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Plus - EverEdge IPÂŽ Commercial IQ: Converting Ideas to Income

Inside

10,450

Feature Interviews

with Local Business Leaders

10,450 copies posted and distributed to Businesses North of the Harbour Bridge.

May 2013 - Issue 11

Out & About on Business

on the Shore The Business Channel is published bi-monthly, 5 issues a year – March, May, July, September and November.

Published and printed by

Feature Columns

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The Brand-building Column with Creative HotPot

Ron Davidson is a Brand Strategist and Ideas Person who has created, nurtured and/or reinvigorated many of New Zealand’s most successful and enduring brands. Ron is our Brand-building contributor to the Business Channel and can be found at www.creativehotpot.com or on 021 674 138.

What should I be mindful of in the process of looking to build (or rebuild) my brand? Be instinctive – don’t over science it. Don’t be too inclusive by looking to put new and/or different ideas through a committee process – this will often snuff out anything that made that original thinking interesting and/or likely to be talked about. Be prepared to live on the edge. It’s the edge that sparks conversation and that will get you noticed – but in living there, always remember to remain relevant and customer focussed. Be prepared to think small. The bigger you are, the smaller you should act. Never start thinking like a big company otherwise you could start acting like a corporate and stomp on the very initiative and entrepreneurial spirit that successfully gave birth to your business.

The bigger you are, the smaller you should act.

Be aware that external professional input doesn’t have to cost the earth. And you don’t have to feel you’ve got to make a ‘lifetime commitment’ unlike engaging in many of the more traditional advertising agency/marketer relationships. Enjoy! Make sure that your brand understands and moves with the culture and the times. Loosen up and have some fun in the process, because life and/ or business wasn’t meant to be boring.

Be protective. Supporting your brand is just like supporting your own child - protect, nurture and manage it. And at times that may mean you need to accept that your brand has to think and act differently to that which you originally had in mind.

A business is never too small (or too big) to focus on building a strong, healthy brand. And no matter how good we might feel things are, I’m a great believer that it’s never too late to make something better.

Be your own harshest critic. Once you have arrived at a brand message you’re happy with, finish by challenging yourself “Does this really, honestly grab me?” If it doesn’t, then you’ve got a big problem – because chances are it’s hardly likely to grab anyone else!

Now that I’ve explained why we need a brand, what you should focus on, how to go about creating one and what to be mindful of in the process, in the next issue of the Business Channel I’ll share my advice on what to look for in an ideal brand-building partner.

Be prepared to ask for advice. If you’re not sure, talk to someone that knows. Engage an independent brand-building expert for a little early input on how best to drive your brand development project.

NB: If you missed any of my ‘Brand-building Columns’ from previous issues, please email me (ron@creativehotpot.com) and I will forward you a FREE copy of my Creative Brand-aid Health Check ‘10-point guide.’

“Just how healthy is your brand?”

To find out, take this simple 15-second “Creative Brand-aid” health check at www.creativehotpot.com.

Issue 11 - May 2013

The Business Channel

1


Banking with BNZ

Jemma Stanley, Damien Perry, Louise Nixon - Rangitoto College.

Vaughan Martin and Larisa Lazorec - Takapuna Grammar School.

Thomas Wilson -N

BNZ supporting Young BNZ has provided a shot in the arm for the Lion Foundation Young Enterprise Scheme (YES) with the news that it has signed on as a sponsor for the programme across Auckland for 2013. This is a continuation of BNZ’s commitment to the community, in this case assisting with fostering business leaders of the future. The nationwide YES programme encourages year 12 and 13 school students to embrace innovation and business by forming a company to produce and sell real-life goods and services. YES helps students develop the skills and knowledge to successfully launch, run and sustain a business. A key part of the sponsorship involves BNZ Partners hosting ‘speed mentoring sessions’. These sessions are an opportunity for YES teams from the various schools to meet with business mentors who can provide assistance and advice. The first of these speed mentoring sessions was held at BNZ Partners North Harbour on Tuesday April 16th. This event was attended by six teams, including representatives from Takapuna Grammar, Northcote College, Rangitoto College and Auckland International College. The students presented their business concepts and plans to a group of mentors which included Nick Hindson (Market View), Mike Ridgway (Flintfox International) as well as Geoff Grigg, Ros Stewart and David McKeown of BNZ Partners. “I always love supporting the YES program,” said Nick Hindson after the speed mentoring session. “The YES students really generate some great ideas, many of which possess real potential. BNZ and ATEED put on a great event and I would encourage other business people to get involved and support the YES program.” “I went along with modest expectations but came away amazed by

Call us on 0800 955 455 Visit bnzpartners.co.nz

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The Business Channel

Issue 11 - May 2013

We have a wealth of experience to assist these youngsters. what these kids are able to learn through the YES program,” added Mike Ridgway. “I just wish it had been around when I was at school. As business folk we talk a lot about educating our kids for the real world, this program delivers on exactly that.” BNZ Partner’s Geoff Grigg also enjoyed his involvement. “It’s amazing to see fresh ideas from fresh faces – and it gives me great satisfaction and confidence that these youngsters are our business people of the future.” “I think it is great that these students get the opportunity and support to bring their ideas to reality,” added Ros Stewart, Senior Partner at BNZ Partners. The BNZ speed mentoring sessions and the banks involvement with the YES programme is being coordinated for the bank by North Shore Commercial Partner David McKeown. He is passionate about the banks involvement in the community and fostering our business people of tomorrow. “The philosophy of BNZ fits pretty well with what YES is all about,” says David McKeown. “Within our own team – at both BNZ Business Partners and BNZ Retail – we have a wealth of experience to assist these youngsters. We can also call on a wide variety of business entrepreneurs


n, Max McMeiken, Nick Baggen Northcote College.

Rachel Cho, Samantha Lin, Edith Hu, Melody Chen, David Xiong - Auckland International College.

Emily Steck, Marieke Vercruyssen, Sophie Wilson, Hamish Buckley - Takapuna Grammar School.

Enterprise Scheme and specialists within our network of customers who can also add a great deal of value to the programme for the young people who have some wonderful ideas. As part of assisting new business, I think it is important for students to see what help is available to them. BNZ is one place to seek help, and our clients are another willing group who come in and help.” “We are thrilled to have BNZ on board as a sponsor for 2013,” says Hilary Robotham, the coordinator of the Lion Foundation YES programme for Auckland Tourism, Events and Economic Development (ATEED). “The speed mentoring sessions are hugely valuable for the teams and BNZ obviously see absolute value in supporting the business people of the future. To have their people mentoring the young business groups and the enthusiasm and drive provided by David McKeown is great for the programme.” The Lion Foundation YES programme for 2013 got under way when businesses attended a highly successful Enterprise Day in March, in which this year’s YES students outlined their businesses, and introduced themselves to the business community. The focus in the first term was on business setup and product or service ideas. Students formed their companies, decided their individual director roles, generated start-up capital, did market research and developed their business plan and prototype. Term two is all about putting business plans into action. BNZ will also be supporting the important Business Plan Presentation competitions with the supply of judges. There are four of these across Auckland. They are often referred to as the Dragon’s Den competition. This is when the programme really heats up and the teams present their ideas to a judging panel. The BNZ speed mentoring sessions will have provided them with some valuable practise leading in to these. Students have five minutes to pitch their business idea to a panel of local judges. Feedback from judges and

market research is integrated and any adaptations to the prototype and business plan made. There are Dragon’s Den prelims held in early June and finals later in June. There are further BNZ speed mentoring sessions scheduled for July. The student businesses will also take part in special YES trade fairs in September to sell their products and they are also encouraged to set up stalls at community weekend markets. The year culminates in regionalised awards events in October, with winning businesses progressing through to national finals in December. In 2012 the Kosmos team from Kingsway School (Orewa) went all the way to the national finals last year, where it won The Edge Award for Excellence in Communication. For more information contact:- David McKeown, Partner - Business, BNZ Partners, email: David_McKeown@bnz.co.nz

David McKeown, Commercial Partner, BNZ Partners North Shore.

Issue 11 - May 2013

The Business Channel

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Out & About On Business On The Shore

Unitary Plan the topic at TBBA's April BMW function Auckland Council's Unitary Plan was the hot topic for the Takapuna Beach Business Association's monthly get together at Jerry Clayton BMW on the evening of Wednesday April 10th. A good crowd including Channel Magazine heard John Duguid – Auckland Council's Manager for the Unitary Plan, explain the Plan and how it will impact on Takapuna and the wider North Shore. The evening was sponsored by Shore City.

John Duguid.

Gary Monk, Geoff Grigg, Gary Simpson, Kevin McLean.

Martin Richardson, Kenina Court, Craig Offwood.

Claire Grey, Nick King, Lance Wickens.

Michelle Bennett, Lesa Rua, Che Soloman, David Goodhue.

Lesley Simpson, James Pemberton, Kathlyn Xavier.

Craig Pryor, Stephen Scott, Geoff Bonham.

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The Business Channel

Brand Property Solutions Ph: 09 443 8601 info@brandproperty.co.nz www.brandproperty.co.nz

Issue 11 - May 2013

Land Development Consultants Project Managers -


In The Business Channel

Inside this is sue… 1 The Brand-building Column with Creative HotPot 2

Banking with BNZ

4 Out & About On Business On The Shore 6 ATEED News 7 Mastering The Art Of… Seeking Help in Your Business 8 ATEED News 12 Business Profile: Everedge IP

Aidan Bennett.

Positive business trends Welcome to our May issue of The Business Channel. The year seems to be passing us by very quickly! As has been conveyed elsewhere in this magazine there seems to be some really positive signs across many business sectors that things are on the up. Not massive moves by any means, but the trends are positive. The feedback I am getting is that many are starting to invest once again in their businesses which is a very good sign for everyone. As the saying goes it was made round to go round! As is always the way in The Business Channel (and Channel Magazine) we unashamedly highlight positive things happening on the north side of the Harbour Bridge. And there are plenty. In this issue Catherine Murray has put together a great piece on Abilities Group, a not-for-profit incorporated society that enriches the lives of people with disabilities through meaningful employment. This enterprise is now into its 54th year, originally being established by the Takapuna Rotary Club way back

in 1959. Catherine has also had a chat with one of our high business achievers, Paul Adams of Takapuna’s EverEdge IP. In March of this year, the Intellectual Asset Magazine named Paul as one of the top 300 IP strategists in the world. An award based primarily on feedback from clients and other practitioners within the industry. This is not the first award he has achieved. You will enjoy reading these two features on quite different local enterprises. In this issue we have content right across a number of industry sectors – banking, finance, accounting, freight and shipping, building and construction, education, property development, commercial property, branding, marketing and more. Lots to read. Enjoy your May 2013 issue of The Business Channel.

18 Accountancy: with Matthew Bellingham, Bellingham Wallace Supplement: Colliers North Shore Commercial and Industrial Selection 43 International Freight & Shipping with Oceanbridge 44 Conferences & Business Functions: The Spencer on Byron Hotel 46 Wines With Liz Wheadon, Glengarry Wines 47 Corporate Apparel and Promo Items: Davis Doherty Corporate Apparel Superstore 48 Project Spotlight: Goodman Group’s Orchard Park Development, Albany 50 The Legal Column with Schnauer & Co 51 Education: Peter Clague, Kristin School 51 Talking Trusts: Tammy Mcleod, Davenports 52 Renovations & Extensions: with Smith & Sons 54  Building & Construction with Phil Brosnan 55 Intellectual Property Law: Sonya Hale, Davenports 56 Technology Spotlight: Benefitz

- Aidan and the team at Benefitz Email: aidan@benefitz.co.nz Twitter: @AidanLBennett @channelmag

The BUSINESS CHANNEL is printed five times a year by Benefitz, PO Box 33-1630, Takapuna. Telephone 09 477 4700, www.benefitz.co.nz. The opinions expressed in this publication are not necessarily the views of the publishers. For further details on the magazine please contact one of our team detailed below.

