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Boomers d n o y e &B July 2016

Legal advice for Medicaid & Asset-Protection planning. Call (914) 816-2900 today! See page 14

BoomAgers: Changing the way Madison Avenue views aging See page 4

Westchester County

Community Home Health Care WestchesterBringing peace of mind when help is needed p3 Brightview Tarrytown Come see our new community p11

Dominican Sisters Family Health Service More than care, peace of mind p15 Jansen Hospice and Palliative Care Here to help p19

Westchester Audiology Hearing evaluations for all ages p25

VNA of Hudson Valley p28 Communication‌ Expertise‌Commitment


July, 2016

Boomers & Beyond - Westchester

Senior Homecare at its Best! Boomers & Beyond - Westchester

There’s no place like home. And when your senior loved-ones need superior home care, there’s no place like Community Home Health Care! “An absolute joy – such a great aide” is typical Community gets about its dedicated services, Home Health Aides, Personal Care Aides and Trained Companions. “The most responsible, loving aide my mother has ever had” is another. For dozens of testimonials from Community’s patient families, go to With top-rated Aides and over 34 years experience in delivering quality services to the region, Community Home Health Care stands at the forefront of Westchester County's Home Care providers. Community’s core principle is to provide its patients and their families with a personalized, unbeatable homecare experience, summed up in 4 words:

July, 2016



COMPASSION, TRUST, EXPERTISE AND RELIABILITY Community means peace of mind. Their home care experts deeply understand your concerns about leaving your loved one in the hands of a stranger, often for extended periods of time. With their unique internal rating system, they provide an aide you can trust to bring the highest level of sensitivity to care for your loved one’s emotional and physical needs. Community’s aides and companions are highly-trained, highlyexperienced and New York State-certified, bringing their invaluable knowledge, skills, experience and expertise to your loved one’s care, including supportive help with Medicaid applications. Community Home Health Care is always there to help you, whenever, wherever you need them – any day, any hour! For more information, call (914) 222-CARE (914-222-2273), or visit

BoomAgers: Changing the way PAGE 4

July, 2016

Boomers & Beyond - Westchester

Madison Avenue views aging

By Dale McKnight, Healthcare Correspondent

Many people may not realize it, but the way that aging is depicted in TV and print advertisements, as well as other media, has a subtle yet powerful impact on society’s attitudes about growing older. Marketing pro Peter Hubbell is founder and CEO of BoomAgers, a groundbreaking advertising agency and consulting firm that focuses on the baby boomer generation and global aging issues. He launched the firm in 2012 in New York City with a single client and one part-time employee. BoomAgers has since grown to a staff of 25, plus consultants and freelancers. Serving major international clients like Proctor & Gamble, it now has a second office in Chicago. Hubbell, 56, who grew up in Connecticut and recently resided in Manhattan, now lives with his family in Bronxville. He says it’s vital for advertisers to treat older consumers with respect, not condescension – and his agency aims to shift the way they’re depicted.

“The theory behind BoomAgers is that there is joy in aging,” Hubbell says. “We help our clients reflect this in a positive way by creating ads and marketing campaigns that portrays getting older with authenticity; baby boomers are the smartest and most sophisticated consumers out there,” he says. “And we also want to help make a difference in the way the younger generation sees aging.” Hubbell has also written two award-winning books that explore the world of marketing to older consumers, “The Old Rush” (with a foreword by journalist Jane Pauley), and “Getting Better With Age.” (both are available on “In the past,” he notes, “advertisers worshipped the 18-to-49 age group, which was considered the most influential demographic and the biggest group of spenders.” But now that older people make up about half the U.S. population, spending $3 trillion a year, “advertisers are realizing that mature consumers have remarkable power,” he notes.

Peter Hubbell CEO of BoomAgers Since advertising reaches millions of people, Hubbell says it can be instrumental in helping to shift the dynamic of how aging is regarded. “By showing, healthy, happy, independent people in ads, it sends the message that getting older can be an active time of personal growth and enjoyment in life,” Hubbell says. “Not enough advertising portrays the older years as vibrant and rewarding.” That’s not to deny that some aspects of aging are challenging, he adds. “But not every ad aimed at older people needs to highlight illness, infirmity or sell medication, as so many do nowadays.” “Many older people are, in fact, still working, dining out, traveling and engaged in sports, the arts and their community,” says Hubbell. “I’m passionate about changing the current approach to advertising so it reflects a celebration of aging,” he adds. “I’m a sort of Pied Piper of Madison Avenue when it comes to creating a new ethos and mystique about aging.”

The company website is They can be reached at 212-260-BOOM.

ATTORNEYS AT LAW Many Years of Experience Protecting the Legal Interests of the Elderly & Special Needs Populations

Advising Families about:

• • • • • • • • •

Medicaid Asset Protection Planning Estate Planning & Administration Special Needs Home Care Long Term Care Health Care Proxies Powers of Attorney Guardianships

See more information on page 14

Client Testimonials I reached out to you during the most stressful time of life for both my loved ones and myself - horror had occurred to my dear loving mother. My mom had fractured her hip and due to her frail health and advanced age required risky hip replacement surgery. Many issues legal and otherwise arose which I could not personally resolve. You not only resolved each and every one, but you continue to do so now, over 4 years later.

You always display extreme sincerity, compassion and friendship, using your vast experience and confidence in your ability, to continually bring satisfaction, positive results and a tremendous sense of relief and comfort to my loved ones and myself.

