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Designing Your Cover Letter
Cover letters serve as a bridge between your resume and the specific job to which you are applying. A well-written, organized cover letter directs the reader to key areas of your experience and background that specifically pertain to the open position. There is not a “one size fits all” cover letter. A cover letter is also a reflection of your writing skills, so take time and care to proofread and review your document.
Guidelines
SEND A COVER LETTER WHEN:
▪ Requested by the employer as part of the application
▪ Responding to a job posting via email
▪ Contacting a referral from a friend or acquaintance
A COVER LETTER SHOULD BE:
▪ Formal, polished, concise and confident
▪ ONE page, grammatically correct, and free of typos
▪ Formatted similarly to your resume (font style / size, margins)
▪ Written in the active voice
▪ Varied in sentence structure – don’t begin all sentences with “I”
▪ Targeted to the needs of the company and requirements of the position
ADDRESS COVER LETTERS TO A SPECIFIC PERSON WHEN POSSIBLE:
▪ Investigate the company website and other online resources for contacts and addresses
▪ Call the company and request the name of the person responsible for hiring interns / college graduates in your area
▪ If all efforts fail, use a proper salutation such as “Dear Hiring Manager” or “Dear Campus Recruiting Team”
Additional Tips
▪ An effective cover letter is well-rounded; it highlights the hard skills and soft skills relevant to the position, and is supported by a variety of experiences (academic, professional, extracurricular)
▪ A good cover letter is not simply a repetition of the wording on your resume
Content
FIRST PARAGRAPH: WHY THEM?
▪ State WHY you are writing o Responding to an advertised opening o Following up on a referral o Inquiring about a possible opening
▪ State WHO you are o Year at Bentley University and major / minor
▪ State WHY you are applying to, or are interested in, this employer / position o Find something about the company that speaks to you, but not something generic…do your research!
SECOND & THIRD PARAGRAPHS: WHY YOU?
▪ State the qualifications you bring to the position
▪ Highlight experiences, activities and academic achievements that directly relate to the qualifications the employer is seeking
▪ Offer specific examples to demonstrate that you have the key skills required to succeed in the position – i.e., leadership, communication, analytical skills, etc.
▪ Close with a summary sentence of your qualifications and a confident statement that you can make a contribution to the organization
FOURTH PARAGRAPH: NEXT STEPS
▪ May reference your enclosed or attached resume
▪ State what you want – an interview or opportunity to further discuss your qualifications and potential opportunities
▪ Let the employer know how to reach you
▪ Thank the person and indicate that you look forward to speaking to or meeting with them