16 Business & The Community: / Abilities Group

59 North Harbour Business Association: News 60 Upcoming Events & Important Dates

Auckland Tourism, Events and Economic Development Ltd www.ens.org.nz / Ph (09) 354 0059. Auckland Tourism, Events and Economic Development Ltd is an Auckland Council organisation, which incorporates the business of Enterprise North Shore and a number of other development agencies. For further information please go to www.aucklandcouncil.govt.nz

Aidan Bennett Publisher/Advertising

Ulla Bennett Advertising/Photographer

Jared Trice Graphic Designer

DDI: 477 4701 Cell: 021 500 997 aidan@benefitz.co.nz

Cell: 021 411 667 ulla@benefitz.co.nz

DDI: 477 4707 jared@benefitz.co.nz

Aaron Morrison Web Designer DDI: 477 4731 aaron@benefitz.co.nz

The entire content of this publication is protected by copyright. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the prior permission, in writing, of the copyright owner. Colour transparencies & manuscripts submitted are sent at the owner’s risk; neither the publisher nor its agents accept any responsibility for loss or damage. Although every effort has been made to ensure the accuracy of the information contained in this publication, the publisher can accept no liability for any inaccuracies that may occur.

Issue 11 - May 2013

The Business Channel

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ATEED News

Business Awards Have Wide-Ranging Benefits

Chris Lock.

A message from Chris... There has been a tremendously positive vibe on the Shore this year, driven by brilliant weather and some memorable sporting events. ATEED’s many business contacts tell me there is a real sense of the Shore being a place where good things are happening. Securing major sporting and cultural events is a key focus of Council’s drive to make Auckland the most liveable city in the world. Successful large events flow on to the wider community and regional economy. ATEED’s Major Events team was proud to secure the Tradestaff ISF World Men’s Softball Championships 2013 for Auckland. Held at the revamped Rosedale Park in Albany in March, the final weekend was a sell-out and absolutely buzzing – helped by the brilliant performance of our champion Black Sox. The media coverage and economic injection from the 16-team tournament was great for the region. The all-conquering New Zealand Breakers, who have made the North Shore Events Centre their regular home base and feature local stars such as Tom Abercrombie and Corey Webster, built on the feel-good factor with their run to a fantastic ‘3-peat’ of titles. The Breakers franchise is a smartly run business with excellent systems in place and the team’s results are testimony to that. The exciting Blues’ Super 15 home game on 3 May at North Harbour Stadium is another chance for the Shore to be part of the action. This is a vital time for the future of the Auckland region with the Unitary Plan feedback process underway. The plan, which replaces 14 previous district-based plans, will shape the way our region grows and has already received a lot of comment and media attention. It is important for businesses to be involved, so I encourage you to seek more information by going to www.shapeauckland.co.nz, www.facebook.com/ aklcouncil, or phoning 09 301 0101. Make sure you have your say. Chris Lock Acting Manager Business Growth – North Auckland Tourism, Events and Economic Development Email: chris.lock@aucklandnz.com

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While the ultimate goal is to win one of the prestigious accolades up for grabs in the 2013 Westpac Auckland North Business Awards, there are many and varied benefits for all companies which take the time to enter. Run by ATEED, the awards have become the premier event on the local business calendar, and last year culminated in 450 people attending the 15th annual awards Spyglass Excellence in Technology Award 2011: Chris Hart ceremony at North Harbour Stadium. of Apollo Entertainment (award winner), Brett Rodgers of Spyglass (award sponsor) and Duncan MacMillan Last year’s awards attracted of Apollo Entertainment (award winner). 143 entries from a diverse mix of companies from the area stretching from Te Hana to the Harbour Bridge. These businesses benefited from the prestige, publicity and improved performance which can all result from entering the awards. Chris Hart, director of Apollo Entertainment – a previous Awards entrant – said taking part in the awards was a rewarding process. “We looked into every nook and cranny of our business and planning. The process reveals many facts about your business that one might miss without the in-depth analysis that entering the awards exposes.” The process from entry to awards night is a memorable journey, says Chris Lock, ATEED Acting Manager Business Growth – North. “It’s a chance for a company to be publically recognised as an outstanding business, and showcase its services and products to the wider community. “Along the way, companies discover their business’ strengths and competitive advantages, as well as areas needing improvement,” says Chris Lock. ATEED supports the annual awards because they help to build the region’s business capability, and that is crucial for Auckland’s future economic growth. The companies which enter the awards now have their business assessed against international best practice and are aligned to the Baldridge system. This, combined with comprehensive feedback from experienced judges, allows entrants to learn and build on their potential and capability. The Awards programme offers numerous networking opportunities at events which are attended by many local business professionals. Media coverage – in local, regional, and specialist industry publications – is an important benefit. Many companies struggle to get mentioned in the media, but the Awards are well respected, and ATEED carries out a successful media plan which leverages the Awards’ high profile. From an internal perspective, entering the Awards engenders pride within an organisation. Being named as a finalist, or perhaps even a winner, gives companies a chance to celebrate with staff and publicly acknowledge their individual or collective contributions to the organisation’s success. Registered companies of any size located within the Auckland North area that have been trading for at least a year – are eligible to enter the Awards. Organisations which are part of a larger business must function as a separate business unit in the Auckland North area. Supreme Winners from the preceding year are not eligible to enter.

How to enter and make the most of an Awards entry: Don’t be afraid to ask for help and guidance. • Attend free entrant workshops (9 May and 6 June). Register at BusinessAucklandNZ.com/Awards or contact Keri.Hickmott@AucklandNZ.com or (09) 354 0059 • Follow the Awards on Facebook.com/AKLBusinessAwards


Mastering The Art Of…

Seeking Help

in Your Business

New Zealand prides itself on having a ‘number eight wire’, ‘do-it-yourself’ attitude. From yacht racing to bioscience research, mountain climbing to film making, the nation has developed world-class performance off the back of limited resources and relative isolation. It is a trait which harks back to pioneering ancestors forging their way in a new country, far from the economic and cultural powerhouses of the day. There’s no question this DIY mentality has been a successful recipe for the development of some of New Zealand’s greatest products and businesses. It’s not hard to think of examples, such as the Hamilton jet engine, and the international success of Weta Workshop. But as the business world continues to evolve at a greater pace than ever before, it is clear that choosing to go it alone these days can stymie growth. Entrepreneurs and companies are finding there is a greater need to seek outside help and collaborate. Astute business owners usually have trusted external experts to advise them on legal, insurance, tax and accounting matters and there are many reasons why this list should be extended to experts in business strategy – especially for managed growth.

As the business world continues to evolve at a greater pace than ever before, it is clear that choosing to go it alone these days can stymie growth. The ATEED Business Growth Team based at the Auckland North office includes experts who will: • assess a business and determine its needs • assist with a plan to help develop, grow and innovate • identify relevant courses, advisors, information and other services which address companies’ specific development needs • determine eligibility for government funding under the Regional Business Partners Programme • connect a business to other ATEED services which could help (Business Mentors, investment, research and development, tourism, awards and events) • connect a business with other companies and organisations which may help, such as business associations • advise on the best ways to connect with knowledge providers such as universities and other tertiary institutes. Many Auckland North companies have benefited from taking part in ATEED’s Regional Business Partner Programme. The focus is on two key areas which are crucial to business success: • Capability development – building management capability can accelerate business growth • Research and development – advice and funding to help companies innovate.

With ATEED’s help, Auckland businesses can access information, funding, training and development to innovate, develop and grow their business. This in turn, will help achieve the region’s ambitious economic growth objectives. Get in touch to find out how ATEED North office can help your business grow. Contact us at the two offices in Constellation Drive and Orewa, team.north@aucklandnz.com, or phone 09 354 0059.

Issue 11 - May 2013

The Business Channel

7


ATEED News

Schools Say YES to Learning Real-World Business Skills Secondary school students in Auckland North are getting an early taste of life in the real business world, with this year’s Lion Foundation Young Enterprise Scheme (YES) well underway. Auckland North businesses attended a highly successful Enterprise Day in March, in which this year’s YES students outlined their businesses, and introduced themselves to the North Shore business community. The nationwide YES programme encourages year 12 and 13 students to embrace innovation and business by forming a company to produce and sell real-life goods and services. The programme runs throughout the school year and students learn skills including business fundamentals, planning, interpersonal relations, financial literacy, decision making, reporting, risk management and teamwork. Auckland Tourism, Events and Economic Development (ATEED) is the regional delivery partner for YES, provides financial support and delivers the programme. Auckland schools have a great record in YES, last year winning six major awards in the national finals including the coveted top award for the second year in a row. The Kosmos team from Orewa’s Kingsway School carried the pride of Auckland North all the way to the national finals last year, where it won The Edge Award for Excellence in Communication. Hilary Robotham, ATEED’s Auckland Regional Coordinator for YES says more than 150 students from eight North region schools are taking part this year. “The focus in the first term was on business setup and product or service ideas. Students formed their companies, decided their individual director roles, generated start-up capital, did market research and developed their business plan and prototype.” “Term two is all about putting business plans into action”, she says. In the upcoming Business Plan Presentation competition, students will have 5 minutes to pitch their business idea to a panel of local judges. Feedback from judges and market research is integrated and any adaptations to the prototype and business plan made. “This is where the help from local business mentors really starts to make its impact, and we are thankful to the support from North business people who are giving up their time.”

YES Auckland North Company Of The Year for 2012 was Sector Solutions from Takapuna Grammar School – Paul Symes, Liam Chelley (middle), Harriet Marie.

Also in term two, production begins, marketing is finalised and students are encouraged to have their business launch as early as possible. Hilary Robotham says the standard across the region seems to improve every year: “The future of Auckland’s business community is in great hands if the YES scheme is anything to go by.” “YES helps students develop the skills and knowledge to successfully launch, run and sustain a business. The great news for Auckland North is the aptitude and desire to do well in business which the students already possess.” Hilary says there are sponsorship opportunities for Auckland North companies around the YES programme. “It presents a natural alignment for companies which focus on entrepreneurship. Connecting with YES provides companies with a head start on competitors wanting to attract talent and future clients, and offers a rare opportunity to connect with secondary school students to build awareness and loyalty.” For information about how your company could get involved in YES, please contact Hilary Robotham (ph 365 0547).

Business Excellence Network Breakfast Benefits The Business Excellence Network offers breakfast networking opportunities for owners and managers of medium or large businesses based on the North Shore. Every second month, more than 170 business owners and senior business managers gather for breakfast in Takapuna to network and listen to a keynote speaker. The breakfasts are sponsored jointly by

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ATEED, Westpac, BDO and Schnauer & Co. They are a hugely successful meeting ground for successful business owners and managers. The next event is at the Bruce Mason Centre in Takapuna on Wednesday, 8 May (7.15-9am). The speaker will be Jane Hastings, CEO of Radio Network New Zealand. The cost is $67.50. Registration is essential, so please call ATEED North office on 09 3540059.


Enter Auckland’s Annual Business Awards Today If your business displays excellence in innovation, leadership, sustainability or customer service – or all of these crucial components – it is time to aim for the Westpac Auckland North Business Awards roll of honour. Enter your business and benefit from what these prestigious awards can offer – the chance to compare yourself to the best, to analyse every aspect of your business, and to ultimately take your enterprise to the next level. Register today to learn how to prepare an award winning entry at a free workshop. Free entrant workshops: 9 May and 6 June 2013 Register to attend at: BusinessAucklandNZ.com/Awards or contact Keri Hickmott: Keri.Hickmott@AucklandNZ.com (09) 354 0059 Follow us: Facebook.com/AKLBusinessAwards

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Leasing now: Takapuna gateway A $6 million revamp of 2 Fred Thomas Drive brings a golden opportunity to lease high profile space in the gateway to Takapuna, including signage rights. Prime office space is now available for lease in this arterial street, which forms the main entrance way into Takapuna. It’s a ten minute walk to the beach, or to the shops and bars in the heart of the Takapuna dining area. This site has more than 250 car parks. There’s easy access to the Northern motorway network, with motorway interchanges at Esmonde Road to the South and Northcote Road to the North. A newly-planted boulevard of Pin Oak trees stretches from Taharoto Road to Des Swan Drive, giving this main entrance into Takapuna a well-deserved sense of formality and drama.

TA H A R O T

O R

O A D

FR

LA

E ED THOMAS DRIV

CK ND

W AI

W ER A M

O TO R W AY

This is a great opportunity to lease A-grade office space, fully refurbished inside and out. High-profile signage rights and plenty of parking make this a must-see.

Radiology

AU

Smales Farm has executed a multimillion dollar revamp of the site, which includes a café and a purpose-built family medical centre called Fred Thomas Health. The medical centre opens soon and will house general practitioners, pharmacy, physiotherapy clinic, radiology and other medical imaging services.

Accuron

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2 Fred Thomas Drive, Takapuna • Fully refurbished inside and out • Brand new café onsite • Brand new medical centre onsite • Ample parking for staff and visitors • Signage rights

How much space is available? Where

Area

Top Floor, level 2

1300m2

Level 1

320m2

Level 1

500m2

Please contact Smales Farm General Manager Daniel Henderson on 09 488 2300 or contact your preferred agent.


