(NL) BH Collectionbook Fall/Winter '16 Part 2

Collection Fall/Winter ‘16

Create Stories

Bedtime time to relax.

Time to settle down under the covers. Thinking of the day that was. Dreaming of what has yet to come.

Waking up feeling rested and refreshed. Looking forward to a brand new day and a brand new story.

Create Stories

Dear business partner,

We find ourselves in a positive market, but also one that is continuously in motion.

Customers will find their way to the shop but are also familiar with the way to fulfil their needs online. Facebook, Pinterest and Instagram play a great part in this. It has led to a great transparency and given access to many suppliers.

What is important here is ease of use and a reliable delivery.

Your shop is thus challenged to add something that is not offered online. Matters such as perception, choice, renewal, the latest trends, advice and services that consumers may require. Research has shown that this is what consumers needs when visiting a shop.

BeddingHouse would like to help you with this, which is why we have again researched the identity of the BeddingHouse brand and the result is that we have strengthened and re-established it. In this way we have given everyone a tool with which to present this experience in the shop, to simplify the process of choice and to increase the advisory role.

The renewed BeddingHouse brand is a compilation of stories (experiences) such as ‘Evening Gold’ and ‘Sunday Brunch’. We try to present these stories in words and images and have altered the packaging to accommodate this. The website and any other brand expressions will be renewed resulting in the cancellation of familiar concepts such as BeddingHouse Studio and BeddingHouse Ivory.

These stories are translated into complete shop presentations where the point of departure is the consumer’s perception. We hope it will inspire you to make the presentation even more appealing to the consumer. BeddingHouse will put great effort into providing the right tools to strengthen the shop presentation such as this brand book, styling guidelines and other material.

Our advice to you would be to really get going with this and you can, of course, rely on the extensive support of our sales team.

In this way we can both prepare ourselves to serve our customers in a world where they can decide to make a choice at any place and at any given time, and then to have it delivered according to their wishes.

Henriėtte van Beynum

Let us take you by the hand & tell you our story...

...every day a different story...

‘A sunday brunch with our family’

‘...Drinking champagne in a New York hotel lobby...’

...every person a different story..

Let’s bring the story to life.

8 715769 549395

Wrapper

Art.no: 150086

‘Sleeping is something we all have in common.

But what makes us different is the way we spend our day. From now on every Beddinghouse collection will bring several stories from day-to-day life.’

Tagcard

1p.

140 x 200/220 cm + 1 x 60 x 70 cm 100% katoen flanel Zeer zacht & warm Flanelle, 100% coton d’hiver Très doux et chaud

The Beddinghouse packaging contains a wrapper which is made story specific. The wrapper also includes general product information.

We partner with the Better Cotton Initiative to improve cotton farming globally.

The tag card is made article specific, including size and quality characteristics. The tag card also tells the customer little information about our sustainability program, BCI.

Evening Gold Dalton gold Create Stories beddinghouse.com

Bedding House B.V.

beddinghouse.com

P.O. box 135 2160 AC Lisse,

Washing instructions

Washing instructions

The Netherlands P.O. box 135 2160 AC Lisse,

beddinghouse.com

Bedding House B.V.

Inside the package the customer will find a booklet about the story. this booklet is designed to inspire & bring the customer back to your store

Create Stories beddinghouse.com

Beaufort bluegrey

+

The Netherlands

Favorite Moment BHNJ16-Wrap-Dalton-Gold-BH.indd 1

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Create Stories

Story t bookle

8 715769 549395

8 715769 549395

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

100% katoen flanel Zeer zacht & warm

100% katoen flanel Zeer zacht & warm

Flanelle, 100% coton d’hiver Très doux et chaud

Flanelle, 100% coton d’hiver Très doux et chaud

All packaging comes together in store. From this season on we introduce the Beddinghouse story beds.

Every story has its own story bed. They are meant to be presented as eyecacthers in your showroom. In this collection book you will find all story beds for inspiration.

Art.no: 150086

Art.no: 150086

Styling guide

We partner with the Better Cotton Initiative to improve cotton farming globally.

We partner with the Better Cotton Initiative to improve cotton farming globally.

Evening Gold beddinghouse.com Washing instructions

The Netherlands

beddinghouse.com

P.O. box 135 2160 AC Lisse,

Washing instructions

Bedding House B.V.

The Netherlands P.O. box 135 2160 AC Lisse,

Art.no: 150086

Bedding House B.V.

Create Stories beddinghouse.com

Create Stories beddinghouse.com

8 715769 549395

Beaufort bluegrey

Beaufort bluegrey

Favorite Moment

Favorite Moment 1p.

140 x 200/220 cm + 1 x 60 x 70 cm 100% katoen flanel Zeer zacht & warm Flanelle, 100% coton d’hiver Très doux et chaud

We partner with the Better Cotton Initiative to improve cotton farming globally.

beddinghouse.com Washing instructions

The Netherlands P.O. box 135 2160 AC Lisse, Bedding House B.V.

Art.no: 150086

Beaufort bluegrey

Favorite Moment

8 715769 549395

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

100% katoen flanel Zeer zacht & warm

100% katoen flanel Zeer zacht & warm

Flanelle, 100% coton d’hiver Très doux et chaud

Flanelle, 100% coton d’hiver Très doux et chaud

We partner with the Better Cotton Initiative

We partner with the Better Cotton Initiative to improve cotton farming globally.

to improve cotton farming globally.

beddinghouse.com Washing instructions

beddinghouse.com Washing instructions

The Netherlands P.O. box 135 2160 AC Lisse,

The Netherlands P.O. box 135 2160 AC Lisse,

Favorite Moment Beaufort bluegrey

Favorite Moment Beaufort bluegrey

8 715769 549395

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

Art.no: 150086

Bedding House B.V.

Create Stories beddinghouse.com

Create Stories beddinghouse.com

Art.no: 150086

Bedding House B.V.

8 715769 549395

Art.no: 150086

Create Stories beddinghouse.com 8 715769 549395

1p.

