Bamboo Connect:

As an international, independent mobile phone distributor, Bamboo Connect’s regional win – Global Britain Business of the Year – offered an opportunity to share their unique story of global success rooted in local values

“It was an incredible honour and a very proud moment for the entire team,” said Juney Mistiki, Managing Director at Bamboo Connect. “To be recognised among so many outstanding businesses in our region is a real validation of the hard work, innovation and dedication that everyone has put in.”

The company entered the awards to spotlight how a UK-based business can successfully build strong international partnerships without compromising their identity. “We wanted to share our story and prove that UK businesses can build strong international partnerships while maintaining a deep commitment to local values.”

Winning the award, Juney said, reinforced their belief in their mission to connect global markets through transparent, sustainable partnerships: “The continued support from our local Hertfordshire Chamber and the wider British Chambers network gives us even greater inspiration to invest further in the business, expand internationally and continue developing innovative solutions that make the circular economy more efficient and accessible across the technology sector.”

They credit their success to the company’s ability to scale internationally without compromising on values.

“Our commitment to building circular trade models across Europe, supporting sustainability in tech reuse and creating partnerships that deliver long-term value all contributed to the recognition. It’s the combination of purpose and performance that defines Bamboo Connect.”

Their achievements don’t stop there. The company also received The King’s Award for Enterprise in International Trade, one of the UK’s most prestigious honours.

“Receiving The King’s Award is a huge milestone and a moment of real pride,” said Juney. “It symbolises trust, quality and the strength of the partnerships we’ve built globally. It has already opened new doors and further strengthened our position as a trusted UK export business.”

Bamboo Connect continues to invest in technology to improve transparency and efficiency throughout their supply chain and plans to deepen collaborations with insurers, retailers and network operators to generate sustainable value for all stakeholders.

“The next chapter for Bamboo Connect is about growth with purpose – scaling responsibly while continuing to innovate. We’re focused on refining our message, highlighting the impact of our work and celebrating the people and partnerships that make it all possible.”

After receiving hundreds of high-calibre entries from across every region and industry, the regional winners were announced last month, honouring those that demonstrated exceptional performance, innovation and impact. Among them were two standout businesses from Hertfordshire.