Butcher shops display commitment on LED screens
Renmans gets more out of digital signage via cloud Renmans stands for quality. The company prepares fresh Belgian meat and applies strict operational standards, an approach that Renmans is happy to broadcast on screens displayed in their shops. To realize the project, the butchers plucked ‘digital signage’ from the cloud. Renmans is a Belgian family business. In the late 1970s, Henri Renmans and his wife Nicole opened several butcher shops, one of which was next to an Aldi supermarket. In 1984, when the company’s expansion together with Aldi became a reality, Henri Renmans joined forces with Richard Bovy who took responsibility for the administration, personnel management, finances, marketing, etc., also playing a commercial role. The success story repeated itself under the name Henri Boucher in France. In 1993, sons Rik and Nico Renmans joined the company. And, since 2006, Richard’s son Jeoffrey Bovy has also been onboard. Currently, Renmans is a company with over 3,000 employees, working at 376 butcher shops, 295 of which are in Belgium, 72 in France and nine in Luxembourg. Renmans is committed to the old artisanal ways of the traditional butcher. There is no central processing. Each day the company delivers fresh Belgian meat to the shops where the in-house butchers then further prepare and process it.
“ We choose to display information on the screens about our commitments to our customers. In this way, digital signage supports our quality policy.” Thomas Bovy, IT Manager at Renmans
Central management The central IT helpdesk is located at the Renmans distribution center in Londerzeel. All the shops are connected via the Explore network from Belgacom. At the point of sale, there is a PC on which the employees can submit orders for meat, vegetables and other items. There is also a connection with the intranet. This allows employees to access various forms, internal information, address lists, etc. The cash registers at the shops are also connected to Explore. Via the network, Renmans can push the correct prices to the cash registers and the company can obtain information on sales. In addition, the monitoring system for the refrigeration units is connected to the network. Renmans is able to manage all of the applications on its own virtualized server fleet.
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Q2-2013
Company profile Renmans is a Belgian family business with a workforce of over 3,000 employees and 376 outlets in Belgium, France and Luxembourg. Virtually all of the butcher shops are located next to an Aldi supermarket.
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