You have gone out of your way to visit Mom on multiple occasions in her Nursing house and we love you for it. As an attorney, friend, and a great man, I could not possibly hope to know anyone more phenomenal. The three greatest men I have ever known are my dear departed father, my dear departed father-in-law and Ely Rosenzveig.

Westchester Financial Center 50 Main Street, Suite #1000 White Plains, NY 10606

– Jeff D.

I hired Ely to assist with my parents estate planning and it was a wise decision. He is a true expert in navigating through complex elder care law and procedures. His guidance was invaluable and his communication excellent. I would strongly recommend his services.


Tel: (914) 816-2900 ELDER LAW


– Tom C.

Attorney advertising • Prior results do not guarantee a similar outcome




July, 2016

Boomers & Beyond - Westchester

Advertiser’s Index Brightview Tarrytown............................................................................11 Burke Rehabilitation Hospital..............................................................13 ColumbiaDoctors..................................................................................27 Community Home Health Care................................................................3 Connect Hearing....................................................................................9 Dominican Sisters Family Health Service, Inc..........................................15 Ely J. Rosenzveig & Associates, PC.......................................................5,14 Glen Island Center for Nursing and Rehabilitation..............................17 Jacuzzi Hydrotherapy Shower .................................................................26 Jansen Hospice and Palliative Care........................................................19 Perfect Sleep Chair............................................................................22 Schnurmacher Center for Rehabilitation and Nursing.......................16 Star One Home Care & Medical Staffing.............................................21 VNA of Hudson Valley...........................................................................28 VERIS Settlement Partners...................................................................18 Victoria Home.......................................................................................23 The Wartburg........................................................................................7 Westchester Audiology.........................................................................25 Westchester Ballroom.............................................................................20 Westchester Care at Home...................................................................2 WOW! Computer.................................................................................24

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Westchester County

845-534-7500 • (fax) 845-534-0055 PUBLISHER Joseph P. Belsito ( ••• GENERAL MANAGER James Stankiewicz ( ••• MARKETING DIRECTOR Gregory W. Buff ( ••• MANAGING EDITOR Cathryn Burak ( ••• SENIOR SALES CONSULTANT Maureen Rafferty Linell ( ••• MARKETING EXECUTIVE Anthony Mairo ( ••• CIRCULATION Michelle Belsito ( ••• SENIOR CORRESPONDENTS Dale McKnight

Corporate Information

Healthcare News - Westchester, New York edition - Vol. 9 No. 7- is published monthly, 12 times a year by Belsito Communications, Inc., 1 Ardmore Street, New Windsor, NY 12553. Postage Paid at New Windsor, NY and additional mailing offices. Postmaster: Send address changes to Healthcare Newspaper, 1 Ardmore Street, New Windsor, NY, 12553. No financial responsibility is assumed by this newspaper to publish a display, classified, or legal ad or for typographical errors except of reprinting that part of the ad which was omitted or in error. Omissions or errors must be brought to the attention of the newspaper during the same month of publication.

Our View

Summertime serves as a great opportunity to kick back, count your blessings, and enjoy friends and family. Maybe it’s the warm weather, long days and the extra hours of sunshine, but this season brings out the best in life. Baby boomers kick-start their adventurous side and, in some cases, head out for parts unknown. Whatever the choice, work/life balance tends to tip toward the second word in that equation and living life to the fullest becomes a priority. The options here in Westchester County are limitless, from day trips, to hikes, to picnics in the parks. Summer will be over sooner than you think, so enjoy the warm weather. July 4th embodies that spirit marked by our nation’s annual birthday celebration. Family, friends and neighbors gather together to barbecue and watch fireworks light up the sky – from Rye, to Scarsdale, to New Rochelle. It’s an exciting time with summer about to kick into full gear and we hope you enjoy every minute of it. Get in touch at

Jim Stankiewicz, General Manager

Next Month Nursing Guide for Summer Home Care, Assisted Living, LTC Audiologists Latest technology when needing help with your hearing Neurosurgery Outreach Month Treating disorders of the entire nervous system Estate Planning Preparing for your future

Boomers & Beyond - Westchester

July, 2016


Meeting of the Minds Dementia Conference draws record crowd PAGE 8

July, 2016

The Second Annual Meeting of the Minds Dementia Conference held May 13 at the DoubleTree by Hilton in Tarrytown received an enthusiastic response from the community, drawing nearly 400. Attendees networked and explored the exhibitor booths before the conference began and in the breaks between the scheduled presentations. More than 33 exhibitors were on hand from a variety of related industries, including sponsors Burke Rehabilitation Hospital and United Hebrew/Willow Towers. HealthQuest and KeyBank Foundation also sponsored the event. “The conference was a huge success. Attendance and sponsorships were up from last year, and I’ve had several people tell me great things about how much they got out of it,” said Meg Boyce, vice president of programs and services for the Alzheimer’s Association Hudson Valley Chapter. “We’re thrilled our chapter was able to host the conference for a second year and are looking forward to a third.” The Alzheimer’s Association Hudson Valley Chapter also had tables at the event promoting advocacy opportunities and upcoming fundraisers, including The Longest Day on June 20, and the Walk to End Alzheimer’s scheduled at five Hudson Valley locations in September and October.

