father as the President of Berkshire Hathaway HomeServices Michigan Real Estate and Northern Indiana Real Estate.
VALUE IN NUMBERS
BERKSHIRE HATHAWAY HOMESERVICES MICHIGAN AND NORTHERN INDIANA REAL ESTATE TOMIE RAINES REALTORSÂ®
$2 BILLION IN CLOSED SALES VOLUME ANNUALLY
OVER 50 OFFICES IN MICHIGAN & N. INDIANA
OVER 1000 REAL ESTATE PROFESSIONALS
THIRD LARGEST BROKERAGE IN MICHIGAN
Our network is among the few organizations entrusted to use the Berkshire Hathaway name — a name representing strength, integrity, trust and universal respect. Berkshire Hathaway HomeServices and every agent affiliate we work with reflects those values.
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” - Warren Buffett, Chairman & CEO Berkshire Hathaway INC.
A NAME RESPECTED WORLDWIDE
BERKSHIRE HATHAWAY HOMESERVICES
NATIONAL MARKETING 8
SUPERIOR VALUE IN A CROWDED MARKETPLACE
Berkshire Hathaway HomeServices network members offer more than just mere real estate services. Our network agents do more to help their clients realize the lasting value of home, both emotionally and financially. All that more they do, that superior value? THAT’S HOME SERVICES.
THAT’S HOME SERVICES Campaign
BHHS partnered with creative advertising agency VaynerMedia to create a national brand campaign to support the continued growth of the network. The THAT’S HOME SERVICES campaign launched to demonstrate what sets our brand apart from the rest, all of the digital assets from that campaign are ready for you to share on your own channels.
Over-the-top (OTT) video is similar to traditional TV, but with more flexibility, targeting and measurement capailities. These non-skippable and full screen BHHS branded videos will be viewed on platforms such as Youtube, Hulu and Roku.
Our national website offers a user-friendly environment for consumers to learn more about the real estate process and search for their dream home. In addition we have a presence on websites including: GQ, Forbes and Vogue and on highly utilized social media outlets.
Berkshire Hathaway HomeServices broadcasts your property to more than 70 websites worldwide which are viewed by potential buyers in 37 countries across five continents. In addition our websites are translated into five different languages.
The countries where your property will be visible:
United Arab Emirates
Headquartered in Grand Rapids, Michigan, we have a team of over 200 employees to support you in all areas of your business.
BUSINESS DEVELOPMENT PLAN
Whether youâ€™re new to the industry or have decades of experience, there is always room to grow.
OFFICE MANAGERS & ADMINISTRATORS
Each office has a dedicated Manager and Administrator, in addition to a Regional Manager overseeing operations and providing support.
Our technology experts are here to train and help you with all of your online needs from your client database to your website.
TRAINING & COACHING
We have developed our own training & coaching program that will fit the needs of everyone, from new agents to seasoned professionals.
RISK MANAGEMENT & LEGAL
We have an accessible team of people here to help you with your real estate legal questions.
A creative team dedicated to marketing our brand, our brokerage and our agents.
Human resources is here to support you with all of your individual questions.
An in house IT guru here to help your office run smoothly.
Our largest corporate team, here to support all of the accounting needs for you and your clients.
OFFICE ADMINISTRATIVE SUPPORT 14
FULL SUPPORT TO HELP YOU SUCCEED
We provide our agents with all of the administrative support they need to succeed in the real estate business. Our office administrators and managers will oversee all of the below processes to help you run your business efficiently and effectively.
• Professional business cards • Signs & riders printing and installation • Name badges • Phone extension set up with voicemail • Direct line (where available) • Agent mailings including assembly and delivery to post office
PROCESS LISTINGS & STATUS CHANGE
• Input listing to Multi List Board • Upload photos & disclosures • Create visual tour • Scheduling of showings • Send company email with listing updates
PROCESS PENDING SALES
• Verify file is complete • Submit copy to closing departments • Update status of listings
PROCESS SOLD/CLOSED TRANSACTIONS
• Update status to SOLD • Disperse commission check to you • Submit file to closing department • Send out survey and thank you letter
We are committed to making our technology work for you by providing cutting edge technology. We are dedicated to keeping our tools top notch and staying ahead of the trends!
We form our training to fit around how you learn best and in any environment that you prefer. Our goal is to make using the tools easy. We have multiple options for you to pick the type of training that works best for you. • In office, live technology training series • Online instructor led trainings • Online web-based training, available 24/7 • Weekly tech tips email
EASY SET UP
Our team is equipped to put your technology in place for you, and help to maintain it as you go.
TECH TOOL TRAINING
TRAINING & COACHING 16
HERE TO HELP YOU SUCCEED
Whether you recently passed your license exam or have been in the business for years, Berkshire Hathaway HomeServices has training opportunities established to ensure each of our agents receive the highest quality agent education available.
