Beddinghouse Company Profile '17

Company Profile Learn more about our company specialised in the design and distribution of fashionable bed & bath linen.

2017

Content Our Story Our Story

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Mission

10

Strategy

10

Facts

11

Brands & Positioning

12

Manufacturing

13

Sustainability

16

E-commerce

18

Design Studio

22

Organisation

24

Departments

25

34 20

Our Brands Beddinghouse

28

Beddinghouse Kids

30

Oilily

32

At Home

34

Mae Engelgeer

36

Kardol & Verstraten

38

KAAT Amsterdam

40

Auping

42

Rivièra Maison

44

Ariadne at Home

46

Margaret Muir

48

Marjolein Bastin

50

Room Seven

52

Bluebellgray

54

Ambiante

56

Oilily:

Fashion for your bed

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KAAT Amsterdam

Our accessory collection

40

36

0 44

Beddinghouse:

A brand new day 42 and a brand new story...

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28

6

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Company Profile

Our Story Beddinghouse B.V. is a Dutch family business specialising in the design and distribution of bed & bath linen. The company is located in Lisse, in the heart of the flower bulb region, a stone’s throw away from Amsterdam. Founded in 1978, it is considered the market leader in bed linen in the Benelux. However, the market for Beddinghouse outside the Benelux is rapidly growing.

Not only does Beddinghouse develop

and developed in their own design

bed & bath linen for its own brands,

studio. What all collections have in

such as Beddinghouse, Kardol & Ver-

common is that they are designed

straten and the lifestyle & accessory

in line with the latest fashion & interior

brand KAAT Amsterdam, but also for

trends.

renowned international brands such as Auping, Oilily and Rivièra Maison.

What makes Beddinghouse stand

Another area of expertise is the

out from the rest of the market is

extensive experience of Beddinghouse

its full-service concept. Within the

BV in the field of developing private

concept both the needs of the

label concepts. The product portfolio

end consumer and our client are

is compiled of, among other things,

central. What this means is that

duvet covers, fitted sheets, moltons,

Beddinghouse, apart from designing

decoration cushions and towels.

the collections, also provides marketing, sales, ict and logistics support.

Every year Beddinghouse presents

In this partnership we aim for a

a new spring collection as well as an

care-free collaboration for our client.

autumn collection. These are designed

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9

Company Profile

10 Mission Beddinghouse offers trendy brands in bed & bath textiles, based on knowledge, passion and craftsmanship. Authenticity and entrepreneurship are key in our (family owned) company. This is strongly expressed in our relationships. We aim for customer satisfaction and deliver what we promise.

Our aim is to create a ‘wow-factor’ for our customers. Our principal is to create a sustainable future.

Strategy House of Brands

Omnichannel

Sustainability

We give brands added value

We invest in on- & offline

Beddinghouse has a vision

by providing more brand

marketing channels, as

for a sustainable future.

experience

todays & tomorrows con-

Consumer centered

sumers buy when and

Our goals set for 2020:

where they want.

• Being part of the Better Cotton Initiative (BCI)–

Our marketing strategy is consumer oriented and

Innovations in Technologies

member since 2016

omnichannel focused

We follow new technologies

• Eco-friendly packaging

in design and print. We also

• Working together with

International Development

focus on the development of

manufacturers who

Benelux, Germany, UK and

innovative textile products.

provide good working

Asia are the main business

conditions for their

areas

employees

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Company Profile

Facts Beddinghouse is: • founded in 1978 • Dutch family owned company • market leader in bed linens in the Benelux market Beddinghouse contains: • an extensive collection of (renowned) brands & concepts (own brands & licensed brands) • in-house textile design studio Beddinghouse offers: • designs based on international trends and the needs of end consumers • a full service concept for customers: marketing concepts & strategies, ict solutions, efficient supply chain mana gement and sourcing services • export to all european countries through local partners and directly to department stores and (online) retail chains • export directly to department stores and retail chains in the Middle East and Asia • a broad collection of different bedding products: duvet covers, fitted sheets, molton sheets and accessories. extended by bath products like towels, wash cloths and bathrobes.