Boomers & Beyond - Westchester

The program began with keynote speaker Dan Cohen, founder of Music & Memory, who described his organization’s goal of providing nursing-home residents with iPods featuring personalized playlists. To demonstrate the profound impact music can have, Cohen showed a clip from the documentary “Alive Inside: A Story of Music and Memory,” in which a virtually unresponsive nursing home resident with dementia lights up and becomes animated after listening to some of his favorite music. Cohen discussed the importance of taking the time to learn what music means most to a person to achieve the maximum

benefit, noting that personalized playlists are becoming more common in nursing homes. Morning breakout sessions followed, tailored to diverse groups, including those with early-stage Alzheimer’s and their family members, professional caregivers and Spanish-speaking caregivers. Gary Glazner, founder of the Alzheimer’s Poetry Project, discussed techniques for using the arts to connect with people who have dementia. Lawyer Martin Hersh gave a presentation on elder law, occupational therapist Andrea Sullivan spoke about driving and dementia and social worker Licet Valois gave an overview of dementia in Spanish. During the lunch break, Dean M. Hartley, Ph.D., of the Alzheimer’s Association gave an update on the latest research, and attendees viewed a film about the Trial Match program, in which anyone can sign up to help scientists engaged in Alzheimer’s research. The afternoon breakout sessions included a talk on living with Alzheimer’s by longtime journalist and author Greg O’Brien, who was recently featured in a NOVA documentary on PBS. There was also a program on relieving caregiver stress by musician and writer Carole Brill. continued on next page

photos by Anthony Mairo

Boomers & Beyond - Westchester


July, 2016

Meeting of the Minds

A talk on Medicaid and longterm care options was offered by social worker Colin Sandler and a presentation in Spanish on managing difficult behaviors by Valois. David Troxel, author of “The Best Friends Approach to Dementia Care,” closed the conference with a discussion of his method of dementia care. Called “The Knack,” it stresses the value of empathy and finesse in interacting with those who have dementia. continued from previous page

The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer’s research, care and support. Its mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Visit or call 800.272.3900 for more information.

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Boomers & Beyond - Westchester

Wartburg celebrates 150th Anniversary of Nurturing Body, Mind & Spirit for Orphans and Seniors during 2016 Ahead of their time since its inception, Wartburg, a full-service continuing care organization serving Westchester and The Metro NY Area seniors that began as an orphan farm school in the wake of the Civil War, is celebrating its 150th Anniversary. Founded on the principal and belief that caring for the whole person is an essential component of a rich and happy life, nurturing body, mind and spirit have remained a key component of their mission as they have grown their unique array of programs, expanded their community impact, and preserved and honored the lives of seniors during their century and a half of service. The celebratory events through the year includes Wartburg’s hallmark event, the Jazz in June Gala, featuring special guest B. Smith, a renowned model, TV host, restaurateur and author. Wartburg is proud to recognize B. Smith and her husband, Dan Gasby, for their public fight against Alzheimer’s Disease, after B. was diagnosed in 2012, including their bare-all book of their journey, “Before I Forget: Love, Hope and Acceptance in our Fight Against Alzheimer’s (2016).” In 1866 when Reverend William A. Passavant was a visting pastor at St. James Lutheran Church in New York City, he became acutely aware of the orphans and their desperate need for shelter and care after the Civil War. With the financial assistance of the church and other donations, combined with a generous gift of $30,000 from New York sugar refiner Peter Moller in memory of his son killed in the war, he purchased farmland to create a safe and supportive place for them to live and mature, providing not only a home for both boys and girls, but also training in work and life skills to prepare them to lead productive and independent lives when they left the orphanage. At the time, the 125-acre parcel of land located in Pelham, New York reminded Passavant of “the site of The Wartburg where Luther translated

the New Testament.” Pastor Holls, the first director, decided to call their new facility The Wartburg, securing a state charter in 1884 and officially named it “The Wartburg Orphans’ Farm School of the Evangelical Lutheran Church.” Wartburg began to care for seniors in 1898, responding to the changing nature of families caused by the Industrial Revolution and the move away from farms to cities. As one of the first senior living communities in the New York State, and one of the few with indoor plumbing and an elevator, Wartburg has always led the way as an innovator, recognizing the value of social support and the positive impactful nature of intergenerational relationships. Wartburg quickly implemented programming that supported the emotional benefits of children on seniors, and reciprocally, the positive role models that these seniors were able to be for the children. It wasn’t until the late 1970’s, due to changes in foster care, that Wartburg decided to focus their care and services only on the senior population, after over 90 years of intergenerational visioning. Always the trailblazer, and never deviating from their whole person philosophy, Wartburg continues to be a forward thinking and inclusive facility that understands and advocates for those transitioning into their later years by offering a supportive continuum of care for residents, from independent living in private townhomes to affordable apartments, as well as assisted living and nursing home care options. In response to the ever-growing trend of aging-in-place, Wartburg also provides a robust array of services that enable seniors to remain safely in their homes, including adult day care and home care, inpatient and outpatient rehabilitation, and even extending these services outside their facility to local parishes, senior centers, civic organizations and people of their community.

continued on page 12

Boomers & Beyond - Westchester

Rowan Researchers develop blood test that detects early Alzheimer’s disease

A research team, led by Dr. Robert Nagele from Rowan University School of Osteopathic Medicine and Durin Technologies, Inc., has announced the development of a blood test that leverages the body’s immune response system to detect an early stage of Alzheimer’s disease – referred to as the mild cognitive impairment (MCI) stage – with unparalleled accuracy. In a “proof of concept” study involving 236 subjects, the test demonstrated an overall accuracy, sensitivity and specificity rate of 100 percent in identifying subjects whose MCI was actually caused by an early stage of Alzheimer’s disease. “About 60 percent of all MCI patients have MCI caused by an early stage of Alzheimer’s disease. The remaining 40 percent of cases are caused by other factors, including vascular issues, drug side-effects and depression. To provide proper care, physicians need to know which cases of MCI are due to early Alzheimer’s and which are not,” said Cassandra DeMarshall, the study’s lead author, and a PhD candidate at the Rowan University Graduate School of Biomedical Sciences.

