PERSONAL POWER: Branding Workbook

SHE-Canada.com

she@she-canada.com

Personal Power branding

A guided workbook to define the visual style and tone of your personal brand.

PERSONAL POWER WORKBOOK

SHE-Canada

You were branded the moment you walked through the door...

Personal POWER Workbook

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What first impression do you think you make?

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brand yourself before someone else does

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The Basics Why Brand Style Matters In today’s fast-paced digital world, personal branding is more crucial than ever.

The moment you step into a room or appear online, people begin to form impressions about you—often before you even say a word. Your personal brand is the unique combination of experiences, skills, values, and personality that defines you and sets you apart from others. It encompasses everything from your appearance and body language to your online presence and the way you communicate.

Visual

Tone

Emotion

These three components—visual, tone, and emotion—work together to create a cohesive and authentic personal brand that effectively communicates your identity and resonates with your audience.

PERSONAL POWER Workbook

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VISUAL The visual aspect of personal branding encompasses the imagery and design elements that represent an individual. This includes clothing style, color palettes, logos, graphics, and overall aesthetic. Visual branding creates an immediate impression and communicates personality traits, professionalism, and values. It should align with the individual's brand message and be consistent across various platforms, such as social media profiles, business cards, and personal websites. A strong visual identity helps others recognize and remember you, making it an essential component of effective personal branding.

App Recommendation Looka

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Tone Tone refers to the way you communicate through spoken or written words, reflecting your personality and values. It encompasses your choice of language, level of formality, and overall voice in interactions. The tone can be friendly, authoritative, casual, professional, or inspirational, among other variations.

An intentional tone helps establish your brand identity and influences how others perceive you. Consistency in tone across all communication channels, whether in emails, social media posts, or conversations, reinforces your personal brand and enhances your authenticity.

APP Recommendation

SMARTY ME: Communication skills Grammerly Page 7

Emotion Emotion in personal branding relates to the feelings and responses you evoke in others through your actions, communication, and overall presence. It encompasses the emotional connection you create with your audience, whether it's through storytelling, shared experiences, or expressions of empathy and passion. A strong emotional brand resonates deeply with others, fostering trust, loyalty, and engagement.

Understanding and harnessing the emotional aspect of your brand allows you to connect with others on a more profound level, making your personal brand more relatable and impactful.

Book Recommendation "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller Page 8

How to Define your Brand Style Essentially, someone has branded you before you’ve had the chance to introduce yourself. This is why it's vital to take control of your personal brand.

By consciously shaping how you present yourself—through your actions, social media profiles, and professional interactions—you can ensure that the narrative others create aligns with your true identity and aspirations. In essence, personal branding is not just about self-promotion; it’s about authentically communicating who you are and what you stand for, allowing you to connect meaningfully with others and achieve your personal and professional goals.

Tips for Defining Your Brand Style: 1. Self-Reflection: Understand your values, passions, and what message you want to convey.

2. Visual Identity: Choose colors, styles, and accessories that resonate with your desired image.

3. Consistency: Ensure that your personal style is reflected in your clothing, online presence, and professional interactions.

4. Feedback: Seek input from trusted friends or mentors to see if your brand style aligns with how you wish to be perceived.

5. Authenticity: Above all, ensure that your style feels true to who you are; authenticity is key to a compelling personal brand.

PERSONAL POWER Workbook

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What is your current Brand Style?

EMPOWERED LEADER

CREATIVE INNOVATOR

PROFESSIONAL CONNECTOR

Image: Strong, confident, and authoritative.

Style Elements: Tailored suits, structured silhouettes, bold colors.

Vibe: Commanding presence, inspiring others, exuding confidence.

Image: Original, artistic, and unconventional.

Style Elements: Unique patterns, eclectic accessories, vibrant colors.

Vibe: Open-mindedness, outof-the-box thinking, fostering creativity.

Image: Approachable, friendly, and relational.

Style Elements: Smart casual outfits, warm colors, comfortable yet polished.

Vibe: Building relationships, networking, creating a welcoming atmosphere.

TRENDSETTER

NURTURING CAREGIVER

Image: Fashion-forward, stylish, and confident.

Style Elements: Current fashion trends, bold accessories, standout shoes.

Vibe: Setting trends, influencing others, exuding charisma.

Image: Compassionate, supportive, and empathetic.

Style Elements: Soft fabrics, comfortable styles, earth tones.

Vibe: Building trust, providing support, showing warmth.

SOPHISTICATED INTELLECTUAL

Image: Knowledgeable, cerebral, and refined.

Style Elements: Classic pieces, elegant fabrics, understated sophistication.

Vibe: Thoughtful discussions, depth of understanding, cultured.

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DYNAMIC GO-GETTER

AUTHENTIC ADVOCATE

Image: Energetic, driven, and ambitious.

Style Elements: Functional yet stylish outfits, sporty accessories, vibrant colors.

Vibe: Action-oriented, resultsdriven, embodying enthusiasm.

Image: Passionate, purposeful, and socially conscious.

Style Elements: Sustainable fashion, meaningful accessories, casual chic.

Vibe: Commitment to causes, driving change, promoting authenticity.

PUBLIC SPEAKER Image: Charismatic, engaging, and persuasive.

Style Elements: Bold colors, statement pieces, tailored outfits that command attention.

Vibe:

Inspiring confidence, captivating an audience, effective communication.

GLOBAL CITIZEN Image: Culturally aware, worldly, and diverse.

Style Elements: Internationally inspired fashion, unique accessories from travels.

Vibe: Open-mindedness, embracing diversity, connecting across cultures.

TECH SAVVY Professional Image: Modern, innovative, and efficient.

Style Elements: Sleek, minimalist designs, tech-friendly accessories.

Vibe: Forward-thinking, adaptable, embracing technology.

Wellness Advocate Image: Healthy, balanced, and holistic.

