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Recognizing the need is the primary condition for design. Charles Eames


INTRO

00. READING GUIDELINE 01. WHO AM I? 02. METHODS 03. PROJECT SKILLS

GROUP PROJECTS

01. BIKIT/ product design 02. ORIGAMI&ABBRACCIO/ communication strategy 03. LIGHT CLOSET SYSTEM/ humancentereddesign 04. JACKIT/ designfor2030 05. ASSARREDO/ userexperience 06. HUG/ productservicesystem

PERSONAL PROJECTS

07. MOVIMENTO LIBERO/ video 08. ALLA MIA MILANO/ photography 09. MOGGIO PROFUMI&SAPORI/ eventplanner 10. CA’ MARGHERITA/ painting


My portofolio is divided in two sections, group projects and personal projects. The group projects are devided in sections, each one of them characterized by the type of need identified, or by a specific planning approach. Each project is illustrated by the different steps in which my creativity played a foundamental role, and is aimed to highlight my skills. The personal projects, on the other hand, focus on my passions: photography, event managing and videomaking.

00/readinguideline

/HOW TO READ IT?.


Eames speakes clearly: identifying the need is the first and mandatory step to “do design”. I introduce myself, my name is Benedetta Locatelli, and out of this statement I developed my way of planning. Each project recounted in this portfolio has a shared guideline: the design method. My journey at Politecnico di Milano started in 2015 gave me the possibility to develop a complete design methods (research and analysis, concept, developing, prototyping and testing) which I finally synthetized into the triad: create, understand and try.

01/whoami?

/WHO AM I?.


Observe contexts, listening to the people to find significants needs

Brief decompose and collect data analysis (user, market segment, context of use) Identify strenghts and threats, define a problem/need and declare project requirements

Emphatize & observe Decompose & collect

Develop

Choose a strategy adaptable for product/services development

Identify & define

Filter & select

Choose a strategy Create & explore

Create and explore different creative solutions using different materials and technology, converge and diverge these solutions Filter creative solutions based on your project restrictions and select the most suitable Develop this solution in an efficient and complete way, develop in parallel a B planning for future development. (open solution) Materialyze your idea trough prototyping, and testing it with users

Choose and opt for a strategy in order to better communicate your product

02/methods

Make sure it works & test


I like to perceive my portfolio as a pack of cards, wherein there are my “trump ones”. In this case my cards are 3 project skills, carried out thanks to my study journey, but also thanks to my work experiences during these years.

03/project skills

/MY TRUMP CARDS, ACE UP MY SLEEVE.


/PORTFOLIO.

MY TRUMP CARDS

DESIGN

RESEARCH

\

FUTURE

THINKING

UNCONVENTIONAL DESIGN PROCESS

\

ANALYSIS DESIGN RESEARCH &RESEARCH

MARKETING FUTURE

&COMMUNITHINKING

CATION

UNCONVENTIONAL

DESIGN PROCESS

UNCONVENTIONAL DESIGN PROCESS

DESIGN

RESEARCH

\

UNCONVENTIONAL DESIGN

PROCESS

Empathy, observation, user and context analysis. Etnological research, bluesky, benchmarking, and its broughtby analysis. Identification of the user categories, personas creation, scenario building, strategic analysis aimed to: 1. identify user needs 2. draw up project requirements 3. define projectual restrictions

Every process is a journey, and every UX design, on the journey has focused its path. I’m keenuserneed on beingto achieve a better usability of the product/ guided by the design thinking services, the affordance, pleasure methodology, but I strive toand understand given by the interaction between thethe user which tools and methods t the best and the product context, the clientitself. and the people I’m working with in order to nd the best strategy for an organisation/business/client to grow.