July, 2016

“Our results show that it is possible to use a small number of blood-borne autoantibodies to accurately diagnose early-stage Alzheimer’s. These findings could eventually lead to the development of a simple, inexpensive and relatively noninvasive way to diagnose this devastating disease in its earliest stages.”


The researchers presented their results in an article published in Alzheimer’s & Dementia: Diagnosis, Assessment & Disease Monitoring that also reported the test’s ability to accurately “stage the disease,” meaning it can distinguish early-stage Alzheimer’s at MCI from later, more advanced stages. The test was also disease-specific. It readily distinguished early Alzheimer’s at the MCI stage from other diseases including Parkinson’s disease, multiple sclerosis, and early stage breast cancer. According to the authors, early diagnosis of Alzheimer’s disease and the ability to stage the disease through a simple blood test would offer many potential benefits. Patients could possibly delay disease progression through lifestyle adjustments, begin treatment sooner and plan future medical care. Clinicians would have a way to measure the effectiveness of therapeutic intervention and clinical trials could enroll patients who were truly at the earliest stage of their disease. This research was supported, in part, by the Osteopathic Heritage Foundation and the Michael J. Fox Foundation.


July, 2016

Wartburg 150 Anniversary

With a track record of being proactive, Wartburg’s Creative Aging & Lifelong Learning initiative, launched in 2009, allows nearly 500 Wartburg residents and registrants in independent and assisted living, nursing home and adult day care programs to express themselves through art, song, theater, poetry and oral histories. Always sensitive to the individual needs of each person in their care, the initiative offers programs based on the cognitive and mobility abilities of the group. This innovative program has been the recipient of numerous prestigious industry awards, including the 2012 Innovation of the Year Award by LeadingAge New York, a premier organization dedicated to creating the future of aging and continuing care services in New York State. Wartburg has again set the bar among senior living facilities in the way of offering extensive programming that provides hands-on creative activities that align with Wartburg’s mission to nurture body, mind and spirit. As with everything Wartburg does, their Council for Creative Aging & Lifelong Learning goes well beyond the traditional scope by promoting greater emotional health, social engagement and lifelong learning for their residents and program registrants. By leveraging local resources through partnerships with area artists via bartered services, Wartburg is able to offer multi-week programs in a variety of art disciplines. In exchange, these artists are able to use the facilities after hours for classes, rehearsals and other events. In recognition of continued from page 10

photos provided

Boomers & Beyond - Westchester

their longstanding approach to out-of-the-box thinking, Partners for Livable Communities selected Wartburg Creative Aging as one of two winners in their 2011 Stories for Change Contest and highlighted it as a “Best Practice” for innovative arts programs addressing the growing needs of older adults. Last year’s Visionaries segment on PBS about Wartburg’s history and their Creative Aging program recently won a Telly Award for excellence in documentaries. Wartburg’s support goes beyond the gates of its campus and gives back to the Westchester community though Wartburg Cares! a program that builds upon their mission of providing educational and charitable events, advocacyrelated programs, outreach and relationshipbuilding within the community. As the demographics of those in need have changed, Wartburg has been committed to ongoing expansions, and unique innovations in senior care, evidenced in their recently opened affordable senior housing complex in 2013, as well as the addition of Westchester’s only freestanding state-of-the-art rehabilitation center with all private bedrooms and bathrooms. In an effort to expand their continuum of care, Wartburg opened an Outpatient Rehabilitation Clinic in the new building in 2015. Wartburg also cares for the environment. Both buildings were awarded the Leadership in Energy & Environmental Design (LEED) certification, a first for new construction and a health care facility in Mount Vernon. LEED certification signifies that a building is exemplary in conserving energy, lowering operating costs and being healthy for occupants.

“One hundred and fifty years ago we took care of young children. Fast-forward 150 years and now we are caring for the elderly,” says Wartburg Foundation Board Chair Dr. Nicholas Cicchetti. “So we have gone a full 180 degrees, which is unique in and of itself, through reinventing ourselves. When I worked here many years ago as a security guard, there were only a few buildings, and now we have a beautiful campus with many new structures offering independent, assisted living and rehabilitation services that serve the varying needs within our community.” Wartburg’s 150 year vision of healing and hope has been upheld through their high level of care that touches on physical, emotional, mental and spiritual health at every opportunity. According to George W. Newsome Jr., a former resident of The Wartburg Orphans’ Farm School in the 1950’s, “For me and my two brothers, Wartburg provided not only a home, shelter and food in a family-like environment, but also the guidance, leadership, inspiration, motivation, interest, concern and love necessary for us to grow into happy and productive adults. No dream or aspiration was ever too high.” This collective positive spirit is also shared by the staff and board members who have faithfully served this cherished organization, some even former residents of The Wartburg Orphans’ Farm School. “It has always been about family which can be traced back to the Wartburg’s unique beginning,” said David Gentner, Wartburg President and CEO. “The Wartburg Orphans’ Farm School was a haven for children who were at their most vulnerable, and the staff today still see their role as a means of continuing that tradition of care. I am so proud to work beside them. It is a humbling experience at a very special time.” “I feel that I’m walking on sacred ground because of the service to the children and the orphanage.” Says current resident Clyde Delores Herring, “I’m excited about the 150-year anniversary.” Wartburg will have a series of events through the rest of 2016 to honor their long and prestigious history. An upcoming highlight will be the 4th Annual Gala and 150th Anniversary Celebration that will feature a special appearance by restaurateur, model, author, and television host B. Smith with her husband, Dan Gasby. A complete list of 2016 events can be seen at Wartburg Events. Wartburg Website Homepage:

