Benjamin Tetteh's Portfolio

BENJAMIN TETTEH

PROFILE SUMMARY

Hi I ’m Benjamin

In my dynamic career spanning over 15 years, I’ve seamlessly woven together a wealth of skills, knowledge and experience across the communication, research, event, and design landscape to drive projects forward.

Bringing together strategy, creativity, and technical expertise, I’ve successfully managed diverse projects across print, outdoor, web, and social media for both local and international organizations.

My passion is in developing people. My area of interest as a communications specialist lies in using my skills to support the advancement of humanitarian causes. My guiding principle as a designer is to create aesthetically pleasing, practical, and userfriendly products that will enhance people’s daily lives.

With a holistic understanding of various media, I ensure messages are not only well-crafted but also strategically delivered. My journey encompasses academic rigor, creative entrepreneurship, and impactful contributions to communication and design.

Let’s collaborate to craft compelling narratives, captivating designs, and seamless user experiences. Connect with me, and let’s embark on a journey of innovation and excellence!

WORK HISTORY

Communication, Design and Production Lead, Maapz Events

10/2019 – present

Internal Communications Officer (Intern), Ghana Community Network Systems Ltd.

08/2019 – 09/2019

Design and Production Manager, Africa Business Media (Abm)

03/2013 – 07/2016

Founder, Creative Director, Deepblue Ideas

06/2009 – 12/2019

Graphic Designer, ArtBureau

07/2007 – 08/2009

MAAPZ - UNIQUELY CRAFTED EVENTS

Project:

Maapz Events, a luxury event planning, coordination and decor agency.

My Role/Responsibilities:

As a communications professional, I craft and implement a comprehensive communications strategy, overseeing brand identity management, content creation and produce captivating digital assets for online, social media, and print communication.

ARTICLES

Ghana’s Football Fields and the Missing Girls:

A Call for Inclusivity

The Cost of Inconsistency: Why Brand Guidelines Are More Than Just Guidelines

How widespread are indigenous leisure books in Africa?

GCNET

Project:

Ghana Community Network Systems Limited. - GCNET

My Role/Responsibilities:

Internal Communication Officer

Produced diverse digital and internal communication collateral, enhancing effectiveness across various platforms, and collaborated with external agencies to align content with brand identity, boosting audience engagement. Revamped internal newsletter design and provided editorial support.

BOOKDASH - A HUNDRED BOOKS BY

THE AGE OF FIVE

Project:

Creating multilingual storybooks for children.

My Role/Responsibilities:

As a graphic designer, I collaborated with other specialists - writers, editors, illustrators, graphic designers - from around the world in Johannesburg, South Africa to create multilingual African storybooks for children.

GRIOT TALES

Project:

Griot Tales is a concept I came up with to create a safe online space for children’s entertainment and education where storytellers read aloud fun and captivating stories and poems.

My Role/ Responsibilities:

I’m responsible for all productionrelated tasks like design, sound production, captioning and video editing. I also manage the brand identity and the social media channels.

RESEARCH WORK

Children’s Consumption and Perceptions of Ghanaian Folktales in the Media

Children love folktales for their entertainment and lessons, with little regard for their origins. Globalization and technology have flooded the market with folktales from various cultures, creating competition for young audiences. Folktales also convey cultural values and foster identity, but in Africa, they are threatened by foreign media, urbanization, and fewer traditional storytellers. In Ghana, media proliferation offers a preservation opportunity. This study surveyed students from Grade 5 to Junior High in Accra, revealing their primary sources for Ghanaian folktales and their opinions on these media adaptations.

This research uncovers an intriguing dichotomy: as traditional storytelling dwindles, can modern media step up to keep Ghanaian folktales alive and relevant for the next generation?

UNICEF GHANA

Project: UNICEF Ghana

My Role/Responsibilities: As a graphic designer, I was contracted to produce various publications such as reports, booklets and memorabilia and to liaise with production houses to ensure quality output.

UNICEF GHANA

Won the bid to design calendars and planners for UNICEF

DREAM WEDDING MAGAZINE

Project: Wedding Magazine and inspiration material for stakeholders in the event industry.

My Role/Responsibilities:

For multiple years, I played a pivotal role in the graphic design aspects of the Dream Magazine, lending my creative expertise to craft visually stunning covers and engaging layouts. The results were exceptionally creative designs that elevated the aesthetic appeal of the magazine.

some magazine layout designs

GHANA BUSINESS & FINANCE MAGAZINE

Project:

Ghana Business & Finance Magazine and Ghana Economic Outlook and Business Strategy Conference

My Role/Responsibilities:

As Design and Production Manager, I led brand identity efforts across print, digital, and social media, designing the monthly magazine and promotional materials. Additionally, I collaborated with tech, marketing, and sales teams to enhance our online presence via website and social media platforms.

some layouts and promotional design work

AFRICAN DEVELOPMENT BANK

brochure design to promote African Development Bank’s inspiring work

INTERPLAST

UX DESIGN - MOBILE APP

Project:

Ceremony Planning App

The Bliss Wedding Planning app will assist and guide recently engaged couples who lack experience in planning their wedding ceremonies. The app will accomplish this by providing guidance and prompting users to perform scheduled tasks, guest planning, tracking payments/budgets, and vendor management.

My Role/Responsibilities:

UX designer from conception to delivery. Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

UX DESIGN - RESPONSIVE WEBSITE

Project:

Volunteer Registration Flow for a Charity. The goal of this project is to design a responsive website that makes the sign-up process for volunteering easy and user-friendly.

My Role/Responsibilities:

UX designer from conception to delivery.

Conducting interviews, paper and digital wireframing, low and highfidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.