beck Brand Guidelines
Brand Voice
WHO IS BECK DIGITAL?
BECK Digital partners with businesses of all sizes to create impactful, custom solutions and exceptional experiences. For the past 16 years, we have designed and developed over 1,000 custom digital solutions for our clients, ranging from website design and development to advanced custom software. Our experienced team has worked with leading Fortune 100 and 500 companies in diverse industries, including healthcare, nonprofit, technology, luxury real estate, and financial services, among others. We offer a full range of services, including branding, content writing, custom websites and applications, enterprise-level business systems and platforms, user interface (UI) design, user experience (UX), and digital marketing, such as social media, content strategy, digital advertising, and search engine optimization. We take pride in utilizing technology to achieve results and empower your success. Based in Greenville, South Carolina, BECK also has offices in Asheville, North Carolina, and Honolulu, Hawaii.
Ready to elevate your digital marketing? To learn more about how Beck Digital can help, contact Tim Mesaric or Tessa Richey at sales@beckdigital.com.
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Taglines
OPTION 1:
Design that inspires. Tech that delivers.
OPTION 2:
Creating Meaningful Experiences.
USAGE: These two taglines can be used interchangeably to convey the best message for the piece.
Suggestions:
• Use Option 1 on proposal templates, concept presentations, report covers, and any more technical, client-facing documents.
• Use Option 2 on marketing materials, social media, videos, or any sales-related pieces to convey a sense of meaning behind the technological work we do.
Logos
PRIMARY LOGO: BRANDMARK: WORDMARK:
SECONDARY LOGO:
ALT BRANDMARK:
LOGOTYPE SPACING
COLORED BACKGROUNDS:
Colors
Dark Navy Navy
C91 M78 Y55 K70
R8 G23 B39
Hex: #081727
Sky Blue Gold (Accent) Grey (Copy)
C96 M82 Y34 K23
R34 G59 B101
Hex: #223b65
C63 M3 Y16 K0
R75 G190 B210
Hex: #4bbed2
C13 M27 Y78 K0
R224 G183 B87
Hex: #e0b757
C0 M0 Y0 K80
R88 G89 B91
Hex: #58595b
SECONDARY FONT:*
Monserrat Bold
* This font is to be used with discretion as secondary background typography. This font should only be used in lowercase and predominantly in outline.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890,.;’:”~!@$%#&*<>?/ BODY
Roboto
Roboto
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890,.;’:”~!@$%#&*<>?/
Typography
COPY:
Regular
Bold
abcdefghijklmnopqrstuvwxyz 1234567890,.;’:”~!@$%#&*<>?/
MAIN HEADLINES: Playfair Display Regular Playfair Display Italic Playfair Display Bold
brand moodboard
PHOTOGRAPHY:
Clean, crisp, approachable, yet elevated
Use:
• Bright, warm and high contrast photos
• Authentic looking people
• High quality mockups for work
• Moody deep blues and pops of light blues, light greys, and golds
Avoid:
• Low quality, dated photos
• Bright colors outside of brand colors
• Unauthentic handshakes, high fives, etc.
• Overproduced cheesy graphics
BECKDIGITAL.COM GREENVILLE, SC 7 S. Laurens Street Suite 200 Greenville, SC 29607 (864) 740-4500 ASHEVILLE, NC 28 Schenck Parkway Suite 200 Asheville, NC 28803 (828) 761-7337 HONOLULU, HI 1003 Bishop Street Suite 2700 Honolulu, HI 96813 (808) 650-5552