MARKETING OBJECTIVES.
Awareness. Salience. Trial. Sales.
COMMUNICATION OBJECTIVES.
Awareness. Perception. Experience.
TARGET AUDIENCES.
ABC-1. Young Professional. Presses & Opinion leader.
PATRIOTIC. BRITISH INGENUITY. PROFESSIONAL PASSION.
COMMUNICATION STRATEGIES.
WATERLOO STATION 4:00PM
Table for Two.
CANARY WHARF STATION 4:00PM
WE ARE THE CHAMPIONS.
LEICESTER SQUARE 4:00PM
SOMMELIER SQUAD.
ON BUS.
SOMERSET HOUSE SOME SATURDAY NIGHT
THE GREAT WINE BRITISH NIGHT.
SOMERSET HOUSE SOME SATURDAY NIGHT
THE GREAT WINE BRITISH NIGHT.
CONCLUSION.