7 Online Jewellery Shopping Mistakes to Avoid

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7 Online Jewellery Shopping Mistakes to Avoid

Buying jewelry online is convenient because you can shop anytime and anywhere. But there is always a risk of ending up with a fake or receiving items that are not as advertised or shown in the pictures. It’s up to you to ensure a safe and pleasant shopping experience. Check out these mistakes to avoid when purchasing jewelry online: Mistake #1: Not Verifying If the Shop Exists Take some time to confirm the legitimacy of the seller before you start buying jewellery and watches online from them. Make sure it is a valid and active business based in Toronto and with an actual address, complete with contact information. Read reviews about the shop to make sure that it’s reputable and managed by a friendly and reliable team.

Mistake #2. Ignoring The Details When you shop online, you won’t be able to see and touch the piece in person before paying for it. This is why it’s important to browse all the photos and read the description carefully. Reputable stores will always provide detailed information on every piece to help set a customer’s expectations and encourage informed buying decisions.

Mistake #3: Not Checking the Store’s Returns Policy Are you disappointed by the quality of the jewelry you purchased online? You should be allowed to return it and get your money back. Take the time to read and understand the returns policy of the store before buying anything.

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Mistake #4: Not Comparing Prices Luxury pieces such as Chopard fine jewellery are not cheap. They are not just fashion accessories. These luxury jewellery and watches are long-term investments, so you can expect to pay premium prices for them.

That said, you shouldn’t overpay. It’s still important to do your homework to ensure that you are getting a reasonable deal.

Mistake #5: Picking the Wrong Size You can avoid this by taking measurements before you buy. You should also read the product descriptions and browse the size charts. Reputable jewelry stores online indicate the measurements of every product they carry to help shoppers make informed choices.

Mistake #6: Buying the Wrong Piece Avoid buyer’s remorse by thinking about your personal style, lifestyle, and daily activities (if you intend to wear the piece regularly). This can help you pick the best jewellery and watches you’ll love forever.

Mistake #7: Buying from Unauthorized Retailers If you’re buying a high-end piece—be it Gucci jewellery, Fope jewellery, Pomellato jewelry, or Chopard fine jewellery—check if the shop is a licensed retailer of the brand to ensure authenticity and get a manufacturer’s warranty.

Buy jewelry online from an established, reputable, and well-known retailer of fine luxury jewlery and timepieces like Berani. It has a 3,000 sq. ft boutique in Toronto’s Bayview Village as well as a comprehensive website where you can see and purchase pieces from its collection of luxury brands, including Gucci and Chopard.