Boomers & Beyond - Westchester

What is palliative care? July, 2016


Palliative care is patient and family-centered care that optimizes quality of life by anticipating, preventing, and treating suffering. Palliative care throughout the continuum of illness involves addressing physical, intellectual, emotional, social, and spiritual needs and to facilitate patient autonomy, access to information and choice.

The following features characterize palliative care philosophy and delivery: • Care is provided and services are coordinated by an interdisciplinary team; • Patients, families, palliative and non-palliative health care providers collaborate and communicate about care needs; • Services are available with or independent of curative or life-prolonging care; • Patient and family hopes for peace and dignity are supported throughout the course of illness, during the dying process, and after death source:

ATTORNEYS AT LAW Many Years of Experience Protecting the Legal Interests of the Elderly & Special Needs Populations

Why should I spend money hiring attorneys to do asset protection planning for me and my loved ones?

Currently, the monthly cost for nursing home care in New York ranges between $10,000-$15,000, and properly certified home health attendants (nurse aides) can cost as much or more for round- the-clock home care. Statistically, it is likely that most people will need either or both of these care options as they grow older. It is critical that you plan appropriately to best minimize the strain that elder care costs may have on your estate, and to help put you in the best position possible to qualify for benefits that are largely covered by the government, under Medicare or Medicaid.

Our firm has attorneys with extensive experience in developing tax-effective action plans for our clients that help protect their assets from government imposition. We have also been very successful in negotiating the complex bureaucratic minefield in which Medicaid is now mired. We have achieved remarkable results for our clients on a host of Medicaid related issues, from obtaining Medicaid approvals for coverage of home care and institutional care benefits, to very accommodative resolutions of Medicaid spousal recovery claims, where the office of Medicaid aggressively pursues the non-institutionalized (i.e., or “community”) spouse for Medicaid benefits provided.

Why should I have a lawyer prepare my will?

If you die without a Will, the law, not you, determines how your assets are divided and to whom they are given. A poorly drafted Will may result in a sizeable chunk of your assets not ending up where you want them to go. We are an experienced law firm that can expertly craft your will to address your long-term care, tax, estate planning, and asset protection planning issues. It is in your best interest that planning be done properly so as to minimize the tax burden on your estate.

Our experience and skill in the fields of Trusts, Wills, and Estates enables our firm to uniquely tailor estate planning to your individual needs. We will review your entire estate and draft a personalized plan that will best direct the disposition of your assets after death, whether through your Will, or by means of testamentary substitutes (trusts, joint-asset ownership with right of survivorship, or by beneficiary designation in life insurance policies, annuities, or individual retirement accounts).

My father is having difficulty caring for himself. I am afraid he will no longer be able to live on his own. I am worried about finding the money to pay for his care, whether he stays at home or moves to an assisted living facility or nursing home. What do I do?

Westchester Financial Center 50 Main Street, Suite #1000 White Plains, NY 10606 Email:

Tel: (914) 816-2900 ELDER LAW

Your concerns are certainly daunting, and heart-rending. Our firm offers you a caring hand, an open ear, and uncompromising professional competence, and commitment. We will help find for you solutions that best suit your needs, using the latest tax, trust, and other asset protection strategies available under the law. The law firm of Ely J. Rosenzveig & Associates, P.C. practices in all aspects of elder law, including trust and estate planning, administration, and litigation, tax counsel, asset protection and special needs planning, Medicaid, Medicare, and Social Security disability benefits, guardianships, long term care planning, spousal recovery claims, and Medicaid lien resolutions.


Attorney advertising • Prior results do not guarantee a similar outcome



Wartburg Gala to celebrate Arts & Music Boomers & Beyond - Westchester

Wartburg, an integrated and comprehensive senior care services provider in Westchester County, will be hosting their 4th Annual Gala celebrating arts and music as well as their 150th Anniversary on June 16th from 6pm-10pm. The evening will feature a special appearance by restaurateur, model, author, and television host B. Smith along with her husband, Dan Gasby. Dominic Carter, RNN/FIOS1 political reporter will be the event emcee. This prestigious event will take place at the Surf Club on the Sound in New Rochelle, NY. During this commemorative evening B. Smith, who at the young age of 63 was diagnosed with Alzheimer’s, will be talking about her recently published book Before I Forget, co-authored with her husband, Dan Gasby, television media sales executive, and contributing Vanity Fair editor Michael Shnayerson. The book, which illuminates stories about family, life and hope is designed to be a practical and helpful guide for readers dealing with the dayto-day challenges of Alzheimer's. Smith has been heralded by The New York Times as “a Renaissance woman,” by The New York Daily News as “one of the most important African-American style mavens of all

