Voorwoord Ik dacht wat moet ik nou voor voorwoord schrijven. Inhoudsopgave Ondernemersplan....................................................................3 Marketingplan.........................................................................4 Doelstellingen .....................................................................4 Activiteiten detailhandel......................................................4 Vestigingsplaats......................................................................5 Doelgroep...........................................................................5 Verzorgingsgebeid ...............................................................5 Kansen en bedreigingen......................................................6 Concurentie .....................................................................6 Omgevingsfactoren............................................................6 Economische ontwikkelingen.............................................6 Sociale ontwikkelingen.....................................................6 Technologische ontwikkelingen..........................................7 Politieke ontwikkelingen...................................................7 Vestigingspunt .................................................................7 Locatie .........................................................................7 Winkelpand....................................................................8 Omzet potentieel...............................................................9 Kengetallen....................................................................9 Seizoenpatroon...............................................................9 Assortiment ......................................................................10 Winkelformule ................................................................10 Assortimentsbeleid...........................................................10 Assortimentsopbouw......................................................10 Assortimentsindeling......................................................10 Merken........................................................................11 Inkoop.........................................................................11 Commerciele presentatie .....................................................11 Externe commerciele presentatie .......................................11 Interne commerciele presentatie........................................12 Magazijn......................................................................12 Winkelinventaris............................................................12 Winkellay-out en routing................................................12 Artikelpresentatie..........................................................12 Winkelcriminaliteit.........................................................13 Visual merchandising........................................................13 Detaillistenpromotie............................................................14 Externe detaillistenpromotie .............................................14 Interne detaillistenpromotie...............................................14 *Detaillisten internet promotieplan.....................................15 Detaillistenpromotieplan....................................................15 Personeel..........................................................................16
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