The Brand

Page 1

BENNY'S PIZZA

HOME OF THE VIRGINIA SLICE

THE HISTORY

Benny Marzano’s, aka “the Mothership”, hit downtown Blacksburg, VA in September 2011. Benny’s has been providing oversized slices of pizza heaven ever since. Benny’s has grown to 26 locations across 6 states, each with a different last name that better reflects the town it is in.

Store Opening Timeline 2012 2011 2013 2014 2015 Marzano’s Sept. 2011 Marconi’s Jun. 2012 Delivery Aug. 2012 Nicola’s Mar. 2013 Sorrentino’s Feb. 2014 Adelina’s Jun. 2014 Deluca’s Jul. 2014 Vitali’s Sep. 2014 Palmetto’s Mar. 2015 Fierro’s Dec. 2015 Switched to PFG 2016 2017 Pennello’s Jul. 2015 Damato’s Apr. 2016 Scarpetta’s Aug. 2016 Ravello’s Apr. 2017 Capitale’s May. 2017 Meleto’s Nov. 2017

Benny’s continues to pinpoint downtowns that we can serve. Through customer requests, employee partnerships, or franchise partners, we hope to bring the Virginia Slice into any town that needs great pizza.

2018 2019 Stivale’s Mar. 2019 Ventano’s Apr. 2019 Benny’s Worldwide Of�ice Established 2020 DiCarta’s Oct. 2020 2021 2022 Mazzetto’s Dec. 2020 On The Ocean May. 2021 Ferrovia’s Feb. 2022 Capolago’s Jul. 2022 Cantiere’s May. 2022 Montanaro’s Oct. 2021 2023 Soldato’s Feb. 2023
Cavalloni’s Nov. 2021 Benny Rinaldi’s Dec. 2022

THE NAME

Benny’s unique logos reflect the individual personality of each location while maintaining a cohesive style across the brand. Each store has its own name, background story and restaurant design. Every store is a slice of Benny’s that makes up the whole pie.

THE TEAM

We have a passion for people and mastery of the art of pizza! We embrace individualism but share a common goal of putting smiles on the faces of every customer that walks in. Benny’s is an experience and our staff is here to make it as enjoyable as possible.

THE BOX

So iconic, it needs no introduction. The bright red box safely carries your 28” pie and is a thing of beauty. Each new location is added to our box as we continue to grow across the country.

The standout red may change colors throughout the year, but one thing remains the same; it is a tight fit through doorways. Make sure your trunk has room because these 28” boxes won’t fit in your passenger seat.

THE CLASSICS

THE CLASSICS

28" PIES

THE PRINTS

THE MERCH

THE DRINKS

Walk into any Benny’s and you’ll find our double door drink coolers stocked full with a colorful variety of canned and bottled drinks that you may only find in NYC bodegas. Our slice selection may be limited, but our drink selection feels almost endless.

THE BEER

We stick to our theme of not being generic here with as many local beers and indie-favorites as possible. Whether you are an IPA enthusiast or prefer $2 PBR’s, we keep all beer drinkers happy.

THE COMMUNITY

DOUGH SHARE

Benny’s gives back. We are deeply ingrained in every town and city we are a part of and #doughshare fundraising events are the perfect way to blend pizza and giving. Organizations bring in the crowds and we give them a percentage of sales.

THE BENNY'S CHALLENGE

Do you have what it takes? Finish an entire 28” Benny’s pie in 28 minutes or less and walk away with a cash prize and the ultimate bragging rights. Many have tried, few have triumphed.

CATERING

You’ll be the party favorite when your guests see Benny’s boxes coming through the door at your event. Whether it’s a birthday party, late-night wedding snack, an office get-together or a PTO pizza party at school, Benny’s is sure to please.

LATE-NIGHT

The party doesn’t end when the bars close down. Benny’s is the nightcap of the downtown bar scene. Soak up the alcohol and share your night’s stories.

SOCIAL MEDIA

WHERE DO YOU WANT TO SEE BENNY'S NEXT? Contact us at talktobenny@bennysva.com or 540-324-5329 bennys.pizza @thebennyspizza @thevirginiaslice

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