Effect: intuition, innovative epiphany

Effect: user tests, Effect: prototyping, adaptability, knowledge sprint approach

FUTURE

THINKING

ANALYSIS DESIGN &RESEARCH RESEARCH

MARKETING FUTURE &COMMUNITHINKING CATION Complexity needs skills. DT focusing Identification of new a company oncommunication human needs. DF is having a broader strategy, starting approach, toand faceexternal with multiple from theable inner futures. DT+DF could be a way to deal with competitive analysis. upcoming technologies in a creation, strategic way Communication content to mainly enhance a new wayonoftheir thinking depending visual

Effect: ease, intuition, clearness Effect: systemic thinking, foresight

fi

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BENEDETTA LOCATELLI


01 /CONTEXT OF USE ANALYSIS. /EXPLICIT NEEDS, WHAT PEOPLE SAY. “You never get to forget the first time” This project gave me the opportunity to first develop my analysis skill thanks to the observation of the context of use. More than the appearance and multifunctionality of the product I would like to focus on the projectual journey carried out by a first research related to an instant prototyping in order to satisfy adaptability and multifuncionality requirements.

My role:

#BIKEPRODUCT #EXPERIENCE

LAB. DI FONDAMENTI DI PROGETTO - 2016 Group project with Lucrezia Bortoluzzi e Mor Elbaz


/PRODUCT DESIGN

BRIEF: DESIGN A BIKE PRODUCT context of use research&scanning daily bike uses user analysis trough interview 20 users @Porta Venezia 3 user categories identification 1. business woman 2. bike-messanger 3. children USER PROBLEMS complexity in finding small objects strewn in a backpack or a bag, causing inconvenience during the ride, which undermine user comfort and serenity.

DESIGN A PRODUCT AIMED TO IMPROVE USER RIDING EXPERIENCE In order to always have these these small necessary objects at hand here comes BIKIT - Bike kit. A little rollable kit thought and designed for any type of rider. divided into 3 pockets, each one 10x15 cm big. Several needs, several aesthetic taste and 3 user categories led us to develop 3 textures in which the user can recognise himself. Presented on the picture Bikit-Rider, Bikit-Business, Bikit-Children.

_ Nonwoven fabric on which it is possible to print the textures _ Waterproof coating film _ Plastic buckle Textures Sewing prototypes


Its structure makes it adaptable both for the crossbar and the handlebar. The versatile buckle allows the user change the configuration of the kit by extending or reducing the length of the stripe and use BIKIT as both, bum bag and a little wallet.


02 /METADESIGN RESEARCH. This project gave me the opportunity to learn precisely metadesign approach. After having identified the company guidelines, I designed a communication strategy for a specific company, based on its brand identity.

“We don’t sell furniture, but stories” My role:

#FURNITURE #MADEINITALY

LAB. DI METAPROGETTO -2017 Group project with Laura Casella, Mor Elbaz, Gabriele Ghirlandetti, Silvia Zanotti


/METAPROJECT

/COLLECTION ANALYSIS

/MARKET ANALYSIS

BRIEF: CARRY OUT A METAPROJECTUAL RESEARCH OF CASSINA COMPANY, AND DEVELOP A COMMUNICATION STRATEGY

Italy World

Within the different steps of the research there are shown the main ones usefull to understand the company philosophy.

I Maestri Cassina Contract

/PRODUCTION TECHNIQUES&SHOWROOM In order to understand their philosophy, first, their strenghts: Quality Precision Details caring Home-made manufacturing Localized production

Cassina

Most part of the revenue is due to the “I Maestri” collection (around 40%). The cross-check analysis between collection and revenue let us understand how fondly the company is related to the production of the historical products, highlighting its main limit.

The brand identity is characterized by the use of modern material involved in the production of the historical furniture.


/METAPROJECT

/ORIGAMI& ABBRACCIO. Origami is the table and Abbraccio is the chair, two furniture products born thanks to the CONTEXT and BLUESKY RESEARCH and BLUESKY of Cassina firm (function and resctrictions individuations and identification of innovative strategic way of design). In this project the big part is the very meticolous brand analysis, philosophy, benchmarking, productrange, tecnology and materical innovations, positioning, supplychain, brand identity to design two products related to the company’s philosophy.