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Brands & Positioning in the market Price Level Single Duvet Cover €100,-

€60,-

€20,Conventional Design

High End Design

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Company Profile

Manufacturing & Sales

Beddinghouse sells

Beddinghouse manufactures

products in:

products in:

• Australia

• Norway

• China

• Belgium

• Poland

• India

• China

• South-Africa

• Pakistan

• Canada

• Sweden

• Portugal

• Denmark

• Spain

• Turkey

• France

• The Netherlands

• Germany

• United Kingdom

• Italy

• USA

• South Korea

Manufacturing Countries Selling Countries

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Company Profile

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Our Story As the market leader in the Netherlands in bed textiles and bathroom linen, we see the creation of sustainability in our branch as a challenge, but also as an opportunity.

It provides an opportunity to work together, to innovate and to use our knowledge and creativity to obtain the right balance between production and the environment.

Beddinghouse’s sustainability policy focusses on People, Packaging and Products.

People:

Product

We support projects at home and abroad that are

Beddinghouse strives to achieve sustainability in the

primarily concerned with the well-being of people.

entire production line, and the aim is to include the

Beddinghouse’s products are made in Pakistan, India

entire process - from the plant to the end product -

and China and we select our manufacturers in these

in this goal. Our target is to use only 100% sustainable

countries with great care to ensure that good working

cotton in the near future, which is produced completely

conditions are in place. We also visit our manufacturers

in an environmentally-friendly manner. This means that

at least twice a year to ensure that products are made

no pesticides, insecticides or other chemicals are to be

to our specifications. Collaboration with the Better

used during the entire process. The soil on which the

Cotton Initiative (BCI) also ensures that we keep

cotton is grown is to be used in a responsible manner

an eye on the human aspect of the process. Cotton

and the farmers must receive a fair price for their

farmers are an important link in this chain. Together

products.

with carefully selected partners, BCI helps cotton farmers in these countries by providing extra training

Reuse!

on agricultural issues, finances and investments. BCI

Each season we make about 200 new designs and

also has a rewards system in place for participating

until recently any of the old designs that were left in

farmers to encourage them to keep innovating.

the factories ended up being discarded. We now use these left-overs to make hip bags for lunchboxes or for grocery shopping, which are always handy to keep with you!

Packaging Unfortunately, we are still forced to use plastic packaging, which places a high burden for the environment.

A suitable PVC-free packaging material have not been identified yet, but ultimately the best option is a product that does not require packaging or wrapping. The clothing industry has also not wrapped individual clothing items in plastic for many years already.

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Company Profile

Key priorities of the Better Cotton initiative

1. Minimise the use of pesticides and insecticides 2. Efficient use of water and the availability thereof 3. Good soil use and recovery 4. Maintain natural diversity 5. Production and guarantee of high quality fabric

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Art.no: 155772

Examples of our omnichannel tools

More video stories

140 x 200/220 cm +1 60 x 70 cm 100% katoen Natuurlijk & ademend

A brand new story a brand new day

100% coton Naturel & respirant

We partner with the Better Cotton Initiative to improve cotton farming globally.

Festival Vibes Cameo pastel Create Stories

beddinghouse.com

beddinghouse.com

Bedding House B.V. Washing instructions

The Netherlands

P.O. box 135 2160 AC Lisse,

P.O. box 135 2160 AC Lisse,

Washing instructions

Bedding House B.V.

ng packagi

beddinghouse.com

Create Stories beddinghouse.com

We are Beddinghouse

Favorite Moment Beaufort bluegrey

At Beddinghouse we work with lots of passion and craftsmanship on our products.

They are designed at our design studio in the hearth of the Dutch bulb region. Where we translate the latest trends in fashion and interior into carefully designed duvet cover designs. Every season the collection is divided into various inspiring day-to-day stories, which offer a story for everyone.

Story t bookle

Festival Vibes

‘...Bedtime, time to relax. Time to settle down under the covers. Thinking of the day that was. Dreaming of what has yet to come.

Waking up feeling rested and refreshed.

Looking forward to a brand new day and a brand new story.

Create Stories

The Netherlands

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Company Profile

Uptown Girl

Accessorize at kaatamsterdam.com

Festival Vibes Van €39,95 voor

Van €59,95 voor

vanaf

€49,

€49,95

95

Vanaf

€39,95

€29,

95

Tina

Yellow

Pastel

Pastel

Cameo .

100% katoen, natuurlijk en ademend €39,95 140 x 200/220 cm 1p. €69,95 200 x 200/220 cm 2p. €79,95 240 x 200/220 cm 3p.

260 x 200/220 cm 3p.

Pastel Grey Yellow

Kata

.

100% katoen, natuurlijk en ademend €39,95 140 x 200/220 cm 1p. €69,95 200 x 200/220 cm 2p. €79,95 240 x 200/220 cm 3p.

