What first impression do you think you make?
brand yourself before someone else does
TheBasics
Why Brand Style Matters
Intoday’sfast-paceddigitalworld,personalbrandingismorecrucialthanever. The moment you step into a room or appear online, people begin to form impressions about you often before you even say a word Your personal brandistheuniquecombinationofexperiences,skills,values,andpersonality thatdefinesyouandsetsyouapartfromothers Itencompasseseverything from your appearance and body language to your online presence and the wayyoucommunicate
Visual Tone Emotion
These three components—visual, tone, and emotion—work together to create a cohesive and authentic personal brand that effectively communicates your identity and resonates withyouraudience.
VISUAL
The visual aspect of personal branding encompasses the imagery and design elements that represent an individual. This includes clothing style, color palettes, logos, graphics, and overall aesthetic. Visual branding creates an immediate impression and communicates personality traits, professionalism, and values. It should align with the individual's brand message and be consistent across various platforms, such as social media profiles, business cards, and personal websites. A strong visual identity helps others recognize and remember you, making it an essential component of effective personal branding.
App Recommendation
Looka
Tone
Tone refers to the way you communicate through spoken or written words, reflecting your personality and values. It encompasses your choice of language, level of formality, and overall voice in interactions. The tone can be friendly, authoritative, casual, professional, or inspirational, among other variations. An intentional tone helps establish your brand identity and influences how others perceive you. Consistency in tone across all communication channels, whether in emails, social media posts, or conversations, reinforces your personal brand and enhances your authenticity.
APP Recommendation
SMARTY ME: Communication skills Grammerly
Emotion
Emotion in personal branding relates to the feelings and responses you evoke in others through your actions, communication, and overall presence. It encompasses the emotional connection you create with your audience, whether it's through storytelling, shared experiences, or expressions of empathy and passion. A strong emotional brand resonates deeply with others, fostering trust, loyalty, and engagement. Understanding and harnessing the emotional aspect of your brand allows you to connect with others on a more profound level, making your personal brand more relatable and impactful.
Book Recommendation
"Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald
Miller
How to Define your Brand Style
Essentially, someone has branded you before you’ve had the chance to introduceyourself Thisiswhyit'svitaltotakecontrolofyourpersonalbrand Byconsciouslyshapinghowyoupresentyourself throughyouractions,social media profiles, and professional interactions you can ensure that the narrative others create aligns with your true identity and aspirations. In essence, personal branding is not just about self-promotion; it’s about authenticallycommunicatingwhoyouareandwhatyoustandfor,allowingyou to connect meaningfully with others and achieve your personal and professionalgoals.
Tips for Defining Your Brand Style:
1. Self-Reflection: Understand your values, passions, and what message you want to convey.
2. Visual Identity: Choose colors, styles, and accessories that resonate with your desired image
3. Consistency: Ensure that your personal style is reflected in your clothing, online presence, and professional interactions.
4. Feedback: Seek input from trusted friends or mentors to see if your brand style aligns with how you wish to be perceived
5. Authenticity: Above all, ensure that your style feels true to who you are; authenticity is key to a compelling personal brand.
What is your current Brand Style?
EMPOWERED LEADER
Image: Strong, confident, and authoritative
Style Elements: Tailored suits, structured silhouettes, bold colors.
Vibe: Commanding presence, inspiring others, exuding confidence.
CREATIVE INNOVATOR
Image: Original, artistic, and unconventional.
Style Elements: Unique patterns, eclectic accessories, vibrant colors.
Vibe:
Open-mindedness, outof-the-box thinking, fostering creativity.
SOPHISTICATED INTELLECTUAL
Image: Knowledgeable, cerebral, and refined.
Style Elements: Classic pieces, elegant fabrics, understated sophistication.
Vibe: Thoughtful discussions, depth of understanding, cultured.
TRENDSETTER
Image: Fashion-forward, stylish, and confident.
Style Elements: Current fashion trends, bold accessories, standout shoes.
Vibe: Setting trends, influencing others, exuding charisma.
PROFESSIONAL CONNECTOR
Image:
Approachable, friendly, and relational.
Style Elements:
Smart casual outfits, warm colors, comfortable yet polished.
Vibe:
Building relationships, networking, creating a welcoming atmosphere.
