Cloud7 Marketing & AI:

With more than 20 years of experience working with globally recognised brands, Cloud7’s founder, Silke Anderson, reflects on her leap into entrepreneurship and what it means to be recognised so early in her journey

After being named regional Digital Revolution Business of the Year, Silke was both thrilled and surprised by her win. “It was really unexpected!” she laughed. “The Chamber had mentioned they would put me forward, but I didn’t think I would win – so when I found out, it was brilliant!”

She credits the Hertfordshire Chamber of Commerce for encouraging her to apply: “I’m grateful so to the Chamber team. I thought the awards were more for established businesses, but they assured me it’s relevant at all stages. I’m lucky they did!”

The recognition has helped boost visibility for Cloud7, which focuses on helping UK SMEs adopt AI safely and effectively. “As someone fairly new to entrepreneurship, one of the biggest challenges is getting your name and message out there. Winning an award like this legitimises the business and reassures you that you’re on the right track.”

So, what made Cloud7 stand out? Silke believes it’s her approachable, non-technical style that resonates with businesses. “A lot of people are wary of AI. I take a human, jargon-free approach. I take people by the hand (not literally!) and guide them in understanding how AI can be relevant to their work and lives. I help break down barriers and build confidence.”

She’s passionate about closing the AI skills gap and promoting responsible use: “AI is here, and it’s not going away. I genuinely want people to become competent, confident and responsible AI users.”

That includes educating people about the risks, not just the rewards. “I always say: when it comes to AI, being human is your superpower. Don’t outsource your judgement. Use AI for the repetitive stuff, but you bring the insight.”

As for Silke’s top tips for using AI:

1. Learn to prompt: use clear, structured language AI can understand.

2. Respect privacy: know what’s safe to share – and what’s not.

3. Understand the pitfalls: the technology is still young –ChatGPT isn’t even three years old! Always verify its output.

Silke’s background is rooted in marketing. After moving from Germany to the UK to study, she joined Volkswagen Group’s graduate scheme, eventually becoming Head of Digital: “I had the best time. But I always knew I wanted to build something of my own. Jumping into entrepreneurship was daunting, but I’ve never looked back.”

Now, her favourite part of the job is the people. “I’m genuinely curious. I love meeting new people and working with a variety of businesses.”

Looking ahead, Cloud7 has big plans, including an exhibition stand at the Chamber’s AI Conference in November. “I’m still enjoying my regional win, but in the meantime, I’m working hard and looking for opportunities to grow my business. I love what I do – helping Hertfordshire businesses thrive and succeed, be it with expert Marketing support or AI literacy training.”