€29,95 €49,95 €59,95 €89,95

Cascadas

Libby

Satijn 100% katoen, glanzend en luxe.

140 x 200/220 cm

€59,95

€49,95

1p.

140 x 200/220 cm

€49,95

2p.

200 x 200/220 cm

€109,95

€89,95

2p.

200 x 200/220 cm

€89,95

240 x 200/220 cm

€119,95

€99,95

3p.

240 x 200/220 cm

€99,95

3p.

Our fully renewed door-to-door folder

260 x 200/220 cm

€129,95

Art.no: 150086

Art.no: 150086

8 715769 549395

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

Brushed Twill katoen, perzik zacht en ademend.

1p.

3p.

8 715769 549395

Gold Pastel

Pastel

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

100% katoen flanel Zeer zacht & warm

100% katoen flanel Zeer zacht & warm

Flanelle, 100% coton d’hiver Très doux et chaud

Flanelle, 100% coton d’hiver Très doux et chaud

We partner with the Better Cotton Initiative to improve cotton farming globally.

We partner with the Better Cotton Initiative to improve cotton farming globally.

beddinghouse.com Washing instructions

beddinghouse.com Washing instructions

The Netherlands P.O. box 135 2160 AC Lisse,

The Netherlands

Bedding House B.V.

P.O. box 135 2160 AC Lisse,

Art.no: 150086

Bedding House B.V.

Create Stories beddinghouse.com

8 715769 549395

Create Stories beddinghouse.com

Favorite Moment Beaufort bluegrey

Favorite Moment Beaufort bluegrey 1p.

140 x 200/220 cm + 1 x 60 x 70 cm 100% katoen flanel Zeer zacht & warm Flanelle, 100% coton d’hiver Très doux et chaud

We partner with the Better Cotton Initiative to improve cotton farming globally.

Festival Vibes beddinghouse.com Washing instructions

The Netherlands P.O. box 135 2160 AC Lisse,

Art.no: 150086

Bedding House B.V.

8 715769 549395

#14 Festival Vibes

beddinghouse.com Create Stories

Story

Favorite Moment Beaufort bluegrey 1p.

140 x 200/220 cm + 1 x 60 x 70 cm 100% katoen flanel Zeer zacht & warm Flanelle, 100% coton d’hiver Très doux et chaud

We partner with the Better Cotton Initiative to improve cotton farming globally.

Don’t waste, (re)use!

Made out of waste material.

Fall/winter collection

2016.

‘All we need to do is light candles, select music and enjoy a lazy Saturday that seems to go on forever.’

beddinghouse.com Washing instructions

The Netherlands P.O. box 135 2160 AC Lisse,

8 715769 549395

Create Stories

Art.no: 150086

Art.no: 150086

Bedding House B.V.

8 715769 549395

Create Stories beddinghouse.com

Favorite Moment Beaufort bluegrey 1p.

140 x 200/220 cm + 1 x 60 x 70 cm

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

follow us

100% katoen flanel Zeer zacht & warm

100% katoen flanel Zeer zacht & warm

Flanelle, 100% coton d’hiver Très doux et chaud

Flanelle, 100% coton d’hiver Très doux et chaud

Styling Guidelines We partner with the Better Cotton Initiative to improve cotton farming globally.

We partner with the Better Cotton Initiative to improve cotton farming globally.

Spring/Summer ‘ 17

Fall/Winter ‘16

Stylingguide with presentation and instore guidelines

Re-use bags

P.O.S.

beddinghouse.com Washing instructions

beddinghouse.com

The Netherlands

Washing instructions

P.O. box 135 2160 AC Lisse,

The Netherlands P.O. box 135 2160 AC Lisse,

Bedding House B.V.

Create Stories beddinghouse.com

Favorite Moment Beaufort bluegrey

Create Stories

More on the next page...

Bedding House B.V.

Create Stories beddinghouse.com

Favorite Moment Beaufort bluegrey

20

ia Increase of social med

facebook

459 Followers 1093 Followers 354 Followers

Increase of social media

Pinterest

Instagram

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Company Profile

E-Commerce Beddinghouse provides: • E-commerce solutions for customers

from websites and webshops

• Dropshipping for individual customers • (Video)content management & high end photography • Online marketing & omnichannel strategies

facebook

Pinterest

Instagram

Youtube

22 Design Studio This is where the magic happens and where our products are passionately created.

Our design are inspired by our travels...