Style Elements: Natural fabrics, comfortable athleisure, calming colors.

Vibe: Promoting a healthy lifestyle, encouraging self-care, fostering community.

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ENTREPRENERUAL SPIRIT

TIMELESS CLASSIC

BOLD ADVENTURER

Image: Resourceful, innovative, and independent.

Style Elements: Smart-casual attire, versatile pieces for different occasions, stylish yet functional.

Vibe: Taking initiative, embracing challenges, creating opportunities.

Image: Elegant, refined, and sophisticated.

Style Elements: Little black dresses, classic tailoring, highquality materials.

Vibe: Timelessness, grace, enduring style.

Image: Fearless, adventurous, and fun-loving.

Style Elements: Casual, relaxed outfits, vibrant colors, and playful accessories.

Vibe: Embracing life, seeking new experiences, living authentically.

Are you content with your Brand Style?

BE MINDFUL: To create a successful brand style, it is essential to ensure that it aligns with your authentic everyday brand. Authenticity fosters trust, connection, and satisfaction, both personally and professionally. By embracing who you genuinely are and reflecting that in your personal brand, you can build a stronger, more sustainable presence that resonates with others and brings you fulfillment.

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Define Your Unique Value Proposition Identify what makes you unique.

Consider your skills, experiences, passions, and values. Articulate your strengths and what you bring to the table that sets you apart from others in your field.

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When developing a personal brand, it's important to clarify your identity and how you want to be perceived by others. Here are three basic questions to answer for effective personal branding: 1. Who Am I? This question helps you define your core identity. Consider your values, passions, skills, and experiences. Think about what makes you unique and what you want to convey about yourself.

Examples: What are my strengths? What do I enjoy doing? What are my core values?

2. What Do I Want to Be Known For? Identify the specific areas or expertise you want to be recognized for.

This could relate to your profession, skills, or personal interests.

Examples: What niche or industry do I want to focus on? What message do I want to communicate? What impact do I want to have on others?

3. Who Is My Target Audience?

Understanding your audience is crucial for effective personal branding.

Identify who you want to reach with your brand, whether they are potential employers, clients, or a specific community.

Examples: Who are the people I want to influence? What are their needs and interests? How can I connect with them authentically?

By answering these questions, you can create a solid foundation for your personal brand, ensuring that it aligns with who you are and what you aspire to achieve.

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REFLECTIVE QUESTIONS Reflective questions can help you gain clarity and insight into your personal brand.

Here’s a list of questions to answer ...or at least think about.

Self-Discovery 1. What are my core values?

2. What passions drive me?

3. What unique skills or talents do I possess?

4. What experiences have shaped who I am today?

5. What do I want to be known for?

Audience Awareness 6. Who is my target audience?

7. What problems do I solve for my audience?

8. How do I want my audience to perceive me?

9. What needs or desires does my audience have that I can fulfill?

Brand Positioning 10. What differentiates me from others in my field?

11. What are my competitors doing, and how can I stand out?

12. What message do I want to communicate through my brand?

13. How do I want to be remembered by others?

Visual and Verbal Identity 14. What tone and style best represent my personality?

15. What colors, fonts, and imagery resonate with my brand identity?

16. What keywords or phrases capture the essence of my brand?

Online Presence 17. What platforms am I currently using to promote my brand?

18. Is my online presence consistent across different platforms?

19. What content do I want to share to reflect my brand?

20. How do I engage with my audience online?

Growth and Development 21. What feedback have I received about my personal brand?

22. What areas do I need to improve or develop further?

23. What goals do I have for my personal brand in the next year?

24. How will I measure the success of my personal brand?

Authenticity and Values 25. Am I being authentic and true to myself in my branding efforts?

26. How can I align my personal brand with my values and beliefs?

27. What impact do I want my personal brand to have on others?

Reflection and Adjustment 28. What changes do I need to make to better align my brand with my goals?

29. How often will I review and update my personal brand strategy?

30. What legacy do I want to create through my personal brand?

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Personal POWER Workbook

WHAT IS A BRAND VOICE? A brand voice refers to the distinct personality and tone that a brand adopts when communicating with its audience, encompassing the language, style, and emotional tone used across various platforms and interactions. It reflects the brand's values, mission, and target audience, creating a consistent and recognizable presence that fosters a deeper connection with consumers. Whether through social media posts, marketing materials, or customer service interactions, a well-defined brand voice helps to convey authenticity, build trust, and differentiate the brand in a competitive marketplace. Ultimately, it shapes how customers perceive and relate to the brand, making it an essential element of effective branding strategy.

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she-canada.com

she@she-canada.com

Crafting Your Brand Voice BRAND PERSONALITY Casual

Formal

Fun

Serious

Realistic

Idealistic

Warm

Direct

Inspiring

Authoritative

WORDS TO USE

WORDS TO AVOID

THOUGHTS & IDEAS

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Examples

of brand voices

Canadian Lawyer- Mediator Brand Voice: Professional, Trustworthy, and Empathetic Tone: Formal yet approachable. The voice should convey expertise and reliability while being sensitive to the needs and concerns of clients.

Example Messaging: "At [Law Firm Name], we understand that navigating the legal system can be daunting.

Our dedicated team is here to provide you with clear guidance and compassionate support every step of the way."

With years of experience in [specific legal area], we are committed to advocating for your rights and achieving the best possible outcomes for our clients."

Canadian Accountant- Bookkeeping- Wealth Management Brand Voice: Knowledgeable, Reassuring, and Detail-Oriented Tone: Friendly but professional. The voice should instill confidence in clients about their financial matters while being approachable for questions and concerns.

Example Messaging: "At [Accounting Firm Name], we believe that understanding your finances shouldn’t be stressful. Our team of dedicated professionals is here to simplify the numbers and help you make informed decisions for your future."

