Berk Gokcen X Outlier Creative Portfolio

portfolio BERK GOKCEN

selected works 2019 - 2020

G I S E D SIGN E D SIGN E D SIGN E D SIGN E D

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Bio ....................................................4 About Us ...........................................6

Table of Contents I b e l i e v e that g reat things happ en when

Featured Project ................................8 Project No.1 ....................................12 Project No.2 ....................................14 Project No.3 ....................................16

y ou sto p tr y i n g to b e l ike e ver y one e ls e .

Project No.4 ....................................18

R e gardl e s s o f what t y p e o f pro je c t I ’m

Project No.5 ....................................20

wo rk i n g o n , my g o al is s imple — make s ome th i ng wo r th t al k i ng ab ou t .

Project No.6 ....................................22

I ’ v e se l e c te d j ust a fe w e x ample s o f what

Project No.7 ....................................24

I do that I th i nk y o u ’ l l like .

Project No.8 ....................................26 Project No.9 ....................................28 Project No.10 ..................................30

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L i ttl e b i t ab ou t m e

Bio

B erk G okc en - Industrial De sign, 3D ar tist I am the L ea d De sig ne r a nd C o f ound e r o f Ou tlie r Creati ve , a d ig i ta l ma r ke ting a g e nc y he a d q ua r te re d in Barc e lona, Sp a in.

I he lp growing c om p a nie s f ind ing the ir true id e nti t y wi th brandin g , lo g o d e sig n, p ro d uc t d e sig n, p a c k a g ing and lab e l de sig n. I a lso he lp b ring tho se d e sig ns to li f e through 3D m o d e ling a nd re nd e ring.

My de s igns c a n b e turne d into e nga g ing p ro d uc t v ide o s and c om m e rc ia ls . I a lso hav e a d e g re e in sound engine ering , whic h is he lp f ul whe n c re ating p ro d uc t v ide o s that sta nd ou t .

To sum i t up , I wor k in wid e ra ng e o f c re ati v e a nd d e sig n re late d f ie lds at Ou tlie r Cre ati v e . I d on’ t wa nt to b othe r

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y ou wi th to o muc h ta lk , y ou c a n sc roll throug h the p or tfolio to se e what I re a ll y d o.

E xp e rienc e s

Premiere Studio s - 2017 Aud i o Te c h n ic ian , A s sist ant Eng i ne er Prem ier Studio s is th e top re c ord i n g stu d i o i n Ne w Yo rk C i t y. The y wor k wi th c liente l e a m on g th e h i g h e st c e l e b ri t y e l i te f ro m the i r stu di o ab o ve T im e s S qu a re .

During my tim e at th e stu d i o, I was re c ord i n g and mi x i ng o n track i ng se s s io ns as an as s ist a nt Au d i o En g i n e e r. When I was no t i n a se s si o n wi th a c lient , I was p e r f orm i n g re g u la r ma i ntenanc e o n au di o gear as an Au dio Te c hnic ia n.

Te kno C TP - 2015 In dustria l D e si g ner, Pro du c t i o n A s s istant Te kno C TP is a ma nu fa c tu re r o f c om p on e nt s and s y stems made o f G R P (Glas s R e i n f orc e d Plast i c) m ou l d e d par t s . The y are an e stablishe d par tn e r i n ma ny s e c tor s o f th e e c o no my, e sp e c ial l y i n the Euro p ean re s cu e a n d re c re at i ona l v e h i c l e i n dustr y.

At Te kno C TP, I h e l p e d d e s i g n a n e l e c tri c L i g ht C o mmerc ial Ve hi cl e f or lo c al de li verie s . I wor ke d c ol la b orat i v e l y i n a smal l team, where I was re sp o ns ible f or th e i nte ri or o f th e v e h i c l e .

Sirena Marine - 2013 In dustria l D e si g n Intern S ire na Marine is a p rom i n e nt ma nu fa c tu re r in b o th the yachti ng and au to m o ti ve industri e s .

A s an Industrial D e s i g n e r Inte rn , I c ontri b u te d to the i nteri o r de si gn o f the Eu pho ria 5 4 , on e o f th e m o st I l l-ma d e l u xu r y yacht s manu fac tu re d in Tu r ke y. I als o c ontri b u te d to th e i nte ri or d e si gn o f the A ZU R E E 46 yac ht , and mon i tore d th e p ro j e c t th rou g h o u t the manu fac tu ri ng pro c e s s thro ugh c om p l e t i on.

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OUTLIER About: CREATIVE At Ou tl i er Creat i v e , we b e lie ve that d i fferent is b e tter.

