BEIBEI AN by Beibei An

JUDGE ME BY MY QUESTIONS

SELECTED WORKS BY BEIBEI AN GRAPHIC DESIGN

SELECTED WORKS BY BEIBEI AN

SOMETHING ABOUT ME AND MY DESIGN Hi, welcome to Beibei’s portfolio. I’m a skeptical person, questioning everything I’ve been told, and trying to find out the truth constantly. As a designer, I take that habit with me, which has brought me to journeys of searching for the right design solution. I don’t like to settle easily on obvious choices. Instead, I pounder the questions, dig the roots, and shake the core. As a result, I hope I’m able to communicate the messages that can be felt by the heart.

PROJECT 1

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STRATEGY / IDENTITY / UX

TABLE OF CONTENTS

/ EVENTS / RESEARCH PROJECT 2

IXD 16

POSTER / BROCHURE / IDENTITY / APP / WEBSITE PROJECT 3

PATIO

POSTERS / TYPOGRAPHY PROJECT 4

NETFLIX ANNUAL REPORT

EDITORIAL DESIGN / TYPOGRAPHY/ BOOK BINDING PROJECT 5

THE FAULT IN OUR LOVE WEBSITE / UX / TYPOGRAPHY

I WONDER

HOW COULD PEOPLE WATCH LESS TV?

Project 1

I CREATED

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This school project is aiming to identify and solve this interesting problem I asked within graphic design capability. To answer the question How could people watch less TV? I researched why people enjoy watching TV so much, and digged deep to see what excessive TV consumption has to do with living a good life. In the end, I had come to the conclution that people generally could live a more fulfilled life watching less TV.

could potentially meet the needs of my target audiences and help solving the problem. Finally, I designed a brand logo that was based on the screen light projection; an marathon event which people can dress up as their favorite characters; an app which helps people to find fun challenges when they get bored and want to settle down with TV and a website that comes with all sorts of 30-days challenges which people can socially engage in personal growth by using the time watching TV.

To futhur develop the project, I identified audiences and stakeholders of the topic. I then create a brand which

Event Poster 2

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PO STER S

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PO STER S

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3 0 DAYS TV-FR EE 5K CHAL L ENGE

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EVENT TI C KET AND BR OCHUR E

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Challenges that are so fun you want to forget about that TV show.

Create an Account

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CHALLENGES

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Beibei An has just Challenged

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Squat Challenge

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15 min

60Cal

CHALLENGES

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Draw your dream Time: 35 min

How much time do you have?

1 Hour Cardio Challenge

Join

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

NEW

min

Take pictures of anything in pink in your home

Challenge Categories

Write for One Hour

Time: 10 min

What can you come up with in one hour? Publish the result at 8pm EST!

Join

Fitness

Art

Chore

David has just Challenged

Magazine Collage Theme: Crazy

Chore Challenge

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Challenges

60Cal

New

Profile

Time: 30 min Guinness Book

Fun

Guinness of Rec ord s

Group

Tongue Twister

Musi c Music

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Write down 50 best things that has happened

Others

Time: 1 h

GO!

Setting

Challenges

New

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Setting

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CHALLENGES

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PROFILE

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Draw your dream

EDIT

Time: 35 min

PROFILE

SIGN OUT

Nikki

Time

San Francisco, California

EDIT

Location

Difficulty

Draw your dream from last night

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Name:

What to challenge

FOLLOWING

Starts at 4 pm

Join

Add a photo Following

Overall TV-DITCHERS

Category

Mike

Jack

Lo John adipiscing elit.

16 Challenges

Wang

Ted

Key

Nikki

THIS WEEK

CHALLENGES

Feed

Spend no more than $20 a Day

Description:

Meditation for 10 minutes

Dina

Challenges

Select Category

Select Tag

When:

Squats 50 times

M T W T F S S

Tag

New

Profile

Setting

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Challenges

New

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New

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Setting

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CHALLENGES

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April 2, 2016

Beibei An has just Challenged

Squat Challenge 15 min

How much time do you have?

60Cal

1 Hour Cardio Challenge

min

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Write for One Hour What can you come up with in one hour? Publish the result at 8pm EST!

| BEIBEI AN

Challenges that are so fun you want to forget about that TV show.

