EVGENYMYSHKIN THATCHAKONCHAISATHITPORN
BUSINESSOVERVIEW
CORE BUSINESS
THE MISSION
Imported Thai silk business based on social enterprise model.
“...to create the strongest alternative for the conventional silk market in the UK...”
KEY OPPORTUNITIES
• Niche in the high end fashion market. • Limited option for silk-based material sourcing. • New to the market product. • No Thai silk agents. • Weaker substitutes.
MANAGEMENT SCHEMES
• Experienced management team. • efficient outsourcing. • Strong partnership with supplier.
CUSTOMERPROFILE
TARGET Small scale speciality retailers and fashion specialists.
CUSTOMERS Small and medium fabric retailers, tailors, bridal wears and fashion designers.
NEEDS Quality, price, differentiation, reliable and strongconnection to manufacturers, flexible quantities, easy and efficient delivery.
WHYUS?
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UNIQUE
COMPETITIVE
SOLID
100% hand made silk from Thailand.
High quality.
Sustainable made. Embedded cultural value and Deep heritage .
Exotic origin.
Solid business model.
Reasonable price and service bundle.
High potential for substantial income and profit.
Fast lead time and flexible minimums.
BUSINESSMODEL
REVENUE MODEL
B2B Wholesale
SALESPREDICTION
£ 93,590 SET UP COST
£ 1,400 £ 65,146
BREAK -EVEN POINT
CASH FLOW DYNAMIC
£ 35,460/year 176 yards/month 2 months spread
£ 43,172
MARKETINGSTRATEGY
POSITIONING High-end and prestige Thai silk importer.
BRAND VALUES Artisan quality, the pride of Thailand, sustainable fashion.
TOUCH OF HEAVEN
COMMUNICATION Sales, online channels, college partnership, offer for industry’s influencers .
SOCIALIMPACT
Contributes to Thai weavers’s income and welfare.
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Funding the “Royal Support Foundation”.
Create a better awareness about Thai culture in the UK market.
RISK & SOLUTION
LATE PAYMENT
Credit history check, prompt code of conduct, added interest for late payment, additional invoices.
ORDER PROCESSING COMPLICATIONS
Terms and conditions enforcement, small initial batches, professional indemnity insurance.
DEFECTIVE PRODUCT
Quality control enforcement in Thailand, inform client early on, provide damage control and consultation for client, goodwill offers.
THECONCLUSION
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SUPPORT FROM UEA
FROM PLAN TO SOCIAL VENTURE
ENTREPRENEURIAL EXPERIENCE
WORKFLOW
1st
LHR
2nd
BKK
Production
Delivery to Bangkok
1st Quality control
Delivery to London
2nd Quality control
Delivery to client
EVGENYMYSHKIN THATCHAKONCHAISATHITPORN