Business Profile: EverEdge IP®

Commercial IQ:

Converting Ideas to Income New Zealand is a country known for its innovative ideas and ‘number 8 wire’ philosophy. However, developing an idea into a product or service that provides a source of revenue is perhaps an area where we lack some nous. Takapuna’s EverEdge IP® is New Zealand’s leading ideas commercialisation firm, providing advice and practical assistance in the area of intellectual property (IP). EverEdge IP® work with individuals and companies from product inception through to market expansion, providing support and advice at each step of the commercialisation process. Clients come from almost every field imaginable, including software, hardware, pharmaceuticals, aviation, agriculture and biotechnology. Catherine Murray met with Paul Adams, founder and CEO, to learn more about how EverEdge IP® grew from the mind of one man into an internationally successful company. EverEdge IP® was founded in 2007, on the same day that Paul Adams’ position as intellectual property manager at Navman was made redundant due to a major restructure. “I went across the road, took a lease on an office, and started my own business,” recalls Paul, whose employment history includes a tech start-up in Silicon Valley, and the business incubator, The ICEHOUSE. The business grew from a one-man-band to a current staff of 11 fulltime equivalents. As well as physical growth, the focus of the business has also changed quite substantially over time, in order to meet the needs of the clients, says Paul. “We started off by commercialising one of our own

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Issue 11 - May 2013

pieces of technology, and that proved to be very successful. People saw what we had done, and asked if we could tell them how to do the same. The business now has three sides. It’s advisory, where we’re essentially providing advice on how to commercialise IP, how to manage it, and how to get more out of R&D and innovation. This section accounts for about a third of our revenue. Secondly, there is the transaction side of the business, where we are brokering the sale and purchase of IP assets. Thirdly, there is our investment business, where we are investing in new technologies.” Investing in, and commercialising their own portfolio of valuable property assets enables EverEdge IP® to remain at the coalface, ensuring their advice is grounded in practical reality, and is hands-on rather than theoretical. Its technology investment business receives around ten new ideas each week, however, few of these ideas will be selected to join the EverEdge IP® portfolio. “When we see an idea that we think has got great potential, then we will invest in it ourselves,” explains Paul. “But that doesn’t happen very often, as the idea has to meet a very strict set of criteria.” One of the EverEdge IP® success stories is CrushPak®. In 18 months, the EverEdge IP® formula turned an idea from a ‘garage’ inventor into a marketable product. Licensed to Danone, the largest dairy company in the world, over 500 million CrushPak® units have been shipped around the world since 2009. But it’s not just ‘guys in sheds’ that have great ideas, explains Paul. “Many small and medium sized companies have some amazingly innovative ideas and products. Often however the Kiwi company can only effectively serve the Australasian market. The innovation’s potential is stifled due to lack of scale and inability to penetrate larger offshore markets. Many of these companies could make a lot more revenue from the technology approaching the problem in a different way. For example, by licensing the idea or innovation to major players in markets such as the United States and Europe, companies can generate millions of dollars in royalties. Alternatively they can sell the idea or intellectual property outright and generate a substantial lump sum payment.”


Paul Adams

Getting EverEdge IP® involved greatly increases the probability of the idea actually making it out into the market and being successful.

When ideas fail to succeed in the marketplace, Paul says it is often because there is a lack of understanding of how to commercialise. “What we do is provide a strong set of skills, expert guidance and relationships. Getting EverEdge IP® involved greatly increases the probability of the idea actually making it out into the market and being successful.” Partnerships and networks are essential to success, and EverEdge IP® has established these internationally. A strategic alliance with the Global IP Law Group, the world’s most successful IP monetisation firm, enables EverEdge IP® to connect directly with major technology buyers and users worldwide such as Google, Amazon, Siemens, General Electric and others. “We have built an incredible network of relationships throughout the world,” says Paul. “We are able to approach different companies at the highest level possible, to talk to them about new ideas that we see. Being able to talk to the right person, in the right company, at the right level is incredibly valuable.” It’s also important to grasp the fact that EverEdge IP® are providing a very different service to that of other companies in the IP sector. The IP industry has long been dominated by patent attorney firms, whose role it is to protect IP. “The patent attorney industry is over 500 years old and they are very good at what at they do: filing patents,” says Paul. “However, EverEdge IP® is focused on what is really the more important bit: how to make money from that IP. It’s actually easy to get a patent, if you pay enough money you’ll get one – the trick is getting a valuable patent. The role of IP is absolutely critical to success, so it’s important to really understand what you have, its weaknesses, its strengths, and how it can be deployed in a commercial context. Unfortunately your patent attorney can’t really tell you this. Very few companies around the world focus on this area: converting IP and ideas into wealth and growth. We are one of the bigger firms, both in Australasia and globally, in what is a very nascent industry.” As a testament to the success of their business, EverEdge IP® has received numerous awards on the international stage. In September 2012, they were awarded the Outstanding IP Leader Award at the Intellectual Property Focus Awards, held in Shanghai, China, a conference attended by hundreds of IP leaders from around the world. In March of this year, the

Paul Adams

Intellectual Asset Magazine named Paul as one of the top 300 IP strategists in the world. “This award is based primarily on feedback from clients and other practitioners within the industry,” says Paul. “It’s essentially recognition from your clients for the service that you provide them, and from the practitioners whom we stand amongst.” New Zealand is generally considered an innovative country, but what does Paul think, as someone who sees the ideas before they come to fruition? “We are innovative, and we do tend to think outside the box – there is some truth to that. But where we are letting ourselves down is in our understanding of how to convert an idea into wealth. There are numerous examples of people in New Zealand who came up with a really fantastic product, and never made any money out of it. Especially when we talk to scientists in the public sector they say it’s not all about the money – which is true – but you can’t do science unless you have some funding. There is a feedback loop that exists, the more money you make the more science you can do. So if you want to change the world, then it’s a good idea to also ensure you’re making money. Then you have more opportunity to change the world in a positive way.” To find out more, visit www.everedgeip.com

Issue 11 - May 2013

The Business Channel

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“A very successful event, really enjoyed it! Please put us on your list for next year.” Patsy McCook – Accountability Net

STANDS 1 - 14

STANDS 15 - 28

STANDS 29 - 42

1

Compucon

15

West Tec

29

Crown Relocations

2

Compucon

16

Mello Technologies Ltd

Snowplanet

Speedy Signs

30

3

17

Crown Records Management

4

Insurance Design Group

18

Pinehurst School

31

Massey University

5

Darbi Accessories

19

Prestige Products

32

Master Maintenance Ltd

6

Compucon

20

North Harbour Stadium

33

ManpowerGroup

7

APM Workcare Ltd

21

8

Buzz Events

North Harbour Business Association

34

9

Think Creative

22

10

Edible Blooms

North Harbour Business Association

11

Pure Healthcare

23

Bullôt & Rankine

12

Pure Healthcare

24

PassRite Driving Academy Allsafe Security group

13

SIS (Safety Integrated Solutions Ltd)

25

14

Maxxia Fleet

STANDS 43 - 56 43

Hobbs Global Logistics Solutions

44

Simpson Western

45

Action Coach

46

International College of Camille

Zeald

47

Online Marketing

35

Trade Colour Print

48

Wine and More

36

Accountability Net

49

Outbox

37

Quality Hotel Lincoln Green

50

Roost

51

Lume

38

The Merchant Bar & Kitchen

52

Bartercard

53

Norcross Printing Group

The Alternative Board

54

Unitec Institute of Technology

55

Technology Zone - GTL Networks

56

Technology Zone

26

Penny's Worth Limited

39

27

ClickHD

40

Migun

28

Rise Accountants

41

Hayes Knight North

42

3i

Full details available now www.nhba.org.nz/expo2013

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CAFE

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BOOST YOUR BUSINESS

80

North Harbour Stadium Level 1 0 1 2 3 4 5

10AM - 6.30PM, THURSDAY 16TH MAY,

Showcase your company to 10 0’s of

visitors Create new local relationsh ips to save you time and money

Free entry, free parking, door prizes and exclusive expo offers from 80 exhibitors. Put the date in the diary now.

STANDS 57 - 70

STANDS 71 - 84

57

Technology Zone - PlanB

71

Iglu Online Solutions

58

Technology Zone

72

Global Security

59

Technology Zone Microsoft

73

Integrated Intelligence Ltd

74

Roofing Industries Ltd

60

Technology Zone Telecom North Shore Business Hub

75

Driveline

76

EmbroidMe Albany

77

North Shore Times

78

Insurance & Lending Group

OUTSIDE 1 - 4

79

BNZ Partners

2

80

Recruit NZ

3

81

Wild Appetite

4

Property 3D Global Limited

Connected Families Chiropractic

62

Fastcom

63

Pieroth Wines

64

Odour Control Technologies

65

Noel Leeming Group Commercial

82

66

ATEED

83

Drake International

67

MiIT

84

68

EC Credit Control

Shop Local, Work Local, Live Local

69

Snap Printing

70

Crystal Payroll

Major door prize sponsors include:

15m

– MEET NEW CLIENTS

NORTH HARBOUR STADIUM

61

10m

1

North Shore Hyundai

“This has been the best expo we have attended in terms of quality leads and visitors. Well done.” David Brash – TelstraClear


Business & The Community: Abilities Group Abilities Managing Director Peter Fraher (right) with, from left: Adrienne Thurston, Bridget Green, Trish and John Green.

up

o r G s e i t i l i b A

e s i r p r e t n E e Wher Meets Ability There is a workplace on Auckland’s North Shore where commercial enterprise is aligned with personal capability. Abilities Incorporated, trading as Abilities Group, is a not-for-profit incorporated society that enriches the lives of people with disabilities through meaningful employment. Offering several essential services, including packaging, printed circuit board assembly (PCBA), and recycling, Abilities is a valuable asset to the wider business community. Catherine Murray took a tour around the premises on Hillside Road in Glenfield, and spent some time talking to Managing Director Peter Fraher, and Customer Services Manager Donna Stapleton, in order to find out more about the ethos and enterprise behind Abilities. Now into its 54th year, Abilities was established in 1959 by the Takapuna Rotary Club. Its aim was to employ people with disabilities, and to provide work for them in as near typical conditions as possible. The Abilities Group is based on a model founded in 1952 by Henry Viscardi of Albertson, Long Island, New York. His successful model has initiated factories in different locations worldwide, each one independent but following the ethos of the original model. The Auckland Abilities employs 140 staff, with 70% of the staff having a disability of some kind. The Society is governed by a Board of Directors, who together offer a range of skills and expertise that provide sound and stable management. Managing Director Peter Fraher joined Abilities nine years ago. “I responded to an advertisement that said ‘do something worthwhile’,” he recalls. “I thought why not, that sounds like me? I didn’t realise quite how difficult doing something worthwhile would be, but it is definitely rewarding.” While functioning as an incorporated society, there is no doubt that

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Issue 11 - May 2013

delivering commercial services provided by a capable workforce is at the forefront of the Abilities model. Customers have access to a reliable and cost effective labour pool that undertakes a variety of work, and that provides an alternative to using internal resources. Currently Abilities offers: • Abtec PCB Assembly - full service PCB manufacturing, specialising in small to medium runs and prototypes • Abtec Mechtronics - light electro-mechanical assembly • Abpac - contract packaging: shrink wrapping, sorting, folding, labeling, packing • Abcycle - recycling, contract environmental management • e-cycle - disposal of end-of-life computers, CRT monitors, televisions and electronic equipment • Document destruction - safe and reliable destruction of confidential data with full document destruction and shredding Customer Services Manager Donna Stapleton says that Abilities works within a normal business model, which is essential for sustainability and growth. “When we quote on work, we don’t quote under the market; we quote the market value and then we choose how we are going to get the job done.” She lists The Warehouse, Fonterra and Roadshow among their valued customers. Peter adds that while Abilities is a not-for-profit incorporated society, they still need to make money from what they do. “Although we are fundamentally not a business, we have to generate income and surplus, or we cannot survive. We get 15% of our funding from the government, and the rest of the funds are generated from the work that we do. At the end of the year it needs to be positive, otherwise there is nothing we can put aside for next year, or to develop for the future.” In order to be competitive and efficient in the marketplace, Abilities


relies on donations and sponsors, without whom they would struggle to exist, says Peter. Supporters such as the Hugh Green Foundation, the ASB Community Trust and The Lion Foundation all provide the means to acquire machinery, tools and vehicles that enables Abilities to meet the needs of their customers. Recently the Hugh Green Foundation donated a shrink wrap machine. “It’s hard for us to save up to buy a piece of machinery like that. It’s difficult to wrap pallets by hand, and no one wants to do it. The machine saves us a lot of hard work, and makes us more efficient. The machines are the sort of items we need to be competitive and to survive - and it’s not always easy to acquire them.” The Lion Foundation has also donated a shrink wrap tunnel machine which has enabled Abilities to offer more packaging services to their customers. “Getting the shrink wrap tunnel has created the opportunity to do work we previously couldn’t have done - and now we can do it efficiently,” says Peter. This organisation has existed for over 50 years and during that time has seen many changes. Thanks to an innovative and forwardthinking management team and Board, plus generous donations, Abilities is able to jump at opportunities that provide substantial ongoing work. The acquisition of a cathode ray tube (CRT) separator, with the assistance of the government’s Waste Minimisation Fund, has ensured that Abilities will make the most of the upcoming recycling niche when the country moves from analogue to digital television. The Swedish-made hot band technology is the only machine of its kind in New Zealand, and will enable the removal of CRT tubes from unwanted televisions so that these components can be recycled.

