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In this issue: Education, Careers and upskilling Pull-out supplement

Volume 4 Issue 4 July/August 2013 €5.20 / £4.45

Beauty THE MAGAZINE FOR IRELAND AND NORTHERN IRELAND’S BEAUTY & Hair PROFESSIONALS

P R O F E S S I O N A L

I R E L A N D

Week Long Wear Self-adhering Colour Coat Faster Service Time Durability Increased with Natural Light

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t. 01 408 9191 sweetsquared.com Authorised CND sub-distributors: Bournemouth 01202 427860, Edinburgh 0131 333 3180, London 020 8903 5878, Manchester 01942 675580


Distributed exclusively in the UK and Ireland with love and respect by:

Unit 6, Western Business Park Oak Road, Dublin 12 t. 01 408 9191 sweetsquared.com Authorised CND distributor partners: Bournemouth 0845 652 5271, Dublin 01 408 9191, Edinburgh 0131 333 3180, Glasgow 0141 427 7735, Manchester 0845 200 0311, Ellisons 0845 130 6126


COMING AUGUST! FORBIDDEN COLLECTION Explore the darker side of romance for Autumn. Shades of desire deepen into obsession. Ravishing. Irresistible. Intoxicating. Embrace your fantasy.

For more updates visit: /sweetsquared #sweetsquared


For stockists information contact Graham Anthony - Tel 353 1 822 2711 or visit www.grahamanthony.ie


Beauty Professional

Welcome 100% irish

The team Managing Director: Chris Dunican chris@exigome.com Editor: Lucy Earley lucy@exigome.com Advertising: Linda Horan lindaexigo@gmail.com Administration & Accounts: accounts@exigome.com Contributors Bronwyn Conroy Liz McKeon Dylan Bradshaw Jennifer Rock Peninsula Business Services Caroline Carrick

Memberships: memberships@beautyprofessional.ie

Design: Minx Design ruth@minxdesign.ie Print: SPS, Wicklow, Ireland Published by: Exigo Media & Events Ltd. Unit 7B, Greenhills Business Park, Greenhills Road Dublin 24. Tel: 01 4626429

Nominated for Best Business to Business Magazine of 2012

Editor's Note Dear Reader,

Could this be the best summer we’ve had in a few years? It definitely seems so. Good weather always means a fast uptake in beauty treatments and aftercare products, such as tanning, skincare and hair products. In this issue, we take a look at the upcoming Irish debs/grad season. Don’t forget that a whole generation of young women want to look amazing for their debs. So check out our fabulous debs feature and debs-focused nails. Celebrity hair stylist, Dylan Bradshaw, shows us how to recreate the trending hair dos, also perfect for debs season. It’s also a big occasion for parents, with parties happening after the debutante departs. Mum and daughter salon packages are a great idea! We take a look at some pertinent topics for the beauty industry in Ireland, bullying in the workplace, how to go about entering the world of franchising and public speaking. We also take a look at some great education news, tips and pointers in our Education, Careers & Up-Skilling pullout supplement. Are you thinking about a career in the beauty industry? Don’t underestimate how satisfying and lucrative a career in this creative and expanding industry could be. Check out courses that may suit you. So, let’s hope that this half-decent weather keeps up! Happy Irish Summer!

2012

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Beauty Professional Ireland••••• 3


GROH The Salon Insurance Specialist

BEAUTY INSURANCE IN IRELAND COULD NOT BE EASIER We are Ireland’s specialists in providing insurance for the professional beauty industry and professional hair industry for over 19 years and have an exclusive insurance policy designed for salons and therapists which can give you:           

Very Competitive Terms Widest Available Cover Beauty and Hair Treatment Risk can be included Cover for sun-bed use available Fast and efficient claims handling service Full range of financial services Premium can be spread over 8 months Personal and prompt service Cover for nail technicians, mobile therapists and make-up artists. Best home and car insurance rates Visit us at www.groh.ie

For a competitive quote call us today! GUNN ROBINSON O’HIGGINS LTD INSURANCE BROKERS 19 Priory House, Priory Hall, Stillorgan, Co. Dublin Phone: 01 283 5252 Fax: 01 283 5251 GUNN ROBINSON O’HIGGINS LTD. IS REGULATED BY THE CENTRAL BANK OF IRELAND SCHEME UNDERWRITTEN BY RSA GROUP, DUBLIN.


Beauty Professional

contents

20

Salon Equipment The best mobile solutions

22

Irish Tanning Keep that golden glow going!

26

Irish Hair Some snazzy hair products

27 29 38 41

Hair Professional Dylan Bradshaw’s up-dos! Careers, Upskilling and Training Supplement The best way forward for your career Irish Warpaint The work of Emma Farrell Irish Warpaint Products Some great looks

48 50 53 54 56 58 59 60 39

Debs Feature What you need to know about the Debs Irish Nail Get some good nail ideas The Nail Bar Pretty Nail bars and Xpose! Debs Nails How to create perfect debs nails In the Salon New tanning innovations Retail Focus Lovely new retail ideas Bullying in the Workplace Part of our new HR series The Pro Show A look at the forthcoming Professional Beauty Show Consultation Bronwyn Conroy on franchising The Stig Angry about Anglo!

39 64

Liz McKeon On public speaking Oceo Spa Review!