140 x 200/220 cm + 1 x 60 x 70 cm

100% katoen flanel Zeer zacht & warm

100% katoen flanel Zeer zacht & warm

Flanelle, 100% coton d’hiver Très doux et chaud

Flanelle, 100% coton d’hiver Très doux et chaud

We partner with the Better Cotton Initiative to improve cotton farming globally.

We partner with the Better Cotton Initiative to improve cotton farming globally.

beddinghouse.com

beddinghouse.com Washing instructions

Washing instructions

The Netherlands P.O. box 135 2160 AC Lisse,

The Netherlands

Bedding House B.V.

P.O. box 135 2160 AC Lisse, Bedding House B.V.

Create Stories beddinghouse.com

Favorite Moment Beaufort bluegrey

Create Stories beddinghouse.com

Favorite Moment Beaufort bluegrey

Storybed

Also new this season is the Beddinghouse styling guide. In this Styling Guide our Visual Merchandiser will provide you hands-on tools for Beddinghouse product presentation. You may expect this Styling Guide (digitally) by the end of summer.

P.O.S. In addition to the instore shelf presentation, we will also supply matching Point of Sale materials.

Including these story-cubics.

What more can you expect?

More guidelines on for instore presentaiotin and communicat

Increase use of Social media

Create Stories

A beddinghouse branded website

Coming Soon!

A door-ton-ew d folder oor

For more information on these projects and timelines, please follow our social media channels,

sign up for our newsletters or consult your Beddinghouse sales-department.

‘We invest in a better and more beautiful product together.’

“We partner with the Better Cotton Initiative to improve cotton farming globally.”

At Beddinghouse we take our responsibility towards a better environment and a better society quite seriously. We want to create beautiful collections that minimise the harmful impact on the environment and are produced by farmers who conserve natural habitats.

After all, more than 95% of our products are made of cotton. Together with BCI, we invest in sustainable cotton production. The cotton farmers that were selected for this programme, observe the following principles:

Fibre quality

Decent work

water efficiency

Healthy soil

Biodiversity

Crop protection

Quality Materials Beddinghouse Fall/Winter Collection ‘16 The Beddinghouse Fall/Winter Collection 2016 comprises four different quality materials: cotton, cotton satin, flannel and brushed twill cotton.

100% Natural

Breathable

Soft

Cotton Cotton duvet covers are made from 100% cotton, a natural product. Cotton is soft to the touch and is a breathable fabric. It has, therefore, a pleasant cool feel. Cotton is the most common quality material used for duvet covers.

100% Natural

Breathable

Shine

Light

Delicate Yarns

Cotton satin Cotton satin duvet covers are made from 100% cotton, a natural product.

Cotton satin has a beautiful sheen thanks to delicate weaving. This gives satin duvet covers a chic look. They have a soft touch to them due to the use of delicate yarns. Thanks to the satin weave, cotton satin feels even lichter than regular cotton and is a breathable fabric.

100% Natural

Breathable

Extremely Soft

Extra Warm

Flannel Flannel duvet covers are made from 100% cotton, a natural product. Also called winter cotton. Flannel feels extremely soft and warm to the touch.

This makes flannel duvet covers the perfect choice if you get cold easily.

Even though it feels warm it is still a breathable fabric.

100% Natural

Very Soft

Breathable

Velvet Touch

Brushed Twill Cotton New in our collection: brushed twill cotton duvet covers. This product is made from 100% cotton, a natural product. This quality material provides the softness of flannel, combined with the breathability of cotton. Brushed twill cotton has a soft velvet touch to it.

Create Stories

#1 Lazy Weekend

All we need to do is light candles, select music and enjoy a lazy Saturday that seems to go on forever.

Pag. 14

#2 Sunday Brunch

I smile when I see the happy faces of my parents and burst out laughing at the macho stories of the men.’

#4 Business Trip

I left at six o’clock this morning.

If you leave early enough, It’s no hassle in trying to get to the airport.

Pag. 80

#5 Holiday Memory

With each homecoming, I am wellrested, have a great tan and a suitcase filled with beautiful memories.

Pag. 102

Pag. 36

#6 Favorite Moment

#3 Inspirational Madrid People promenade, dance and have a great time.

Pag. 66

A pillow at my back, my feet on the ottoman and a tray with some goodies within reach.

Pag. 126

#7 Winter Woods

#10 Hotel Getaway

The children run ahead of us with great energy and are excited about the white world that surrounds them.

The creamy white bed in our hotel room stands on an elevated platform, overlooking a deserted beach.

#8 Evening Gold

#11 A Hero’s Tale

Pag. 150

Pag. 220

Our suite has floor to ceiling windows. From the king size bed you can see Central Park,

‘The ferocious pirates had come to the castle to demand a treasure chest full of gold coins,

#9 Fresh Start

#12 A Princess’ Tale

Pag. 170

I turn over one more time.

Later I’ll have a breakfast bowl with granola and fresh fruit.’

Pag. 198

Pag. 234

‘The entire palace was filled with the delicious aroma of freshly baked cake and garlands Pag. 242

Matching fitted sheet collection Pag. 252

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Story #1

Lazy Weekend All we need to do is light candles, select music and enjoy a lazy Saturday that seems to go on forever.

Create Stories

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Winter Sweater Anthracite 100% cotton KAAT Amsterdam accessories Giraffe Soft Pink, Monument Black

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‘The alarm clock has a day off.’

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Big Things Grey 100% cotton KAAT Amsterdam accessories: Sisko Black, Vanishing Gold

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Make this storybed in your showroom TIP

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Lazy Weekend The best day of the week Saturday morning, half past nine. The alarm clock has a day off. What wakes us is the rattle of the letterbox when a big Saturday newspaper hits the mat. Slightly reluctant we leave our warm bed for a joint breakfast and large cappuccino. The kitchen smells of coffee, freshly squeezed orange juice and toast. The sun beckons and we can’t wait to get outside That ultimate Saturday feeling; pretending that we’ve never meandered through our own city before. We go down streets and alleys we’ve never been before; we browse the various magazines in a kiosk and pay a visit to a recently opened concept store. Woollen blankets, jewellery, cook books and paperware are displayed on long wooden tables. Arts and prints adorn the walls. At the back of the building we discover a coffee corner with benches from the seventies, which makes a great location for a late lunch. We sit down with a

sandwich, salad and homemade lemonade. We browse the various magazines as we loudly express our doubts about eating in or out. Afterwards we have to rush for groceries. We arrive at our favourite coffee place with bags full of goodies and conclude the afternoon with a spicy chai latte.