Image: Compassionate, supportive, and empathetic.
Style Elements: Soft fabrics, comfortable styles, earth tones.
Vibe: Building trust, providing support, showing warmth.
DYNAMIC GO-GETTER
Image:
Energetic, driven, and ambitious.
Style Elements: Functional yet stylish outfits, sporty accessories, vibrant colors.
Vibe: Action-oriented, resultsdriven, embodying enthusiasm.
PUBLIC SPEAKER
Image:
Charismatic, engaging, and persuasive.
Style Elements: Bold colors, statement pieces, tailored outfits that command attention.
Vibe: Inspiring confidence, captivating an audience, effective communication
AUTHENTIC ADVOCATE
Image: Passionate, purposeful, and socially conscious.
Style Elements: Sustainable fashion, meaningful accessories, casual chic.
Vibe: Commitment to causes, driving change, promoting authenticity.
TECH SAVVY
Professional
Image: Modern, innovative, and efficient
Style Elements: Sleek, minimalist designs, tech-friendly accessories.
Vibe: Forward-thinking, adaptable, embracing technology.
GLOBAL CITIZEN
Image: Culturally aware, worldly, and diverse.
Style Elements: Internationally inspired fashion, unique accessories from travels
Vibe: Open-mindedness, embracing diversity, connecting across cultures.
Wellness Advocate
Image:
Healthy, balanced, and holistic.
Style Elements: Natural fabrics, comfortable athleisure, calming colors.
Vibe: Promoting a healthy lifestyle, encouraging self-care, fostering community.
ENTREPRENERUAL SPIRIT
Image:
Resourceful, innovative, and independent.
Style Elements: Smart-casual attire, versatile pieces for different occasions, stylish yet functional.
Vibe: Taking initiative, embracing challenges, creating opportunities
TIMELESS CLASSIC
Image: Elegant, refined, and sophisticated.
Style Elements: Little black dresses, classic tailoring, highquality materials.
Vibe: Timelessness, grace, enduring style.
BOLD ADVENTURER
Image: Fearless, adventurous, and fun-loving.
Style Elements: Casual, relaxed outfits, vibrant colors, and playful accessories
Vibe: Embracing life, seeking new experiences, living authentically.
Are
you
content with your Brand Style?
BE MINDFUL: To create a successful brand style, it is essential to ensure that it aligns with your authentic everyday brand. Authenticity fosters trust, connection, and satisfaction, both personally and professionally. By embracing who you genuinely are and reflecting that in your personal brand, you can build a stronger, more sustainable presence that resonates with others and brings you fulfillment.
Define Your Proposition Unique Value
Identify what makes you unique. Consider your skills, experiences, passions, and values. Articulate your strengths and what you bring to the table that sets you apart from others in your field.
Whendevelopingapersonalbrand, it'simportanttoclarifyyouridentity andhowyouwanttobeperceivedby others.Herearethreebasic questionstoanswerforeffective personalbranding:
1.WhoAmI?
Thisquestionhelpsyoudefineyourcoreidentity Consideryourvalues, passions,skills,andexperiences Thinkaboutwhatmakesyouuniqueand whatyouwanttoconveyaboutyourself Examples:Whataremystrengths?WhatdoIenjoydoing?Whataremy corevalues?
2.WhatDoIWanttoBeKnownFor?
Identifythespecificareasorexpertiseyouwanttoberecognizedfor Thiscouldrelatetoyourprofession,skills,orpersonalinterests Examples:WhatnicheorindustrydoIwanttofocuson?Whatmessagedo Iwanttocommunicate?WhatimpactdoIwanttohaveonothers?
3.WhoIsMyTargetAudience?
Understandingyouraudienceiscrucialforeffectivepersonalbranding. Identifywhoyouwanttoreachwithyourbrand,whethertheyarepotential employers,clients,oraspecificcommunity Examples:WhoarethepeopleIwanttoinfluence?Whataretheirneeds andinterests?HowcanIconnectwiththemauthentically?
Byansweringthesequestions,youcancreateasolidfoundationforyour personalbrand,ensuringthatitalignswithwhoyouareandwhatyou aspiretoachieve.
REFLECTIVEQUESTIONS
Reflective questions can help you gain clarity and insight into your personal brand. Here’s a list of questions to answer ...or at least think about.