"From tax preparation to financial planning, we provide personalized services tailored to your unique needs, ensuring you feel secure and informed every step of the way."

Canadian Coach (Life or Business) Brand Voice: Motivational, Supportive, and Authentic Tone: Encouraging and relatable. The voice should inspire clients to achieve their goals while fostering a sense of trust and connection.

Example Messaging: "At [Coaching Business Name], we believe that every individual has the potential to thrive. Together, we will uncover your strengths and overcome challenges, paving the way for a fulfilling and successful life."

"Whether you're seeking clarity in your career or personal growth, I'm here to support you with actionable strategies and a compassionate ear. Let’s embark on this journey together!"

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Brands we identify with: Knix - Empowering and Inclusive Knix, a women’s intimates brand, has a voice that is relatable, empowering, and bodypositive. The brand focuses on celebrating all body types and encourages women to feel confident in their skin. Their messaging often includes humor and authenticity, creating a strong connection with their audience.

Lululemon - Inspirational and Community-Focused Lululemon's brand voice is uplifting and community-oriented, often emphasizing wellness, mindfulness, and active living. The messaging frequently encourages individuals to pursue their best selves through yoga, fitness, and a balanced lifestyle, resonating with the Canadian outdoor and wellness culture.

Sorel - Adventurous and Empowering Sorel, known for its stylish and functional footwear, employs a voice that is bold and adventurous. The brand encourages women to embrace the outdoors and face the elements with confidence. Their tone is empowering, highlighting resilience and adventure in the Canadian wilderness.

Aritzia - Chic and Confident Aritzia's brand voice is fashionable, sophisticated, and confident. The messaging often reflects a modern, urban lifestyle, appealing to stylish young women who value quality and aesthetics. The tone is aspirational yet approachable, making fashion feel accessible and exciting.

Frank And Oak - Sustainable and Thoughtful Frank And Oak's brand voice is friendly, informative, and environmentally conscious. The messaging emphasizes sustainability and ethical fashion, appealing to consumers who value social responsibility. The tone is casual yet purposeful, resonating with ecoconscious Canadians.

Opulence Global, -Sophisticated Luxury A luxury lifestyle brand, embodies a voice that is sophisticated, aspirational, and empowering. The brand focuses on elevating the standard of living and encourages individuals to embrace their potential for success and luxury. Their messaging is elegant and inspiring, appealing to those who strive for excellence and a refined lifestyle. By fostering a sense of exclusivity and community, Opulence Global invites customers to join a journey of achievement, where elegance meets empowerment and every individual is celebrated for their unique path to opulence Dove - Empathetic and Empowering Dove's brand voice focuses on self-acceptance and body positivity. Their messaging is often warm, inclusive, and encouraging, aiming to empower women to embrace their natural beauty and individuality.

Nike Women - Inspiring and Motivational Nike Women's brand voice is bold, energetic, and inspirational. It encourages women to challenge themselves, break barriers, and strive for greatness in sports and life. Their campaigns often feature strong, confident messaging that motivates women to push their limits.

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Personal Brand Voice Worksheet 1. Identify Your Core Values - What are the top 3-5 values that are most important to you?

- Example: Integrity, Creativity, Empathy, Innovation - Value 1: ______________________ - Value 2: ______________________ - Value 3: ______________________ - Value 4: ______________________ - Value 5: ______________________ 2. Define Your Target Audience - Who are you trying to reach with your personal brand?

- Example: Employers, Clients, Colleagues, Community - Audience 1: ______________________ - Audience 2: ______________________ - Audience 3: ______________________ 3. Describe Your Personality - How would you describe your personality in a few adjectives?

- Example: Approachable, Driven, Thoughtful, Outgoing - Adjective 1: ______________________ - Adjective 2: ______________________ - Adjective 3: ______________________ - Adjective 4: ______________________ - Adjective 5: ______________________ 4. Tone and Style - What tone do you want to convey in your communications?

- Example: Casual, Professional, Inspirational, Humorous - Tone 1: ______________________ - Tone 2: ______________________ - Tone 3: ______________________

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5. Unique Selling Proposition (USP) - What makes you unique? What do you offer that others may not?

- Example: Specialized skills, Unique experiences, Perspective - USP: ________________________________________________________ 6.Key Messages - What are the main messages you want to communicate?

- Example: "I am passionate about sustainability," "I believe in lifelong learning" - Message : ________________________________________________ _______________________________________________________________ 7. Preferred Communication Channels - Where will you communicate your brand?

- Example: Social Media, Networking Events, Blogging, Public Speaking - Channel 1: ______________________ - Channel 2: ______________________ - Channel 3: ______________________ 8. Examples of Brand Voice - Write a short paragraph or two that encapsulate your personal brand voice.

- Example: “I am a creative marketer who believes in the power of storytelling. I strive to inspire others by sharing innovative ideas and fostering collaboration in my community.”

- My Personal Brand Voice: _____________________________________________________________________ _____________________________________________________________________ 9. Feedback and Iteration - Share your personal brand voice statement with trusted friends or colleagues for feedback. What do they think?

- Feedback notes: __________________________________________________________________________ Page 21

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We all have personal brands and most of us have already left a digital footprint........ whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or proposal and gives the world a broader view of who you are.

Use it wisely. ~ Amy Jo Martin Personal POWER Workbook

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Create a Consistent Online Presence: Ensure that your personal brand is consistently represented across all platforms, including social media, your website, and professional networks like LinkedIn. Use the same profile picture, bio, and messaging to create a cohesive identity.

IS YOUR BRAND REGONIZABLE? Creating a consistent online presence is crucial for establishing and maintaining a strong personal brand.

Consistency helps reinforce your identity and makes it easier for your audience to recognize and connect with you across various platforms.

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Consistency Check: Conduct a visual and messaging audit of your online presence.