...and by the latest trends in fashion and interior design.

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Company Profile

We develop and experiment with different techniques and colours.

Every collection we bring something surprising.

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Organisation

Board of Directors

Secretary

Human resources

ICT

Finance

Design Studio

Sourcing

Supply Chain Management

QC China

Inventory Management

QC Pakistan

Sales

Marketing

Key Account Management

Brand Management

Front Office

Graphic Design

Warehousing

QC India

Back Office Logistics

Sales Office Pakistan

Marketing Services

Visual Merchandising

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Company Profile

Departments

Design Studio

Marketing

ICT

• Analysis of fashion & interior

• Monitoring and development

• Providing an SAP-based

trends

of various brands’ identities

enterprise resource planning

• Design and development of

• Development of photography

environment.

textile products for all brand

and packaging

• Support customers during

collections and customer-

• Development of all marketing

e-commerce projects

specific projects

communication materials

• Automate and streamline

(B2B and B2C)

routine activities as far as

Sourcing

• In collaboration with our

possible ensuring optimum

• Our sourcing is based on

clients we develop custom-

support for our customers

technological knowledge,

made marketing plans

• Organise and support the

supply chain management

• Creation of online (video)

processes in an efficient

and quality control

content

manner.

with our current suppliers’

Sales

Supply Chain Management

network for production

• Analysis of Retail and Etail

• Ensuring optimal delivery

• Discover and partner with

demands and translation to

of our products as promised

new trustworthy suppliers for

a custom-made sales plan

to our clients

sourcing of new products,

• Manage customer projects

• Supporting customer service/

innovative materials or

• Responsible for the sales of

sales in order to further

production technologies

season collections during

optimize the internal and

• Optimize sourcing procedures

in-house shows, trade fairs

external process of goods

to attain maximum efficiency

and customer visits.

• Handling any inbound/out

• Perform cost and scenario

• Compile forecasts per collec-

bound goods at our ware

analysis, and benchmarking

tion/item in conjunction with

house

a customer

• Storing and repacking goods

• Compile quotations and

to support the entire handling

verify conditions

of goods

• Ensure a consistent supply

• Monitoring, directing and

chain (deliver what we

optimizing logistics flows.

• Maintaining direct contact

promise)

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Company Profile

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Each season, the collections of the well-known bedlinen brand, Beddinghouse, are designed according to inspiring day-to-day stories and the latest trends in the fields of fashion and interior.

The collections vary greatly and offer stories for everyone. All Beddinghouse products are made of high quality and natural materials.

Beddinghouse participates in the Better Cotton Initiative to improve cotton cultivation worldwide.

‘Every day a different story, every person a different story’

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Company Profile

Create Stories

30

Beddinghouse Kids offers cute and cheerful duvet covers for both boys and girls.

The designs of Beddinghouse Kids bring fantasy to life!

A night at the zoo...

Or... a fight with a monster fish

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Company Profile

Create Stories

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Oilily, worldwide known for its vibrant colours and unique designs in women’s and children’s fashion, has made an astonishing revival. Their new fashion collections sparkle and show the world a new Oilily look.

However, the key values of the brand remain. Besides fashion for women and children, Oilily chose to expand its product portfolio with a selection of home products. Bedding House B.V. is very proud to become Oilily’s partner in bedding fashion.

FA S H I O N F O R YOUR BED

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Company Profile

34

The At Home Collection is characterised by rough and sturdy materials that have been refined with a feminine and soft touch.

We travel throughout Europe for At Home, to find items that touch us through their uniqueness, craftsmanship and imperfection. These materials inspire us to produce a unique collection that ensures comfort and character. The core values “simplicity”, “robust”, “authentic”, “feminine”, “softness”, “harmony” and “textures” are central for At home and the 2016 Spring Collection. Each At Home design is inspired by a place or moment. These special moments and places were recorded on polaroids that form the basis for our designs.

FOUND FOR AT HOME

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Company Profile

36

The work of designer Mae Engelgeer can be described as fresh, modern and eye-catching. All of those elements emerge from Mae’s intuition, ultimately coming together into a unique product.

Reintroducing often forgotten weaving techniques, her aesthetic is fresh, light and versatile.

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Company Profile

38

The Kardol & Verstraten brand is a leading bed linen label from Amsterdam and has been commended for its unique designs and high quality bed linen for nearly 20 years. The label is mostly inspired by fashion and metropolitan architecture and presents the market with a most talked-about collection every half year.

