BUSINESS PLAN
• Executive Summary
• Company Description
Business Concept
Food Menu
Beer & Sauces
Building Design & Layout
• Management Profiles
• Operations
Staffing/Training
Management Controls
Administrative Controls
• Market Analysis
Industry Overview
Target Market
• Marketing/Sales Strategy
Market Penetration
Growth Strategy
Communication Strategy
• Financial Projections
• Casual dining
• Unique and fun dining experience
• Culinary exploration
We strive to perfect and celebrate everybody’s favorite side dish: fries.
Initial investment: $900,000
Average annual return of 35.7% over the course of 5 years
BUSINESS CONCEPT
• Limited Liability Company
• Casual dining at a low price range ($6 - $15)
• Beer and cider
• Meals are highly customizable
• Open from 11am until 2am, 7 days a week
• Food truck
• Catering services
• Firkus Fries t-shirts and beer steins
• Variety and simplicity
• Fries, Extras, and Shakes
• Locally sourced ingredients
• Gluten-free and vegetarian
• 15 different types of fries
• Cut Guide
• Extras
• Shakes
• Firkus Fusions
• Platters
• Tablet ordering
• Extensive beer menu
• Craft beers and ciders
• Local breweries
• Condiment caddy
• Sauce palette
• Interactive and fun dining experience
• Comfortable, Cozy, Fun
• Main dining area
• Bar
• Outdoor patio
• Music playlists
• Enriching Nashville’s creative community
• Live musical guests
• Local visual art, sculpture, and illustration
• Stellar team
• Disciplined
• Dedicated to the Nashville Community
• Shared values: integrity, fun, creativity
• Illustrator, designer, salesman
• 7 years of sales experience
• 5 years freelance illustration
FIRKUS
• Leader, entrepreneur, creative
• Management experience
• Freelance experience
• Hourly employees
• Local staffing agencies and colleges
• 24 hours of training/shadowing
• Part time and full time scheduling
• Benefits
• Chef
Using POS system to track sales
Monitoring employee time & attendence
Scheduling
Operations checklists
Ordering & dealing with suppliers
Inventory control
Cash control
Security measures
Writing & enforcing safety policies
Reviewing liability concerns
Daily cash control
Weekly prime cost report
Purchasing records
Account payables
Preparation of monthly financial reports
Payroll processing
INDUSTRY OVERVIEW
• New and interesting dining experiences
• Novelty restaurants
• First location: Midtown
• Corporate lunch rush & late night
2014 Culinary Trends Forecast:
• Locally sourced meats
• Locally grown produce
• Environmental sustainability
• Gluten-free cuisine
• Ethnic-inspired breakfast items
• Grazing (sharing/snacking instead of traditional meals)
• Half-portions/smaller portions for a smaller price
• Food trucks
• Street-food inspired main courses
• Vegetarian options
• Specialty potatoes
• Locally produced beer
• Ethnic condiments
• Craft beer
• Root vegetables
• Sweet potato fries
• Milkshakes
• Zucchini
• Everyone, from kids to seniors, loves fries
• Open to all ages until 6pm
• 21 and up after 6pm
• Dual nature = wide variety of customers
• Downtown tourists
• Nearby hotels
• Residential areas
• Universities
• 5,833 households
• Average income ~$37,000
• Unmarried, no children
• Median age ~32 years old
Corner Pub
Broadway Brewhouse
The
The Row
The Slider House
Two Boots Pizza
• Novelty with neverending variety
• Commitment to sustainability, community, and the arts
• Food truck 1 month prior to opening
• Local events, running daily
• Discount coupons
• Grand opening party
• Website
• Facebook page
• Instagram and Twitter
• Advertising
• Live bands and specials
• Cautious and steady growth
• 5 years: 1 location and food truck
COMMUNICATION STRATEGY
• Internet and Social Media
• Transparency is key
• Drink and Fusion specials
• Food truck appearances
• Live music events
• Advertising with local publications
• Illustrated posters
• Emphasize the importance of community and local
• Join forces local breweries, artists, retailers, eateries
• Create events celebrating Nashville money for causes