Scan QR CODE to see full catalogue


ADVERTISING.

For the development of the advertising I inserted the pictures of the renderized object into a typical italian context to underline the importance of Made in Italy and the still existing bond between our Bel Paese and Cassina. The duo between classicity/modernity wants to raise curiosity and consideration at the same time.


03 /HUMAN CENTERED DESIGN. Thanks to this project I developed a particular sensibility towards people with dementia and their different needs. More over the Alzheimer’s world and the field research in collaboration with RSA Saccardo Milano helped me to deepen my projectual sensibility regarding “special” users. It puts the stress on the man-product-environment interaction using a Human Centered Design approach.

#HEALTHCARE #ALZHEIMER

“Light is helpfull” My role:

LAB. DI DISEGNO INDUSTRIALE II - 2017 Group project with Luigi Arboit e Mor Elbaz


PERSONAS. BRIEF: DESIGN A PRODUCT THAT WILL HELP THE EVERYDAY LIFE OF PEOPLE WITH THE ALZHEIMER’S DISEASE PROBLEM NEED Designing for this special people was never an easy path. Indeed every project faced until then, started from relatively easy user needs, but this time understanding user needs wasn’t as easy as I expected. Since the beginning we wanted to familiarize with the desease and empahtize with the patients.

AURORA BRAMBILLA 72 years old Widow High class social Ex- lawyer 6th stadium Alz. Lives in RSA Saccardo /NEEDS

FIELD ANALYSIS.

/DAILY ROUTINE

PERSONAL RESEARCH OF COLLABORATION WITH RSA FOR CONTEXTUAL AND USER ANALYSIS. We met the Director of RSA SACCARDO F. Viganò who explained us the desease problems and its various diffculties that patients have to manage with during the day. Talking to the assistants who spend all day with them was the necessary step to understand their problems and consequentially their needs.

Depression Anger Mistrust Foto reportage @RSA SACCARDO Via Saccardo 9, Milano

Anxiety Uncertainty


/HEALTHCARE DESIGN /HCD

/CONCEPT. One of the biggest problem they have to face is dressing up, they have difficulties in following the right order. This is why we designed a wardrobe that helps the Alzheimer affected people to dress up in the correct order, thanks to the light, that turns section by section on giving them a trace to follow.

Scan QR CODE to see VIDEO LCS 3D model - Rhino Render&video - Keyshot


STORYBOARD. What do I wear today? What’s the weather like?

Led wardrobe are switched off

Closeness detector switchs on LED light while passing behind wardrobe

Magnetic bracelet permit to open the wardrobe

Step by step, wardrobe section switches on conequentially


STORYBOARD.

Item taken, another area lights up, all thanks to the proximity sensors placed in correspondence of the different areas

The family member, or whoever prepares the set-up for the following day, giving the sequence of ignition of the areas thanks to the touch interface

When the patient is completely dressed, all areas are turned off

Family members can insert valuables of the loved one in the dedicated space. The safe opens with a key, in order to give the space a more convenient concept of security

The right door, dedicated to staff and family members can be unlocked with a predefined sequence typed on the touch interface

The wardrobe is connected via WI-FI to the tablet. The processor inside the cabinet is located in the double bottom

Using the tablet you can check the replacement of the equipment, manage the patient’s activities and the music in the room, check the weather


UI DESIGN.

I designed a UI that permits the control of every patient activity (patient info, daily activity register) as well for the assistant as for remote control. In this way once you finished the activity it will be possible to take note of it and track every single one, even by more than one assistant.

It is also possible to programm the dressing-up steps (adapting by season and day) from the app, and even from the touchfoil on the closet, connected to the central server of RSA.


PROTOTYPING.