Self-Discovery
1. What are my core values?
2. What passions drive me?
3. What unique skills or talents do I possess?
4 What experiences have shaped who I am today?
5 What do I want to be known for?
Audience Awareness
6 Who is my target audience?
7 What problems do I solve for my audience?
8 How do I want my audience to perceive me?
9 What needs or desires does my audience have that I can fulfill?
Brand Positioning
10 What differentiates me from others in my field?
11 What are my competitors doing, and how can I stand out?
12. What message do I want to communicate through my brand?
13. How do I want to be remembered by others?
Visual and Verbal Identity
14. What tone and style best represent my personality?
15. What colors, fonts, and imagery resonate with my brand identity?
16. What keywords or phrases capture the essence of my brand?
Online Presence
17. What platforms am I currently using to promote my brand?
18 Is my online presence consistent across different platforms?
19 What content do I want to share to reflect my brand?
20 How do I engage with my audience online?
Growth and Development
21 What feedback have I received about my personal brand?
22 What areas do I need to improve or develop further?
23 What goals do I have for my personal brand in the next year?
24 How will I measure the success of my personal brand?
Authenticity and Values
25 Am I being authentic and true to myself in my branding efforts?
26. How can I align my personal brand with my values and beliefs?
27. What impact do I want my personal brand to have on others?
Reflection and Adjustment
28. What changes do I need to make to better align my brand with my goals?
29. How often will I review and update my personal brand strategy?
30. What legacy do I want to create through my personal brand?
WHATISA BRANDVOICE?
A brand voice refers to the distinct personality and tone that a brand adopts when communicating with its audience, encompassing the language, style, and emotional tone used across various platforms and interactions It reflects the brand's values, mission, and target audience, creating a consistent and recognizable presence that fosters a deeper connection with consumers Whether through social media posts, marketing materials, or customer service interactions, a well-defined brand voice helps to convey authenticity, build trust, and differentiate the brand in a competitive marketplace Ultimately, it shapes how customers perceive and relate to the brand, making it an essential element of effective branding strategy
CraftingYourBrandVoice
WORDS TO USE WORDS TO AVOID
THOUGHTS & IDEAS
Examples of brand voices
CanadianLawyer-Mediator
BrandVoice:Professional,Trustworthy,andEmpathetic
Tone:Formalyetapproachable Thevoiceshouldconveyexpertiseandreliabilitywhile beingsensitivetotheneedsandconcernsofclients
ExampleMessaging:
"At[LawFirmName],weunderstandthatnavigatingthelegalsystemcanbedaunting. Ourdedicatedteamisheretoprovideyouwithclearguidanceandcompassionate supporteverystepoftheway."
Withyearsofexperiencein[specificlegalarea],wearecommittedtoadvocatingfor yourrightsandachievingthebestpossibleoutcomesforourclients."
CanadianAccountant-Bookkeeping-WealthManagement
BrandVoice:Knowledgeable,Reassuring,andDetail-Oriented
Tone:Friendlybutprofessional Thevoiceshouldinstillconfidenceinclientsabouttheir financialmatterswhilebeingapproachableforquestionsandconcerns
ExampleMessaging:
"At[AccountingFirmName],webelievethatunderstandingyourfinancesshouldn’tbe stressful.Ourteamofdedicatedprofessionalsisheretosimplifythenumbersandhelp youmakeinformeddecisionsforyourfuture."
"Fromtaxpreparationtofinancialplanning,weprovidepersonalizedservicestailoredto youruniqueneeds,ensuringyoufeelsecureandinformedeverystepoftheway."
CanadianCoach(LifeorBusiness)
BrandVoice:Motivational,Supportive,andAuthentic
Tone:Encouragingandrelatable.Thevoiceshouldinspireclientstoachievetheirgoals whilefosteringasenseoftrustandconnection
ExampleMessaging:
"At[CoachingBusinessName],webelievethateveryindividualhasthepotentialto thrive Together,wewilluncoveryourstrengthsandovercomechallenges,pavingthe wayforafulfillingandsuccessfullife"
"Whetheryou'reseekingclarityinyourcareerorpersonalgrowth,I'mheretosupport youwithactionablestrategiesandacompassionateear.Let’sembarkonthisjourney together!"