Abilities was established in 1959 by the Takapuna Rotary Club. Its aim was to employ people with disabilities, and to provide work for them in as near typical conditions as possible. “The digital switchover is imminent,” states Peter. “We will be swamped - but that’s a good problem to have. It’s an exciting project. People are now dropping off their old televisions for us to recycle, so we’re just dealing with small numbers. But as we get closer to the time when analogue televisions are obsolete, we may be dealing with an avalanche.” The visibility of Abilities is essential for its survival, and Peter and the management team are continually looking for ways to increase the reach of their services. Abilities was first located on Barry’s Point Road, and then moved to View Road for 14 years before settling in their current location in Hillside Road two years ago. Peter says that their time on View Road, which was not as well-known or visible to the passing public, meant that Abilities almost disappeared off the radar. Now, with their new location on a busy road, along with prominent signage, Abilities is gaining more recognition and business. “What we are trying to do now is to reach out again, and get everyone to know us,” says Peter. “Part of that means belonging to groups of like-minded people, such as the Sustainable Business Network, which is great from a networking point-of-view. Also, our website is increasing our exposure to customers - we don’t have anyone out on the road marketing our services. The website is essential for our online advertising with Google Ads, where we

are promoting the document destruction and e-waste side of what we do.” As the website professes, the personal development aspect of working at Abilities is an important part of the overall advantages of working for such an organisation. Through their employment, people with disabilities and their families benefit by being part of the Abilities family. The employees feel part of the community, their level of self worth increases dramatically, and they broaden their capabilities, resulting in incredibly significant benefits to the individual and their family. “It’s a reason to get up in the morning,” says Donna. “The alternative is to be sitting at home doing nothing. But if they come here, they can enjoy camaraderie with over 120 other people.” Donna says that one of the great aspects of Abilities is that its services develop and change over time to directly meet customers’ needs, therefore remaining a vibrant player in the marketplace. “I feel really proud that Abilities is able to move with the times and has survived for this long. It adds a lot of credibility and shows stability, which is essential when sourcing new customers.” One area of growth for Abilities is recycling, which has been introduced in the last 6 years, and is now responsible for 50% of their revenue. With a lot of manufacturing going off-shore, and major distribution warehouses choosing to do work in-house to save transport costs, Peter says it’s been essential to move into e-waste and document destruction to ensure a regular stream of work.”With new recycling opportunities I always say yes, and then I think about how we can do it,” he says. “I always say that human beings are naturally lazy, and people often don’t want to do anything that’s too hard. Recycling is labour intensive, and it’s hard work. So that gives us the advantage straight away. There are some parts of the operation that we need an able-bodied person to do, but there are lots of the down-stream work that can be completed by people with disabilities. Our recycling has also opened up a whole lot of opportunities to cater for those employees who need to work alone, and those who prefer to work as part of a group.” As reliant as Abilities is on assistance from the government, trusts and the community, Peter says that they are operating in a commercial world and need to remain innovative and competitive. “We’re not out for a handout. I think there’s enough that can be done if people get in behind organisations like Abilities. It’s about support, thinking and collaborating - then these types of organisations can exist.” For more information, visit www.abilities.co.nz

Issue 11 - May 2013

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Accountancy: with Matthew Bellingham, Bellingham Wallace

Lessons from

The Iron Lady I’m not sure what Margaret Thatcher would say about the traits of today’s leaders. But regardless of whether you admired her or not, I think there are still lessons to be learned from The Iron Lady.

During the time Margaret Thatcher was in office I was in my teenage years. Needless to say back then I was probably more concerned with girls and cars than the details surrounding her policies. But with the publicity around her Margaret Thatcher. recent passing came numerous recounts of her legacy, and from a personal perspective a real interest in her leadership style. After all, she was in charge of one of the world’s powerhouse countries for an unprecedented length of time so love her or hate her there must be some things to be learned. In the tributes and obituaries that followed, there was one word in particular that really stood out for me; conviction. There comes a time when every leader is confronted by a difficult decision and all the risks that come with it. It is fair to say, Thatcher found herself in this position more than once: at one point even her own Cabinet questioned her fearful of losing their jobs. But it was Thatcher’s authenticity that sustained her leadership; she stuck to her principles even when her policies were under fire. Unfortunately risk and business will never be mutually exclusive, but we should never compromise our convictions simply to avoid rocking the boat.

a certain sense of purpose.” This quote really reinforces that to reach your potential in anything that you do, practice and hard work are prerequisites. It is not often that the most successful people have got there by luck. Often it is easier to learn from mistakes rather than strengths, so what went wrong for Thatcher? Only an accountant would hone in on the fact that there was no succession plan for Thatcher’s political party. Ironically it was probably her strong convictions which compelled her to hold on to office so tightly. In the end her own Cabinet had to drag her out of office. By staying too long and by failing to develop a succession plan, Thatcher weakened the inheritance for her successor and opened herself up to an immense amount of personal pressure. Only by letting go can business leaders hope to keep their organisation thriving. It is also a poignant reminder that the responsibility for grooming the next generation and preparing for tomorrow lies with a business’ leader. Thatcher had 11 years’ in office and her success was diminished by her inability see this. I strongly believe that business leaders who succeed are those who believe in their ability to make a positive difference – this is the foundation on which Bellingham Wallace was built. But too much self-belief left unchecked can turn to arrogance. Maybe that was the reason behind The Iron Lady’s down fall. The Bellingham Wallace team are ready to help and can be contacted on 09 367 1623. www.bellinghamwallace.co.nz

It was Thatcher’s authenticity that sustained her leadership; she stuck to her principles even when her policies were under fire. There are bound to be obstacles on the road to success. Running a business can be a slog at times and an immense amount of work. Therefore relentless determination is a must, but this cannot be sustained without a sense of purpose and the ability to bring your team along with you for the ride. It is that very sense of purpose that defines a leader, and inspires the people around you. I have heard many definitions of leadership, but for me three short sentences sum up what your people want in a leader:

Someone to believe in Something to believe in Someone to believe in them How do you measure up at home, at work and in the community? Convictions are fuelled by a sense of purpose and passion; something Thatcher was not short of. I think my favourite quote of hers has to be, “What is success? I think it is a mixture of having a flair for the thing that you are doing; knowing that it is not enough, that you have got to have hard work and

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Issue 11 - May 2013

Matthew Bellingham.

Aaron Wallace.


International Freight & Shipping With Oceanbridge

Dean O’Cass is CEO with Oceanbridge Shipping in Takapuna. Oceanbridge is one of NZ’s premier freight & shipping companies, privately owned for 30 years and based in Takapuna. Email: deano@oceanbridge.co.nz

Taking charge! ‘There are a large numbers of ways cargo can be freighted around the world but you can have more control’ These days of people buying goods online they can make a purchase from their computer and several days later the goods arrive at their hometravelled from some overseas warehouse and people think this is the easy. Moving small boxes via a courier service is very different when it comes to shipping commercial and larger volumes of cargo either to or from New Zealand. There are many freight companies that can offer you a price to do so but there are also various ways in which these goods can be moved and the amount of times your cargoes are handled before they reach your end customer overseas or arrive on your doorstep here. There are a number of Airlines to choose from that offer different routes, connections and schedules and these can be more varied when it comes to Shipping Lines , the transit times and routes they provide. The price to move cargo can very much depend on the route taken and the length of time before your goods will arrive to their end destination – a longer transit time can normally mean a lesser price on the invoice but it cannot also mean possible delays as goods move through various transhipment points to connect to the next leg of its journey. Freighting your valued commercial cargo overseas will be either via Airfreight, pallet loads (LCL) or full shipping containers (FCL) and each has its own complexity in handling, who is involved, which route it may take and the price. If you are shipping Full Containers then you have the choice to make firstly of how fast do I need the goods and this then dictates what type of service you can look for – as you are buying or selling all the goods in the container you can have more control of how you would like the container shipped. However when it comes to smaller volume such as pallet loads (LCL) then this type of cargo must be consolidation (packed) into shipping containers with other goods that are also bound for the same destination or from the origin point to New Zealand for importing. This is where services offered can be varied , the cargo must be handled by a freight company that is a ‘consolidator’ and has the volume moving to/from New Zealand to be able offer this and there are not many – very much due to the smaller volume that comes and goes. Oceanbridge is such a ‘consolidator’ of less than container loads to/

from all parts of the world and offer our customers the benefit of dealing directly with the company that is responsible for loading, shipping and unloading the containers for final delivery to you or your customer overseas – in other words you have more control over how your product is handled and the timing involved. The same situation can apply for Airfreighting as you cannot just book direct with an Airline ticket purchasing a ticket for travel, any cargo that moves by air must have a freight company involved who consolidates such cargoes and has all the dealings with the Airline and the method the goods will move. New Zealand does not have the volume of cargo for every freight company to offer the world in terms of ‘consolidators’ of containers and hence a company like ours plays an important role in loading these volume of goods into shipping containers and delivered – we set the schedules, pricing and have the dealings direct with the Shipping Lines for example. So next time when you need your goods to be shipped or purchasing cargo from overseas suppliers there are some basic questions you should be asking. • What route will my goods take to reach me in New Zealand or my customer overseas • Will the goods be moved through various ports along the way and how many. • Your goods may well be unloaded from one container to another along the way (extra handling) • Who is the company (companies) that are actually handling my goods overseas or locally • Is this the best way for my goods and customer • The price that suits the best means of freighting that I need. Shipping and freight can be a complex business due to so many parties involved, timetables that need to be met, government bodies, Shipping companies and Airlines and all with their own set of regulations and demands. There does need to be various parties involved but if you can take some of the links from this chain it will give you more control over your cargo and how it is moved so it arrives in good condition and on time. Visit: www.oceanbridge.co.nz

Oceanbridge is your globally connected logistics partner empowering business growth.

Auckland | P: (09) 489 6070 | F: (09) 489 6071 E: calw@oceanbridge.co.nz | www.oceanbridge.co.nz

Issue 11 - May 2013

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Conferences & Business Functions: The Spencer on Byron Hotel

New conference menu a hit at The Spencer The Spencer on Byron Hotel, Takapuna, effortlessly combines 4 star plus luxury accommodation, award winning dining, first class conference space and leisure facilities with unsurpassed panoramic views of Rangitoto Island, Auckland Harbour and the Hauraki Gulf. The hotel offers one of the most flexible and unique dining and conference options in Auckland. Their range means they can cater for a table for two at Thyme Restaurant or for groups up to 400 who will be inspired by the magical transformation of the conference space. For 2013, The Spencer Hotel have introduced totally new “conference menus” that are proving very popular with those who choose to have their business meetings, conferences and functions at the Takapuna venue. A major feature of the new conference menu is the daily working buffet lunch, which features a different international cuisine each day. Organisers can also add “extras” each day such as “build your own tortilla on Tuesday” or “build your own spaghetti bar” on Thursday. It’s a different concept that’s proving to be very popular – bringing the world to Takapuna and to The Spencer. “Our Executive Chef, Huw Thomas, has prepared an interesting and taste filled selection of menus using the freshest ingredients available in New Zealand,” explains Greg Remmington, General Manager of The Spencer Hotel. “We pride ourselves on our service and in particular the personable style of our team of chefs, who can meet with you to discuss your particular needs and tailor a menu to suit the requirements of your business event. Our events team will look after you with attentive and friendly service from the initial concept to recommendations on food, wine, room layout and themed décor. A partnership to ensure we assist you in creating a memorable event.”