We ’re a team o f pro bl em s ol ver s , c reato r s , an d o u tl i er s . we turn heads a nd sto p scro l ls .

B arc e l o na is h o me , bu t we wor k internat i o nal l y. Ou r team runs on ne w i d eas and c affe i n e , and we haven’ t g o ne a day wi th o u t e i ther s inc e we st ar te d.

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What We Do We f i l l gap s in digi tal strate gie s , re gardle s s o f how b i g or small the y are . F or e x ample , may b e y o u al read y have an in-hous e mar ke ting or de s ign team, bu t ne e d c om p e lling c ontent to m o ve y our strate g y fo r ward. Or, may b e y ou ne e d s om e one to build that strate g y f or y ou. R e gardle s s , what we do is add va lue where i t matter s mo st .

We l i ke think o f our s e l ve s as a par tner, rather than a ven do r. We ’re alway s up for a chat ab ou t where we f i t i nto y o u r v is ion.

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Fea t u re d Proj ect

Hexone Music Workstation

Client : He xone – De sign, branding , marke ting Hexo ne, s tar te d as a f u rni tu re p ro to typ e to cre ate an ef f i ci ent wo rk s p ace fo r mu s i c p ro d u ce rs . I d eve l o p e d a f u l l y f l e s h e d -o u t b rand , re ad y to take ove r t h e mu s i c i nd u s tr y.

S o me te ch ni cal p ro d u cts ne e d to b e s e en to b e u nd e rs to o d . B u t, b e fo re any acce s s to t h e p hys i cal p ro d u ct, I w as l i mi te d i n h ow I co u l d make t h at h ap p e n.

A r me d w i t h j u s t te ch ni cal d raw i ng s , I re i mag i ne d t h e Hexo ne Wo rk s tati o n i n 3 D.

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Reimagined in 3D Th e 3 D m o d e l ser v e d as a basis for e v e r y th i n g.

I us e d i t to c reate th e we b si te , p ro m o t i o na l v i de o s , and marke t i ng mate ria ls .

F or th is p ro j e c t , th e 3 D pro du c t render s we ren’ t j ust a “n i c e to hav e ”—the y we re e s s ent ia l i n creat i n g an en gaging custo m er e x p eri enc e .

What I did: B ran d in g, 3D Ren de rin g, b D e s i gn , Ma rketi n g Ma te rials, A r t D i recti on , Ph otogra ph y

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Brand Identity It was im por t a nt tha t the He x one b r a nd f e lt a s innov a tiv e as the pr oduct itse lf . I d e v e lop e d a log o tha t inc lud e d the pr oduct’s s ha p e , while still ke e p ing it sim p le .

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Web Design S c ro l l mag i c is pu t to wo rk on the He xone Wor k station we b s i te . A s the user sc ro l ls , the y c an full y rotate , e x a m i n e , and e xpl o re the pro duc t and i t s b ene f i t s .

Hexone Commercial Snippet I a lso use d the 3 D m o d e l to c re ate a p rom otiona l v id e o. Cre ating the v id e o d ig i ta ll y he lp e d m e ke e p c o st s d own. No c a m e ras or lig hting p a c k a g e s ne e d e d.

Access to Hexone Video: https://youtu.be/1CQA-5_xcxQ

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Pro j e c t 1

DFNS Footwear Protector

Client : DFNS - 3D animation, pro duc t snipp e t

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Video Production Instagram promo video

D F N S ma ke s no n-aero so l spray s to prote c t fo ot wear and a p p a re l. Th e c o mpany is o n a mis s ion to make the wor ld a g re en er p la c e , and the i r u n i qu e pro duc t de s ign he lp s a c h i e v e that g o al.

D F N S wa nte d to showc ase h ow the ir non-aero s ol spray a c tua l l y wo r ke d, so th e y en l iste d my he lp to make i t ha p p en. I di dn’ t want i t to b e j ust another b oring p ro d uc t d em o , bu t rath er a c reat i ve e xp erienc e that trul y c a p ture d th e attent i o n o f th e i r audienc e .

Fro m th e st a r t , I kne w that th e mus ic would play a large role i n th e p ro j e c t . I wo rke d o n matching the s ound and c reat i n g a n i mat i o n to g e ther seamle s sl y to make the v id e o as i m p ac tfu l as p o s si bl e .