NEW AGENT: D.A.S.H (Develop Attitudes, Skills & Habits) Three week program to build confidence & knowledge Classes include: • Creating a Business Plan • Presentation Techniques • Agency Law & Documents • Lead Generation • Overcoming Objections • Time Management
BRIAN BUFFINI: PEAK PRODUCERS
A step-by-step action plan to overcome peaks and valleys in your income and produce at a consistent high level. Whether you’re a 16-year veteran or a brand-new agent, this 12-week training program gives you the strategies to build a rock-solid real estate business.
Experienced agents can still use someone to bounce questions off or discover high producing agents’ best practices. BHHS offers mentorship and coaching for these agents via our experienced office managers who are available and happy to help an agent take their business to the next level.
PATHWAY TO SUCCESS
At Berkshire Hathaway HomeServices Michigan Real Estate, we believe our people are the most important part of the real estate process. You will sell more real estate with us than you would in our absence, by utilizing the tools and Pathways we provide. You should expect more from your broker. Expect Home Services, expect a Pathway to Success.
FIND YOUR PATH
Everyone has a path, let us show you how to follow your pathway to success. 1. 2. 3. 4.
Set your goals Know your numbers Map your pathway Get going!
RISK MANAGEMENT & LEGAL
HERE FOR PROTECTION AND GUIDANCE
Here at Berkshire Hathaway HomeServices we offer confidential risk management, legal advice and support. We can help provide you with solutions to help resolve disputes, understand and navigate contracts and eliminate threats of law suits.
THERE WHEN YOU NEED IT
Our legal team is a phone call away to help with: • Dispute Resolution • Best Practices • Industry Standards • Prevention
THROUGH THE ENTIRE PROCESS
Our legal team will be there as soon as an issue arises and will be there through the entire process. The minute you reach out for support we will take all necessary measures to ensure the best resolution is reached quickly and confidentially.
LEARNCENTER RESOURCE 20
REAL ESTATE BUSINESS TRAINING
Berkshire Hathaway HomeServices wants to make sure you have all of the tools and knowledge you want to help you achieve your goals. Our national online educational center offers every form of training at any level to suit your needs.
Classes ranging in all topics: • How to grow your luxury business • How to recharge your career • How to market yourself on social media • Best practices • Safety guidelines • Overcoming common real estate objections • Working with for sale by owners • How to create a four step business plan
Working together with our partners, Michigan Real Estate, Northern Indiana Real Estate and Tomie Raines, REALTORS® offers a complete array of services throughout every stage of home purchasing, ownership and selling.
A DIVISION FOR ALL OF YOUR NEEDS
Michigan Real Estate, Northern Indiana Real Estate and Tomie Raines, REALTORS® has divisions to help with all of your real estate needs. We have dedicated staff that will help you with commercial, property management and relocation needs.
PARTNERSHIPS & DIVISIONS
IT’S OUR BUSINESS TO SUPPORT YOU
R E LO C AT I O N
COMMERCIAL REAL ESTATE
COMMERCIAL REAL ESTATE DESIGNATION
As a valued member of one of the most trusted and progressive names in real estate, our Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate and Tomie Raines REALTORS® family of companies offers our agents an opportunity to obtain an industry leading internal Commercial Real Estate (CRE) Designation not offered by our residential competitors. Agents that successfully complete our Commercial Real Estate (CRE) Designation become authorized Commercial Advisors within the Michigan Real Estate, Northern Indiana Real Estate and Tomie Raines REALTORS® Commercial Team. These Commercial Advisors have demonstrated that they have the baseline of knowledge needed to consult real estate clients and represent our brand.
TAKE YOUR COMMERCIAL CAREER TO THE NEXT LEVEL
As a Commercial Advisor on the Commercial Team you are able to: • Distinguish yourself within your real estate office and community as a knowledgeable Commercial Advisor
• Possess an Agent Profile on the Michigan Real Estate, Northern Indiana Real Estate and Tomie Raines REALTORS® Commercial website
• Access Commercial Real Estate agent tools and marketing (e.g. forms, logos, customized brochures)
• Access Commercial Real Estate property signage
• Access Commercial Real Estate leads and referrals
• Access the Commercial Help Desk
• Access the entire Michigan Real Estate, Northern Indiana Real Estate and Tomie Raines REALTORS® network at your fingertips
• Access expanded tools on BHHS REsource Center
ELITE TOOLS OF THE TRADE
Being an agent with us includes access to our top notch tools that will help you run your business efficiently and effectively.
PROFESSIONAL LISTING PRESENTATIONS
Integrated with MLS to quickly build a professional and useful presentation
ONLINE DOCUMENT TRACKING & SIGNING Stay organized with online documents
PERSONAL AGENT WEBSITE
A tool to manage your clients and generate leads
HIGH QUALITY MARKETING MATERIAL Professional looking and easy to make
We partner with local photographers to give you the best quality photos and virtual tours of your clientsâ€™ homes (where available)
A designation to set you apart, providing a full set of tools to help market your high value properties
REAL ESTATE OF THE FUTURE
In our exclusive system, we track the data on the type of homes our clients are looking to buy. Our system instantly matches buyers who would be interested in your home, as well as shares that list with you and your agent.