Located just 500 metres from Takapuna Beach and only 10 minutes from both the Auckland CBD and the Albany business area, the hotel lets you enjoy a diverse range of shopping, dining and fun activities. From the beach to the boardroom, from product launches and exhibitions to intimate getaways the hotel offers the perfect location to match the perfect occasion. The added bonus... when you book your next event with The Spencer during 2013 you get an Apple product of your own in their iBook - iGet iStay! promotion. Visit www.spencerhotel.co.nz for full details.

The World comes to Spencer! Book your next event at The Spencer Hotel, Takapuna Beach and enjoy our new international flavoured menus, a different one for each day of the week!

Asian Monday

South American Tuesday

Oceanic Wednesday

Mediterranean Thursday

North American Friday

Book now! Call +64 9 9164971 | Email mice@spencerbyron.co.nz | Visit www.spencerhotel.co.nz/ibookiget 44

The Business Channel

Issue 11 - May 2013


Smart lease solutions. $ 327 Jazz. By Honda.

per month plus GST

1.5L or Hybrid IMA models available. Bluetooth HFT, 5 star safety, magic seat system. Non maintained operating lease based on Jazz S Manual, 45 months/55,000kms. Other terms available. Honda Lease Direct lending criteria apply.

Euro Civic. By Honda.

$

380 per month plus GST

Euro S: 1.8L i-VTEC engine, Bluetooth HFT, 5 star safety, reversing camera, 5 door, with Honda’s unique i-MID and magic seat system. Euro L: Leather, integrated Bluetooth HFT, auto lights and wipers. Non maintained operating lease based on Euro Civic S Auto, 45 months/55,000kms. Honda Lease Direct lending criteria apply.

V6 Accord. By Honda.

$

693 per month plus GST

3.5L V6 i-VTEC engine with VCM, navigation, Bluetooth HFT, 5 star safety, reversing camera, sunroof, leather, auto lights/wipers, heated front seats, 17” alloys. Non maintained operating lease based on V6 Accord LN, 45 months/55,000kms. Honda Lease Direct lending criteria apply

Accord Euro. By Honda.

$

519 per month plus GST

SN: 2.4L i-VTEC engine, 148kW, 5 star safety, navigation, reversing camera, 17” alloys. LN: Sunroof, leather, auto lights/wipers, heated front seats. Non maintained operating lease based on Accord Euro SN Manual, 45 months/55,000kms. Other terms available. Honda Lease Direct lending criteria apply.

CRV. By Honda.

$

450 per month plus GST

CRV S: 2.0L i-VTEC engine, 2WD, Bluetooth HFT, 5 star safety, reversing camera. CRV N: 2.4L i-VTEC engine, 4WD, navigation, 5 star safety. CRV Sport N: Adds leather, sunroof, 18” alloys and more. Non maintained operating lease based on CRV S Auto, 45 months/w. Other terms available. Honda Lease Direct lending criteria apply.

HONDA CARS NORTH SHORE honda.co.nz/lease

(09) 444-1489 | 148 Wairau Rd, Glenfield


Wines With Liz Wheadon, Glengarry Wines

Our monthly Channel Wine & Food columnist is Liz Wheadon, General Manager of Glengarry Wines. Liz is also a passionate foodie. Weekends are often spent first planning the event and then entertaining friends and family with magnificent food and wine experiences.

En Primeur – Bordeaux Futures Acquiring arguably the best wines in the World at smart prices En Primeur is a process for acquiring arguably the best wines in the world at smart prices and in the format that you prefer. Essentially it is wine futures, similar to the way that coffee, cotton and other items are traded on international commodity futures markets. The process can be traced back for centuries, but only recently did it reach the popularity that it has today. It was in 1972, when Chateau bottling became compulsory for Classified Growths, that En Primeur in its current form was born. Prior to this, the Chateau in Bordeaux would sell their wine in bulk or in barrels to a wine merchant. The wine was then bottled by each merchant at their offices in Chartrons. The benefit of purchasing Bordeaux En Primeur is three fold; firstly, in most cases the price that you purchase the wine at En Primeur is significantly less than the wine will be on the retail shelf two years later (that’s if it appears at all). Secondly, there’s the availability; many of the wines will only be available En Primeur and won’t make it on to New Zealand retail shelves. The third is the bottling; purchasing En Primeur you have the option to choose how you’d like your wine bottled, whether it is half bottles, standard bottles or even up to six litres. The process of En Primeur essentially works like this (looking at the 2012 Vintage in Bordeaux as an example). Whilst the 2012 Vintage wines are in barrel in Bordeaux: • The Chateau invite the international press to taste and review the young wines in April 2013. • The Chateau in Bordeaux offer their 2012 vintage wines to a Merchant (via a Courtier) around April – July 2013. • The Merchants offer their wines to Retailers / Importers worldwide around April – July 2013. • The Retailers then offer the wines to consumers around May – July 2013. • Customers secure their requests for wines En Primeur with their retailer around September 2013.Then around August 2015 the wines arrive in New Zealand. What’s the 2012 vintage like? 2012 Bordeaux – a unique vintage, unlike any other. The reports on the 2012 vintage are consistent in their reporting of the weather patterns, however results are varied on the overall tone for the vintage. What is clear is that drawing

PRICES VALID UNTIL 02/06/2013 OR WHILE STOCKS LAST

711 667

Are there any catches? Things you need to watch out for? Definitely. There have been horror stories internationally with En Primeur purchasing, particularly through times of recession. It’s very important that the retailer you are purchasing from has a strong financial position (the wine is going to be delivered 2 years after you request your wines and pay your first payment). You need to discuss with the retailer and ensure they are purchasing from reputable Merchants, that are secure. Unfortunately as interest in the top wines of Bordeaux continues to grow, demand exceeds supply and new international markets have emerged, leading to a lot of rogue operators at all ends of the operation. Glengarry has been selling En Primeur for more than 25 years, with established connections and long term relationships. Visit www.enprimeur.co.nz or www.glengarry.co.nz for more details.

GROWER’S MARK

CHARDONNAY 2010 WAS $19.99

PIPERKUMEU RIVER HEIDSIECK VILLAGE CHARDONNAY CUVÉE BRUT NV WAS $74.90

2009

WAS $19.99

VE YO U S A

50%

OM E DEALS FR D E P E N DA B L P O H S E L WIN YOUR LOCA

W W W.GLENGARRY.CO.NZ 46

generalisations about this vintage would be risky. Like 2011, it is a vintage from which very good wines will be produced, particularly from those with the resources and the willingness to make the necessary selections, and reductions in quantity to produce the best. The 2012 vintage results have been driven more than ever by the vineyard conditions, coupled with the wineries financial ability to declassify unsuitable fruit. One thing is for sure, there are very smart wines from the 2012 vintage they will be earlier drinking than the recent 2005, 2009 and 2010 vintages and with careful selection (which we will ensure) there is some excellent buying to be had this year. 2012 is an excellent vintage for white Bordeaux; these wines were picked in optimum conditions before the late rains and have produced elegant wines with a strong backbone of acidity. Sauternes had its struggles, there are some excellent wines but with reduced quantities available. All in all, the vintage was unique, unlike any other and difficult to make too many generalisations about at this stage. There are a few guidelines you can follow; Merlot performed well in 2012; the right bank will shine through and you can expect blends on the left bank from top producers to have a higher Merlot component this year. The first growths and many of the left bank classified growths have produced smaller quantities of good wines, as they had the resources to make the necessary quality decisions. 2012 white Bordeaux will be very good to excellent.

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$9.99 0800 733 505

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for

$54.99

$14.99

SALES@GLENGARRY.CO.NZ


Corporate Apparel and Promo Items: Davis Doherty Corporate Apparel Superstore

Softshell Jackets On Sale At Davis Doherty The long hot summer is finally drawing to a close and the colder weather is slowly approaching. With that in mind Davis Doherty is offering some great specials on softshell winter jackets. Technically Advanced Softshell Softshell is the new technically based fabric that was originally designed to improve on existing outer wear fabrics widely available in the market. Jackets from this range are lightweight, breathable, water resistant and comfortable to wear without a lot of bulk, allowing for optimal mobility during outdoor activities. Softshell jackets replace the traditional combination of an insulating inner layer and water resistant outer with a single garment that suits about 90% of conditions you’re likely to encounter. This Softshell range is made of different high quality textiles, each customised to respond perfectly to the demands placed on them. These are great jackets for both corporate and casual use. They are warm and comfortable, yet light and easy to wear. They look smart with black business trousers, and yet provide a more casual look with jeans. All our corporate garments are suitable for embroidery or screenprinting. And at Davis Doherty you will also find a jacket or coat to suit just about every purpose. From anoraks, puffer jackets and windcheaters to the more hi-tech jackets (like the red Vent-Air model pictured), and also the modern contrast fleeces for everyday casual (also pictured). Some of our jackets and coats even have an extra zip inserted between the outer fabric and the lining to enable the embroiderer to stitch your logo on the outer fabric only. There is also the more traditional wool. We have 80% wool coats which are significantly cheaper than their retail equivalents. Jackets have caught up with technology too as many of our corporate outer garments are designed to accommodate a mobile phone or an iPod, complete with special reinforced access holes for ear buds. Hoods are detachable, cuffs are adjustable, fabric can be shower-proof, water-proof, wind-proof or all of the above. For those of you who have not yet visited our showroom at 237 Bush Road in Albany, please do call in. We are open from 9.00am to 5.30pm Monday to Friday. You don’t need an appointment, you will always receive a warm welcome and we are sure that the garment displays in our extensive showroom will inspire you with fresh ideas for winter. Visit Davis Doherty online at www.davisdoherty.co.nz (they have a great website) or drop in and say hello to Tony Oldham at their corporate apparel superstore: Davis Doherty, 237 Bush Road, Albany.

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NZRPG Milford Centre: in the Community Project & Spotlight: Goodman Group’s Orchard Park Development, Albany

Mike Prentice, Goodman's Project Director and one of the freehold sites being offered for sale by tender at their Orchard Park, Albany, development.

Earthworks have begun at Orchard Park Goodman Group offering freehold sites for sale by tender during May and June In the last issue we highlighted the positive news that Goodman Group had purchased land at Albany, with the intention to develop a highquality master planned estate – called Orchard Park – integrating retail, light commercial and office on the 12 hectare site. As those who drive regularly along the northern motorway will have discovered in recent weeks, earthworks are now well under way at the Eastside Light Commercial and Office precincts. "Some of the lots are planned to go to tender over the next few months and some lots we are planning to build on," explained Mike Prentice, Goodman's Project Director to Channel in late April. "This is a chance for those interested to own some of the last remaining freehold land within the heart of Albany.” Eastside Lots 2 and 3 (see site map on this spread) are going to be sold via tender by Goodman Group. These lots are sized approximately 5,000 and 5,500 square metres respectively. The lots will be marketed for sale through May and early June, with the process likely to conclude around June 7th. "The sites are proposed to be suitable for light commercial operations and warehousing together with distribution uses," adds Mike Prentice. "We intend completing not only the bulk earthworks, but will as part of the sale process complete the required retaining walls to a high specification. By doing this additional work, buyers can focus on their building plans and operational requirements. Developments will be subject to design guidelines and these are available for review from Goodman Group or your preferred real estate agent." The exciting aspect of this for the North Shore is a respected developer like Goodman Group getting involved in helping to complete significant parts of the Albany development. At Albany they plan to be very flexible – as is demonstrated with this news detailed above – they intend to sell properties as well as leasing those developments that they will build themselves. Orchard Park is the land just over the hill to the south of Westfield Albany and Albany Supa Centre. It is very visible from the motorway driving north and is very accessible, being bordered by the northern motorway and old Albany Highway.

You can choose to own or lease at Orchard Park Lease – Goodman is offering design-build solutions for light commercial and office users who want quality facilities tailored to their operations. With a proven and capable development team, and access to the best consultants, Goodman will ensure your property solution is as efficient as possible. “We like to build lasting relationships with our customers and offer flexible lease structures with competitive market rentals,” adds Mike Prentice. If you’d prefer, we can also offer these design-build options on a turn-key purchase basis.” Buy and Own – For the ultimate flexibility, individually serviced sites are also being offered for sale by Goodman. Mike Prentice explains. “A simple freehold ownership structure provides land options for those who have their own vision and are happy to work within the design parameters and quality guidelines, which we have set, that will ensure the estate is the North Shore’s preferred business location.” For further information contact you preferred local Commercial Real Estate specialist, or contact Mike Prentice, Goodman Group. Phone 09 966 3528 or 021 562 906 or email: Mike.Prentice@goodman.com Visit: www.goodman.com

About Goodman: Goodman refers to the ASX listed Goodman Group, a global property investor and fund manager with around NZ$25 billion of assets under management. In New Zealand Goodman manages, and is the cornerstone investor in, Goodman Property Trust, one of the NZX’s largest listed entities with around $2 billion of property assets invested in Auckland and Christchurch. Goodman is developing Orchard Park directly, independently of Goodman Property Trust.