A Kardol & Verstraten duvet cover stands for top quality bed linen with unique designs resulting in very special duvet cover for each and every bedroom.

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Company Profile

40

KAAT Amsterdam is one of the latest interior & Lifestyle brands from Amsterdam and draws its inspiration mostly from travelling around the world and meeting new people and cultures. The ultimate goal being the creation of unique items for the home.

KAAT Amsterdam’s large collection of decoration cushions, plaids and bedspreads greatly reflects the African, Asian, American and European continents. Even the North Pole. Sunny beaches, wintry discovery trips and romantic meetings are translated into extra special prints and fabrics by KAAT Amsterdam. KAAT Amsterdam will bring the world into your home.

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Company Profile

42

The Auping bed linen collection, produced in conjunction with the Dutch brand Auping, includes a high quality line of duvet covers, decoration cushions, bedspreads and sheets.

The Auping collection is the perfect addition to the high quality products that Royal Auping offers. The bed linen collection from Auping corresponds perfectly with the high standards expected from Royal Auping. The collection is of a very high quality, is perfectly executed and finished with attention to every detail.

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Company Profile

44

The Rivièra Maison brand is one of exclusiveness, atmosphere and service. This is also expressed in the gorgeous bed linen collections that are developed in collaboration with Beddinghouse and that connect perfectly to the Rivièra Maison themes that change each season. The duvet covers have a very luxurious appearance and are made of comfortable, high quality materials. The Rivièra Maison bed linen collections are suitable for almost any type of interior due to the refined subtle designs and soft neutral colour shades. The unique matching accessories, such as decoration cushions and bedspreads complete the look.

45

Company Profile

46

Ariadne at Home is the renowned interior decoration/lifestyle magazine from The Netherlands. The strength of Ariadne at Home is the balance between poetry and sobriety. Ariadne at Home allows the reader to experience different interiors while providing ideas and information to help them realise their own dream home. Beddinghouse and Ariadne at Home have joined forces to create a beautiful, sophisticated bed linen collection. Attention has been paid to every detail, from the embroidery on decoration cushions and duvet covers to the prints on their luxury packaging.

Combining the Ariadne at Home style with Beddinghouse quality. A superb collection!

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Company Profile

48

Margaret Muir bed linen is primarily characterisedby the very high quality cotton (percale cotton), the elegant embroidery and delicate handwork. Waking up under a Margaret Muir duvet cover is waking up in the lap of luxury. Their classical and serene look make her duvet covers a match for any bedroom style.

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Company Profile

50

Marjolein’s passion for the spectacle of nature is of a universal character that appeals to people everywhere. Her emotional connection to everything that crawls, flies, grows and blooms in her garden is clearly expressed in her work. For years these scenes have been artfully adapted in cooperation with Beddinghouse to create beautifulbedding products. Marjolein Bastin duvet covers are made of high quality cotton and only pure and natural materials.

51

Company Profile

52

Room Seven, the brand known since 1995 for its luxurious and exclusive children’s clothing, bedlinen and accessories, has matured. This is evident in a beautiful, richly detailed bed and bathlinen collection for teenagers and (young) adults, which is proudly presented under the name: Room Seven Bed & Bath.

The new bed & bath linen collection is offered at a competitive price, but maintains all the high quality characteristics and trademark colours and patterns of the Room Seven fabrics, which have been carefully designed and selected in their studio over the years.

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Company Profile

54

Bluebellgray was founded in 2009 by Fiona (Fi) Douglas; her love of colour and all things floral inspired Fi to create a home textiles collection based on her beautiful hand painted designs. The Bluebellgray Bedding Collection embodies the Bluebellgray style, offering an eclectic mix of modern painterly floral prints and abstract designs complemented by embroideries and textures inspired by the traditional textiles Fi loves to collect on her travels.

55

Company Profile

56

Ambiante is a Dutch brand from the home of Bedding House, House of Bed & Bath. The Ambiante bedding collection is made up of beautiful, contemporary designs and clear patterns.

The collection is varied and offers something for everyone, young and old and for every type of bedroom. The price/quality ratio is remarkably good. The quality is reflected in a reasonably priced, comfortable product that is soft to the touch and maintains its quality after washing.

Ambiante is simply familiar.

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Company Profile

Company Profile 2017 Bedding House B.V. • Heereweg 33a 2161 AC Lisse • The Netherlands

W beddinghouse.com • E sales@beddinghouse.com T +31 (0)252 433 080 • F +31 (0)252 412 846