July, 2016


time,” and honored with a 2012 Silver Spoon Award for sterling performance by Food Arts. A broadcast talent, entrepreneurial spokesperson and multiple award-winning recipient across a wide range of fields, including the first African American model to be on the cover of Mademoiselle, Smith also earned kudos when she returned to the stage in her Off-Broadway


debut in “Love, Loss, and What I Wore,” the award-winning play by Nora and Delia Ephron. In 2012, Smith was inducted into the American Chef Corps, part of the U.S. Department of State’s newly-formed Diplomatic Culinary Partnership with the James Beard Foundation. Until recently, she ran three B. Smith restaurants: on Theatre Row in Manhattan; Sag Harbor, NY; and Washington DC. But then her life changed in 2013 with her diagnoses. Since then, she and her husband have worked tirelessly to raise awareness of the disease, and its effects on the African-American community in particular. “What I have come to realize in my journey with my wife, B. Smith, is that Alzheimer’s disease is a 21 century civil rights issue. Two out of three people living with Alzheimer’s are women. Black and Latinos are two or three more times as likely to be diagnosed and the cost of care is staggering and devastating to a family of moderate means. We recognize Wartburg as a beacon in long term care and a backstop for those who need to know that their loved ones with Alzheimer’s are treated with dignity and respect and are delivered first class healthcare services,” said Dan Gasby.

We Deliver the Highest Level of Compassionate Homecare

48th Annual ‘Salute To Seniors’ PAGE 16

July, 2016

The 48th annual Salute to Seniors took place Wednesday, May 4, at the Westchester County Center in White Plains. The free event featured a business expo with over 90 vendors, as well as live entertainment, dancing, a health and wellness fair, and more. “Salute to Seniors is just as informative as it is fun,” Astorino said. “As always, we’ll have a wide variety of opportunities both for seniors and caregivers. It’s an exciting event that you won’t want to miss.” Back again this year is the county’s Telehealth Intervention Programs for Seniors (TIPS), an innovative program that uses technology to remotely monitor a person’s health. TIPS enables seniors to be proactive about their health without having to travel to a medical facility or doctor’s office. Seniors in the program also receive health and wellness information, counseling and a social needs assessment to see what benefits they may be entitled to receive. DSPS Commissioner Mae Carpenter said that Salute to Seniors takes place in May because it is Older Americans Month. This year’s theme is “Blaze a Trail.” Last year a record 2,000 seniors attended the Salute.

Boomers & Beyond - Westchester

“Westchester County is a frontrunner in services and programs for seniors,” Carpenter said. “When seniors are in good health, they can remain independent and continue to live in their homes and communities as they age. Seniors who join us at Salute will have a head start on how to do just that.”

The event is sponsored by Westchester County Senior Programs and Services (DSPS) and The Westchester Public/Private Partnership for Aging Services; and co-sponsored by the county departments of Parks, Recreation and Conservation; and Public Works and Transportation.

Schnurmacher Center for Rehabilitation and Nursing is there... when you need a little more help to get you home. · Short Term Rehabilitation · Subacute Medical Services 12 Tibbits Avenue White Plains, NY 10606

· Skilled Nursing Care · Music Therapy 914-287-7200

Schnurmacher and Burke Rehabilitation Hospital Working together to provide excellent rehabilitative care photos by Anthony Mairo

Boomers & Beyond - Westchester

New York State Commissioner of Health reminds all moms of the importance of making time to take care of themselves

In celebration of Mother's Day, New York State Commissioner of Health Dr. Howard Zucker recognized mothers for all the care and support they provide for others and urged them to protect their health by taking care of themselves too. Mothers of all ages gathered on Wartburg’s beautiful 34-acre campus on Friday, May 6 to take part in demonstrations on fitting healthy eating, exercise, and better sleep into increasingly busy days—all while enjoy a healthy snack. Each mother was given a tulip from Dr. Zucker in appreciation for all they do. Dr. Zucker began the event by highlighting the links between parenting, caregiving, stress, diet, exercise, and disease. Research suggests that many women do not make self-care a priority after having children. A survey by Healthy Women and Working Mother magazine showed that women rank themselves last when it comes to managing the family's health care, behind the care they provide to their children, elderly relatives and spouse or significant other. In fact, 78% of women said they often put off taking care of themselves or making

July, 2016

their own health appointments because they're so busy taking care of other family members. "This Sunday we will celebrate mothers and other significant women in our lives," Dr. Zucker said. "Too often, women let go of their own care in order to care for others. This event is a reminder to all mothers and their families that moms need to make time to take care of themselves." Wartburg, a senior care facility including inpatient/outpatient rehabilitation, adult day programs, a skilled nursing facility, independent and assisted living, provided the venue for the event. “I would like to thank the Commissioner and his staff for selecting Wartburg to be the location for this exciting event and for celebrating mothers of our communities,” said David Gentner, president and CEO of Wartburg. “While this is our 150th anniversary year, it is also a celebration of our future. Post-acute senior care is evolving and we believe Wartburg will play a key role in a new standard of integrated housing and services for seniors in Westchester County.”



(L to R) Dr. Howard Zucker, Commissioner, New York State Department of Health and David Gentner, Wartburg President & CEO

5-STAR Government Rated Four Consecutive Years


Skilled Nursing Care on Beautiful Long Island Sound • Short Term Rehabilitation • Subacute Care • Long Term Care • Alzheimer/Dementia Care • Respite Services

We invite you to join us for lunch and take a tour of our facility

490 Pelham Road • New Rochelle, NY, 10805 • email:

(914) 636-2800


July, 2016

Boomers & Beyond - Westchester

What is hospice care?