Access to DFNS Video: https://drive.google.com/file/d/1Bo0VG_Jtv_6UhbOGiToegrFEZsHeJwag/view?usp=sharing

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Pro j e c t 2

Spoken Flames Candles

Sp oke n Fla m e s has 6 SKUs o f a c onsum e r g o o ds p ro d uc t (s a m e 1 1 oz g las s ja r f or a ll, te x t va rie s) a nd was se e k ing a n ini tia l 3 D re nd e r o f one SKU. The m o d e l was to b e f e ature d on a Shop i f y store .

Client : ONC E Custom S ound - Pro duc t de sign I m o d e le d a hig hl y a c curate re a l- li f e si ze c a nd le m o d e l in B le nd e r 3 D to b e use d on Shop i f y. I a nd the c lie nt we nt b a c k a nd f or th to g e t 1 0 0 % p hy sic a ll y a c curate te xture s , a nimation re a d y c a nd le f la m e , a nd shim m e ring wa x that a c t s e x a c tl y like in the re a l- li f e c a nd le .

F ina ll y I c re ate d a Photo shop m o c kup f or the c a nd le s that the c lie nt c a n c ha ng e a nd re p la c e a ll o f the la b e ls wi thou t re nd e ring. I c re ate a d a v id e o a nd a sc e ne c onsist s o f ing re d ie nt s , a ll to b e f e ature d on o ff ic ia l Sp oke n f la m e s Insta g ra m p a g e .

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Access to Spoken Flames Video: https://youtu.be/2Xrr2RxG_As

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Pro j e c t 3

Kent Electric Car Concept Client : Te kno C TP - Urban e le c tric c ar de sign

The K e nt Ele c tric c a r was d e sig ne d f or the c om p o si te f ib e rg las s ma nu fa c ture r Te c hno C T P. Te c hno C T P ne e d e d a c onc e p t , d e sig ne d f or p e op le who li v e s in the sub ur b a n a re a o f Izm ir, p a r ticula r l y f or the b usine s s p e op le who c om mu te s to the c i t y f or wor k e v e r y day.

I c a m e up wi th the na m e “ K e nt ” whic h m e a ns c i t y in Tur k ish.

F or the ou tline s o f the c a r ; I wa nte d i t to

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hav e a sp or t y a nd st y lish lo ok to sta nd ou t f rom sim ila r t wo se ate d e le c tric c a r s .

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Pro j e c t 4

Han Passive Hi-Fi Speakers Client : ONC E Custom S ound - Pro duc t de sign

Insp ire d b y Chikuuns a i I V, the d e sig n o f H A N has f our sp ira ls to re p re se nt the f our e le m e nt s o f nature . The f our sp ira ls a lso a c t as a re f le x p or t f or e a c h ind i v id ua l d ri v e r, whic h e nha nc e s the o v e ra ll sound q ua li t y.

The G old e n R atio p lay e d a b ig role in f orm ing the f ir st c onc e p t o f H AN. E v e r y d e ta il was d e sig ne d to ma inta in the G olde n R atio ; the sp e a ke r ’s a ng le s , f orms , a nd

C

O

N

C

E

P

T

G U I D E L I N E S A N D

D E S I G N

P R I N C I P L E S

O F

cur v e s a ll f i t the F ib ona c c i S e q ue nc e .

The p rima r y mate ria l will b e F ib e rg las s re inf orc e d wi th b a m b o o as a c oustic tre atm e nt . The f ir st lay e r o f f ib e rg las s will b e a p p lie d to the b o d y to f orm the g e ne ra l struc ture . The n, uns a nd e d raw f ib e rg las s will b e a p p lie d to g i v e the sp e a ke r a natura l- lo ok ing te x ture on the ou t sid e .

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Access to Design Guidelines and Video:

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Project 5

Damla Bluetooth Speaker Client : ONC E Custom S ound - Pro duc t de sign ONC E ® Custom S ound is a n inte rnationa ll y a c c la im e d high- end sp e a ke r ma nu fa c ture r. The c om p a ny, b ase d in Tur ke y, gaine d notorie t y f or i t ’s g ra m ma p hone - e sq ue f lo or- standin g sp e a ke r s .

After the suc c e s s o f the ir la rg e r sp e a ke r s , the te a m wa nte d to launch a p or ta b le B lue to oth sp e a ke r. Thoug h i t would b e muc h sma lle r tha n the othe r s in the p ro d uc t line , i t ne e de d to ma inta in the s a m e im p a c t a nd c raft smanship i t s c ounte rp a r t s .

I was insp ire d b y a wate r d rop , whic h he lp e d m e ke e p the form s o ft , orga nic , a nd natura l. The f ina l f orm was b ig

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enough to hold a 4 ” d ri v e r at the top a nd a c ti v e c ro s so ver par t s at the b ottom.