Once home, we switch on the oven for a simple stew.

Then we open a bottle of lovely wine and that’s it, the work is done. All we need to do is light candles, select music and enjoy a lazy Saturday that seems to go on forever. Tonight, when it’s late and we’re in bed, we can look back on a most enjoyable day.

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‘The kitchen smells of coffee, freshly‘er squeezed gaat een fles orange juice wijn openand nutoast.’ hoeven we helemaal niks meer’

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Juneau Pastel 100% cotton KAAT Amsterdam accessories: Anne Anthracite, Nann Pastel

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Fairbanks Sand 100% cotton KAAT Amsterdam accessories: Anne Anthracite, Nann Pastel

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‘We go down streets and alleys we’ve never been before’

Graphic Wood Grey 100% cotton KAAT Amsterdam accessories: Anne Anthracite, Tina Grey, Waving Black

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‘when it’s late and we’re in bed, we can look back on a most enjoyable day.’

Denali Black Flannel, 100% cotton KAAT Amsterdam accessories: Ink Lines Black, Colored Hare Blue

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we ontdekken een oud postkantoor dat is omgebouwd tot concept store.

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Story #1 Lazy Weekend

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Giraffe 2.Sisko 3.Armo 4.Tina 5.Nann 6.Ink Lines 7.Monument 8.Kaija.

For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #2

Sunday Brunch ‘While I help the children make and decorate the pancakes, I cast my eye over the table and I smile when I see the happy faces of my parents and burst out laughing at the macho stories of the men.’

Create Stories

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Manley Pastel 100% cotton KAAT Amsterdam accessories: Nann Pastel, Anne Anthracite

‘My nephews and niece tumble in, one after the other, immediately followed by my brother-in-law’

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Graig Pastel 100% cotton

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Make this storybed in your showroom TIP

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Sunday Brunch Sunday morning bliss; Early this morning I snuck downstairs while the others were still asleep.

After a strong cup of espresso I started the brunch preparations by kneading dough for the apple pie, peeling the apples and sprinkling them with cinnamon and sugar, after which I baked some chocolate croissants and prepared the batter for little pancakes. The kitchen smells of Sunday morning bliss. I set the table with grandma’s tableware and light the little tea lights.

The centrepiece is a vase with pale pink anemones and fragrant eucalyptus leaves. When I take the apple pie out of the oven, the doorbell rings.

My nephews and niece tumble in, one after the other, immediately followed by my brother-in-law who holds a bouquet of flowers in one hand and a bottle of bubbly in the other. My sister closes the door behind her and hands me a large dish

filled with homemade cranberry muffins to be set out amongst all the other goodies. While I help the children make and decorate the pancakes, I cast my eye over the table and I smile when I see the happy faces of my parents and burst out laughing at the macho stories of the men. All of us, from the young to the old, are hooked on this winter tradition.

I place the wine in a cooler and in my mind I already raise my glass to a beautiful memory of just another Sunday morning in December. When I’m in bed in the evening and look at the photos on my tablet, the day passes before my eyes in slow motion and once again I enjoy the atmosphere, the lovely laid out table and the feeling of great companionship.

Home is where love lives and family is always welcome.

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Wales Pastel 100% cotton

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Wigmore Soft Pink Flannel, 100% cotton KAAT Amsterdam accessories: Anne Anthracite, Ratan Natural

‘kneading dough for the apple pie, peeling the apples and sprinkling them with cinnamon and sugar,’

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Deltana Pastel 100% cotton KAAT Amsterdam accessories: Jumper Blue, Misty Forest Pastel

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Watson Pastel Flannel, 100% cotton KAAT Amsterdam Accessories: Nann Pastel

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Magical Blue 100% cotton KAAT Amsterdam accessories: Ratan Natural, Twain Natural

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Manley Blue Grey 100% cotton KAAT Amsterdam accessories: Waving White, Jumper Blue

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Nelson Pastel Flannel, 100% cotton KAAT Amsterdam accessories: Nann Pastel

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Wigmore Blue Grey Flannel, 100% cotton KAAT Amsterdam accessories: Rattan Natural, Anne Anthracite

‘I already raise my glass to a beautiful memory of just another Sunday morning in December.’

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Story #2 Sunday Brunch

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Misty Forest 2.Anne 3.Twain 4.Rattan 5.Nann 6.Lars 7.Jumper.

For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #3

Inspirational Madrid People promenade, dance and have a great time.

Create Stories

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‘We meander from gallery to record store and from a vintage shop to a design studio.’ Clarck Multi 100% cotton KAAT Amsterdam accessorie: Ethnic Gold Gold

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Make this storybed in your showroom TIP

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Inspirational Madrid Magical Madrid; About one or two in the morning Madrid’s nightlife gets underway and becomes one big party, even in the streets.

People promenade, dance and have a great time. We danced to our heart’s content on the dance floor of an old factory turned into lounge club and by the time we walked back to the hotel, it was getting light. Although we slept for only four hours, a simple breakfast of a sweet croissants and café solos on a terrace in the sun was enough to get going again. Madrid buzzes each day. We meander from gallery to record store and from a vintage shop to a design studio. One moment we’re in a cool basement, filled with pastel coloured concrete and hip fashion labels and the next we’re at an alternative food market. This weekend’s mission is the former barracks of the Royal Guard in the Malasaña quarter where a young artist exhibits huge collages; works of several

metres with bright coloured strips of paper and almost savagely painted texts.

All that colour, energy and passion makes my heart beat faster! Once we’re outside again, it is dark and the time has come to enjoy our last evening in Madrid. We wouldn’t want to miss a second of anything that is happening here.