Brands weidentifywith:
Knix-EmpoweringandInclusive
Knix,awomen’sintimatesbrand,hasavoicethatisrelatable,empowering,andbodypositive Thebrandfocusesoncelebratingallbodytypesandencourageswomentofeel confidentintheirskin Theirmessagingoftenincludeshumorandauthenticity,creatinga strongconnectionwiththeiraudience.
Lululemon-InspirationalandCommunity-Focused
Lululemon'sbrandvoiceisupliftingandcommunity-oriented,oftenemphasizing wellness,mindfulness,andactiveliving Themessagingfrequentlyencourages individualstopursuetheirbestselvesthroughyoga,fitness,andabalancedlifestyle, resonatingwiththeCanadianoutdoorandwellnessculture.
Sorel-AdventurousandEmpowering
Sorel,knownforitsstylishandfunctionalfootwear,employsavoicethatisboldand adventurous.Thebrandencourageswomentoembracetheoutdoorsandfacethe elementswithconfidence.Theirtoneisempowering,highlightingresilienceand adventureintheCanadianwilderness
Aritzia-ChicandConfident
Aritzia'sbrandvoiceisfashionable,sophisticated,andconfident.Themessagingoften reflectsamodern,urbanlifestyle,appealingtostylishyoungwomenwhovaluequality andaesthetics Thetoneisaspirationalyetapproachable,makingfashionfeelaccessible andexciting
FrankAndOak-SustainableandThoughtful
FrankAndOak'sbrandvoiceisfriendly,informative,andenvironmentallyconscious.The messagingemphasizessustainabilityandethicalfashion,appealingtoconsumerswho valuesocialresponsibility Thetoneiscasualyetpurposeful,resonatingwithecoconsciousCanadians.
OpulenceGlobal,-SophisticatedLuxury
Aluxurylifestylebrand,embodiesavoicethatissophisticated,aspirational,and empowering Thebrandfocusesonelevatingthestandardoflivingandencourages individualstoembracetheirpotentialforsuccessandluxury.Theirmessagingiselegant andinspiring,appealingtothosewhostriveforexcellenceandarefinedlifestyle.By fosteringasenseofexclusivityandcommunity,OpulenceGlobalinvitescustomerstojoin ajourneyofachievement,whereelegancemeetsempowermentandeveryindividualis celebratedfortheiruniquepathtoopulence
Dove-EmpatheticandEmpowering
Dove'sbrandvoicefocusesonself-acceptanceandbodypositivity.Theirmessagingis oftenwarm,inclusive,andencouraging,aimingtoempowerwomentoembracetheir naturalbeautyandindividuality
NikeWomen-InspiringandMotivational
NikeWomen'sbrandvoiceisbold,energetic,andinspirational.Itencourageswomento challengethemselves,breakbarriers,andstriveforgreatnessinsportsandlife Their campaignsoftenfeaturestrong,confidentmessagingthatmotivateswomentopush theirlimits.
Personal Brand Voice Worksheet
1. Identify Your Core Values
- What are the top 3-5 values that are most important to you?
- Example: Integrity, Creativity, Empathy, Innovation
- Value 1: ______________________
- Value 2: ______________________
- Value 3: ______________________
- Value 4: ______________________
- Value 5: ______________________
2. Define Your Target Audience
- Who are you trying to reach with your personal brand?
- Example: Employers, Clients, Colleagues, Community
- Audience 1: ______________________
- Audience 2: ______________________
- Audience 3: ______________________
3. Describe Your Personality
- How would you describe your personality in a few adjectives?
- Example: Approachable, Driven, Thoughtful, Outgoing
- Adjective 1: ______________________
- Adjective 2: ______________________
- Adjective 3: ______________________
- Adjective 4: ______________________
- Adjective 5: ______________________
4. Tone and Style
- What tone do you want to convey in your communications?
- Example: Casual, Professional, Inspirational, Humorous
- Tone 1: ______________________
- Tone 2: ______________________
- Tone 3: ______________________
Weallhave personalbrands andmostofus havealreadylefta digitalfootprint........ whetherwelikeit ornot.Proper socialmedia usehighlights yourstrengths
thatmaynot shinethroughin aninterviewor proposaland givestheworlda broaderviewof whoyouare. Useitwisely.