Th e va cuum tu b e au di o c i rcu i t g i ve s the B lu e to o th sp eaker a far ri ch er, more li fe like s o un d - - n o t to ment i o n stu nning go o d l o o k s .

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Project 6

Immunity Supplement Client : My c o Blends – Branding , lo go de sign

My c o Blends is a he a l th & I llne s s c om p a ny that is c e ntere d around 1 0 0 % orga nic sup p le m e nt o f the se v e n mo st Ill-re s ea rc he d m e d ic ina l mushro oms to sup p or t y our im muni t y.

The y ’re lo ok ing to inc orp orate orga nic he a l th op tions into p e ople s li ve s . A s fa r as som e sup p le m e nt b ottle s g o the y fe e l like a wa lk ing b illb oa rd sig n wi th a lot o f e y e g ra b b ing slo gans a nd inte nse g ra p hic s . Inste a d , the y we re lo ok ing for a ne w d e sig n f or the ir la b e l, that is e a r thy, mo dern & orga nic .

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I ’ v e d e s i g ne d a i c o n fo r the brand and th en p a i nte d t wo waterc o l o r mushro om g ra p h i c s f or th e lab e l , th en I mo de le d the l i fe - s i ze b o ttl e .

I was aske d to create so c ial me dia image s to p ro m o te th e i r pro du c t b e fo re the laun c h , I ’ v e g o n e a l i ttl e e x tra wi th 3D. F i r st I a p p l i e d th e waterc o l o r lab e l on to th e b o ttl e , an d c reate d a fo re st s c ene in 3 D that gav e an e x tra ear thy fe e ling to th e s o c ia l i mag e s .

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Project 7

Miind Instant Coffee

Client : Miind - D ie line s , Brand identi t y, Mo ckup Miind is a he a l th & I llne s s c om p a ny that is c e nte re d around c o gni ti v e p e r f orma nc e a nd m e nta l he a l th o f wor k ing pro fe s siona ls . Miind was lo ok ing f or sim p le , m inimal & clean m o c k- up o f a c o ff e e s a c he t , as-I ll a la rg e r pack age for the ir p ro d uc t te sting.

I ’ ve e di te d and d e sig ne d the g ra p hic s f or c orre sp ond ing pack age s , the n I m o d e le d the p ouc h a nd s a c he t p a c k a g e wi th the lab e l, gav e a li ttle e a r thy f e e ling wi th m inima listic touch.

It was imp or ta nt f or m e to c re ate som e insp irationa l image s . To achi e v e that g oa l, I ’ v e g one a li ttle e x tra a nd d e -

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s igne d a c o ff e e cup to ma ke the ir p ro d uc t line c om p le te .

Fina l l y I ’ v e c reate d an i mag e to showc as e a ll o f th e i r p ro du c t s usi ng th e i r b rand c olor s .

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Project 8

Gokcen Wines

Client : G okc en Optik – Branding , wine lab e l de sign G okc en Wine s is a sma ll-town wine p ro je c t , c re ate d in the m ountains o f Bur s a, Tur ke y. The wine c om p a ny was b orn ou t t wo inf lue ntia l b usine s s-p e op le ’s d e sire to g i v e back to the ir custom e r s a nd p a r tne r s .

The pair pro d uc e d a lim i te d a m ount f or sp e c ia l customer s as a g e sture o f g rati tud e .

It was imp or ta nt f or m e to d raw insp iration f rom the ir bus ine s s ’ bra nd in the la b e l - - while d e sig ning som e thing trul y di fferent .

I illustrate d the la b e l wi th wate rc olor s to a c hie v e natura l, ear thy and orga nic f e e ling wi th m inima listic touc h. I t was printe d o n te x ture d , natura l p a p e r to ke e p the e a r thy

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ae sthe tic .

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Project 9

Revolve at the Railyards Client : US Prop er t y Funds – Branding , lo go de sign The Sacram e nto R a il ya rds p ro je c t was one o f the nation’s large st inf ill re d e v e lop m e nt p ro je c t s .

REVOLVE AT

THE

R A I LYA R D S

The goal o f th e p ro je c t is to tra ns f orm 2 4 4 - a c re s o f historic all y sig ni f ic a nt la nd into a thri v ing , m i xe d- use ur ban c om mu ni t y that will d oub le the si ze o f d owntown Sacramento.

My task was to d e v e lop a b ra nd id e nti t y f or the p ro je c t ’s ne w re s identia l b uild ings . I wa nte d to honor the a re a’s rich histor y in a m o d e rn way.