We’ll sleep when we get home. After we’ve unpacked our suitcases, the colourful inspiration of Madrid finds a place in our home and in our heart.

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Hula Hula Multi Satin, 100% cotton, uni dyed backside KAAT Amsterdam accessories: Golden Knit Gold, Ethnic Gold Gold, Mattias Gold,

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‘The colourful inspiration of Madrid finds a place in our home and in our heart.’

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Story #3 Inspirational Madrid

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Morris 2.Mattias 3.Ethnic Gold 4.Finn 5.Arcade 6.Golden Knit 7.Sweep Sweater.

For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #4

Business Trip The entire family was still asleep when I left at six o’clock this morning. If you leave early enough, there’s no hassle in trying to get to the airport.

Create Stories

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Barrow Red Flannel, 100% cotton KAAT Amsterdam accessories: Anne Anthracite, Lars Sand

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‘If you leave early enough, there’s no hassle in trying to get to the airport.’

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Palette Multi Satin, 100% cotton, uni dyed backside KAAT Amsterdam accessories: Gradient Shadow Blue Grey, Rasterize Blue

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Make this storybed in your showroom TIP

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Business Trip Bright lights, big city.

The entire family was still asleep when I left at six o’clock this morning. If you leave early enough, there’s no hassle in trying to get to the airport. No traffic jams on the orbital motorway, the planes will still have seats left and all the delays of the day will not yet have accumulated. After about 45 minutes London City Airport came into view below me.

The trip went according to schedule, giving me just enough time to drink an espresso at Caffè Nero before jumping in a taxi to Canary Wharf.

I was hoping to leave prototypes of some young Dutch designers with the prospective customer I visited today. He is very interested in Dutch design and found my presentation quite impressive, but wanted some time to think it over.

Although these kinds of days are exhausting, the city buzz always boosts my energy. Soon I’m to meet up with an old college friend

at The Gun, a gastropub located on the Thames. I’ve just received a message saying that he’s on his way.

This gave me enough time to have a beer on the terrace and enjoy the atmosphere of the area; the office tower lights and cranes across the river, the lights of passing boats and the murmur from the restaurant behind me; it all just made it very special. Tomorrow I’ll know if my new client will take his chances with me. Talk about keeping someone in suspense! Rest assured that once I’m home I’ll tumble straight into bed, deadtired!

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Nelson Red Flannel, 100% cotton KAAT Amsterdam accessories: Jenna Red

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Juneau Blue 100% cotton KAAT Amsterdam accessories: Jumper Blue, Rasterize Red

‘...the lights of passing boats and the murmur from the restaurant behind me; it all just made it very special.’

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Thoms Red Flannel, 100% cotton KAAT Amsterdam accessories: Rasterize Red

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‘Tomorrow I’ll know if my new client will take his chances with me.’

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Wales Blue 100% cotton KAAT Amsterdam accessories: Rasterize Red, Rasterize Blue, Gradient Shadow Blue Grey, Jenna Red

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Story #4 Business Trip

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Rasterize 2.Gradient Shadow 3.Jenna 4.Anne 5.Jenna 6.Rasterize.

For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #5

Holiday Memory With each homecoming, I am well-rested, have a great tan and a suitcase filled with beautiful memories.

Create Stories

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Clarck Blue Green 100% cotton KAAT Amsterdam accessories: Jonas Patrol, Sweep Sweater Blue Green, Halley Blue Green

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Deltana Aqua Blue 100% cotton KAAT Amsterdam accessories: Ole Blue

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Make this storybed in your showroom TIP

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Holiday Memory Mostly sunny; On the wall in my bedroom hangs a collage of holiday photos.

All it takes is one look and I’m back walking the narrow streets of Cassis.

I laze about on a terrace under the sycamore trees and then meander the market with a big wicker bag. After eight long summers there I know the place like the back of my hand and our favorite restaurant always welcomes us with open arms. I’m in love with the south of France. I’m in love with the intense sunlight, the smells and colors. The minute I see the Mediterranean Sea, my heart leaps and all my worries disappear in the blink of an eye. With each homecoming, I am well-rested, have a great tan and a suitcase filled with beautiful memories. I buzz with energy and am more than ready for the start of a new school year and the daily commotion of work, sports clubs, full laundry baskets and coats lying about, satchels,

hockey sticks and football shoes. A beautiful interior makes me happy although that doesn’t mean that everything has to be spick and span. I find individuality far more important, our house is lived in and it shows. I follow the fashion trends and the same goes for trends in interior design. In addition, I have a fickle personality and absolutely love change. There is so much that inspires me.

When the days grow shorter and it gets chilly outside, I try to hang onto the summer with bright colors and sunny rituals; freshly-washed bedding, croissants for breakfast, a jug of freshly squeezed orange juice. And then, when the sun appears, it briefly feels as if I’m back on holiday again. Even in December.

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Fairbanks Aqua Blue 100% cotton KAAT Amsterdam accessories: Jonas Petrol, Ethan Aqua Blue, Ole Blue

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Thoms Blue Grey Flannel, 100% cotton KAAT Amsterdam accessories: Ole Blue

‘ I try to hang onto the summer with bright colors and sunny rituals’

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‘laze about on a terrace under the sycamore trees’

Anderson Aqua Blue Flannel, 100% cotton KAAT Amsterdam accessories: Sweep Sweater Blue Green, Halley Blue Green

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Tangle Lakes Blue Satin, 100% cotton, uni dyed backside KAAT Amsterdam accessories: Jonas Petrol, Sweep Sweater Blue Green, Ole Blue

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Nelson Aqua Blue Flannel, 100% cotton KAAT Amsterdam accessories: Ethan Aqua Blue, Jonas Petrol

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Story #5 Holiday Memory

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Ethan 2.Ole 3.Jonas 4.Jenna 5.Sweep Sweater 6.Hailey 7.Pris.

For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #6

Favorite Moment I move my lounge chair near the bay window so I can warm myself in the last rays of sun, and then a pillow at my back, my feet on the ottoman and a tray with some goodies within reach.