~ Amy Jo Martin
Create a Consistent
Online Presence:
Ensure that your personal brand is consistently represented across all platforms, including social media, your website, and professional networks like LinkedIn. Use the same profile picture, bio, and messaging to create a cohesive identity.
IS YOUR BRAND REGONIZABLE?
Creating a consistent online presence is crucial for establishing and maintaining a strong personal brand. Consistency helps reinforce your identity and makes it easier for your audience to recognize and connect with you across various platforms.
Conduct a visual and messaging audit of your online presence.
Are there discrepancies in your profile pictures, bios, or messaging?
TAGLINEBRAINSTORM
A tagline is a concise and memorable phrase that encapsulates the essence of a brand, product, or campaign. It serves as a powerful tool for communication and branding, and its structure typically includes the following elements:
1 Brevity: A good tagline is short, usually between 3 to 7 words, making it easy to remember and repeat
2 Clarity: The message should be clear and straightforward, conveying the brand's purpose or unique value proposition without ambiguity
3 Emotion: Effective taglines often evoke an emotional response or resonate with the target audience's values and aspirations, creating a deeper connection
4 Distinctiveness: A memorable tagline differentiates the brand from its competitors, highlighting what makes it unique or special
5 Tone: The tone of the tagline should align with the brand's overall voice and personality, whether it’s playful, serious, inspirational, or authoritative
6 Call to Action (Optional): Some taglines may include an implicit or explicit call to action, encouraging the audience to engage with the brand
Overall, a well-crafted tagline succinctly communicates the brand's identity and message, leaving a lasting impression on its audience
We asked ai for a few suggestions.
Lawyer:
"Your Advocate in Justice, Every Step of the Way."
Bookkeeper: "Keeping Your Finances in Perfect Harmony."
Holistic Practitioners: "Healing Mind, Body, and Spirit for a Balanced Life."
Artist:
"Transforming Imagination into Timeless Expression."
Beauty Rep: "Enhancing Your Natural Glow, One Product at a Time."
Auto Dealer: “Driven by Trust, Fueled by Quality."
Wealth Management:
- "Building Your Financial Future, One Strategy at a Time."
Networking
MLM: - "Connect, Grow, and Thrive Together."
Realtors:
- "Finding Your Perfect Home, One Key at a Time."
Contracts:
- "Securing Agreements, Ensuring Peace of Mind."
Dentist: - "Caring for Your Smile, One Tooth at a Time."
color
When considering colors for your personal brand, stretch your mind and ask questions that help you think creatively and identify colors that truly resonate with your identity and message.
Step 1:
Understand Color Psychology
Familiarize yourself with the psychological meanings on the following pages.
Step 2:
Reflect on Your Brand Identity
Consider your personal brand's core values, mission, and what you want to communicate:
1. Identify Your Values: List your top values (e.g., integrity, creativity, innovation).
2. Define Your Mission: What do you want to achieve with your brand?
3. Understand Your Audience: Who are you trying to reach, and what colors might resonate with them?
Step 3:
Consider Your Personality
Think about your personality traits and how they can be expressed through color:
- Are you more vibrant and energetic or calm and grounded?
- Do you prefer bold statements or subtle elegance?
Step 4:
Gather Inspiration
Look for visual inspiration that resonates with you:
1. Create a Mood Board: Collect images, colors, and designs that inspire you.
2. Explore Competitors: Look at others in your field. What colors do they use, and what impact do they have?
Step 5:
Test Color Combinations
Play with different color combinations that reflect your personality and brand identity:
1. Primary Color: Choose a main color that represents your brand.
2. Accent Colors: Select one or two complementary colors to enhance your primary choice.
3. Neutral Colors: Consider adding neutral colors (like white, gray, or black) for balance.
Step 6: Get Feedback
Once you have a few color options, seek feedback:
Step 7:
Visualize Your Brand
Apply your chosen colors to various branding materials to see how they work together:
1. Create Mockups: Use tools like Canva or Adobe to visualize your brand colors on business cards, social media profiles, or websites.
