Miles meticulously guides the models into various poses ensuring the clothing looked at its best. I am soon aware of DOS’s specific look - the girls naturally beautiful, their minimal makeup, their Nike Air maxes and Flat Forms. The good looking boys have a retro edge. Their trousers are rolled up and on-trend, altogether picture perfect. With a lot of giggling and music to set the scene the shoot epitomized DOS. Miles is running backwards and forwards apologizing for not paying me more attention. He jumps up from the sofa to direct the models throwing in Skate boards and cute Beanie hats for the girls. I look on at a student who has turned into a business man, he knows exactly what he wants.
Wanting to earn some money to help supplement their loans Miles and his friend Jake decided to use their creativity and create DOS. It was clear from the start that they both loved wearing retro clothing; Miles tells me that his wardrobe was bulging with unworn retro jumpers and t-shirts. What a waste of money you might think, especially as he wouldn’t think of wearing them. “It was my collection, priceless and unique.” I can see the glint in his eye; his ‘collection’ is his passion and has been the inspiration behind his present designs. “They have definitely caught on and turned into a huge success, it’s unbelievable what we’ve done.”