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key: Albany Shopping Centre North Harbour Stadium

P

P

Park and Ride

FOR SALE

East Side Light Commercial

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Hig

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NO

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DR

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any

M

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Lot 1 14,330m²

DO

N

N

East Side Office

Lot 55 4,857m²

North Precinct Office

Lot 43 4,194m²

Y–

Lot 50 6,618m²

SH

Lots 41b –42b 4,230m²

IV

Lot 51 6,374m²

A RW

DR

Light Commercial or Office

TO

AN

Lot 49 4,744m²

Lot 52 4,021m²

MO

HI

Lots 41a –42a 3,317m²

Central Precinct

Lot 4 7,863m²

ERN

NT

Light Commercial

Lot 48 3,620m²

Lot 2 — 5,000m2 Lot 3 — 5,500m2

RTH NO

Lot 40 4,476m² RI

East Side

Lot 53 3,409m²

E

PLAC

Light Commercial or Office

CO

FOR SALE

ORA

ORACLE DRIVE

West Side

E

DRIV CLE

East Side Light Commercial

Lot 3 5,500m²

E

URIE

M LA

WILLIA

RIV N D

Lot 46 1,892m²

IA INTH

Lot 47 5,933m²

Lot 2 5,000m²

COR

Lot 54 4,125m²

1

E

South Precinct

ALBAN

Y EXP RES

SWAY

– SH17

Lot 19 3,733m²

WAY

Retail and Office

DATA

Lot 18 3,533m²

www.orchardpark.co.nz *Lot areas are approximate and will be subject to final measure

Issue 11 - May 2013

ORCHARD PARK VIDEO

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The Legal Column With Schnauer & Co

Fixed Term Employment Agreements With the New Zealand economy starting to pick up some employers may be facing a dilemma – a project has come along that needs staffing but once the project is complete, the employer may not have continuing work for those staff. The employer could consider outsourcing the project to an ‘independent contractor’ but that has its own set of drawbacks and problems. An alternative is to employ staff for that project on fixed term employment agreements. What is a fixed term employment agreement? It is an employment agreement where the employer and employee agree that the employee’s employment will end: • on a specified date; or • at the end of a specified period; or • on the occurrence of a specified event; or • at the conclusion of a specified project. The following conditions must be met, otherwise the employee will be deemed to be employed as a permanent employee and an employer’s attempt to terminate their employment will likely result in tears. 1. The employer must have a genuine reason based on reasonable grounds for the employment being for a fixed period. Using a fixed term agreement to exclude or limit an employee’s rights, or to assess whether the employee is suitable for permanent employment or to limit the employee’s rights under the Holidays Act will not be a genuine reason; 2. Before the employer and employee agree that the employment will be for a fixed term, the employer must advise the employee of when, how and why the employment will end; and

Established in 1988, Schnauer and Co is a well established boutique law firm located on the North Shore. Our expertise lies in the following areas of the law: • Relationship Property and Family Law • Trusts/Asset Protection and Estate Planning • Property • Commercial

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Nick Kearney.

Nick Kearney is an Associate with Schnauer & Co. Limited in Milford. NKearney@schnauer.com www.schnauer.com

3. The employment agreement must state in writing how the employment will end and the reason that it is for a fixed term. All three of the above conditions must be satisfied for the agreement to be a valid fixed term agreement. Probably the biggest trap for employers is ensuring that it has genuine and reasonable reasons for employing an employee under a fixed term agreement. Just because the employer thinks it has a genuine reason for employing someone on a fixed term basis, an independent observer may conclude differently. An example of where a genuine reason was not found to be reasonable was where teacher aides were employed on fixed term agreements because funding was tied to the number of children enrolled. Obviously there was a potential for the number of children to drop from time to time, resulting in an excess of staff. The Employment Relations Authority held that while the employer had a genuine reason it was not based on reasonable grounds. This was because the roll was stable, there was always a waiting list of children wanting to attend the school and a drop in the roll could be managed by varying staff hours. In conclusion, fixed term employment agreements can be a useful tool in managing staff levels during periods of workflow uncertainty. However, it is important that employers ensure they adhere to the conditions outlined above to avoid potential fishhooks. If in doubt, it is always a good idea to seek legal advice before deciding to offer employment on a fixed term basis. Visit: www.schnauer.com

At Schnauer and Co we: • Deliver first class quality legal advice. • Build close relationships with our clients. • Provide practical and sensible advice. • Avoid excessive delegation by providing personal service. • Avoid a “make-work” approach by delivering advice only when it is truly needed, and when it will add value. • Charge reasonably and in proportion to the value our advice has added.


Education: Peter Clague, Kristin School Kristin School's Executive Principal, Peter Clague, recalls the fate of uncoordinated school friends and the value of having a go in any sport.

Peter Clague, Executive Principal.

Random Pivoting Joints Before the image change that saw Graphics and Design Technology become fashionable subject choices in secondary schools, technical subjects bore the singularly uninspiring names of Metalwork, Woodwork and Technical Drawing. These were subjects I studied only as long as I had to and from which, I confess, I learnt very little. Yet I do remember one thing most clearly from amongst those endless, boring periods deciphering cut-away diagrams of gear boxes and isometric views of bolts. I remember a little mechanical marvel called a random pivoting joint. From memory the RPJ, as it was known, was a rather ingenious sort of three dimensional socket which allowed anything connected to it to move freely in any direction at any time. However, within a very short space of time, the RPJ quickly lost its true meaning and slipped into the colloquial language of the students. This was because however useful an RPJ may have been in a piece of machinery, it was also a perfect description of the wild spasmodic twitchings of a hopelessly uncoordinated fellow student trying to play sport. If your arms and legs rotated freely, but always in the wrong direction, whenever you were confronted with anything remotely resembling a ball, you were branded an RPJ. To drop a catch, fumble a pass, miss an open goal, run awkwardly – today you might be called “Unco” – at my school you were an RPJ.

I remember a little mechanical marvel called a random pivoting joint. I had a good mate who was an RPJ. He was one of those really useful members of a cricket team who managed to stump himself just asking for centre. His bowling was a danger to air traffic. The Grounds staff loved him because he could mow an entire school field with a hockey stick and leave the ball untouched. We had to call the armed offenders' squad the day he did javelin and shot-put. Not surprisingly, he didn't play a lot of sport. In fact, the RPJ syndrome had the power to create a bit of a sporting desert. Not so much the word itself, but the concept of humiliation that it encompassed. The fear of comparison, of not meeting the expectations and accomplishments of others, of being laughed at. We risk more than injury when we step on to a sports field, we risk disappointment, embarrassment and frustration. It takes courage to play sport and not just in the physical sense. Many people make the mistake of assuming that courage means the absence of fear. In reality, courage is the ability to see your fears in perspective, to define them, consider alternatives and then choose to function in spite of the risks. The great danger of being self-conscious, of deliberately avoiding risk, is that it sometimes drives people to inactivity. The RPJ's at my school became inactive. And inactivity is one of the greatest indignities of life. Through inactivity people lose their self-respect, they lose their integrity. All schools celebrate their elite athletes and high performance teams. But most importantly, we are working to give our children the courage and incentive to be physically active and reap the rewards of playing sport, risk and all. The lessons sport offers our kids are manifold, our job is to make sure the opportunities are too.

Talking Trusts: Tammy McLeod, Davenports This monthly column is provided by Tammy Mcleod (BA LLB), a partner at Davenports Harbour Lawyers. Tammy leads the Davenports Harbour Trust Team and enjoys providing clients with advice and assistance on a broad range of issues involving the establishment and structuring of asset plans, interpretation of trust deeds, duties of trustees and the management and administration of trust funds. A key part of Tammy’s practice is reviewing existing asset holding structures to ensure they achieve the needs and requirements they were established to meet. She is also experienced in Property (Relationships) Act issues and believes that the provisions of the Act are an important consideration in personal asset planning. Tammy is a past president of the Auckland Tammy McLeod. Women’s Lawyers’ Association and is a current coconvenor of the NZICA Trust Special Interest Group.

Margie & Jim Margie and Jim owned a furniture making business. Jim was a master craftsman, able to make the most beautiful furniture which his clients were prepared to pay big money for. He was particularly known for his art and crafts style sideboards. Margie was the salesperson (not that the beautiful pieces required much selling) and also did the books. Theirs was a typical, and profitable New Zealand family business. Things were great for Margie and Jim during the early 2000’s, but as the GFC began to have its impact on the world, the orders for quality handcrafted furniture, also started to subside. Before they knew where they were Jim and Margie realised that they owed their suppliers a lot more than they had in the bank and that they had orders for. It looked as though their company would become insolvent. A particularly aggressive creditor of Margie and Jim’s wouldn’t settle for them paying him off over time. He wasn’t prepared to wait for the inevitable upturn and began to pursue Margie and Jim personally. They had signed personal guarantees when signing the terms of trade when they started dealing with this supplier ten years ago. They thought that was simply just what you had to do to get credit. They had also thought that because they had a family trust any personal guarantee they gave was worth nothing as all their assets were in the trust. Margie and Jim went to see their lawyer who had set their trust up for them ten years ago. Their lawyer explained that simply setting the trust up is not enough. Margie and Jim learned that when the trust was set up, gift duty was still in place and so they were meant to have made gifts to the trust each year of $27,000 each. Margie and Jim vaguely recalled their lawyer ringing every now and then to say that gifting was due, but only remembered signing documents a couple of times. They soon found out that this meant that the trust still owed them money, money which their supplier could now claim was an asset of theirs and available to pay his debt. They also had not had any trustee meetings, didn’t have an independent trustee and used the trust bank account as if it was their own. All this lack of action meant that their supplier argued that the trust wasn’t even a trust and that their house was still theirs for the taking. Margie and Jim soon learned the hard way that simply setting up a trust is not enough. You need to look after the paperwork, make sure that you complete all gifting, have annual meetings, and treat the trust assets as actual trust assets – they are no longer your own. To ensure you don't make a similar mistake, take advice. Contact: Tammy McLeod, Email: tammy.mcleod@davenportsharbour.co.nz or visit: www.davenportsharbour.co.nz

DAVENPORTS H A R B O U R

L A W Y E R S

331 Rosedale Road, Albany. Phone: 915 4380 Email: tammy.mcleod@davenportsharbour.co.nz www.davenportsharbour.co.nz

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Renovations & Extensions: with Smith & Sons

The Key to a Successful Building Project We see it time and time again – people with consented plans who find they cannot afford the build. There are varying reasons why a budget can blow and, let’s be honest, with a renovation it is not always easy to be able to plan for everything. This problem can be greatly improved if people would work with a designer and builder together when planning a renovation. Let me explain… A few weeks ago I was approached by a couple asking me to quote on their villa renovation. They had already been through the design process with a Draughtsman, paid for some engineering, paid for building consent as well as an expensive resource consent and had just received their consented plans from council - all this coming to approximately $20K. When I presented them with a price well over what they were hoping for, they very nearly fell from their chairs with shock. You see the problem here is they had not given proper thought to the budget. The draughtsman was not at fault he had merely drawn what they had asked for. The problem they now face is that they’ll have to spend many more thousands of The team at Smith & Sons Albany outside their Design Centre at 42 Anzac Road, Browns Bay – Wade and Victoria Haldane, Zane and Suzanne Raphael. dollars to bring the budget under control. A waste of time and money. What should have happened…The first priority should be to get an idea on the potential cost rates for new homes should not be applied to a renovation or extension. A lot as early as possible in the design stage. Make contact with a good builder, one of the cost for these types of projects are dictated by how much remedial work that usually works with designers, and have him put together a detailed Cost needs to happen to make room for the new work, how much of the existing Estimate Breakdown – that way you can see where all the money is going. These building is altered or up graded, how much demolition is involved or any days there are very good Design & Build companies who have vast experience in strengthening to foundations or roof structures, so gaining clarity in cost here is essential. Place the most emphasis on the concept stage. In the overall context of a major renovation the concept plans are relatively inexpensive but they give you so much important information - local body planning rules, resource consent issues, any geotechnical or engineering issues can often be flagged and, most important of all, with this level of information, a realistic estimate can be given at this stage. Once the design stage has had the proper time spent on it, and you have clarity on design and budget, you can then proceed to working drawings and council consent with the confidence there will be no surprises or overruns in your budget. Design and pricing go hand in hand and it’s a smart move to work with your designer and builder together. By having cost breakdowns as soon as possible, you’ll be able to make informed decisions as you work with the design.