Art

Fun

Guinness of Rec ord s

Musi c Music

Group

Tongue Twister

Others

David has just Challenged

Chore Challenge 15 min

60Cal

Create an Account

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Chore

Fitness

Guinness Book

< FEED

CHALLENGES

EDIT >

CHALLENGES

< FEED

Draw your dream

Time: 35 min

Challenges

New

PROFILE

SIGN OUT

PROFILE

SIGN OUT

Nikki

Time

EDIT

Location

Difficulty

Starts at 4 pm

Take pictures of anything in pink in your home

345 Challengers

Name:

What to challenge

FOLLOWING

Join

Add a photo Following

Overall

Time: 10 min TV-DITCHERS

Join

Category Mike

Jack

Lo John adipiscing elit.

THIS WEEK

Magazine Collage Theme: Crazy Time: 30 min

Wang

Ted

CHALLENGES

Tag

Key

Nikki

Time: 1 h

Dina

Profile

Feed

Setting

Challenges

New

Profile

Select Tag

When:

Squats 50 times

Description:

Spend no more than $20 a Day

Write down 50 best things that has happened

Select Category

Challenges

Join

New

EDIT

San Francisco, California

NEW

Challenges

GO!

Setting

Draw your dream from last night

Join

Feed

Profile

BR ANDI NG

Feed

Meditation for 10 minutes

M T W T F S S

Setting

Feed

Challenges

New

Profile

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Q U I T TV APP

Challenge Categories

Setting

Feed

Challenges

New

Profile

Setting

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Single Girl 30 days Challenge

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S TA R T

FIND A CHALLENGE

L I V EL IFVREE EF R E E

Commit to 30 days of breathing deep and listening. Acknowledge the distractions, the frustrations, the parts of the body that need more love or are in healing. Acknowledge it all! For this journey is about more than just a flexible, strong and tone body. It is about full mind, heart and body wellness.

C AT E G O R I E S Life Relationship

Yoga

Study Body

Ease Into It

Stretch and Soothe

Forget What You Know

Yoga for Your Back

Feel Alive Flow

Mind

Six Pack Abs

Food

Recommandations

Skills

Total Body Yoga

Yoga for Healing and Meditation

Endurance And Ease

Breath and Body Practice

Dancing Worrier Sequence

Full Potential Detox Practice

Mindful Hatha Yoga Workout

Half Hour Halfmoon Practice

Heart Practice

Earth Practice— Total Body

Habits

Challenge Stars

10min Sum Salutation Practice

Shakti Yoga Practice

Yoga for Spinal Health

Easy Breezy Beautiful Yoga

Happiness Boost Yoga

Wonder Yoga

Practice

Full Body Awareness

Freedom And Forgiveness

Gentle Yummy Yoga

Flexible, Fearless, And Fun Yoga

Playful Yoga

Sweet Surrender

Practice

Find What Feels Good

Challenges Social Growth

Joyful Home

30 Days of Yoga

No cursing for 30 days

Single Girls Challenge

Journal Everyday

Go Vegan

Read 20 pages Daily

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Practice

Try something new for 30 days. Make a plan that’s easy and fun to follow! +567 people challenging

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30 DAYS OF YOGA

Find the answer and

Day 1

Day 6

Ease Into It

Day 2 Stretch & Soothe

Use this DAY 1 practice to take stock, check in with the body and mind. Begin here to set the foundation for a connected home practice. Connect and support others down below! Cultivate positivity. Remember each day is different! The journey is the reward! See you tomorrow!

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Voice Over: To live a life that’s worth living, a life you won’t regret, takes some courage and creative effort. But it is possble, and you can do it.

30 DAYS OF YOGA

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Day 7 Total Body Yoga

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My Challenges

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A WELL-BEING Badge

Believe for the better.

No cursing for 30 days

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30 Days of Yoga

Single Girls Challenge

Edit my profile

8 am WELL-BEING

Looking Good

Relationship

Intelligence

Friends Feed

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Did my yoga for today!

1:30 pm

This challenge is fun~

8 am

I think Iâ&#x20AC;&#x2122;m become better!

