Mood Aid Process Book

Page 29

COMPETITORS

AMERICAN PSYCHIATRIC ASSOCIATION

PSYCHOLOGY TODAY

WEBMD MENTAL HEALTH

The American Psychiatric Association is an organization of psychiatrists working together to ensure humane care and effective treatment for all persons with mental illness, including substance use disorders. It is the voice and conscience of modern psychiatry.

Founded in 1967 by Nicolas Charney, Ph.D, its intent is to make psychology literature more accessible to the general public.

WebMD is an American corporation known primarily as an online publisher of news and information pertaining to human health and well-being.

The magazine focuses on behavior and covers a range of topics including psychology, neuroscience, relationships, sexuality, parenting, health (including from the perspectives of alternative medicine), work, and the psychological aspects of current affairs.

It was founded in 1996 by James H. Clark and Pavan Nigam as Healthscape, later Healtheon, and then it acquired WebMD in 1999 to form Healtheon/WebMD. The name was later shortened to WebMD.

Its vision is a society that has available, accessible quality psychiatric diagnosis and treatment.

B R A N D I N G | M o o d A i d Pr o c e s s B o o k

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