Are there discrepancies in your profile pictures, bios, or messaging?

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Course Workbook

TAGLINE BRAINSTORM A tagline is a concise and memorable phrase that encapsulates the essence of a brand, product, or campaign. It serves as a powerful tool for communication and branding, and its structure typically includes the following elements: 1. Brevity: A good tagline is short, usually between 3 to 7 words, making it easy to remember and repeat.

2. Clarity: The message should be clear and straightforward, conveying the brand's purpose or unique value proposition without ambiguity.

3. Emotion: Effective taglines often evoke an emotional response or resonate with the target audience's values and aspirations, creating a deeper connection.

4. Distinctiveness: A memorable tagline differentiates the brand from its competitors, highlighting what makes it unique or special.

5. Tone: The tone of the tagline should align with the brand's overall voice and personality, whether it’s playful, serious, inspirational, or authoritative.

6. Call to Action (Optional): Some taglines may include an implicit or explicit call to action, encouraging the audience to engage with the brand.

Overall, a well-crafted tagline succinctly communicates the brand's identity and message, leaving a lasting impression on its audience.

Tagline

#hashtags

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We asked ai for a few suggestions.

Lawyer: "Your Advocate in Justice, Every Step of the Way." Bookkeeper: "Keeping Your Finances in Perfect Harmony."

Holistic Practitioners: "Healing Mind, Body, and Spirit for a Balanced Life."

Artist: "Transforming Imagination into Timeless Expression."

Beauty Rep: "Enhancing Your Natural Glow, One Product at a Time."

Auto Dealer: “Driven by Trust, Fueled by Quality."

Wealth Management: - "Building Your Financial Future, One Strategy at a Time."

Networking MLM: - "Connect, Grow, and Thrive Together."

Realtors: - "Finding Your Perfect Home, One Key at a Time."

Contracts: - "Securing Agreements, Ensuring Peace of Mind."

Dentist: - "Caring for Your Smile, One Tooth at a Time."

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color When considering colors for your personal brand, stretch your mind and ask questions that help you think creatively and identify colors that truly resonate with your identity and message.

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Step 1: Understand Color Psychology Familiarize yourself with the psychological meanings on the following pages.

Step 2: Reflect on Your Brand Identity Consider your personal brand's core values, mission, and what you want to communicate: 1. Identify Your Values: List your top values (e.g., integrity, creativity, innovation).

2. Define Your Mission: What do you want to achieve with your brand?

3. Understand Your Audience: Who are you trying to reach, and what colors might resonate with them?

Step 3: Consider Your Personality Think about your personality traits and how they can be expressed through color: - Are you more vibrant and energetic or calm and grounded?

- Do you prefer bold statements or subtle elegance?

Step 4: Gather Inspiration Look for visual inspiration that resonates with you: 1. Create a Mood Board: Collect images, colors, and designs that inspire you.

2. Explore Competitors: Look at others in your field. What colors do they use, and what impact do they have?

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Step 5: Test Color Combinations Play with different color combinations that reflect your personality and brand identity: 1. Primary Color: Choose a main color that represents your brand.

2. Accent Colors: Select one or two complementary colors to enhance your primary choice.

3. Neutral Colors: Consider adding neutral colors (like white, gray, or black) for balance.

Step 6: Get Feedback Once you have a few color options, seek feedback:

Step 7: Visualize Your Brand Apply your chosen colors to various branding materials to see how they work together: 1. Create Mockups: Use tools like Canva or Adobe to visualize your brand colors on business cards, social media profiles, or websites.

2. Evaluate Consistency: Ensure the colors work well across different platforms and mediums.

Step 8: Document Your Coice Choose the color (or colors) that resonate most with you and your brand identity.

Trust your instincts and choose a color that feels authentic.

Once you've selected your brand color(s), document them: 1. Create a Style Guide: Include your primary and secondary colors, their HEX or RGB codes, and guidelines for usage.

2. Stay Consistent: Use the chosen colors consistently across all your branding materials.

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What color identifies you?

COLOR CHART

Creating a personal brand around a specific color can be a powerful way to convey your identity, values, and professional image. Here are some ideas for developing a personal brand with a focus on specific colors, along with the meanings and associations of those colors:

Blue

Red

Green

Meaning:Trust, professionalism, calmness.

Ideas: - Wear navy suits or dresses for meetings and formal events.

- Incorporate different shades of blue in your accessories (scarves, jewelry).

- Use blue as a primary color in your branding materials (business cards, website).

Meaning: Confidence, energy, passion.

Ideas: - Choose red blazers or dresses for impactful presentations or networking events.

- Utilize red accents in your marketing materials to grab attention.

- Share bold, confident messages on social media that resonate with the fierceness of the color.

Meaning: Growth, harmony, freshness.

Ideas: - Incorporate green in your wardrobe with blouses, skirts, or accessories to express your commitment to sustainability or innovation.

- Use green tones in your branding to emphasize ecofriendliness or wellness.

- Share content that highlights personal growth or environmental initiatives.

Purple

Black

Pink

Meaning: Creativity, luxury, wisdom.

Ideas: - Wear purple during creative brainstorming sessions or networking events to convey innovation and uniqueness.

- Use purple in your branding to suggest sophistication and creativity.

- Share insights and knowledge in your field to establish yourself as an authority.

Meaning: Authority, elegance, sophistication.

- Ideas: - Opt for chic black outfits for formal occasions or important meetings to project confidence.

- Use black as a primary color in your branding for a sleek, modern look.

- Incorporate powerful quotes in your branding that resonate with boldness and determination.

Meaning:Compassion, femininity, warmth.

Ideas: - Wear soft pinks for a friendly, approachable appearance during client meetings or team interactions.

- Use pink accents in your branding to convey warmth and empathy.

- Share stories or messages about empowerment and female leadership.

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Yellow Meaning: Optimism, positivity, creativity.