2. Evaluate Consistency: Ensure the colors work well across different platforms and mediums.
Step 8:
Document Your Coice
Choose the color (or colors) that resonate most with you and your brand identity. Trust your instincts and choose a color that feels authentic. Once you've selected your brand color(s), document them:
1. Create a Style Guide: Include your primary and secondary colors, their HEX or RGB codes, and guidelines for usage.
2. Stay Consistent: Use the chosen colors consistently across all your branding materials.
What color identifies you?
SelectingYourFonts
Fonts play a crucial role in personal branding as they contribute significantly to the perception of one's identity and message The choice of font can convey personality traits such as professionalism, creativity, or playfulness thereby influencing how others perceive an individual For instance, a sleek, modern font may suggest innovation and forward-thinking, while a classic serif font might evoke tradition and reliability Additionally, consistent use of fonts across personal branding materials, such as resumes, websites, and social media profiles, helps establish a cohesive visual identity, making it easier for others to recognize and remember you Ultimately, the right font enhances communication, reinforces brand values, and helps create a strong, memorable impression in a competitive landscape.
FONT PERSONALITY
FORMAL FONTS CASUAL FONTS
1. Times New Roman
2. Georgia
3. Garamond
4. Baskerville
5. Helvetica
6 Arial
7 Didot
8 Palatino Linotype
9 Cambria
10 Bodoni
11 Century Schoolbook
12 Franklin Gothic
1. Calibri
2. Verdana
3. Trebuchet MS
4 Comic Sans MS
5 Arial Rounded
6 Open Sans
7 Lato
8 Raleway
9 Tahoma
10 Segoe UI
11 Gill Sans
12 Source Sans Pro
PLAYFUL FOUNTS
1 Pacifico
2 Lobster
3 Dancing Script
4 Quicksand
5 Amatic SC
6 Fredoka One
7 Bubblegum Sans
8. Chewy
9. Poppins
10. Bangers
11. Rock Salt
12. Indie Flower
FASHION
The Impact of First Impressions STYLE
The moment you walk through the door, your brand is on display. What you wear is not merely a matter of personal style; it is a powerful communication tool that conveys your professionalism, confidence, and authority. Research shows that first impressions are formed in mere seconds, and attire plays a crucial role in shaping those perceptions. As a female business leader, understanding the significance of your wardrobe can elevate your presence and reinforce your message. Every outfit you choose should reflect your values and aspirations, marking you as a leader who is both competent and credible.
Conducting a virtual closet audit is an essential step in aligning your wardrobe with your professional brand. This process involves critically assessing your clothing choices to determine which pieces project the image you want to convey. Are your garments polished and appropriate for your industry? Do they reflect your personal brand? By asking these questions, you can curate a wardrobe that not only resonates with your professional identity but also simplifies your daily routine, allowing you to focus on what truly matters—leading with intention and purpose.
Checklist for Female Wardrobe Essentials Business Leaders:
1. Tailored Blazers:A well-fitted blazer can instantly elevate your look, adding structure and sophistication to any outfit.
2. Versatile Dresses: Opt for dresses that can be dressed up or down, ensuring you’re always prepared for any occasion.
3. Classic Trousers and Skirts: Invest in high-quality, tailored bottoms that can be mixed and matched with various tops.
4. Quality Footwear: Choose shoes that are both stylish and comfortable, allowing you to navigate your day with ease.
5. Neutral Basics: Build a foundation of neutral tops and bottoms that can be paired effortlessly, creating a cohesive look.
6.Statement Accessories: Incorporate a few unique accessories that highlight your personal style while maintaining professionalism.
7. Seasonal Updates: Regularly refresh your wardrobe with a couple of trendy pieces each season to stay relevant and stylish.
Creating a budget wardrobe that is consistent and professional is entirely achievable. Focus on key staples that can be mixed and matched to create a variety of outfits, ensuring that every piece serves a purpose. By prioritizing quality over quantity and investing in timeless items, you establish a professional appearance that commands respect without compromising your financial stability.
"Be daring; let your boldness whisper sophistication, without shouting."
She-Canada
The Power of
Your Brand Accent Color
In yo id br yo can signal passion and energy. By incorporating your brand's accent color into your wardrobe, you create a cohesive image that resonates with your audience, making you more memorable and impactful.