The first step throe developing this wardrobe is the light path, and this is why it is called LIGHT CLOSET SYSTEM. Prototyped with an electrical circuit and metering gluing in the corner of the closet. Then we insert a starting light detector. The main body and the internal parts are made from wood, cut with fretwork. The external body was realized using saw, then painted.

Scale 1:5


04 /MEGATREND ANALYSIS. /DESIGN 2030 SCENARIO. /WHAT PEOPLE DREAM. This projcet is the summary of all the skills I gained during these years, in which my personal vision of the future played an important role. This vision is the result of a megatrend analysis, that let me imagine the future userneeds in the world of travel, identifying ipotetical future needs.

#TRAVELIN2030 #PRODUCTMEETSFASHION

1ST WORLD AWARD OF SAMSONITE NIMBLE-BEE COMPETIOTION.

“Live more, travel more, be more” My role:

LAB. DI SINTESI FINALE - 3° ANNO Group Project with Mor Elbaz


/PRODUCT MEETS FASHION /TRAVEL IN 2030

BRIEF: DESIGN THE BAGGAGE OF 2030 FOR SAMSONITE “Everything we use nowadays and in the future has to be functional, compact and mobile to help us cope with the crazy rhythm of modern life” Irina Dzhus - Not Just a Label

Partecipating in the Nimble-bee competition for Samsonite, we were asked to imagine the future in 2030 and how will we travel. Our challenge was to imagine ones based on megatrend analysis, and design a product which merge the future needs with the elegance and the quality Samsonite has.


/PRODUCT MEETS FASHION /TRAVEL IN 2030

SCENARIO BUILDING. Observation of the world of travel and exploration of future changes (physical and demographic). Megatrend analysis of development and traveler trends. People growth 8,2 billions OVERCROWDING Pasengers growth 16 billions PERSONAL SPACE DECREASE WHILE TRAVELLING Wearable devices growth 30 billions TECHNOLOGY GROWTH _6h Sleep daily average _24 h Passenger in stress condition Building scenario based on megatrend analysis, focusing on the main changes, gave us the opportunity to think about a new way of live, improving our imagination.

We imagine a future driven by technology that will have a decisive role, but it won’t be the only one. In fact we will be there o guide. The new rythm of life, expecially while working, will force human being to spend a lot of time and energy in movement. Convenience and saving time will be the key words that will lead to the need of having “all-in-one” object, a single product that will cover multifuncionality. We see the role of Samsonite in the new of traveling as those who create that product that will provide a moment of quiete and help change the journey from stressed to relax.


USER ANALYSIS. Passengers trend: OBBLIGATION TREND 25-50 y.o User interviewed: 36 Requirement: 24h average travel duration 3 different kind of interview based on user time to answer <5’ - Daily routine 5 - 10 - Scenario 2030 >10’ - Full interview 1. Central Station @Milano 2. Malpensa Express 3. Malpensa airport USER NEEDS 1. Need to rest on the move but you can not always find the right place 2. Need to always be elegant, despite the changes in T ° given by the different destinations 3. Need to have your personal belongings on hand during the trip. Inside-out strategy: proposing a concept on the market “Baggage-no-baggage” The baggage is no longer static, but wants to be a dynamic product that adapts to every travel condition and every need, changing in the various steps of the journey.


/CONCEPT. Jackit is the jacket kit designed for the business woman of 2030. It’s all you need during your travels, a moment of relax, a touch of elegance and the necessity at hand. UPPER PART COLLAR&SLEEVES Subdivided into 3 parts, each one has an automatic valve that inflates separately the 3D printed pattern zone in order to give the maximum comfort in any situation. MIDDLE PART - JACKET A proper personal climate control system: the T° can be changed by any device thanks to wendu technology that can transform the electrical energy into thermal energy. LOWER PART - 24H BAG Become a 24h bag, with 4 pockets (2 internal and 2 external invisible) for the necessàire prèt a porter in both way of use. This part is connected to the jacket thanks to an innovative closing system - polymagnets.