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I wo r ke d wi th th e pro p er t y ma na g em ent c o mpany to de v e l o p a b ra n d that is appro achabl e , pro u d, a n d ro o te d i n h isto r y. I wante d th e l o g o to b e d y nami c b o l d, and lu xuri o us .

R e v o l v e at the Rai l yards ’ name is a re pre s ent at i o n o f chan g e an d mo v ing f or wa rd. It ’s insp i re d b y re v o l v i ng lo c o m o t i v e trai n wh e e ls .

Th e l o g o was i nsp i re d b y th e rai l ro a d ’s g o l den sp i ke (a re pre s ent at i o n o f c o mpl e t i o n o f th e ra i l ro a d c o nstru c t i o n) and an “ iro n t i e ” re v o l v i n g aro u nd th e sp ike f orm i n g th e le tter “R .”

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Project 1 0

Hubtype Integrated Campaign

Client : Me tis AI S olu tions – De sign, branding , marke ting Hubt y p e is a B a rc e lona sta r tup that he lp s b usine s se s c onne c t wi th the ir custom e r s throug h m e s s a g ing a p p s .

Our par tner ship wi th Hub t y p e was one o f our f ir st ; o v e r the y ear s hun d re a ds o f a r tic le s a nd b lo g p o st s , a d v ising the team on the ir c onte nt ma r ke ting a nd SE O strate g y.

I re c entl y b e ga n he lp ing the te a m wi th m ore tha n just c ontent , and a re now d e sig ning inte g rate d ma r ke ting c ampaigns . Now I hav e a ha nd in the strate g y, g ra p hic s , ads , and c orre sp ond ing d e sig ns .

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Whitepaper Assets It ’s i mp o r t ant that Hu bt y p e has a thoughtl ea d e r shi p p o si t i o n i n this emerging ma r ke t . To he l p so l i di f y that role , I d e s i gne d a nu mb er o f whi te pap er s .

I also d e v e lop e d the c orre sp ond ing as se t s inc lud ing 2 a ds p e r whi te p a p e r f or L inke din , m id c onte nt d own- loa d ima g e s , e nd c onte nt d ownloa d b u ttons .

All the ima g e s c re ate d re sp onsi v e a nd op timi ze d f or d e sk top a nd m ob ile use r s .

It was e s se ntia l to use the b ra nd c olor s a nd guid e line s e v e r y ste p o f the way.

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Published Articles • Building the Contact Center of the Future 4 m ins re a d – Pu b lishe d on Ma rc h 1 2 ,

202 0 . L ink : http s : //www.hu b t y p e .c om/ b lo g /b u ild ing -the - c ont a c t- c e nte r- o f-the fu tu re/

• Conversational Strategies in Banking and Insurance

5 mins re a d – Pub lishe d on F e b rua r y 2 3 , 202 0 . L ink : http s : //www.hub t y p e .c om / blo g /c onv e r s ationa l- b a nk ing - le a rn- f romcha lle ng e r- b a nk s/

• Comprehensive Guide to Conversational Apps

3 mins re a d – Pub lishe d on Ma rc h 6 , 2 0 2 0 .

L ink : http s : //www.hub t y p e .c om /b lo g / mo v e - o v e r- sms- c onv e r s ationa l- inte r fa c -

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e s- a re -the - f u ture /

Published Ads I s e e to o many c o mpan i e s reus ing the s am e fe w sto c k ph o to s to pro mo te the ir c ontent . S o much e ff o r t go e s i nto de ve l o p i n g whi te pap er s , blo gs a n d a r t i c l e s -- an d then the distribu tion falls f lat .

Instea d, I c reate d c o mpl e te l y custom ads that p er fe c tl y v isu al i ze eac h to p ic . This approach l e t s m e mai nt ai n th e c o nsistenc y wi th the brand p a l e tte an d hav e c o mpl e te c ontrol o ver the m e s s a g i n g frame wo rk .

A l l o f the v isu als were create d wi th 3D ren d eri ng o r 2 D i l l ustrat i o n. I us e d blue and re d hue s to c o mpl ement Hu bt y p e ’s ic onic purple , wh i l e c reat i n g a c o ntrast i n the c om p o s i tion.

Access to all published ads: http s ://www.ou tliercre at i ve .c om / hub t y p e inte grate d- c am p aign /

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Website:

www.outliercreative.com All items can be examined at:

www.outliercreative.com/our-work Contact me:

berk@outliercreative.com Access to full video reel:

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