Top Tips to Conduct Successful Online Focus Groups
Conducting online discussion groups can be quite beneficial when looking to gather quality health services research data. Not only do focus groups present a quicker and more convenient method for collecting qualitative data, as compared to traditional face-to-face group meetings, they are also fairly inexpensive. Additionally, online focus groups have no geographical constraints as people can participate remotely. Conducting successful online focus groups can ensure relevant and result-oriented interactions between the moderator and participants. When conducted diligently, online focus groups can help foster a comfortable environment for participants to provide their honest opinions, minimizing instances of influence by external factors. In this blog, we are going to look at 3 tips to conduct successful online focus groups for healthcare market research.
1.
Set concrete goals
Irrespective of the qualitative research methodologies you employ, it helps if you begin the process with a set learning objective. The same principle goes for conducting online focus groups for health services research. Before you plan your online focus group sessions, you must spend enough time figuring out the exact insights you expect to gain or the ideas you wish to validate. You must also prepare a list of questions that you want participants to answer. An average focus group discussion lasts approximately 90 minutes. So, you must have enough questions to cover the entire session.
2.
Select the right participants