Create Stories

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Barrow Grey Flannel, 100% cotton

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Fenton Grey Brushed Twill, 100% cotton

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Make this storybed in your showroom TIP

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Favorite Moment Winter Ritual; Friday afternoon, half past three; time for tea and a good book. After a day of lead-grey clouds, the sun suddenly breaks through.

I move my lounge chair near the bay window so I can warm myself in the last rays of sun, and then a pillow at my back, my feet on the ottoman and a tray with some goodies within reach. The filtered light spreads a soft glow throughout the bedroom. I enjoy the monochrome shades, the calm that envelopes me, the view of the garden.

Winter is on its way. At times the temperature is below freezing and the bare trees are sharply silhouetted against the light-grey sky.

It's comfortably warm inside and I have all the time in the world. The house is tidy, the beds are made with freshly washed bedding, a vase with fresh flowers adorns the table and all the weekend shopping is done. I take small sips from the hot strong tea

and nibble from the dish holding pieces of dark chocolate and dried sweet figs. Then it's time to become absorbed in my book which is a compelling psychological thriller.

When it's almost too dark to read I look at the clock.

Five-thirty. The house is still quiet but tomorrow it will be filled with noise.

The kids will come home for the weekend with stories about lectures, exams and college friends. In about half an hour I'll go to the kitchen and cook a meal for the both of us. First things first, though. I first have to figure out who the murderer is.

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Goodrich Sand 100% cotton KAAT Amsterdam accessories: Morris Natural, Anne Antracite, Lars Sand

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Anderson Grey Flannel, 100% cotton

‘Friday afternoon, half past three; time for tea and a good book.'

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Wigmore Natural Flannel, 100% cotton KAAT Amsterdam accessories: Anne Anthracite

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‘It's comfortably warm inside and I have all the time in the world.'

Beaufort Blue Grey 100% cotton KAAT Amsterdam accessories: Anne Anthracite, Kaija White

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Clarck Blue Grey 100% cotton KAAT Amsterdam accessories: Jumper Blue

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Juneau Sand 100% cotton

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Story #6 Favorite Moment

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Jumper 2.Waving 3.Anne 4.Morris 5.Lars 6.Ink Lines.

For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #7

Winter Woods The children run ahead of us with great energy and are excited about the white world that surrounds them. Black branches powdered with a thick layer of snow, contrast sharply against the sheer blue sky.

Create Stories

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Knitted Dream White Flannel, 100% cotton KAAT Amsterdam accessories: Anne Anthracite, Rattan Natural

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Michelia Light Pink 100% cotton KAAT Amsterdam accessories: Rattan Natural, Morris Natural

‘the smell of cooking apples, cranberries, cinnamon and cloves from a tasty oven dish spreads through the house.’

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Make this storybed in your showroom TIP

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Winter Woods The first snow; the air tingles and smells fresh.

After dressing up warmly in woollen sweaters, hats, scarves and boots, we go out to walk and play in the snow. When we were sleeping last night, the snowflakes dropped from the sky, hour after hour, until the ground was covered with a dense and downy blanket.

The children run ahead of us with great energy and are excited about the white world that surrounds them. Black branches powdered with a thick layer of snow, contrast sharply against the sheer blue sky.

Our breath forms small vapoury clouds when we talk and laugh. Calmly and peacefully we walk the narrow forest tracks to the frozen lake; the wind colors our cheeks red and the sun makes the icy surface look like diamonds. I’m in love with the wintry landscape that surrounds us.

The white frost adorns the forest with icy crystals and the snow dampens

the sounds and brings the world to a standstill.

Although it’s great being outside it’s just as great to go home. Swap our ski pants for soft flannel pyjamas, put extra logs on the fire, light the candles and enjoy a steaming bowl of soup. With woollen slippers on and tucked away under comfy plaid blankets we make ourselves comfortable on the sofa while, as we listen to the crackle of the smouldering logs, the smell of cooking apples, cranberries, cinnamon and cloves from a tasty oven dish spreads through the house. This is our house. This is the place where the fire burns when it’s cold outside and where a soft bed awaits us to keep us warm during the night.

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Winterland Blue Grey 100% cotton KAAT Amsterdam accessories: Kaija White, Waving Black, Anne Anthracite

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Wood Packing Grey 100% cotton KAAT Amsterdam accessories: Waving White, Anne Anthracite

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Winterland Natural 100% cotton KAAT Amsterdam accessorie: Owl Black

‘soft flannel pyjamas, put extra logs on the fire’

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Story #7 Winter Woods

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Lars 2.Waving 3.Anne 4.Morris 5.Rattan 6.Owl 7.Kaija.

For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #8

Evening Gold Our suite has floor to ceiling windows. From the king size bed you can see Central Park, the foliage of its trees resembling a sea of golden yellow and copper hues.

Create Stories

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Deltana Gold 100% cotton KAAT Amsterdam accessories: Vanishing Gold, Golden Knit Gold

‘While running a bath, I set out my clothes for this evening’

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Graig Gold 100% cotton KAAT Amsterdam accessories: Nann Gold, Vanishing Gold, Hailey Yellow, Mattias Gold

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Make this storybed in your showroom TIP

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Evening Gold New York State of Mind.

Many months ago we decided to spoil ourselves with a visit to New York.

It was supposed to be the trip of our dreams. Due to its breathtaking views, this hotel was at the top of our list. Our suite has floor to ceiling windows. From the king size bed you can see Central Park, the foliage of its trees resembling a sea of golden yellow and copper hues. We were out there this morning, a pumpkin latte in hand and crackly withered leaves underfoot. It was the beginning of an enchanting day; cool air and a bright autumn sun. We meandered through the city for hours – along art galleries in the hip TriBeca, the small shops in NoLIta and those enchanting department store Christmas window displays on Fifth Avenue. While running a bath, I set out my clothes for this evening; a stylish little black dress and matching high heels bought in a downtown

boutique. I’m looking forward to the coming evening; champagne in the Lobby Lounge on the 35th floor followed by fine dining in the adjacent restaurant.

We have booked a table at the huge window with panoramic views of the Manhattan skyline.

Sitting on the edge of the bed I gather up my hair and put on my earrings.