Our complementary Welcome Kit will include everything you need to get a jump start on your career. As an agent, having access to these products will save you time and money while also allowing you to dive right into your real estate business. The Welcome Kit includes: • 500 personalized business cards • 100 annoucement cards • 2 name badges • 1 branded polo shirt
2 Name Badges
100 Annoucement Cards Womens
500 Business Cards 1 Polo Shirt
LISTING PRESENTATION TOOL & COMPARATIVE MARKET ANALYSIS
Our Toolkit CMA will help you win listings with comprehensive and professional presentations. User friendly interface for building listing and buyer presentations includes: • Personalized pages with your contact information • Fully automated review of comparative properties and suggested list price • Local market data and statistics • Access anytime, anyplace online • Fully integrated with MLS to pull listing information and photos • Print or email property flyers or listing presentations
Dotloop brings your documents, eSignatures, storage and compliance into one easy-to-use platform to streamline collaboration and get deals done. We give our agents a system that matches your on-the-go lifestyle.
Dotloop will help you • Share your dotloop with administrative support for faster document collection • Spend more time driving growth, not chasing paper • Quickly close more deals • Access a simple and secure solution trusted by millions
ONLINE DOCUMENT TRACKING & SIGNING
PERSONAL AGENT WEBSITE 28
A WEBSITE JUST FOR YOU
As we bring you on board we help you set up your own personal website. This site is completely customizable to help fit your personal brand identity.
KEY WEBSITE FEATURES
• Drive leads through fully customizable MLS integrated website • Customer Relationship Manager (CRM) a digital assistant to increase communication • Capture and monitor your sphere’s real estate activity • Market Watch to influence the buying cycle through relevant emails • Feature properties on your site • Monitor a lead’s online activity • Notification of leads via text message or email
Online Seller Advantage: create reports for any listing in MLS Market activity reports: • Buyers & sellers • Market trends • New homes for sale & sold homes • Number of homes on the market
We want to make sure you and your materials always look your best. We have a website created to help you quickly and easily create marketing pieces that will help you stand out against the competition.
• Social media integration and tracking • On demand order, print and ship option • MLS integration
PROFESSIONAL & EASY TO CREATE
• Ecards & postcards • Enewsletters & mobile ads • Door hangers & flyers • Equal housing opportunity compliant materials • Holiday cards, sports schedules & recipes
Track effectiveness of your digital marketing for: • Email • Facebook • Twitter • LinkedIn
PERSONALIZED MARKETING PIECES
PROFESSIONAL PHOTOS WITH A PERSONAL TOUCH
The home buying process begins with images. High quality photos can improve the number of buyers that are attracted to your clientâ€™s home. BHHS partners with local photographers to help you get the professional photos that your clients and you deserve and are proud to share.
The Berkshire Hathaway HomeServices Luxury Collection© marketing program has been created to assist Luxury Collection Specialists in the buying and selling of luxury homes. The program has been specifically designed to leverage the strength and reliability of the Berkshire Hathaway name, while providing the special expertise for this upscale market.
• Listing presentations • Luxury branded marketing materials • Luxury marketing opportunities in high end publications • Social media recognition when luxury status is reached • Luxury branded signage • Access to brand your personal website and materials
LUXURY REAL ESTATE
SETTING APART OUR TOP AGENTS
FOR COMPARISON PURPOSES, THERE’S NO COMPARISON
Luxury homes that aren’t everything to everyone. But everything to a select few. Browse our collection at http://www.berkshirehathawayhs.com/
502 Northland Dr. N.E. Rockford, MI 49341 ©2019 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity.
SOUTHERN MICHIGAN LOCATIONS CENTREVILLE
132 West Main St. Centreville, MI 49032 269.467.3062 117 E. State St Colon, MI 49040 269.432.3430
68827 M62 Edwardsburg, MI 49112 269.663.8585
501 S Centreville Rd. Sturgis, MI 49091 269.659.7653 1200 N Main St. Three Rivers, MI 49093 269.273.8185 109 W Chicago Rd. White Pigeon, MI 49099 269.215.8448
Manager: Garrett Hall
Administrator: Jeannie Mason
Administrator: Ony Keely
Manager: Dave Clark
Manager: Garrett Hall
Administrator: Jeannie Mason
Administrator: Sue Lewis
Manager: Karen Buda
Administrator: Larry Twyman
Manager: Garrett Hall
Manager: Dave Clark
CELEBRATION OF SUCCESS - designed to celebrate the accomplishments of our outstanding agents
THE SOUTHERN MICHIGAN ADVANTAGE
Involved in the local community to support clients and neighbors through service and events. Also providing agents access to community events to help them network and build their business. The local leadership is also involved in the communities where the manage. Community event involvement includes: • St. Joseph County Home and Garden Expo • Three Rivers Water Festival Parade • Three Rivers Water Festival Kid Zone • Covered Bridge Days • July 4th Parade • Magic Days in Colon • St. Joseph County Fair • River Country Talent Event • Christmas in Colon
REAL ESTATEâ€™S FOREVER BRAND