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DO I T W EBSI TE

WELL-BEING

I QUESTION

IS THE INTERNET OF THINGS GOOD FOR US?

Project 2

I CREATED

INTERACTION DESIGN CONFERENCE 2016 POSTER / BROCHURE / IDENTITY/ APP / WEBSITE In this project, we were asked to choose a design conference and design the promotion materials for it. I was very much interested in this interactive design conference and wondered how can I make design seem interactive. It made me curious about interactive design and starting study about it. After I learned about â&#x20AC;&#x153;The Internet of Thingsâ&#x20AC;?, I was fascinated by its potential role in our future life, and decided to incorporate this concept

into my design. I designed a poster, a brochure, several name badges, a mark, a event app and a website, also signages for the conference. For the brochure, I divided event schedules and speaker information into upper and lower two individual parts within the layout, so that people can quickly go to the speaker page when they interested to a certain talk.

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APP

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Iâ&#x20AC;&#x2122;M CURIOUS

CAN GARDENS LIVE IN TYPE?

Project 3

I CREATED

PATIO

POSTER / TYPOGRAPHY When asked to experiment typography under the architectural theme, I was so excited and canâ&#x20AC;&#x2122;t wait to try it out. We needed to build types according to the topics we chose under the architectural theme, and make a series posters to promote an event that related to the chosen area.

packed with green plantations and all kinds of elements from nature (at least it is the way Iâ&#x20AC;&#x2122;d like). It helps us to relax from our daily busy life, also provides a great place to hangout with friends and our loved ones. For 3 posters, I choose Plantation, Materials and Plans as the sub-topic for each poster. Then, I hand-made all the mini gardens types to express the natural, spiratual, and peaceful feelings a patio can present.

As a person who has a deep love for nature and interior design, I choose Patio as my topic to work with. In my mind, whether it is on the roof top, or in the back of the yard, Patio is always

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I ASK

WHY DO WE LOVE NETFLIX?

Project 4

I CREATED

NETFLIX ANNUAL REPORT EDITORIAL DESIGN / TYPOGRAPHY/ BOOK BINDING When asked to experiment typography under the architectural theme, I was so excited and canâ&#x20AC;&#x2122;t wait to try it out. We needed to build types according to the topics we chose under the architectural theme, and make a series posters to promote an event that related to the chosen area.

As a person who has a deep love for nature and interior design, I choose Patio as my topic to work with. In my mind, whether it is on the roof top, or in the back of the yard, Patio is always

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I CHALLENGE

HOW DO WE FALL IN LOVE?

Project 5

I CREATED

THE FAULT IN OUR LOVE WEBSITE / UI / UX /TYPOGRAPHY This is a typography project from the Type Experiments class. In this class, we created a website to tell a story by using type at a higher concept level. In order to tell a compelling story, we need to incorporate our personal interpretation and express it through unique typography. We need to push the boundaries between legibility and abstraction to achieve the ideal expressiveness.

his theories on love and romanticism. Based on his conclusions, I made the website “the Fault in Our Love”, and in there, I created 3 sections to answer 3 questions: What’s wrong with the way we love? What we don’t know? and What we should know? For the first and the important question, I contrasted two different styles of love by contrasting two fonts. For “classic personality”, I used Futura to indicate “old but good”, and for “romantic personality” I used Anisette to convey the often-change and unpredictable feature of the romance.

I chose the most mysterious thing for me at the moment to be my topic and it was LOVE. What’s right and what’s wrong in the way we love? After research, I found Alain de Botton and 84

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P O L I T E N E S S

HO NE ST Y! 91

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5 JUDGE ME BY MY QUESTIONS

I CHALLENGE “Judge a man by his questions rather than by his answers.”

—Voltaire

I’m a skeptical person. I question things that people have taken for granted. When I was young I questioned my mom “Who has a say on how a girl supposed to look like?”, after she said to me, “Can you please dress like a girl?” As a graphic designer, asking meaningful useful questions helped me to work through the problems I’m solving. What’s the purpose of design? How to achieve the goal? What am I trying to say? How should I say it? Who am I talking to?… I don’t settle easily on obvious solutions, instead, I pounder the questions again and again, dig the roots, and shake the core. In the end, I hope I’m able to communicate messages through people’s heart.

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