/METAPROJECT
/COLLECTION ANALYSIS
/MARKET ANALYSIS
BRIEF: CARRY OUT A METAPROJECTUAL RESEARCH OF CASSINA COMPANY, AND DEVELOP A COMMUNICATION STRATEGY
Italy World
Within the different steps of the research there are shown the main ones usefull to understand the company philosophy.
I Maestri Cassina Contract
/PRODUCTION TECHNIQUES&SHOWROOM In order to understand their philosophy, first, their strenghts: Quality Precision Details caring Home-made manufacturing Localized production
Cassina
Most part of the revenue is due to the “I Maestri” collection (around 40%). The cross-check analysis between collection and revenue let us understand how fondly the company is related to the production of the historical products, highlighting its main limit.
The brand identity is characterized by the use of modern material involved in the production of the historical furniture.