Moreover, consistently wearing your accent color can foster a sense of confidence and authenticity. When you feel aligned with your chosen colors, it radiates through your demeanor and interactions, allowing you to connect more effectively with others. In the competitive landscape of business, where standing out is crucial, leveraging the psychological power of color can be a gamechanger Ultimately, your choices in attire, down to the very color you wear, contribute to the narrative of your personal brand, shaping how others perceive and remember you
YourFashion STYLE
Whenitcomestofashion stylesforwomeninbusiness, it’sessentialtoconsiderthe typeofjoborindustryyou’re in,aswellastheimageyou wanttoproject. Whatcategorydoyouwant tobeknownfor?
Be the Author of your life.
pulling it all together
YOURPERSONAL POWER
BRAND NAME: __________________________________________________________________
BRAND STYLE (p.10):
IMAGE:
STYLE ELEMENT:
VIBE:
USP (P.14):
BRAND VOICE (P.23):
BRAND TAGLINE (P.26):
BRAND HASHTAGS (P.26):
BRAND COLOR (p.28):
PRIMARY:
BRAND FONT (p.36):
ACCENT: FASHION STYLE (p 42): _________________________________________________________
BrandStyleChecklist
Myvisualbrandingisconsistentacrossallplatforms
Iuseconsistentcolorsandelementsacrossmybrand.
Mysocialmedia,website,andcollateralfeelvisuallycohesive
Mylogoisdisplayedcorrectlyandconsistentlyacrossallplatforms.
Myimagerystyle(photos,graphics,etc)alignswithmybrandidentity
Mytoneofvoiceisappropriateformyaudienceandindustry.
Mybrandvoicereflectsmycorevaluesandofferings
Icommunicateinawaythatresonateswithmytargetaudience.
Myvisualbrandingisconsistentacrossallplatforms.
Imaintainaconsistenttoneinallwrittencommunications:socialmedia,emails
MybranddesignreflectstheproductorserviceIoffer
Idon’tuserandomstylesortrendsthatdon’talignwithmybrand.
Mybrandingalignswithmytargetaudience’sexpectationsandpreferences
Mybrandstoryisclearlycommunicatedandalignswithmyvisualelements.
Clientsandfollowersknowwhattoexpectfrommybrand
Mycolorpaletteisconsistentlyappliedacrossallplatformsandmaterials.
Ihaveestablishedguidelinesfortheuseoffontsandtypography
Thereisacohesivelayoutstructureinallprintanddigitalmaterials.
Iusebrandedvisualsandtemplatesforsocialmediaposts. Product Presentation
Myproductpresentations(photos,descriptions,packaging)alignwithmybran identity
Iuseconsistentstylingandaestheticsinproductphotography
Myproductofferingsarepresentedinawaythatreflectsmybrandethos Mysocialmediaprofilesreflectmybrandidentityandaesthetic
Ihaveacontentcalendarthatalignswithmybrandmessaging
DocumentEverything:Maintainabrandstyleguidethatincludesallvisualand verbalelementsforreference. Social Media Adaptation Final
Iengagewithmyaudienceinawaythatalignswithmybrandvoiceandvalues
Iseekfeedbackfromclientsandfollowersabouttheirperceptionofmybrand.
Iregularlyreviewmybrandingandstyletoensureitremainsrelevantand alignedwithmyvision.
Iadaptmystrategiesbasedonindustrytrends,ensuringtheyalignwithmy corevalues.
RegularAudits:Conductregularauditsofmybrandmaterialstoensure consistency.
Training:Ifapplicable,trainteammembersonbrandguidelinesand expectations
MASTER THE TAKING CONTROL OF THE ROOM. ENTRANCE
Walking into a room effectively and being noticed in a positive way requires a blend of confidence, body language, and genuine engagement. By preparing yourself mentally and physically, mastering your entrance, and embodying your personal brand, you can create meaningful connections and leave a lasting impression. Remember, authenticity is key; be yourself, and let your unique qualities shine.
A positive impression is an essential skill in personal branding. Here’s a comprehensive guide on how to walk into a room effectively to be noticed in a positive way:
Prepare Mentally and Physically
Confidence Is Key: Confidence radiates positive energy. Practice positive affirmations and visualize yourself making a great entrance.
