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GettingStarted Name: Company name: Start up date: Website:

Paul Maguire MCIPR Magnite PR February 2011 www.magnitepr.com

Q1 Tell us a bit about your business? Magnite PR is an award-winning integrated PR and Communications agency. We help growing brands and businesses raise their profiles and build their reputations in highly competitive markets. We are restlessly ambitious to be the best at what we do and to deliver creative and commercially effective campaigns.

Q2: What gives your business ‘the xfactor’? We combine the energy and fresh thinking of a start up with the skills and expertise gained from some of the biggest and best communications agencies in the world.

Q3: What motivated you to set up the business? I want to be my own boss and to build an agency that inspires others to be ambitious.

Q4: What do you like most about working for a start-up? Every day we are driven by the knowledge that our future is in our own hands, which can be scary and exhilarating in equal measure.

Accelerate Your Business Success Niche Learning Programmes provides tailored learning and development programmes designed to maximise individual learning, which in turn maximises business success! By taking time to understand clients business needs and goals it can create and develop learning solutions which focus on achieving businesses objectives. Staff development can: • Increase profitability

Niche Learning Programmes can provide precisely the volume of training you require, from a ½ day session to a suite of programmes or the total facilities management of your company training. This may comprise ‘off the shelf’ modules or ones written specifically to your requirements.

• Increase loyalty to the organisation, • Increase feeling of staff wellbeing • Increase staff retention • Reduce recruitment costs • Allow for positive succession planning • Increase skill set of current mangers which leads to higher performing teams • Increase customers service levels • Increase clientele through customer recommendations • Reduce costs through staff use of best practice

All our courses and sessions are enhanced by Neuro Linguistic Programming (NLP). Using NLP throughout training sessions it will accelerate and enhance learning and understanding. To develop your staff and increase profitability take advantage of our initial FREE consultation, which is used to acquire a comprehensive understanding of your organisation’s training requirements and associated concerns. Using this information we will provide you with a unique training proposal to achieve your business goals.

Q5: What has been your greatest business success to date? We set up Magnite PR in a new location with no clients, external investment or base so winning our first creative brief from Stevenage Borough Council helped set us on our way.

Q6 What has been your lowest moment? I am always one project short of being happy so it is always a low moment if we don’t win a pitch or a tender. We always strive to learn from the disappointment and improve for the next opportunity.

Q7: In terms of business achievements, where do you want to be within the next five years? We want to be the leading integrated PR and Communications agency in Hertfordshire with a reputation for great work, sustained growth and for being a great place to work.

Q8: What would be your top tip to someone thinking of starting up their own business? Think big but start small. Be ambitious about what you want to achieve but develop a realistic step-by-step plan to get you there. Look for measurable results that give you a better understanding of what aspects of your marketing budget are working the hardest and what parts aren’t.

What our clients say: I’ve been on a number of professional development courses but I’ve never found any to be as beneficial as those designed and presented by Rachel. Liam Roberts Vision for Education Rachel’s high enthusiasm and ability to connect with consultants and managers and her talent at delivering important information, ideas and skills is truly exceptional. Connie Giorgi ANZUK Rachel is an incredible trainer who combines enthusiasm with extensive knowledge to provide brilliant training. When trained by Rachel I always left enthused, excited to use the skills and new techniques I had been taught and better equipped to do my role to the best of my ability. Jennie Frost Founder, Cocoon Rachel Brown Learning and Development Director Niche Learning Programmes Tel: 01279 777461 Mob: 07852 314881 Web: nichelearning.co.uk

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