3 MAIN NEEDS, 3 MAIN PARTS, 3 MATERIALS, 3 TECHNOLOGIES.


PROTOTYPING.

sistem

First dimension studies, starting from the anatomical correspondence between the figure and the sartorial mannequin. I learned how to prototype with textiles.

Material’s research in order to blow the pattern, and for all Jackit’s funciontality. I learned how to use CES software.

Analysis comfort body area in order to permit the movement and blowing the pillow-pattern.


USER TEST.

A travel-day with Jackit! Here there is a daily routine of Giulia, our business-woman who travel for work. It is shown ho versatile and suitable for every need, and every places.


CATALOGUE.

JACKIT TALL Per chi ama il cappotto lungo Tg. 36 - 48

Classic-black

Darkgrey

Red-touch

Girly-pink

Bluelady

Greenlady

Redlady

Britishlady

Greyplaid

JACKIT CLASSIC Per chi si fida del nostro gusto Tg. 36 - 48

JACKIT EVERYDAY Per chi osa un po di più Tg. 36 - 48

Ivoryplaid

Scottishplaid

Which one is your Jackit?

After the first selection of the contest we have been asked to expand the product range both in size and aesthetics. We have therefore developed 3 size options. Jackit tall, classic and everyday. We then developed the collection with colors and textures inspired by the world of the English trench coat, the par excellence coat of the business woman.

Scan QR CODE to see ADVERTSING SPOT


AWARD.

Jackit won the 1° award of Nimble-bee competition and we made a cover for Samsonite home-page, the pictures has been taken in studio and in Central Sation@Milano, then postproducted with Photoshop.


05 /SALONEDELMOBILE2019. /USER EXPERIENCE. Thanks to this project I learnt how to work in a multidisciplinary team. More over, this workshop gave me the possibility to design a human-product interaction, and strategies in order to offer a better User Experience. #ASSARREDO #WORKSHOPPRODUCT&INTERIOR

“When product designers work with interior designers” My role:

WORKSHOP PRODUCT & INTERIOR Group project with Luca Armellino, Francesca Carlone, Margherita Febbrari


/TECKELL&WARLI PAVILLION. Fuorisalone 2019

The pavilion represents the union of the two companies, the exalted products are Teckell’s Scacco and a series of Warli carpets. Our purpose is to combine the products, so different from each other, in an interactive pavilion where each user is free to take a different path, climb on each cube of the check, touch the rugs, climb up barefoot to grasp the essence of materiality. Not only that, it wants to be a place of aggregation, where it is intended. How? through the app! I designed the app supporting the pavillion. The funcionality is communicative for sure, but moreover we wanted to create a community, and give them the possibility to enjoy the pavillion playing chess. The mock-up is done with Abode XD.


Scan QR CODE to see app video


06 /PRODUCT SERVICE SYSTEM. Thanks to this project I learnt how to design a service and building innovative strategy using servicestoolkit. This lead me to design a service able to keep up. Furthermore it improved my trump cards. #GIGECONOMY #SHARINGECONOMY #GROWINGTOGETHER

“When the janitor’s quarter goes out from the building” My role:

SERVICE AND STRATEGIC DESIGN Group project with Francesco Claudio Lindo, Elena Mariani, Andrea Rigamonti


HUG, A PLACE FOR SOCIAL REBIRTH.

MISSION Create a community hug based on urban regeneration, an ethic place, point of recerence for people who live in a specific city area.

VISION Daily problem solving, being point of reference for neighborhood inhabitants.

Design analyzing social changes. .

SOCIAL CONTEXT

16.000 CONCIERGE IN 1970

SERVICE OFFERS

Hug offers many services such as concierge, bar, workshop, bike-repair, delivery point and many others. The aim is to build a service system sharing solving individual problem with the community.