Dress Appropriately: Wear clothing that aligns with your personal brand and is suitable for the occasion. Ensure you feel comfortable and confident in what you wear. If your morning mirror is questioning you..... LISTEN.
Body Language Matters
Stand Tall: Maintain good posture by standing straight with your shoulders back. This conveys confidence and openness.
Smile: A genuine smile can instantly make you more approachable. It signals friendliness and positivity.
Make Eye Contact: When entering the room, make eye contact with people you pass. This establishes connection and shows you are engaged.
Master the Entrance
Be Mindful of Timing: Arrive at the event at an appropriate time. Arriving too early can be awkward, while arriving too late can make you miss important introductions.
Enter with Purpose: Walk in with intention. Avoid hesitating at the entrance; instead, move in with confidence and clarity.
Scan the Room: Take a moment to observe the layout and identify key individuals you would like to connect with.
Engage with the Environment
Acknowledge Others: Greet people you know with a friendly nod or wave. If you see someone you want to connect with, approach them confidently.
Use Open Body Language: Keep your arms uncrossed and your hands visible. This invites conversation and shows you are open to engaging with others.
Start Conversations Effectively
Have an Opening Line: Prepare a few talking points or icebreakers. A compliment or a relevant question can help initiate conversation.
Listen Actively: Show genuine interest in what others say. Nod and respond appropriately to show you are engaged.
Introduce Yourself Confidently: When meeting new people, state your first and last name clearly and offer a firm handshake (if appropriate). A simple introduction can set a positive tone. Always pass on your calling card.
Network Strategically
Identify Influencers: As you scan the room, identify key individuals, such as hosts or influential attendees, and make an effort to connect with them.
Be Mindful of Groups: If you notice a group engaged in conversation, approach them with confidence. Wait for a natural pause to introduce yourself
Embody Your Personal Brand
Stay True to Yourself: Be authentic in your interactions. Let your personality shine through to create a genuine connection.
Share Your Passion: Talk about topics that excite you, as enthusiasm can be contagious and draw people to you.
Exit Gracefully
Know When to Leave: If a conversation is winding down, politely excuse yourself and move on to greet others. Use phrases like, “It was great talking with you. I’m going to make some new connections!”
Express Gratitude: Thank anyone you spoke with before you leave, reinforcing positive connections.
Follow Up After the Event
Connect on Social Media: If you met someone interesting, send them a connection request on LinkedIn or follow them on social media
Send a Quick Message: A brief note expressing your enjoyment of the conversation can help solidify the connection.
NEXTSTEPS
Socials
Get in touch on social media for more support! Tag @she canada in your posts so we can see your newly crafted brand voice at work! Download our SHE-Canada app and support Canadian women in business
Brand Audit
Sendusphotosofyourtop3powerlooks,andcontactusforacomplimentaryvirtualstyle reviewatshe@she-canada.com.
List your business FREE in the SHE-Canada business directory
At SHE, we passionately advocate for the power of women’s voices and ideas Our journey began with a clear vision: to create a supportive environment where women-led businesses can thrive Drawing from our four decades of experience in business, we understand that one of the biggest challenges women face is connecting and marketing That’s why we have been mandated to develop powerful tools designed to help women effortlessly support and uplift women-led enterprises
In addition to promotion through our mobile app, SHE-Canada actively engages on social platforms, distributes a weekly bulletin, and publishes curated themed SHE MAGAZINES that highlight business profiles from our directory The total cost for this opportunity is one hundred and fifty dollars, before tax, which includes both the business listing and a free full-page ad in one of our magazines
ABOUTUS
At SHE-Canada, our mission is to elevate the voices and ventures of women entrepreneurs by providing a vibrant digital platform that enhances their reach and visibility. We have developed an inclusive online business directory and app that facilitates valuable connections, enabling women to easily source and showcase their products, services, and unique experiences. By fostering a nurturing environment where women uplift one another, we aim to cultivate a thriving network that champions collaboration, empowers economic success, and harnesses the collective strength of women entrepreneurs nationwide. Together, we can drive innovation, promote diversity, and instill a powerful culture of women supporting women.
Contact us:
We would love to get to know you and invite you to share your business on the SHE podcast:
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We’ve created an opportunity for you to share WHO you are and WHAT you are doing for WHO CONTRACT US we are happy to share your story.
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