The little diamonds sparkle in the light of the lamp.

By now it’s grown dark outside. The moon looks like a big copper sphere glued against the night blue sky and wherever I look, lights twinkle.

Already New York is magical and the evening hasn’t even started yet.

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Fenton Gold Brushed Twill, 100% cotton KAAT Amsterdam accessories: Golden Knit Gold, Graphic Dots Gold

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Cinder Grey Satin, 100% cotton KAAT Amsterdam accessories: Ethnic Gold Gold, Golden Knit Gold

‘champagne in the Lobby Lounge on the 35th floor followed by fine dining in the adjacent restaurant.’

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Dennison Grey Satin, 100% cotton KAAT Amsterdam accessories: Gradiant Shadow Brown, Ink Lines Black

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Dalton Gold Satin, 100% cotton KAAT Amsterdam accessories: Vanishing Gold, Golden Knit Gold, Mattias Gold

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Wales Gold 100% cotton KAAT Amsterdam accessories: Mattias Gold, Nann Gold, Ethan Gold

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Cinder Gold Satin, 100% cotton KAAT Amsterdam accessories: Ethnic Gold Gold, Vanishing Gold

‘...wherever I look, lights twinkle. Already New York is magical...’

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McKinley Gold Flannel, 100% cotton, uni dyed backside KAAT Amsterdam accessories: Vanishing Gold, Ink Lines Black

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Glen Gold Satin, 100% cotton KAAT Amsterdam accessories: Vanishing Gold, Graphic Dots Gold

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Story #8 Evening Gold

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam. 1.Vanishing 2.Golden Knit 3.Jenna 4.Nann 5.Hailey 6.Gradient Shadow 7.Mattias 8.Ethan. For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #9

Fresh Start ‘Today it’s Saturday, and everything happens in slow motion.

I pull the duvet up to my chin and turn over one more time. Later I’ll have a breakfast bowl with granola and fresh fruit.’

Create Stories

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Basic Grey 100% cotton KAAT Amsterdam accessories Lollipop Throw Green, Matira Blue Green

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Basic White 100% cotton KAAT Amsterdam accessories: Submarine Throw Blue, Submarine Cushion Blue

‘I slung my bicycle against the tree in front of our apartment block, climbed five floors, and threw myself on the bed.

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Make this storybed in your showroom TIP

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Fresh Start It was 2.30 last night when I slung my bicycle against the tree in front of our apartment block, climbed five floors, and threw myself on the bed. We’d met up with a bunch of girlfriends straight after work – every Friday we try a new restaurant, and last night we’d decided on a recently opened living room restaurant. We instantly fell in love with the laidback atmosphere, comfy cushioned sofas, small enticing bites, jugs of water with lemon balm, and the refined vegetarian dishes laid out on our table. Just after midnight, the owners waved us off and we cycled on to our local pub for ‘one last drink’...

While I stretch out, I check the alarm clock. Usually, by now I would be finished with my lap around the park, and I’d be waiting in line, freshly showered, at my regular breakfast place for a soy latte to go. But today it’s Saturday, and everything happens in slow motion.

I pull the duvet up to my chin and turn over one more time. Later I’ll have a breakfast bowl with granola and fresh fruit, I’ll pull on my sneakers and run those miles anyway, to start the day fresh. But first, I’ll doze a bit longer, daydream and listen to some music. I want to enjoy the rays of sunshine peeking through the curtains, and the tranquillity of the most wonderful place in the world. The soft colours, the comfortable cushions, the sheepskin on the floor, the dreamcatcher over the bed and the fresh bed linen: I love it all.

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‘Usually, by now I’d be waiting in line, freshly showered, at my regular breakfast place for a soy latte to go.’

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Basic Blue 100% cotton KAAT Amsterdam accessories: Murakami Cushion Blue, Murakami Throw Blue, Tyler Silver

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Basic Sand 100% cotton KAAT Amsterdam accessories: Lollipop Coral, Kalverstraat Coral, Jordaan Coral, Gold Rush Gold

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Basic Light Grey 100% cotton KAAT Amsterdam accessories: Herd Grey

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‘er gaat een fles wijn open nu hoeven we helemaal niks meer’

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Basic Nude 100% cotton KAAT Amsterdam accessories: Lollipop Coral

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‘The kitchen smells of coffee, freshly‘er squeezed gaat een fles orange juice wijn openand nutoast.’ hoeven we helemaal niks meer’

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‘But first, I’ll doze a bit longer, daydream and listen to some music.’

Basic Mint Green 100% cotton KAAT Amsterdam accessories: Coco Cushion Blue, Lollipop Throw Green

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Story #9 Fresh Start

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Matira 2.Stairway 3.Goldrush 4.Coco 5.Herd 6.De Jordaan 7.Lollipop 8.Murakami.

For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #10

Hotel Getaway The creamy white bed in our hotel room stands on an elevated platform, overlooking a deserted beach.

The ensuite bathroom has a glass wall, with an ocean view even from the bathtub.

Create Stories

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‘Without any obligations and with all the time in the world: what an incredible luxury.

Shine Black Dobby satin, 100% cotton

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Hotel Getaway The creamy white bed in our hotel room stands on an elevated platform, overlooking a deserted beach. The ensuite bathroom has a glass wall, with an ocean view even from the bathtub. Supported by a pile of pillows, we gaze out at the view as twilight falls.

Two days without children, without any obligations and with all the time in the world: what an incredible luxury.

When we checked in three hours ago, it was cold but sunny; ideal weather for a leisurely stroll outside. With windswept hair and rosy cheeks, we defied the ocean breeze. Back at the hotel, we warmed up again by the fireplace with a glass of port. We then went back to our suite to relax and stretch out in bed with a stack of magazines, tablets within reach, and the soothing sound of the surf in the background.

Around this time tomorrow we’ll be back home, but right now it feels like a sea of

glorious idleness stretches out in front of us. We’ve made reservations at the hotel restaurant for eight thirty this evening, where they’ll be serving up a menu of seafood and fresh fish. After, we’ll have plenty of time for a glass of wine in the lounge and we’ll head back to our king-size bed in our smartly designed suite. We’ll sleep late tomorrow, breakfast long and enjoy one last long stroll along the beach.