Ideas: - Incorporate yellow pieces into your wardrobe for casual settings or creative environments to project enthusiasm.

- Use yellow in your branding materials to evoke a sense of positivity and energy.

- Share uplifting content or motivational quotes to resonate with the optimistic nature of the color.

White Meaning: Simplicity, purity, clarity.

Ideas: - Wear crisp white shirts or dresses for a clean, fresh appearance in professional settings.

- Use white space effectively in your branding materials to convey clarity and simplicity.

- Share insightful, clear messages that cut through the noise in your industry.

Orange Meaning: Enthusiasm, creativity, warmth.

Ideas: - Wear orange accessories or clothing for networking events to stand out and spark conversations.

- Use orange in your branding to convey friendliness and approachability.

- Share innovative ideas or projects that reflect your creative side.

Gray Meaning: Neutrality, balance, professionalism.

Ideas: - Choose gray suits or outfits for a versatile, professional look that can easily transition between settings.

- Use gray in your branding for a sophisticated, modern feel.

- Share thoughtful, balanced perspectives on industry trends or issues.

Tips for Implementing Your Color-Based Personal Brand: Consistency is Key: Use your chosen color consistently across all platforms (social media, websites, business cards).

Combine with Neutrals: Pair your chosen color with neutral tones to create a balanced and versatile wardrobe.

Reflect Your Personality: Choose a color that resonates with you and reflects your personality and values.

Create a Signature Look: Develop a signature outfit or accessory in your color that becomes recognizable as part of your brand.

By strategically using a specific color in your wardrobe and branding, you can create a strong personal brand that communicates your values and professional identity effectively.

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COLOR ASSOCIATION LUXURY Rich, luxurious color combinations can evoke a sense of opulence, elegance, and sophistication.

Here are some combinations that embody luxury and can be used in various contexts, such as fashion, interior design, branding, and more: Emerald Green and Gold Description: The deep, vibrant green of emerald pairs beautifully with the warmth and shine of gold, creating a regal and sumptuous look.

Deep Purple and Silver Description: The richness of deep purple, often associated with royalty, combined with the sleekness of silver creates an elegant and modern feel.

Navy Blue and Champagne Description: Navy blue exudes professionalism and depth, while champagne adds a soft, warm glow, making this combination chic and refined.

Burgundy and Blush Pink- Brown and Pink- Gray and Pink Description:The deep, warm tones of burgundy contrasted with soft blush pink create a romantic and inviting atmosphere.

Teal and Copper-Navy and Copper-Gray and Copper Description: The richness of teal combined with the metallic warmth of copper creates a striking and contemporary look.

Charcoal Gray and Rose Gold Description: The sleekness of charcoal gray paired with the warmth of rose gold creates a sophisticated and trendy palette.

Forest Green and Cream Description: A rich forest green combined with soft cream creates a classic and elegant look that feels grounded and inviting.

Usage:Suitable for upscale home decor, branding in wellness, or fashion.

Dark Chocolate Brown and Ivory Description: The richness of dark chocolate brown paired with the purity of ivory creates a timeless and luxurious combination.

Usage:Ideal for high-end branding, elegant dining settings, or classic fashion.

Crimson Red and Black Description: The intensity of crimson red combined with the depth of black creates a dramatic and bold statement.

Usage: Perfect for high-fashion looks, upscale events, or branding in luxury goods.

Metallics Gold, Silver, and Bronze Accents: Incorporating metallics like gold, silver, or bronze with any of the above color combinations can add an extra layer of luxury and richness. For example, deep teal with gold accents or emerald green with silver can elevate the visual impact.

Tips for Using Luxurious Color Combinations: - Balance:When using rich colors, balance them with neutral tones to avoid overwhelming the senses.

- Textures: Incorporate different textures (velvet, silk, leather) to enhance the luxurious feel of the color combinations.

- Lighting: Consider the lighting in the space or setting; rich colors can change dramatically under different lighting conditions.

- Accent Colors: Use lighter or contrasting colors sparingly as accents to highlight the richness of the primary palette.

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COLOR ASSOCIATION POWER Power color combinations are those that convey authority, confidence, and influence. These combinations can be particularly effective in professional settings, branding, and design. Here are some impactful color combinations that evoke a sense of power: Black and Gold Description: Black represents sophistication and professionalism, while gold adds a touch of luxury and prestige.

Navy Blue and White Description: Navy blue conveys trust and authority, and when paired with crisp white, it creates a clean and powerful look.

Red and Charcoal Gray Description: Red is a bold, attention-grabbing color associated with energy and passion, while charcoal gray adds a sense of stability and seriousness.

Royal Blue and Silver Description: Royal blue exudes confidence and reliability, and silver adds a modern, sleek element to the combination.

Burgundy and Cream Description: Burgundy conveys sophistication and depth, while cream softens the palette, making it approachable yet powerful.

Dark Green and Gold Description: Dark green symbolizes wealth and growth, and gold accents add a luxurious touch.

Purple and Black Description: Purple signifies royalty and ambition, while black adds a powerful and sophisticated edge to the combination.

Teal and Gold Description: Teal is refreshing and energetic, while gold adds a touch of elegance and luxury.

Crimson Red and White Description:Crimson red is bold and commanding, while white offers a sense of clarity and simplicity, making the red pop.

Usage:Effective for branding, marketing materials, and impactful presentations.

Tips for Using Power Color Combinations: - Context Matters:Consider the context in which the colors will be used; different industries may interpret colors differently.

- Balance: Use a dominant color with one or two accent colors to maintain focus and prevent overwhelming the viewer.

- Typography: Pair powerful colors with strong, bold typography to enhance the overall impact.

- **Cultural Significance:** Be aware of the cultural meanings of colors, as perceptions can vary significantly across different cultures.

These power color combinations can help convey authority and confidence, making them ideal for settings where a strong impression is desired.

