PATRON NEWS
Reboot Your Sales After Lockdown
leads? How to help save them money? How to reduce costs? How to reduce their staffing levels and automate more of their business? Can you come up with interesting ideas on how they can introduce collaborative working? After answering these questions, try to align the benefits of your product or service with the new priorities of your customers. Opportunities are out there, it’s just a question of how you approach them that needs to be different. Connect with me on LinkedIn https:/ /www.linkedin.com/in/susanholme-75974173/
by Susan Holme The last 12 months have been incredibly tough for business owners, particularly those who have had to close their doors due to lockdown restrictions. The good news is that finally, there seems to be a glorious light shining at the end of the tunnel, with the government’s announced “roadmap out of lockdown” that could see us returning to something like normality by the end of June. Fingers crossed. Coronavirus has well and truly turned everything upside down and it’s not surprising that most sales teams are in a state of flux. Your customers aren’t buying, or, maybe they are, but not in the same way as they used to do. Sales strategies are out of the window and teams are trying every trick in the book to survive the here and now. Teams have shrunk, some colleagues are still furloughed and others have been moved around the business to focus on day-to-day operations.
Liverpool Chamber
Where do I go from here? Think about your customers, their priorities and ask how your product or service can align with their new goals. You need to get out there and talk to your customers to find out what those goals are, but here are some ideas that they will likely centre around: • Looking for new business opportunities, more customers and leads • Reducing operating costs to make the business lean • Reducing staffing levels • Looking to automate more parts of the business • Introduce collaborative working and shared roles • Implement continued remote working Now come the big questions. Can you show customers how you can help them win more opportunities and attract more
Here at Face For Business, we provide remote telephone answering, virtual receptionists and managed live chat services to businesses across the UK. If you are interested in how we can help you automate and reduce staffing costs, please contact Susan Holme using susan.holme@ffb.co.uk 01704 898 400.