Life’s a beach.

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Shine Anthracite Dobby satin, 100% cotton

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‘er gaat een fles wijn open nu hoeven we helemaal niks meer’

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Shine White Dobby satin, 100% cotton

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Story #10 Hotel Getaway

There’s more to this story The Beddinghouse products in this story combine perfectly with these accessories of KAAT Amsterdam.

1.Jenna 2.Saint Petersburg 3.Kilim 4.Dexter 5.Tyler 6.Sky At Night For the whole collection, visit: www.kaatamsterdam.com

Create Stories

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Story #11

A Hero’s Tale ‘The ferocious pirates had come to the castle to demand a treasure chest full of gold coins, but the knights had hidden the chest on a deserted island and marked the spot on a secret map.’

All Beddinghouse Kids designs in this collection are designed by the Dutch graphic artist and illustrator Hanneke de Jager.

Create Stories

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A Hero’s Tale One night while lying in my bed, snugly tucked beneath my duvet cover which was adorned with countless stars, I dreamt I was a hero. A strong and invincible hero, just like in my favourite cartoon film. In my dream, I walked through a dark forest, where I could hear the roaring and stomping of various dinosaurs in the distance. The ground rumbled and the trees shook as a huge brontosaurus came near. I jumped to the side and felt as small as an ant, but I was not afraid. I was a hero, after all!

As I walked further along, I saw a castle looming overhead between the tall, bare mountains, which had peaks as sharp as spearheads. Behind it was a giant, mighty pirate ship adrift on a large and almost endless sea.

The ferocious pirates had come to the castle to demand a treasure chest full of gold coins, but the knights had hidden the chest on a deserted island and marked the spot on a secret map.

The powerful knights fought like brave heroes against the pirates. Fire-breathing dragons attacked the castle from the air and the ground. They wanted to conquer the castle and defeat the knights. It was a really exciting battle.

Swords clashed, firing cannons thundered in the sky and horses whinnied and reared up in fear. Of course, I fought along with the knights as a hero. After a long day, as it began to get dark, the pirates finally had to surrender. The dragons, still breathing fire, disappeared into the distance with the pirates, never to return again. That evening, after the drawbridge was raised and the gates securely locked, we had a celebration that lasted late into the night. We ate big chunks of roasted meat, licked our fingers and gulped down super strong knightly drinks. Far, far away, flying dragons circled high in the dark night sky.

If there is ever a night when you are lying in bed and you feel like a hero, and maybe your window is open just a crack, open your curtains a bit. If you listen closely, you may hear the roaring and stomping of dinosaurs and dragons, and the clashing of swords in the distance. And if you look up, you will see countless stars in the sky, and perhaps a whole new world of heroes behind them waiting to be discovered.

Good night, sleep tight, and get ready for a hero’s fight!

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‘Far, far away, flying dragons circled high in the dark night sky.’

Lots Of Stars throw

Dino

Dinosaurus Multi 100% cotton Combine Beddinghouse Kids products in this story with this cute ‘Dino cushion’ and ‘Lots of Stars throw’ made of 100% fleece

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Lots Of Stars Blue Grey 100% cotton

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Story #12

A Princess’ Tale ‘The entire palace was filled with the delicious aroma of freshly baked cake and garlands with hundreds of different hearts hung from the ceilings of the grand halls.’

All Beddinghouse Kids designs in this collection are designed by the Dutch graphic artist and illustrator Hanneke de Jager.

Create Stories

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A Princess’ Tale One night, as I lay in my four-poster bed, I dreamt I was a princess.

It was my birthday and I was sitting on my golden throne. Mom and dad looked really posh, with beautiful crowns on their heads and gorgeous clothes. The entire palace was filled with the delicious aroma of freshly baked cake and garlands with hundreds of different hearts hung from the ceilings of the grand halls. There were big hearts and little hearts and pink hearts and red hearts, all decorated with flowers and little buttons.

Mom and dad gave me the most wonderful princess gown, the kind I could only have wished for. It was a lovely pink, covered in ribbons, beads, sparkling glitter and roses that smelled like sweet meringue. They gave me shiny, gold princess shoes and a diamond crown. I put on my new dress and gold shoes and placed my birthday crown on my head.

Oh, I felt so beautiful! I felt like the luckiest princess in the whole world.

That night, when all my friends came to my party in their carriages with snow-white horses, we danced in the huge ballroom. The lanterns glowed softly in the evening light. Tiny, little figures in pink, lavender and light-blue dresses danced in the air around the lanterns. These were the fairy princesses, who sprinkled gold stars and little daisies that gently floated down to the ballroom floor. We danced and danced until we became dizzy.

We ate a big pink cake that was so tall it nearly fell over. Little sugar roses sat atop the cake, in the most beautiful colors you could possibly imagine.

They all tasted wonderful and sweet. We nibbled on cupcakes with hearts on them and drank princess lemonade filled with gold glitter.

If there is ever a night when you are lying in bed and you feel like a princess, and maybe your window is open just a crack. If you listen closely, you might hear the clatter of carriage wheels, the clip-clop of horse’s hooves on the road and some cheerful dance music in the distance.

Because each evening princesses go to the ball to dance until midnight.

They will swing to and fro in their loveliest gowns under the golden light of the moon and the stars.

Good night, sleep tight, and get ready to dance like a princess till midnight!

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Garland throw

Garland Pink 100% cotton Combine Beddinghouse Kids products in this story with this cute ‘Garland throw’. made of 100% fleece

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‘The lanterns glowed softly in the evening light. Tiny, little figures in pink, lavender and light-blue dresses danced in the air around the lanterns.’

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Heart Dots

Carriages Pink 100% cotton Combine Beddinghouse Kids products in this story with this cute ‘Heart Dots cushion’.

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Hula Hula Multi Satijn, 100% katoen Satin, 100% cotton KAAT Amsterdam accessories: Golden Knit Gold, Etnic Gold Gold, Mattias Gold,

Fitted sheets

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Percale 100% cotton, 200 thread count percale, with elastic all around.