6.000 JANITOR’S QUARTER TODAY

Nowadays jaring’s quartor are place truly linked to the needs and the carachteristic of a specific area.

BRAND VALUES Social innovation Sharing Trust in population opinion

SOLUTIONS HUG is in NOLO@MI, a new area, sign of a social rebirth.

Gig-economy Sharing economy Open innovation


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WELFARE SERVICES WE-MI

ACCESSORY SERVICES

EVENTS BIKE SERVICES HOSTEL SERVICES

OVERLAPPING of time and places


BIKE WAREHOUSE


SERVICE BLUEPRINT PRE RE-DESIGN. CUSTOMER JOURNEY

DISCOVERS HUG

VISIT HUG AND BUY THE SERVICE

IT INFORMS

YOU ENJOY ONE DAY IN HUG

RECEIVES UPDATES

FEEDBACK

LINE OF INTERACTION GUEST

WORD OF MOUTH He hears about HUG from the classmates of Arianna, his daughter

INFORMATION Read a newspaper article, and call directly Hug.

MEMBERSHIP Via tablet to access the core services

At the weekly brunch, while his daughter attends a workshop

PAYMENT

Before leaving, take advantage of the neighborhood concierge service to leave the keys to her husband who has forgotten it.

of membership by cash

HOST FRONTSTAGE

Responds to meeting with journalist. Responds to the call by providing all the instructions regarding HUG.

ACTIVE PARTICIPATION

Registration assistance

Detailed explanation of the HUG services

Key custody arrangement

FEEDBACK

LOYALTY

on the book at the entrance, and also writes a review on TripAdvisor reviews

gets to know the new event scheduled for the following Sunday through a newsletter

Provides the book

Receive payment by card

LINE OF IN VISIBILITY Receive payment by card

Tripadvisor registration

HOST BACKSTAGE

Organize the event

Writes the newsletter

Update the facebook calendar

BACKFRONT TOUCHPOINTS DIGITAL

Registration with tablet

Consumption / custody payment process

Payment process

Guide the user to payment

Push notifications on event status

Issue of a receipt

Issue of a receipt

Prepare campaign Advertisement

Receive and show tripadvisor reviews

LINE OF INTERNAL INTERACTION SUPPORT PROCESSES

Registration and data verification server

Ordering food and drinks

Purchase book for reviews

Management of economic transition

Management of economic transition

Space preparation

Sending the newsletter to the user

Event preparation

Engagement of external people

Insurance release for new membership

Enrolling people for workshops

Space preparation PR preparation for all the channels


CUSTOMER JOURNE PRE-REDESIGN.

Lucia, 45 years old Employee and a mother

Lucia hears about Hug chatting with other mothers while she takes her daughter to school

MANAGED

All day at work, at lunch a sandwich on the go, running to pick up Ariana from school and now? My husband forgets the keys!

She discovers that it is the kind of service she was looking for after reading some online articles about Hug and Neighborhood concierge; she decides to call to ask for more info

UNMANAGED

She decides to go on Sunday for the weekly brunch; the staff register her by tablet

She enjoys brunch while hes daughter attends a workshop for the little ones and has already asked to celebrate her birthday here; before leaving, take advantage of the neighborhood concierge service to leave the house keys for her husband, and then return with Arianna, who has some problems at school, to talk with the psychologists of WE-MI

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Before leaving Arianna attaches a drawing on the feedback board and Lucia leaves a nice comment on the book at the entrance. Review Hug on Tripadvisor and stay updated on events through newsletters


INSIGHTS ANALYSIS.

REDESIGN PSS REQUIREMENTS.

non updated website static profit model

overlapping of time and spaces narrow offer welfare services

lack of feedback reviewing little social exposure

lack of app

CREATE A COMMUNITY BASED ON THE LOCAL NEED, EVERYONE CAN JOIN IT OFFER A HIS SKILLS (such as plumbers, electrician..) CREATE AN APP SUPPORTING EVERY HUG FUNCIONALITY: BOOK TABLES, BOOK DELIVERY HOUR/DAY, PROPOSE EVENT.