Choose the combinations that align with your goals and the message you want to communicate!

Orange and Navy Description: Bold orange represents enthusiasm and creativity, while navy brings stability and strength, creating a dynamic contrast.

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COLOR ASSOCIATION CASUAL Casual color combinations tend to evoke feelings of comfort, relaxation, and approachability. They are often used in everyday clothing, home décor, and branding that aims to create a friendly and inviting atmosphere. Here are some popular casual color combinations: Light Blue and White Description: Light blue is calming and refreshing, while white adds a clean touch.

Soft Pink and Gray Description: Soft pink is gentle and nurturing, while gray adds a modern, neutral balance.

Mint Green and Cream Description: Mint green is fresh and playful, and cream softens the palette, creating a light, airy feel.

Coral and Light Gray Description: Coral brings warmth and vibrancy, while light gray adds a soothing contrast.

Beige and Soft Blue Description: Beige is warm and neutral, while soft blue adds a touch of tranquility.

Lavender and White Description:Lavender is soft and calming, and white enhances its light and airy quality.

Olive Green and Tan Description: Olive green is earthy and relaxed, while tan adds warmth and neutrality.

Dusty Rose and Sage Green Description: Dusty rose is soft and romantic, while sage green is muted and earthy, creating a harmonious look.

Light Yellow and Denim Blue Description: Light yellow is cheerful and bright, while denim blue is classic and timeless.

Peach and Light Gray Description: Peach is warm and inviting, while light gray provides a soft, neutral backdrop.

Tips for Using Casual Colors: Mix and Match: Casual color combinations can be mixed and matched to create versatile outfits or designs.

Textures Matter:Use different textures to enhance the casual vibe; for example, pairing soft fabrics with these colors can create a cozy feel.

Balance Brights and Neutrals: When using bright colors, balance them with neutral shades to keep the overall look relaxed.

Consider the Season: Some colors lend themselves better to specific seasons (e.g., pastel colors for spring, earthy tones for fall).

These casual color combinations can help create a laid-back, friendly atmosphere, whether in fashion, home décor, or branding. Choose combinations that resonate with your personal style and the vibe you want to convey!

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COLOR ASSOCIATION NEON Neon colors can be powerful tools in branding and fashion, but they should be used thoughtfully to achieve the desired impact. Here are some guidelines on when to use neon colors effectively: USE CAREFUL CONSIDERATION WITH NEON

Seasonal Campaigns: Summer and Spring: Bright, neon colors are often associated with summer and spring collections in fashion and branding, evoking feelings of warmth and playfulness.

Festive Themes: Consider using neon colors during festive seasons or holidays when bold, cheerful colors are more accepted.

Youthful and Trendy Appeal: Target Audience:If your target market is younger (e.g., teens and young adults), neon colors can resonate well, as they often symbolize energy, fun, and vibrancy.

Brands: Think of brands in the tech, streetwear, or fast-fashion sectors, which often appeal to a youthful demographic.

Fitness and Sports Branding: Energy and Motivation: Neon colors are often used in sportswear and fitness branding to convey energy, vitality, and movement.

Visibility: Bright colors are also practical for activewear, as they enhance visibility during outdoor activities.

Event Promotions: Occasions: Use neon colors for events such as concerts, festivals, or parties where excitement and energy are key themes.

Purpose:Neon can create a sense of urgency or excitement, encouraging attendance or engagement.

When to Use Neon Colors in Fashion: Statement Pieces: Key Items: Use neon colors for statement pieces (e.g., jackets, shoes, accessories) that are meant to stand out and make a bold impression.

Layering:Consider pairing neon items with neutral or muted tones to balance the overall look and keep the focus on the neon piece.

Creative and Artistic Fields: Industries: Brands in creative industries (e.g., art, design, music) may use neon colors to express innovation, creativity, and boldness.

Visual Impact: Neon can stand out in portfolios, marketing materials, and advertisements, capturing attention in a visually stimulating way.

Highlighting Important Information: Calls to Action:Neon colors can be effective for highlighting key messages such as discounts, promotions, or important announcements.

Contrast: Use neon colors against darker backgrounds for high visibility and impact.

Casual and Streetwear Styles: Trendy Looks: Neon colors are popular in casual and streetwear fashion, where boldness and individuality are celebrated.

Festival and Party Attire: Event Suitability: Neon colors are often favored for music festivals, parties, and nightlife, where fun and boldness are encouraged.

Seasonal Trends: Spring/Summer Collections: Neon colors often thrive in spring and summer collections, where bright colors are more accepted and desired.

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Selecting Your Fonts Fonts play a crucial role in personal branding as they contribute significantly to the perception of one's identity and message. The choice of font can convey personality traits—such as professionalism, creativity, or playfulness—thereby influencing how others perceive an individual. For instance, a sleek, modern font may suggest innovation and forward-thinking, while a classic serif font might evoke tradition and reliability.

Additionally, consistent use of fonts across personal branding materials, such as resumes, websites, and social media profiles, helps establish a cohesive visual identity, making it easier for others to recognize and remember you. Ultimately, the right font enhances communication, reinforces brand values, and helps create a strong, memorable impression in a competitive landscape.