The first priority should be to get an idea on the potential cost as early as possible in the design stage. Make contact with a good builder, one that usually works with designers, and have him put together a detailed Cost Estimate Breakdown.

working with designers and employ estimators or quantity surveyors to produce accurate pricing. These companies can facilitate the design process and give extremely valuable advice as your wish list comes to life. An essential step for renovations or extensions… If you are renovating or extending your home, clarifying the cost of the project is essential. Square meter

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To find out about a full Design, Quantity Surveying, and Project Management service offered by Smith & Sons Renovations and Extensions Contact one of the North Shore Design Centres. Albany – 479 4039. www.smithandsonsalbany.co.nz Birkenhead – 489 8888. www.smithandsonsbirkenhead.co.nz Takapuna – 488 7499. www.smithandsonstakapuna.co.nz


Building & Construction With Phil Brosnan

Phil Brosnan is the Managing Director of North Shore based company, Brosnan Construction. Since setting up Brosnan Construction in 2010, the company has built a strong team of qualified individuals who work collaboratively and are focused on ‘making a positive difference’. The team at Brosnan Construction understand the importance of strong relationships, quality, and reliability within the industry and have been able to deliver consistent results through the application of these principles to all areas of their work. Phil Brosnan

Confidence Lifting I feel like I’ve been saying this for a while now but the construction market is definitely lifting. I’m not sure what it is but ever since I returned from my Christmas holidays, every business person I have spoken to has reported an increase in activity. This business confidence is now starting to filter through to the construction industry, particularly in the housing sector which in turn offers some release in the commercial sector. The commercial sector is beginning to see signs of apartment buildings coming back on the scene, and there are some large projects coming on line including the recently announced milk treatment plant in Pukekohe. In addition, as highlighted by the recent media coverage, Ministry of Education continues to be a major player in both the remedial work of leaky buildings and in an attempt to cater for the growing population in Auckland, the construction of new buildings and new schools. After a slightly sluggish start, Christchurch is finally starting to build some serious momentum and by the end of 2013 this market will have some serious resource issues. Interestingly, I’ve just come from a week in Napier and was fascinated to discover that Napier was largely rebuilt in five years. Ministry of Education for example have just announced that their new budget of $40b will be spent over a ten year period. I was surprised to see the level of activity in Napier’s commercial construction market, with three major commercial projects underway in the immediate vicinity of our hotel. Similarly we have recently commenced a significant project in Queenstown and were surprised to find just how upbeat the local market is. So how does increased activity around the country affect you, the residents and business owners on the North Shore? As you can imagine it does not matter where in New Zealand you live and work, if you are an industry customer or end user (as we all are) this demand on labour

It does not matter where in New Zealand you live and work, if you are an industry customer or end user (as we all are) this demand on labour and material resources will have some sort of affect on you. and material resources will have some sort of affect on you. In addition the Auckland housing market is showing strong signs of recovery which will only add to the problem. Over the past twelve months Brosnan Construction have been growing our team and developing key relationships to ensure that we minimise these effects on our business. We’ve been encouraging our customers to engage with contractors early through negotiated contracts either on a design/construction or a design assist basis. We have always been focused on relationships and quality and our customers can rest assured that through innovation, strategic partnering and solid strategy they will continue to receive this high level of service. Contact: Phil Brosnan, Brosnan Construction, Phone: (09) 479 4347, Email: enquiries@brosnanconstruction.co.nz

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Community News

Intellectual Property Law: Sonya Hale, Davenports Sonya Hale has recently joined Davenports Harbour Lawyers as a Legal Executive in their Commercial Team. Sonya has over eight year’s experience in trade mark protection within New Zealand and overseas. Sonya is able to assist people in understanding the importance of protecting their intellectual property, in particular their brands.

The presentation of the NZ Sculpture OnShore cheque to NZ Women’s Refuge, from left: Sue Harvey – NZ Sculpture OnShore; Martin Cooper, Harcourts Cooper and Co, North Shore; Heather Henare - NZ Women’s Refuge, Chief Executive; Alix Bachmann – Friends Of Women’s Refuge Trust.

Sculpture OnShore Raises $110,000 for Women’s Refuge Women’s Refuge in New Zealand was presented with a cheque for $110,000 early in April following the successful NZ Sculpture OnShore exhibition last November. Benefitz, publishers of Channel Magazine was a sponsor of the event. The exhibition is organised by charitable foundation Friends of Women’s Refuges Trust (FoWR), who have supported Women’s Refuge for many years by sculpture exhibitions, held every two years on Auckland’s North Shore and featuring the work of more than 100 sculptors. Over 17,500 people visited the event.

Without this support, women and children would not have received some of the professional services and quality experiences on offer at our refuges. Presenting the cheque, FoWR chair Alix Bachmann said “Our partnership with Women’s Refuge has not only been in our donations of over $1.3m, but we have also been able to provide a public interface for the organisation, promoting awareness of their valuable work in our community.” She noted Art New Zealand’s summary of the event – “A worthy cause is supported and local artists earn income. Shelter goes viral, and benefits all in its path”. “At the sculpture event in November last year I was impressed with the amount of work Friends of Women’s Refuges put in to make this a world class experience,” said the National Collective of Independent Women’s Refuges Chief Executive Heather Henare. “Women’s Refuge were able to provide educational information to people who visited and we noticed that several sculptural pieces had a resonance with domestic violence.” She commented that all Women’s Refuges throughout New Zealand had benefitted from the long term relationship with FoWR. “Without this support, women and children would not have received some of the professional services and quality experiences on offer at our refuges.” The next NZ Sculpture OnShore exhibition at Devonport’s Fort Takapuna Historic Reserve is planned for November 2014.

Sonya Hale.

There’s Money In Your Brand – Don’t Miss Out The Devastating Cost of Not Registering Your Trade Marks in the Correct Classes – Learning the Hard Way John and Joan had always had a passion for designing trendy outdoor furniture. For many years John and Joan had made outdoor furniture for friends. John and Joan soon realised there was a potential market for their unique outdoor furniture and began sourcing avenues from which they could sell their furniture. Soon John and Joan started selling their furniture at local markets with great success. John and Joan decided to create a brand for their furniture and realised the importance of protecting their brand. Accordingly, they obtained a trade mark registration for their brand in class 20 for “outdoor furniture”. Over the years John and Joan’s little business and the reputation in their brand flourished and as a result they were approached to sell the business. John and Joan agreed to sell their business as the offer was extremely lucrative (in particular, the purchaser was willing to pay a high amount for the intangible assets which included the rights to the trade mark). The agreement was subject to the Purchaser carrying out and being satisfied by their own due diligence on the business. The purchaser came to see Davenports Harbour with the Sale and Purchase of a Business Agreement… During the meeting with Davenports Harbour, the purchaser advised they planned to open multiple stores throughout New Zealand under the existing brand. During the due diligence process we noted John and Joan did not have a trade mark registration in class 35 for “wholesale and retail services”. In addition, a third party had registered a similar trade mark for the same services in class 35. We advised our client that this prior registration would prevent registration of Joan and John’s brand. In addition, use of this brand for retail and wholesale services could potentially expose the new purchaser to a claim under the law of passing off, the Trade Marks Act 2002 or the Fair Trading Act 1986. Unfortunately, as the purchaser was unable to open stores under the well established brand they instructed us to withdraw the offer. John and Joan were obviously devastated as their plan to retire to the Sunshine Coast was now only a distant dream! It is important that you continue to review use of your brand to ensure you have sufficient protection in all relevant classes. Therefore, to ensure that you do not make the same mistake as John and Joan (or would like to discuss any aspects of trade mark protection) please contact Sonya Hale, Legal Executive at Davenports Harbour on sonya.hale@davenportsharbour.co.nz or 915 4393 for a free half hour consultation. You must IDENTIFY your IP assets, adequately PROTECT these assets and COMMERCIALISE these assets.

DAVENPORTS H A R B O U R

L A W Y E R S

331 Rosedale Road, Albany. Phone: 915 4380 Email: tammy.mcleod@davenportsharbour.co.nz www.davenportsharbour.co.nz

Issue 11 - May 2013

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Technology Spotlight: Benefitz

Aidan and Dallas Bennett of Benefitz and the Screen Truepress JetSX at the Dai Nippon Screen Technology Centre in Tokyo, Japan. They will install one of these machines at their Mairangi Bay plant during May and June.

Benefitz Looks to the Future with New Technology Benefitz, the publishers of Channel Magazine, will be pioneers in the local printing and communications market when they are the first to introduce volume sheet-fed Inkjet printing into New Zealand over the next few months. The machine – the Screen Truepress JetSX – will be the first machine of its type installed in New Zealand or Australia, and only the second in the world, when it is commissioned in late May, early June. The first of these machines was installed in the UK in late 2012. There are two due to be installed in the US later this year. The unique aspect of the machine is that it uses a more advanced printing system than traditional digital printing, yet is capable of printing high volumes and a sheet-size that is much bigger. The sheet size – referred to as B2 – is 740mm x 530mm. This means that Benefitz will be able to print personalised (or variable) sheets up to this size, also resulting in economies of scale for smaller personalised items due to the fact that more can be printed at once on a sheet. “There is no doubt that the printing landscape is changing and these type of machines are the future,” says Benefitz Managing Director Aidan Bennett. “Our new Screen Truepress JetSX will close the gap between digital and offset printing even further and offer real advantages for our customers.” Overseas, Inkjet is rapidly becoming a serious alternative to offset

production for a wide range of applications. The Benefitz Truepress JetSX will use a single pass inkjet head unit and has a feeder and delivery system very similar to that of an offset press. The machine can print a sheet one side (simplex), or two sides (duplex). Due to the Screen Truepress JetSX’s unique inkjet technology, Benefitz Truepress JetSX will print on standard offset papers – uncoated or coated/gloss – as well as much thicker stocks than is the case on traditional digital printing machines. “As well as advantages in the sheet size, the new Truepress JetSX will also enable us to print very thick card, so it opens up opportunities in the packaging market,” adds Aidan Bennett. “And this can obviously be variable data or personalised packaging as every sheet can be different.” The machine complements the fact that Benefitz is one of New Zealand’s leading exponents of Personalised Printing – or printing unique items from databases. “We have invested heavily in this area of our business,” says Aidan Bennett. “Our powerful solution is achieved by pairing the magical XMPIE Personal Effect software with our printing technology. XMPIE is a product of FujiXerox, who we are also partnering with, to install this new Screen Truepress JetSX machine.” With XMPie, files that have been created in Adobe InDesign and Photoshop can be combined with virtually any database to produce personalised printing.

www.benefitz.co.nz www.facebook.com/benefitzdma twitter.com/benefitzdma

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The Screen Truepress JetSX B2 Inkjet Printing Press. Only one other of these machines has been installed in the UK. Benefitz will be the second in the world, and the first in New Zealand and Australia.