Available as: fitted sheets (up to 35 cm height), topper fitted sheets, topper fitted sheets with split (70 cm depth), sheets and uni pil-

White

White

Off White

Off White

lowcases.

100% katoen, 200 thread count percale, met elastiek rondom.

Leverbaar als: hoeslakens (met hoge hoek tot 35 cm), topdekhoeslakens, topdekhoeslakens met split (70 cm diep), lakens en uni kussenslopen.

Natural

Natural

Anthracite

Anthracite

Black

Black

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Jersey lycra 96% cotton, 4% lycra, excellent quality with elastic all around.

Perfect fitting thanks to the use of lycra and the silicon finish makes it soft to the touch.Available as: fitted sheets (up to 35 cm height),

White

White

Off White

Off White

Silversand *

Silversand *

Taupe

Taupe

Light Grey

Light Grey

Anthracite

Anthracite

Black

Black

topper fitted sheets and topper fitted sheets with split (80 cm depth).

96% katoen, 4% lycra, uitstekende kwaliteit met elastiek rondom.

Perfecte pasvorm door gebruik van lycra en voelt zacht aan., door de silicone finish.Leverbaar als: hoeslakens (met hogehoek tot 35 cm), topdekhoeslakens en topdekhoeslakens met split (80 cm diep).

Jersey lycra 97% cotton, 3% lycra, 160 gr/m2, excellent quality with elastic all around. Perfect fitting thanks to the use of lycra.Available as: fitted sheets (up to 35 cm height), topper fitted sheets, topper fitted sheets with split (80 cm depth).

97% katoen, 3% lycra, 160 gr/m2, uitstekende kwaliteit met elastiek rondom. Perfecte pasvorm door gebruik van lycra. Leverbaar als: hoeslakens (met hoge hoek tot 35 cm), topdekhoeslakens en topdekhoeslakens met split (80 cm diep).

*Only available in jersey lycra. *Alleen verkrijgbaar in jersey lycra.

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Jersey 100% cotton, 160 gr/m2, combed, beautiful quality with elastic all around. Available as: fitted sheets (up to 35 cm height), topper fitted sheets and topper fitted sheets with split (70 cm depth).

White

White

Off White

Off White

Sand

Sand

Light Grey

100% katoen, 160 gr/m2, gekamd, mooie kwaliteit met elastiek rondom.Leverbaar als: hoeslakens (met hoge hoek tot 35 cm), topdekhoeslakens en topdekhoeslakens met split (70 cm diep).

Natural

Natural

Light Blue

Light Blue

Light Grey

Anthracite

Anthracite

Taupe

Taupe

Navy

Navy

Fuchsia

Fuchsia

Red

Red

Black

Black

Blue Grey

Blue Grey

Bamboo

Bamboo

Terra

Terra

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Moltons 80% cotton, 20% polyester, 230 gr/m2. Available as: fitted sheets (up to 40 cm height), topper fitted sheets, topper fitted sheets with split (80 cm depth) and pillowcases.

80% katoen, 20% polyester, 230 gr/m2. Leverbaar als: hoeslakens (met hoge hoek tot 40 cm), topdekhoeslakens, topdekhoeslakens met split (80 cm diep) en kussenslopen.

Moltons multifit 80% cotton, 20% polyester, 200 gr/m2. Available as: fitted sheets (up to 40 cm height), topper fitted sheets, topper fitted sheets with split (70 cm depth) and pillowcases.

80% katoen, 20% polyester, 200 gr/m2. Leverbaar als: hoeslakens (met hoge hoek tot 40 cm), topdekhoeslakens, topdekhoeslakens met split (70 cm diep) en kussenslopen.

Moltons pvc 100% cotton (surface), 100% PVC (lining). Available as: fitted sheets (up to 30 cm height).

100% katoen (bovenzijde), 100% PVC (voering). Leverbaar als: hoeslakens (met hoge hoek tot 30 cm).

Moltons outlast 100% cotton, 200 thread count percale (surface), 100% outlast polyester (lining). Available as: pillowcases.

100% katoen, 200 thread count percale (bovenzijde), 100% outlast polyester (voering). Leverbaar als: kussenslopen.

White

White

Product Overview Beddinghouse Anderson Aqua Blue

116

Graphic Wood Grey

30

Anderson Grey 136

Hula Hula Multi

74

Barrow Grey 128

Juneau Blue

92

Barrow Red 82

Juneau Pastel

24

Basic Grey 200

Juneau Sand

146

Basic White 202

Knitted Dream White

Basic Blue 206

Lots of Stars Blue Grey

Basic Sand 208

Magical Blue

Basic Light Grey

210

Manley Blue Grey 56

Basic Mint Green

216

Manley Pastel

152 240 54 38

Basic Nude 214

McKinley Gold

192

Beaufort Blue Grey 140

Michelia Light Pink

156

Big Things Grey 18

Nelson Aqua Blue 122

Carriages Pink

Nelson Pastel

60

Cinder Gold 190

Nelson Red

90

Cinder Grey 180

Palette Multi

Clarck Blue Green 104

Shine Anthracite

Clarck Blue Grey 142

Shine Black

222

Clarck Multi 68

Shine White

230

Dalton Gold 184

Tangle Lakes Blue

120

Deltana Aqua Blue 106

Thoms Blue Grey 112

Deltana Gold 172

Thoms Red

Deltana Pastel 50

Wales Blue

98

Denali Black 32

Wales Gold

186

Dennison Grey 182

Wales Pastel

44

Dinosaurus Multi

Watson Pastel

52

250

238

Fairbanks Aqua Blue 110

86 226

94

Wigmore Blue Grey 62

Fairbanks Sand 26

Wigmore Natural

138

Fenton Gold

Wigmore Soft Pink

48

178

Fenton Grey 130

Winter Sweater Anthracite

Garland Pink

246

Winterland Blue Grey 160

Glen Gold

194

Winterland Natural

166

Goodrich Sand

134

Wood Packing Grey

162

Graig Gold

174

Graig Pastel

40

16