Hospice focuses on caring, not curing and in most cases care is provided in the patient's home. Hospice care also is provided in freestanding hospice centers, hospitals, and nursing homes and other long-term care facilities. Hospice services are available to patients of any age, religion, race, or illness. Hospice care is covered under Medicare, Medicaid, most private insurance plans, HMOs, and other managed care organizations. How does hospice care work? Typically, a family member serves as the primary caregiver and, when appropriate, helps make decisions for the terminally ill individual. Members of the hospice staff make regular visits to assess the patient and provide additional care or other services. Hospice staff is on-call 24 hours a day, seven days a week. The hospice team develops a care plan that meets each patient's individual needs for pain management and symptom control. The team usually consists of: • The patient' s personal physician; • Hospice physician (or medical director); • Nurses; • Home health aides; • Social workers; • Clergy or other counselors • Trained volunteers; and • Speech, physical, and occupational therapists, if needed.

What services are provided? Among its major responsibilities, the interdisciplinary hospice team: • Manages the patient’s pain and symptoms; • Assists the patient with the emotional and psychosocial and spiritual aspects of dying; • Provides needed drugs, medical supplies, and equipment; • Coaches the family on how to care for the patient; • Delivers special services like speech and physical therapy when needed; • Makes short-term inpatient care available when pain or symptoms become too difficult to manage at home, or the caregiver needs respite time; and • Provides bereavement care and counseling to surviving family and friends. source:

Boomers & Beyond - Westchester

July, 2016


Providing Exceptional Care for over 30 Years

Senior Citizen Expo hosted at the Doyle Center PAGE 20

July, 2016

Boomers & Beyond - Westchester

Calling all New Rochelle Seniors! The New Rochelle Office for the Aging hosted a Senior Citizen Expo at the Hugh A. Doyle Center on June 4th from 10-2pm! Over 30 exhibitors with free workshops and refreshments. Exhibitors included health care insurance, housing options, transportation, estate planning, reverse mortgages, nursing, rehab, adult day care options, family support programs, health and wellness screening, aging in place and home care services. Representative from State and local government agencies were in attendance to give their support.

NEW! Westchester Ballroom Studio and Lounge 565 North State Road Briarcliff, NY 10510

Dancing is great physical exercise with benefits for your mind, spirit and social life too.

Albert Einstein College of Medicine discovered that people who ballroom dance are less likely to develop Alzheimer’s Disease. Special Wednesday Senior Dance Program Time: 12:00-3:00 Dance Classes and Ballroom Dancing Please call to RSVP.

Barbara Antes, RN, MS, Owner Director Call for a complimentary lesson today! photos by Anthony Mairo

3 Signs it’s Time for Veterans Home Care Boomers & Beyond - Westchester

When any of these signs are evident, it’s time to talk about the prospect and benefits of home care services. A home care aide from our agency is a valuable asset to any senior, including elderly veterans.

Care for Aging Veterans

One of the most difficult things people face is accepting that their mother or father are getting older and may require support and assistance in the future. When that moment comes, they may take it upon themselves to stop by and help with any number of tasks, including keeping up with the cleaning of the house, general maintenance, or even preparing meals. For aging veterans, there is really no difference between what they go through and what other seniors face, especially with regard to health challenges and the changes in physical strength, agility, and balance. The main difference for these elderly veterans, though, especially as it pertains to home care, is that there are certain financial assistance programs made available just for veterans, including the Aid and Attendance Benefit. The Aid and Attendance pension program can supplement other pension programs and is specifically designed to pay for home care support when necessary. For a family struggling to determine whether it’s actually time to consider home care options for an elderly loved one who may be a veteran, below are three signs that may very well indicate that time has come.

Sign #1: The elderly veteran continually calls for help. If the senior is currently calling family members and friends for help, whether it’s to change a lightbulb, get to a store, or making dinner, then it’s time to consider the prospect of a home care aide. These home care aides can assist with all of that, and more.

Sign #2: The elderly veteran has fallen once already. When a senior falls, they are at an increased risk of breaking bones and becoming seriously injured. In fact, if a person over 65 years of age breaks their hip, which can occur during an accidental trip and fall, the 1-year mortality rate is between 14-58% (Schnell, Friedman, et al.). Even more striking is this mortality rate increases by 4% each year over 60 years of age. If the elderly veteran has already fallen once, it’s time to seriously talk about home care as a viable option with regard to safety.

Sign #3: The elderly veteran has expressed concerns for his safety. If the person is having difficulty moving and if he acknowledges his own physical limitations due to his age, he may express his concerns to a trusted family member. Whether this is an adult child, sibling, or somebody else, it’s important to heed that seriously.


July, 2016

If you or an aging loved one are considering care for aging veterans in New York, NY, contact Star One Home Care and Medical Staffing at 212-874-2826, 718-733-2222, 914-362-0899 or CT 203-914-9668. Call today!

Transforming healthcare with in home care services that put clients and their families first.

Star One provides outstanding, person-focused quality home care services. Our highly skilled caregivers offer clients in-home support for well-being, personal care, home care, housekeeping, social connection, health treatments, rehabilitation, assisted daily living, nursing and allied health services and transport. These services are available for Short term or Live-in Care, including recovering from surgery or injury.

Life is an incredible journey and we are proud to offer support every step of the way

Whether you require a Hourly Support each week or full-time Live-In Care, contact us today for a free consultation and discover why Star One Home care is a superior alternative home care provider.