The Truepress JetSX at a glance: XMPie’s PersonalEffect™ package includes five key magical ingredients: uPlan, the clever planning software; uImage, which enables variable items to extend to those created in Photoshop; uProduce: This is the production dashboard which merges design and data from a central server to any output format chosen; uStore, is a solution that allows the management of a number of uniquely branded Web storefronts. Aidan and Dallas Bennett of Benefitz travelled to Japan during February to view the Screen Truepress JetSX first hand at the Dai Nippon Screen Technology Centre in Tokyo and were impressed with its capability. “There is a school of thought that you are better to stand back and watch this type of new technology before jumping in,” said Benefitz Director Dallas Bennett during March. “But we have always been leaders, rather than followers, and this was a great opportunity to extend our partnership with FujiXerox and Fujifilm and we are excited about the growth this will bring to our business. We have grown as a business during tough economic times largely due to our innovation and future thinking and we are confident that this will continue that trend. The neat thing is that every time we introduce these types of new technologies, we improve our environmental performance as well which is very important to our customers.” For more information contact Benefitz on 477-4700 or visit: www.benefitz.co.nz

• The special characteristics of the fast-drying ink means that the Truepress Jet SX can print on to most offset stocks including gloss papers and boards. • Freedom to print simplex (one side) or duplex (two sides) sheets as required in one pass • Handles range of sheet sizes down to A4 and up to B2 (530 x 740mm, image max 520 x 730mm). • Can print on paper/card stocks up to 0.6mm thick. • High-precision inkjet printheads jet a specially developed water-based pigment ink at 1,440 x 1,440 dpi to produce text and images of a quality to rival offset. Because of the ink’s unique properties, it dries almost instantly, with the help of hot air driers built into the machine. • Features a precision vacuum flat-bed paper transport system with registration accuracy equivalent to offset. Paper is kept flat throughout printing and this means that jetting is always from the optimum vertical position. • Flexibility to produce many standard and personalised products, such as folders, brochures, posters, book covers, calendars, photobooks, greetings cards etc. • Driven by Screen’s new EQUIOS digital front end which features variable data capability, imposition and new screening algorithms developed specially for inkjet. • Easy to use with zero make ready. • Easy touch panel operation automatically handled by EQUIOS while the operator simply enters the paper type on the press panel and all of the appropriate settings are automatically applied with a profile. • No make-ready or CTP saves on time and plate costs.

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Technology Spotlight: Benefitz

Benefitz chooses new 8-Colour Uvistar Pro8 Billboard Printing Machine For many years Benefitz have been leaders in the local grand format printing market with the ability to print up to five metres wide and any length. This reputation is set to continue with the installation of a brand new Fujifilm Uvistar Pro8 eight colour five metres wide machine in early June. This will be the first machine of this kind installed in the local market. It was first launched at the DRUPA print show in Germany in mid-2012. The machine is made in Israel by Mattan and marketed in partnership with Fujifilm. “What we like about the machine is its versatility,” explained Benefitz Director Dallas Bennett during April, shortly after the decision had been made to move from the older HP machinery to the Uvistar Pro8. “It can print billboard skins and banners very quickly in the four colour mode, then in approximately five minutes can be switched to the eight colour option and be capable of printing high quality items suitable for instore point of sale. We have ordered all the bells and whistles with the machine, meaning it can also print rigid materials like a flatbed printing machine.” The Uvistar Pro8 delivers superb graphic print quality using the eight colour print mode which introduces a light colour ink set to great effect. It is capable of matching much closer to spot colour than previous technology. It also produces strong punchy and vibrant colours in the four colour mode. “A big advancement of this Uvistar Pro8 over previous models and other options on the market is its automated double side print option,” adds Dallas Bennett. “This enables us to very efficiently produce vibrant and high quality double sided banners. The system uses two cameras which measure the print registration at every registration mark ensuring that the back-up is very accurate and guesswork is completely eliminated.” A feature of the Uvistar Pro8 is the Parallel Drop Size (PDS) technology. This is a clever software algorithm that enables jetting within the same print pass of both small and large droplets without any reduction in print speed. The use of the small droplets helps to smooth images which if viewed close up may otherwise appear grainy.

Other new features on the Uvistar Pro8 is totally new software and a touch screen interface which has an intuitive icon display to operate the printer – meaning onboard help support, which guides the operator through the actions needed to resolve any issues, eliminating downtime. For more information contact Dallas Bennett (021-500-389) or Aidan Bennett (021-500-997) or visit www.benefitz.co.nz

The Benefitz Fujifilm Uvistar Pro8 5-Metre Printer at a glance:• • • • • •

Over 300 square metres per hour Prints up to 5 metres wide and virtually any length Class-leading quality in Billboard and POS modes Easy to operate Fast media and mode changes Versatile – able to produce Billboard/Banners, POS & print on Rigid substrates.

www.benefitz.co.nz www.facebook.com/benefitzdma twitter.com/benefitzdma

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North Harbour Business Association: News

An even stronger voice for local business North Harbour Business Association (NHBA) is pleased to announce the results of the North Harbour Business Improvement District Expansion Ballot. Over the last three weeks, property and business owners and managers in the area bounded by the Northern Motorway and Sunset, Rosedale and East Coast Bays Roads have been given the opportunity to gain access to the programmes and services delivered by NHBA. We are delighted with the level of engagement shown, with over 36% of all qualified voters responding, a participation rate far higher than that for local body elections and significantly above the threshold set by Auckland Council for the poll. July 1st 2013. The independent election scrutineers have advised us that over 64% We would like to thank all those who participated in the poll and look of respondents voted “YES� to the proposition that the current Business forward to working with you in the future. Together we will provide a Improvement District be extended to include the expansion area. strong, relevant voice for local business and ensure that North Harbour NHBA, as managers of the North Harbour Business Improvement remains the pre-eminent business district in Auckland. District, will now take this endorsement to the Upper Harbour Local Board ahead of ultimate ratification by the full Auckland Council. If ratified, the5970_01 new Business Improvement District will take effect from 1 22/04/13www.nhba.org.nz NHBA Channel Business Mag Ad v2 194x125.pdf 2:53 PM

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Now you can easily target North Shore people & business!

Target Shore Business The Business Channel. Published Bi-monthly, 10,450 copies posted and distributed to businesses North Shore wide. NORTH SHORE’S BUSINESS MAGAZINE

THE ESS BUSIN

Westpac Auckland North Business Awards - Workshop Thursday 9th May, 5pm - 7pm ATEED North: Level 1, Building 1, 61 Constellation Drive, Mairangi Bay These essential sessions will show you how easy and fun writing your entry can be… or at least guide you through the process. Sign up for one of these workshops and learn tips and information on how to write an accurate, robust and compelling entry. It’s a great opportunity to ask questions and share ideas with other entrants. Visit: businessaucklandnz.com

The Effective Network (TEN) - May Wednesday 22nd May, 5.30pm - 7.30pm Matakana Country Park, 1 Omaha Flats Rd, Matakana, RD6, Warkworth, Rodney Offers evening networking opportunities for business owners to the north of Auckland. This month’s topic: Measured Marketing – How to choose marketing that works This is an opportunity to meet with other business owners, make valuable contacts, learn something new and have some fun. The Effective Network is organised by ATEED. Visit: businessaucklandnz.com

Channel Magazine. Published monthly, 24,760 copies distributed to homes and businesses in Devonport, Bayswater, Belmont, Takapuna, Milford, Forrest Hill, Westlake, Castor Bay, Campbells Bay, Mairangi Bay, Murrays Bay, Northcote Point, Birkenhead Point and to selected businesses outside these areas.

www.channelmag.co.nz For all enquiries contact: Aidan Bennett, aidan@benefitz.co.nz, 021-500-997 Proudly published and printed by

The Business Channel

BEN Breakfast Speaker: Jane Hastings – CEO, Radio Network New Zealand Wednesday 8th May, 2013. 7.15am – 9am Bruce Mason Centre, The Promenade, Takapuna Every second month more than 170 business owners and senior business managers gather for breakfast to network and enjoy a keynote speaker. Sponsored jointly by Auckland Tourism, Events and Economic Development, Westpac, BDO and Schnauer & Co, the breakfasts are a hugely successful meeting ground for business owners; introductions during the breakfast further increase networking benefits. Visit: businessaucklandnz.com

North Harbour Club Lexus of North Shore Charity “Foodie” Lunch for the Ladies Friday May 10th, 11.30am Spencer on Byron Hotel, Takapuna Another great fun event for the ladies (of course men are very welcome!), this year we are bringing you the ‘foodies’ lunch. MC’d by Carly Flynn www.northharbourclub.co.nz

Target Shore People

60

Upcoming Events & Important Dates

Issue 11 - May 2013

Westpac Auckland North Business Awards - Workshop Thursday 6 June, 5pm - 7pm ATEED North: Level 1, Building 1, 61 Constellation Drive, Mairangi Bay These essential sessions will show you how easy and fun writing your entry can be… or at least guide you through the process. Sign up for one of these workshops and learn tips and information on how to write an accurate, robust and compelling entry. It’s a great opportunity to ask questions and share ideas with other entrants. Visit: businessaucklandnz.com ‘Starting Off Right’ Seminar Friday 7th June, 9.15am-1pm ATEED North: Level 1, Building 1, 61 Constellation Drive, Mairangi Bay Starting Off Right is a seminar for local Auckland start-up businesses to empower, inform and help with networking. Many new businesses struggle due to a variety of challenges that could have been avoided or handled better. If additional time is taken - by following the Starting off Right programme - in upskilling, planning and preparing for possible hurdles, success is more likely. This four hour workshop will provide information about the many concerns business owners have when starting a business. It also provides an opportunity to network with others who have similar queries and challenges. Visit: businessaucklandnz.com

The Effective Network (TEN) - June Wednesday 26th June, 5.30pm - 7.30pm Venue TBC Offers evening networking opportunities for business owners to the north of Auckland. This month’s topic: Measured Marketing – How to choose marketing that works. This is an opportunity to meet with other business owners, make valuable contacts, learn something new and have some fun. The Effective Network is organised by ATEED. Visit: businessaucklandnz.com BEN Breakfast Speaker: Dave Chambers – Managing Director, Progressive Enterprises Group Wednesday 3rd July, 2013 Bruce Mason Centre, The Promenade, Takapuna 7.15am – 9am Every second month more than 170 business owners and senior business managers gather for breakfast to network and enjoy a keynote speaker. Sponsored jointly by Auckland Tourism, Events and Economic Development, Westpac, BDO and Schnauer & Co, the breakfasts are a hugely successful meeting ground for business owners; introductions during the breakfast further increase networking benefits. Visit: businessaucklandnz.com North Harbour Club Lexus of North Shore Charity Lunch – Speaker Nigel Latta Friday July 12th, 12 noon Spencer on Byron Hotel, Takapuna Well known to all of us, psychologist Nigel Latta will entertain and inform us in his own inimitable style. www.northharbourclub.co.nz Westpac Auckland North Business Awards Finalist Function Wednesday 31 July, 2013, 5pm - 7pm Venue TBC The penultimate event on the business awards calendar, this cocktail event will reveal the 2013 awards finalists. It’ll be an evening of celebration for entrants and finalists as we mark this milestone in the awards journey. As with all awards events, the Finalist Function is a chance to gather with other local business people and build contacts. Visit: businessaucklandnz.com ‘Starting Off Right’ Seminar Friday 2nd August, 9.15am-1pm ATEED North: Level 1, Building 1, 61 Constellation Drive, Mairangi Bay Starting Off Right is a seminar for local Auckland start-up businesses to empower, inform and help with networking. Many new businesses struggle due to a variety of challenges that could have been avoided or handled better. If additional time is taken - by following the Starting off Right programme - in upskilling, planning and preparing for possible hurdles, success is more likely. This four hour workshop will provide information about the many concerns business owners have when starting a business. It also provides an opportunity to network with others who have similar queries and challenges. Visit: businessaucklandnz.com Later events... for the diary Westpac Auckland North Business Awards Gala Dinner Friday 6th September, Bruce Mason Centre, Takapuna. Visit: businessaucklandnz.com North Harbour Club Lexus of North Shore Charity Rugby Lunch - Friday September 13th www.northharbourclub.co.nz North Harbour Club AIMES AWARDS Dinner Saturday 9th November, Bruce Mason Centre, Takapuna www.northharbourclub.co.nz


FRANCHISE

Bayleys North Shore Commercial

OF THE YEAR

Devereux Howe-Smith Realty Ltd.

WINNER 2011

BIG ON the North Shore

We’re big on marketing Commercial property on the North Shore Bayleys North Shore Commercial handles commercial, retail and

Commercial - For Sale or Lease

industrial property sales and leasing in the thriving business sector of

Industrial - For Sale or Lease

Auckland’s North Shore. We are full service real estate agents, and as

Retail - For Sale or Lease

one of the foremost property companies in New Zealand, we offer the

Investments

highest professional standard of service for your real estate needs. We welcome your interest in our company and look forward to serving your total property requirements. Bayleys North Shore Commercial has the North Shore market covered with 18 specialists who are qualified to meet your real estate needs.

www.bayleysnorthshore.co.nz

Devereux Howe-Smith Realty Limited Bayleys, Licensed under the REA Act 2008 16 Northcroft Street, Takapuna, Auckland 0622 PO Box 331 541, Takapuna, Auckland 0740 Tel: +64 9 489 0999 Fax: +64 9 489 0990 northshorecommercial@bayleys.co.nz


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Business Channel Magazine May 2013  

Business Channel Magazine May 2013

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