Adhesion Promoter Market Trends, Drivers and Growth Projection Up to 2023 Adhesion promoters, also known as coupling agents are used for improving the adhesion durability between substrate and coatings by the formation of strong adhesive or irreversible chemical bonds. It works in either of the three ways, that is, as a primer between the substrate and subsequent coatings, as a primer between coatings layers, or as an additive to the paint or ink. Substrates can be plastics & composites, rubber, glass, and metals. Additionally, adhesion promoters provide mechanical strength to the substrate. They are beneficial for low surface energy products and in extreme high and lowtemperature environments. Rising demand for polymer & composites from the construction industry, especially from emerging economies, is expected to drive the adhesion promoter market during the forecast period . Increasing demand from the automotive industry for applications of paints & coating and tire labeling is further expected to boost the adhesion promoter market to a large extent over the forecast period. Additionally, wide applications of rubber in wires & cable, profile & hoses, tires & tubes, and belting are expected to boost the demand for adhesion promoter in the rubber industry.