FONT PERSONALITY Casual

Formal

Fun

Serious

Realistic

Idealistic

Warm

Direct

Inspiring

Authoritative

FORMAL FONTS

CASUAL FONTS

PLAYFUL FOUNTS

1. Times New Roman 2. Georgia 3. Garamond 4. Baskerville 5. Helvetica 6. Arial 7. Didot 8. Palatino Linotype 9. Cambria 10. Bodoni 11. Century Schoolbook 12. Franklin Gothic

1. Calibri 2. Verdana 3. Trebuchet MS 4. Comic Sans MS 5. Arial Rounded 6. Open Sans 7. Lato 8. Raleway 9. Tahoma 10. Segoe UI 11. Gill Sans 12. Source Sans Pro

1. Pacifico 2. Lobster 3. Dancing Script 4. Quicksand 5. Amatic SC 6. Fredoka One 7. Bubblegum Sans 8. Chewy 9. Poppins 10. Bangers 11. Rock Salt 12. Indie Flower

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FASHION STYLE

The Impact of First Impressions The moment you walk through the door, your brand is on display. What you wear is not merely a matter of personal style; it is a powerful communication tool that conveys your professionalism, confidence, and authority. Research shows that first impressions are formed in mere seconds, and attire plays a crucial role in shaping those perceptions. As a female business leader, understanding the significance of your wardrobe can elevate your presence and reinforce your message. Every outfit you choose should reflect your values and aspirations, marking you as a leader who is both competent and credible.

Conducting a virtual closet audit is an essential step in aligning your wardrobe with your professional brand. This process involves critically assessing your clothing choices to determine which pieces project the image you want to convey. Are your garments polished and appropriate for your industry? Do they reflect your personal brand? By asking these questions, you can curate a wardrobe that not only resonates with your professional identity but also simplifies your daily routine, allowing you to focus on what truly matters—leading with intention and purpose.

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Checklist for Female Business Leaders: Wardrobe Essentials 1. Tailored Blazers:A well-fitted blazer can instantly elevate your look, adding structure and sophistication to any outfit.

2. Versatile Dresses: Opt for dresses that can be dressed up or down, ensuring you’re always prepared for any occasion.

3. Classic Trousers and Skirts: Invest in high-quality, tailored bottoms that can be mixed and matched with various tops.

4. Quality Footwear: Choose shoes that are both stylish and comfortable, allowing you to navigate your day with ease.

5. Neutral Basics: Build a foundation of neutral tops and bottoms that can be paired effortlessly, creating a cohesive look.

6.Statement Accessories: Incorporate a few unique accessories that highlight your personal style while maintaining professionalism.

7. Seasonal Updates: Regularly refresh your wardrobe with a couple of trendy pieces each season to stay relevant and stylish.

Creating a budget wardrobe that is consistent and professional is entirely achievable. Focus on key staples that can be mixed and matched to create a variety of outfits, ensuring that every piece serves a purpose. By prioritizing quality over quantity and investing in timeless items, you establish a professional appearance that commands respect without compromising your financial stability.

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"Be daring; let your boldness whisper sophistication, without shouting."

She-Canada

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The Power of Your Brand Accent Color In the realm of branding, color holds remarkable significance. Wearing your brand’s accent color can provide a visual cue that reinforces your identity and values. This strategic choice not only enhances your personal brand but also evokes specific emotions and associations among those you encounter. For example, blue can convey trust and stability, while red can signal passion and energy. By incorporating your brand's accent color into your wardrobe, you create a cohesive image that resonates with your audience, making you more memorable and impactful.

Moreover, consistently wearing your accent color can foster a sense of confidence and authenticity. When you feel aligned with your chosen colors, it radiates through your demeanor and interactions, allowing you to connect more effectively with others. In the competitive landscape of business, where standing out is crucial, leveraging the psychological power of color can be a gamechanger. Ultimately, your choices in attire, down to the very color you wear, contribute to the narrative of your personal brand, shaping how others perceive and remember you.

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Your Fashion STYLE

When it comes to fashion styles for women in business, it’s essential to consider the type of job or industry you’re in, as well as the image you want to project.

What category do you want to be known for?

Dress for the person you want to become.

Coporate

Casual

Creative

Chic

Elegant

Confident

Trendy

Unique

Timeless

Cheerful

Sophisticated

Professional

Luxurious

Sustainable

Fashion Fowards

Vintage

Sporty

Uniform

Comfortable

Relaxed

Masculine

Femine

Natural

Boho

Peersonal POWER Workbook

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Be the Author of your life. pulling it all together

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YOUR PERSONAL POWER BRAND NAME: __________________________________________________________________ BRAND STYLE (p.10): IMAGE: ______________________________________________________________________ STYLE ELEMENT: ___________________________________________________________ VIBE: _______________________________________________________________________ USP (P.14): ______________________________________________________________________ BRAND VOICE (P.23): ___________________________________________________________ BRAND TAGLINE (P.26): __________________________________________________________________________________ __________________________________________________________________________________ BRAND HASHTAGS (P.26): __________________________________________________________________________________ __________________________________________________________________________________ BRAND COLOR (p.28): PRIMARY: ________________________. # SECONDARY: ____________________. # ACCENT: _________________________ # BRAND FONT (p.36): HEADING: ________________________.

BODY: ____________________________.

ACCENT: _________________________ FASHION STYLE (p.42): _________________________________________________________ __________________________________________________________________________________ Brand Style Workbook

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Brand Style Checklist Visual

My visual branding is consistent across all platforms.

I use consistent colors and elements across my brand.

My social media, website, and collateral feel visually cohesive.

My logo is displayed correctly and consistently across all platforms.

My imagery style (photos, graphics, etc.) aligns with my brand identity.

Tone

My tone of voice is appropriate for my audience and industry.

My brand voice reflects my core values and offerings.

I communicate in a way that resonates with my target audience.

My visual branding is consistent across all platforms.

I maintain a consistent tone in all written communications:social media, emails

Alighment

My brand design reflects the product or service I offer.

I don’t use random styles or trends that don’t align with my brand. .My branding aligns with my target audience’s expectations and preferences.

My brand story is clearly communicated and aligns with my visual elements.

Consistency

Clients and followers know what to expect from my brand.

My color palette is consistently applied across all platforms and materials.

I have established guidelines for the use of fonts and typography.

There is a cohesive layout structure in all print and digital materials.

Personal POWER Workbook

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Product Presentation

My product presentations (photos, descriptions, packaging) align with my brand identity.