UI DESIGN/APP HUG.

AIM - improving spaces usability/, thanks to a booking system - improving visibility of services - insert event’s calendar with newsletter - create a customized pop-up notification system - improving packages collecting and delivering system - implement community - build a service based on user feedbacks: a. usefull in order to expand and improve the services b. strategic tool for decision making - create a strong customer-relationship - create a community based on userneed, specifically the one born in a specific area. HOW TO ACHIEVE THE RESULTS? KEY-WORDS: gig-economy, sharing economy, open innovation. HOW APP IS IT MADE? Choice of color palette in style with the company’s coordinated image to maintain a uniformity of the language.

Scan the QRcode and enjoy the app mock-up

SUPPORTING new functions


Scan QR CODE to see app video


CUSTOMER JOURNEY POST-REDESIGN.

Lucia, 45 anni Employee and a mother

She discovers that it is the kind of service she was looking for. After reading a few online articles about Hug and the neighborhood concierg. discovers on the Facebook page the existence of the app, she download it, and she is amazed by the amount of services accessed

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She enjoys brunch while hes daughter attends a workshop for the little ones; before leaving, take advantage of the neighborhood concierge service to leave the keys for the cleaning lady; schedules the time via app

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Buy the card via app; visit Hug on Sunday to experience the brunch Speaking with the staff decides to take advantage of the community welfare services and book a cleaning lady

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Lucia hears about Hug chatting with other mothers while she takes her daughter to school

MANAGED

All day at work, at lunch a sandwich on the go, running to pick up Ariana from school and now? My husband forgets the keys!


SERVICE BLUEPRINT POST RE-DESIGN. CUSTOMER JOURNEY

DISCOVER HUG

LINE OF INTERACTION GUEST

INFO ABOUT HUG

VISIT AND BUY THE SERVICE

INFO ABOUT HUG

WORD OF MOUTH

INFORMATION

MEMBERSHIP

INFORMATION

Sje hears about HUG from the classmates of Arianna, his daughter

She does a website research, and then she downloaded the app suggested by the website

Via tablet to access the core services, and then she goes to Hug

Browsing the app she discovered hug’s community made of accessory services linked to the main routine and domestic habits.

Checking on the event’s calendar finds out about the weekly brunch and for the children in the same spaces they organized a workshop.

Read info from Nolo’s blog (neighbourhood blog)

ENJOYING A DAY IN HUG

ACTIVE PARTECIPATION To the weekly brunch, while her daughter is doing workshop

RECEIVE UPDATES

FEEDBACK

FEEDBACK

LOYALTY

ACTIVE PARTECIPATION

Before leaving Hug, leaves a feedback on the book. While she’s doing, a barman suggests her to write it also on the app, explaining how much is important a digital feedback to raise the awarness and the reliability of the service.

Via newsletter, she gets to know about the new event and about the new task offered by the community regarding gardening.

To the janitor’s quarter services to leave the keys to the gardener, suggested by the community.

FEEDBACK

Takes her house-keys and goes home after a busy day

FEEDBACK Checks availability calendar

Triesthe key-custody service and leaves her house-keys for her husband who forgot them.

Evaluetes Domenico, the gardener, in a positive way, via app.

