Understanding Facebook Addiction/Censorship On the Social Media: Murmurs from the Facebook Environment - Facebook Today More than 500 million active users, an average of 130 friends each a total of 700 billion minutes spent per month with a daily usage of 55 minutes. Just what is it about Facebook that kept us logged like that, we allow it to control our lives and made us become willing contributors to Mark Zuckerberg's wealth? Every single states update, photo shared and link posted you have made on your Facebook Wallis actually attributed to a 'theory on psychology. Abraham Maslow stated that humans have three basic needs, which are for love, affection and a sense of belonging. Jasmine writes: "we might not realize it, but that in sharing with our friends our activities and photographs, we are actually seeking for attention and belongingness.We want people to notice us and we feel better when do and take time to comment on our posts. The best is that it's OK to do so on Facebook because that's what Facebook is meant for..I often joke and call all these a case of narcissism!" In answering the question "Is it true Facebook is like a drug?", Asker gave this answer: It is like any game or site that draws you in on purpose. I f they can prove that they have a huge following, they make money - plain and simple. They an do advertising and they get paid to put it on their site. The owners of all those games pay Facebook too. The more persons who play the more they owe, so they push the extra money thing so that you get 'addicted' and start charging for more points or $$. That is how they make money. We got to keep it simple and play carefully, never spend real money on these sites or it can suck you dry. It is an "Addiction". there's always a catch to everything - really." The very act, drive and need to always see if the 'red-number-light is on tends to work like the Pavlovian condition technique. For instance, we subscribe to the e-mail notifications that notify us as soon as someone makes a comment on your post. And we'd check that comment right away. This in some way shows our addiction to Facebook too, as I have commented on the 'red' number-light, along with that craving need to know what someone has said in their comments, we do so in order to save a few seconds of "anxiety". We do really love ourselves that much? Now Facebook is going to empower one's life. Understanding Facebook is a very difficult thing to do as it has proliferated in the manner that it has done and is doing. Since it is still a growing medium, this Hub will evolve with its morphing, converging, diverging and streaming nature and how it is affecting and effecting is users. The Hub may be about South African and the whole of the African Continent's social media, but it is also about how the African people themselves are also affected by what I will try to discuss might be an addiction, too, in their own lives-they are not immune to the effects and affects of Facebooktherefore, it is worth learning about these affects, and this is particularly directed at the Facebookers in South Africa and Africa/Diaspora as a whole, about the addictive nature of Social Media, and those who control it, and how they do it; i.e., this might not be a definite study about Facebook(FB), but it is also a start at looking at FB at its zenith as a social media entity, mammoth business ore and enclave and also, a media environment, and what this means for its users and whether as a consequence this has altered, human perceptions, communications, social relations; and if so,how, it has morphed itself into human communication, interactive, intra-active and interpersonal facilitator of relationships since its introduction. A cursory look at what Facebook doing what is or affects and effects the South African and the