I use consistent styling and aesthetics in product photography.

My product offerings are presented in a way that reflects my brand ethos.

Social Media

My social media profiles reflect my brand identity and aesthetic.

I have a content calendar that aligns with my brand messaging.

I engage with my audience in a way that aligns with my brand voice and values.

I use branded visuals and templates for social media posts.

Adaptation

I seek feedback from clients and followers about their perception of my brand.

I regularly review my branding and style to ensure it remains relevant and aligned with my vision.

I adapt my strategies based on industry trends, ensuring they align with my core values.

Final Steps

Regular Audits: Conduct regular audits of my brand materials to ensure consistency.

Training: If applicable, train team members on brand guidelines and expectations.

Document Everything: Maintain a brand style guide that includes all visual and verbal elements for reference. .

Personal POWER Workbook

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MASTER THE ENTRANCE TAKING CONTROL OF THE ROOM. Walking into a room effectively and being noticed in a positive way requires a blend of confidence, body language, and genuine engagement. By preparing yourself mentally and physically, mastering your entrance, and embodying your personal brand, you can create meaningful connections and leave a lasting impression. Remember, authenticity is key; be yourself, and let your unique qualities shine.

A positive impression is an essential skill in personal branding. Here’s a comprehensive guide on how to walk into a room effectively to be noticed in a positive way:

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Prepare Mentally and Physically Confidence Is Key: Confidence radiates positive energy. Practice positive affirmations and visualize yourself making a great entrance.

Dress Appropriately: Wear clothing that aligns with your personal brand and is suitable for the occasion. Ensure you feel comfortable and confident in what you wear. If your morning mirror is questioning you..... LISTEN.

Body Language Matters Stand Tall: Maintain good posture by standing straight with your shoulders back.

This conveys confidence and openness.

Smile: A genuine smile can instantly make you more approachable. It signals friendliness and positivity.

Make Eye Contact: When entering the room, make eye contact with people you pass. This establishes connection and shows you are engaged.

Master the Entrance Be Mindful of Timing: Arrive at the event at an appropriate time. Arriving too early can be awkward, while arriving too late can make you miss important introductions.

Enter with Purpose: Walk in with intention. Avoid hesitating at the entrance; instead, move in with confidence and clarity.

Scan the Room: Take a moment to observe the layout and identify key individuals you would like to connect with.

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Engage with the Environment Acknowledge Others: Greet people you know with a friendly nod or wave. If you see someone you want to connect with, approach them confidently.

Use Open Body Language: Keep your arms uncrossed and your hands visible. This invites conversation and shows you are open to engaging with others.

Start Conversations Effectively Have an Opening Line: Prepare a few talking points or icebreakers. A compliment or a relevant question can help initiate conversation.

Listen Actively: Show genuine interest in what others say. Nod and respond appropriately to show you are engaged.

Introduce Yourself Confidently: When meeting new people, state your first and last name clearly and offer a firm handshake (if appropriate). A simple introduction can set a positive tone. Always pass on your calling card.

Network Strategically Identify Influencers: As you scan the room, identify key individuals, such as hosts or influential attendees, and make an effort to connect with them.

Be Mindful of Groups: If you notice a group engaged in conversation, approach them with confidence. Wait for a natural pause to introduce yourself.

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Embody Your Personal Brand Stay True to Yourself: Be authentic in your interactions. Let your personality shine through to create a genuine connection.

Share Your Passion: Talk about topics that excite you, as enthusiasm can be contagious and draw people to you.

Exit Gracefully Know When to Leave: If a conversation is winding down, politely excuse yourself and move on to greet others. Use phrases like, “It was great talking with you. I’m going to make some new connections!”

Express Gratitude: Thank anyone you spoke with before you leave, reinforcing positive connections.

Follow Up After the Event Connect on Social Media: If you met someone interesting, send them a connection request on LinkedIn or follow them on social media.

Send a Quick Message: A brief note expressing your enjoyment of the conversation can help solidify the connection.

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Personal POWER Workbook

NEXT STEPS Socials Get in touch on social media for more support! Tag @she_canada in your posts so we can see your newly crafted brand voice at work! Download our SHE-Canada app and support Canadian women in business.

Brand Audit Send us photos of your top 3 power looks, and contact us for a complimentary virtual style review at she@she-canada.com.

List your business FREE in the SHE-Canada business directory At SHE, we passionately advocate for the power of women’s voices and ideas. Our journey began with a clear vision: to create a supportive environment where women-led businesses can thrive..

Drawing from our four decades of experience in business, we understand that one of the biggest challenges women face is connecting and marketing. That’s why we have been mandated to develop powerful tools designed to help women effortlessly support and uplift women-led enterprises.

In addition to promotion through our mobile app, SHE-Canada actively engages on social platforms, distributes a weekly bulletin, and publishes curated themed SHE MAGAZINES that highlight business profiles from our directory. The total cost for this opportunity is one hundred and fifty dollars, before tax, which includes both the business listing and a free full-page ad in one of our magazines..

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ABOUT US At SHE-Canada, our mission is to elevate the voices and ventures of women entrepreneurs by providing a vibrant digital platform that enhances their reach and visibility. We have developed an inclusive online business directory and app that facilitates valuable connections, enabling women to easily source and showcase their products, services, and unique experiences. By fostering a nurturing environment where women uplift one another, we aim to cultivate a thriving network that champions collaboration, empowers economic success, and harnesses the collective strength of women entrepreneurs nationwide.

Together, we can drive innovation, promote diversity, and instill a powerful culture of women supporting women.

JOIN our PODCAST We’ve created an opportunity for you to share WHO you are and WHAT you are doing for WHO. CONTRACT US we are happy to share your story.

More Publications

Contact us: We would love to get to know you and invite you to share your business on the SHE podcast:

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