Books her time time to intervent

Makes the payment by card

Before going to work, she leaves her house-keys to hug (already paid via app)

Gets the keys from Lucia, and gives them to Domenico

Provides the book Welcoming Lucia, verify her registration, show hug’s spaces, explain hug’s services and community and shows licensing laws

HOST frontstage

ENJOYING A DAY IN HUG

Remembering the importance of the evaluation of the services

Explains the importance of digital feedback to build an innovative and efficient service

LINE OF IN VISIBILITY HOST backstage

BACKFRONT

Prepares web-contents

News on quarter’s blog

Receives payment by card

App/website management

New user/platform connection

Offers updates

Guides user while paying Payment notification showed

Service offers showed, and relative ranking User reliability review

Brunch and workshop organization

Manages the event

Receives payment by card

Key custody arrangement

Writes the newsletter

Key custody arrangement

Receives payment by card

Updates calendar

Guides user while paying

Guides user while reviewing

Sending of newsletter to hug’s customer

Guides user while booking a services

Services communication about the booked intervention

Payment notification showed

Receives and shows user feedback from book/app

Event’s state notification

Guides user while paying for hug’s services

Feedback notification

New services notification

Processes the payment by notification output

Event calendar’s update

Web-site/app reviews in order to support information

Registers start and begin of the event remembering the user to leave a feedback

LINE OF INTERNAL INTERACTION

SUPPORT PROCESSES

Web-site development

User info confirmation

Services profile verification

Raw materials purchase

Dominio registration

Shipping confirmation e-mail

System let get in touch professionals with users

People engagement for workshop

App development

Food&beverage ordering

App platform registration

Enrolling people for workshop Server updates calendar of every digital touchpoints

Access to server to verify registration Space preparation Management of economic transition

Purchase book for reviews

Space disposition Digital reviews management and insights

Engagement of external people Space preparation PR preparation for all the channels Verify gardener’s profile trough interview

Management of economic transition Management key conservation Control of support activitites user&gardener relastionship management

Push notification server Calendar’s updates management for Domenico’s work Domenico’s profile updates


/MOVIMENTO LIBERO. Fuorisalone 2018

Being milanese, living the city day-by-day, its atmosphere and being involved by it during the most relevant week of the year: the fuorisalone. As the “Dolce Errare” of G.Leopardi, a dimension in which is beatiful to get lost because deep inside you are aware of the fact of being wrapped in a total precision and perfection, so I felt during this week. This beautiful feeling is what permitted me to get lost in the streets of my city, discovering new places and noticing how deep day by day the interaction between art and technology gets, sign of the flowing of time. This continuous flow from past to future characterized by lights and colours gives to Milano that particular touch of innovation and positive inclination towards future. From a software point of view, I learnt how to use Finalcut software.


08/individualproject

/ALLA MIA MILANO.

Milàn l’è on gran Milàn Photography has always been one of my passions. According to Uliano Lucas, I wanted to honour my city eternalyzing places that have been dismissed for the last 20 years, now rebirth symbol of Italian Design capital innovation. In this section I wanted to show their evolution, taking pictures of the most suggestive and full of inspiration places to me.

Tramonto a Lambrate Lambrate sunset @Floristeria Aprile April, 2018


Christmas in town @Alzaia Naviglio Grande December, 2017

Invisible @Fondazione Prada June, 2018

Hangar movement @Hangar Bicocca Lucio Fontana - Ambienti & Environments December,2017

Why do I live in Lambrate? @Ventura district Fuorisalone,2017

New perspective @Ciylife February, 2018

Rendezvous @Darsena February,2017


/MOGGIO PROFUMI E SAPORI. Autumn event local food&beverage

My heart is shared between a metropolis as Milano and a little town called Moggio (LC), my father’s home-town. Since I was young Moggio pushed me to test myself organizing little local events and little works that gradually moved me into design world. In occasion of this annual event, I designed the little glass carrying bag, painting on it the outline of the Grigne, PreApli lecchesi mountain.


/CA’ MARGHERITA. A b&b in Valsassina

Margherita was my grandmather, she lived in Moggio, a tiny village located in Valsassina (LC). And this is where I spent a big part of my childhood. Nowadays the house where she used to live is a b&b, thanks to the rennovation and redesign of it made by my father in 2012. Wathcing him work has always pushed me towards this world and made my interest bigger day by day. This is the reason why he involved me in this work. I took care of the communication aspects, creating social-contents, and I also painted the picture at the entrance.


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