Westchester 914-362-0899 New York 718-733-2222 New York City 212-874-2826 Connecticut 203-914-9668


July, 2016

Boomers & Beyond - Westchester

Summer skin care tips for seniors

Boomers & Beyond - Westchester

July, 2016


Along with warm weather, abundant sunlight and blooming buds, summer brings high temperatures, allergens and humidity - all of which can wreak havoc on seniors' skin. Fortunately, there are several steps adults can adopt in their beauty routines to strengthen their skins' health. Both men and women in retirement communities can benefit from these tips, which cover how to keep the body's exterior healthy despite the temperature, weather or other unwanted conditions. You are what you eat The items that seniors place inside of their bodies are some of the greatest factors that affect the health of their outside. Foods can be replete with nutrients that can replenish skin health. When choosing foods to improve the skin's firmness, opt for those high in omega-3 fatty acids. The Cleveland Clinic recommended certain fish, including salmon, tuna and mackerel, as they are chock full of this nutrient. Other foods that are good for the skin include fruits and vegetables of all sorts, as these are filled with antioxidants, which can help keep the skin looking healthy and younger. Berries - such as strawberries, blueberries and cranberries - are great sources of this nutrient, as are greens like spinach and broccoli.

Moisturizing is key Spring months offer the perfect time to enjoy the splendor of the sun, whether by basking by the pool or playing with grandchildren in the park, but as the temperature rises, so does seniors' risk of dry skin. According to the National Institute on Aging, there are several factors that contribute to this chronic condition, including prolonged exposure to the sun, dehydration and sweating. To combat dry skin, seniors should be sure to apply moisturizer, ointment or lotion frequently. These items can not only rehydrate the area, but they can also prevent skin from drying out later in the day.

Be mindful of your products When seniors are choosing their beauty products, which may include makeup, lotions or soaps, it's essential to be mindful of the ingredients found within, as some may be healthier than others. Older adults may have sensitive skin, so they should opt for exfoliants that are not too rough or grainy, as those can further irritate the area. Additionally, seniors using makeup products should carefully examine expiration dates, as those that have been used past their prime time may lead to consequences for the skin.


July, 2016

Boomers & Beyond - Westchester

Boomers & Beyond - Westchester

Anthony Macera, M.A. CCC-A, FAAA

NY State Licensed and Certified Audiologist & Hearing Aid Dispenser

July, 2016

Do you ever have difficulty hearing or understanding speech in restaurants? At parties or family gatherings? Do you feel that people are mumbling all the time? Is the volume on your television creeping up? Is telephone conversation sometimes difficult to understand? If you answered yes to any of these questions, there is a strong possibility that you may have some degree of hearing loss. It has been shown that if a hearing loss is present, a person has to struggle to hear speech. Undue stress is put on that individual. This stress can have a negative effect on a persons quality of life. It can cause that person to avoid many social situations. This, in turn, can cause that person to become more isolated. Over the past 15 years Westchester Audiology and Hearing Aid Specialist, P.C. has been


helping people hear and communicate better by providing superior healthcare to their patients. A customized hearing healthcare solution will be identified by our New York State licensed and certified audiologist that will address you hearing loss and lifestyle needs. Our digital hearing devices cover the entire spectrum of hearing impairments. They will help you hear and communicate better with those around you. Most of our hearing devices come with an industry leading 4 Year Warranty. We are, also, one of the only area providers of Lyric, the first and only 100% invisible, extended wear hearing aid (worn up to 3 months!). So, why don’t you give us a call at 914-2539160 to schedule your complimentary hearing consultation and begin your journey to hearing like a PRO!

We are excited to announce the arrival of our new standard 4-year warranty! Our wide selection of styles, capabilities, features and colors ensure that your hearing needs will be met, and our warranty gives you the protection that you deserve.

Anthony Macera, M.A. CCC-A, FAAA NY State Licensed and Certified Audiologist & Hearing Aid Dispenser

Westchester Audiologyand Hearing Aid Specialist p.c.

14 Rye Ridge Plaza, Ste.247, Rye Brook, NY 914-253-9160 &REE0ARKINGs&INANCING!VAILABLEs0ARLIAMO)TALIANOs(ABLAMOS%SPAĂ—OL


July, 2016

Boomers & Beyond - Westchester

Boomers & Beyond - Westchester

July, 2016








Visit us at one of our locations: 19 Bradhurst Avenue Suite 700 Hawthorne, NY 10532 (914)593-7800

15 North Broadway 2nd Floor White Plains, NY 10601 (914)428-6000

5 Coates Drive Suite 2 Goshen, NY 10924 (845)294-1234

30 Greenridge Avenue Suite 207 White Plains, NY 10605 (914)328-8555

180 East Hartsdale Avenue Suite 1E Hartsdale, NY 10530 (914)725-2010

3 Michael Frey Drive Eastchester, NY 10709 (914)337-3500

688 White Plains Road Suite 210 Scarsdale, NY 10583 (914)723-3322

334 Route 202 Bailey Court Somers, NY 10589 (914)277-4367

154 Pike Street Port Jervis, NY 12771 (845) 858-4444

105 Stevens Avenue Suite 101 Mount Vernon, NY 10550 (914)667-8777


July, 2016

Boomers & Beyond - Westchester

Profile for Belsito Communications Inc.

Westchester County Boomers & Beyond July 2016 ebook  

Finally, a publication for the ever-growing and vibrant 55-and-over demographic of Westchester County. Welcome to the pages of Boomer’s & Be...

Westchester County Boomers & Beyond July 2016 ebook  

Finally, a publication for the ever-growing and vibrant 55-and-over demographic of Westchester County. Welcome to the pages of Boomer’s & Be...