BEAUTY IN THIS ISSUE: EDUCAT ION, CAREERS AND

UPSKILLING PULL-O UT SUPPLEMENT

P R O F E S S I O N A L

t. 01 408 9191 sweetsquared.com

I R E L A N D

Volume 4 Issue 4 July/August 2013 €5.20 / £4.45

Irish Skincare We talk to new-in-Ireland Strawberry Laser Lipo

44

Week Long Wear Self-adhering Colou r Coat Faster Service Time Durability Increased with Natural Light

P O SH N, IO ATLI EDUC REINV ENTE D

CAREERS & UPSKILLING

Authorised CND sub-distributo rs: Bournemouth 01202 London 020 8903 5878, 427860, Edinburgh Manchester 01942 675580 0131 333 3180,

TRAINING TIPS AND COURSE

SU PU PP LLLE OU M T EN T

IDEAS

Sponsored by

Make-up by Gila Olga

16

Newsworthy The latest Industry News Out and About What’s been going on!

THE MAGAZINE FOR IRELAND AND NORTHE RN IRELAND’S BEAUTY & HAIR PROFESSIONALS

6 8

July/August

The Beautiful People the The beauty industry weathered – we’re know recession (sssshhh, yes, we officially not supposed to say that it’s not the worst over!). Well it was certainly suffered far hit industry out there, others the reasons we more than we did! One of has been weathered the storm gracefully gained because of professional standards, through education.

hairdresser deciding So, whether you’re an apprentice or not, an aspiring makewhether you like the business to look at your upskilling up artist, or you just want it’s good to be a part of the options, then check out why fabulous training preview. beauty industry, with our

professional in providing insurance for the and We are Ireland’s specialists hair industry for over 19 years beauty industry and professional therapists. policy designed for salons and have an exclusive insurance

call us today! For a competitive quote www.groh.ie

Co Dublin. Tel: 01 283 5252

Hall, Stillorgan, RSA Group, Dublin. Ltd. Priory House, Priory UNDERWRITTEN BY Gunn Robinson O’Higgins IRELAND SCHEME CENTRAL BANK OF REGULATED BY THE TANNING 2013 29

SUBSCRIBE to beauty professional Ireland and have every issue delivered direct to your door Beauty Professional Ireland••••• 5


News Worthy

News Worthy IRISH CELEBS GO GREEN TanOrganic is a firm favourite with Irish celebrities, including: models Rosanna Davison and Roz Purcell; personalities, Virginia Macari, Gillian Quinn and former model Andrea Roche. TanOrganic is the first and only Eco-certified organic self-tanning brand in the world, having been awarded with the highest eco standard last year. Author of ‘The Green Bible’, Sarah Stacey, endorses TanOrganic, and it’s sure to be a firm favourite with International celebrities when the tan launches in America later this year. Contact: www.tanorganic.com

SWEET SQUARED GRANTED EXCLUSIVE CND DISTRIBUTION IN IRELAND IIAA REVEALS THEIR IRISH SALON AWARD WINNERS In June, The International Institute for Anti-Ageing (iiaa) celebrated its annual Salon of the Year awards at the chic Corinthia Hotel, London. The winners, finalists and guests were treated to a champagne reception followed by a sumptuous afternoon tea. Winners Environ (Ireland): Winner: Monica Tolan’s Beauty Clinic, Balbriggan, Dublin Finalists: Ward Urban Day Spa, Longford and Skin, Clontarf jane iredale (Ireland): Winner: Millies, Kildare Town Finalists: Pauline Cawley Beauty Clinic, Castlebar and Aisling Health & Beauty, Thurles 6•••••Beauty Professional Ireland

CND has granted UK Company, Sweet Squared, the exclusive distribution rights for Ireland. Sweet Squared recently launched their new offices in Western Business Park, Dublin 12. “Having been given the opportunity to expand into Ireland is really exciting. We have some really super technological initiatives rolling out this year, and some seriously cool investments that will deliver an even higher level of quality to our customers. CND has a release schedule of new products that are going to ‘rock the pants off’ our professionals and their customers. We are also rolling-out education right across Ireland, and are excited to bring our award winning-classes to those that are bitten by the education bug and want to advance to top-tier nail artist levels,” commented Director Samantha Sweet. Check out: www.sweetsquared.com


top brands low prices FREE DELIVERY on oRDERs oVER m50* locall 1890 564040 email sales@flair.ie www.flair.ie Tralee 066 7117070 Galway 091 771535 Naas 045 898501 Finglas 01 8641086 Kilmainham 01 6713239 *T&C’s Apply


News Worthy

CONGRATS! All the staff at Beauty Professional Ireland Magazine would like to extend our congratulations to our very talented contributor, Jennifer Rock, on winning BABTAC and CIBTAC Beauty Therapist for the UK and Ireland 2013. Well done Jennifer!

BEST CUSTOMER SERVICE AWARD WEDDING DRESS RACE AND BRIDAL PARTY Is your wedding dress hanging up, forlorn in your wardrobe? You have the perfect chance to wear it again by participating in the Bridal Race as part of the Bridal Party at the Galway races, on the 29th of June. It’s in aid of the Special Olympics and all participants will receive a fabulous day out including: V A champagne reception V Admission to the races V Complimentary parking V Four-course meal V Racecard and Racing Tipster V Reserved table in the Killanin stand V TanOrganic goody bag Experience adrenalin-pumping action, a heart-stopping finish and breath-taking fashion. Brides of all ages are wanted to strut along one furlong (200 metres). Even if you haven’t been up the aisle, you can join in the fun! A bridal-type gown is required. ENTRY AND PRIZES In order to enter, each participant should raise €175 in sponsorship for Special Olympics Connaught. The best fundraiser will win a pamper package at the Radisson Blu hotel. Tickets to Galway 'Ladies Day' is the prize for ’Most Stylish Bride’! Places are limited! Register early at www.specialolympics.ie/galwayraces or contact Michael on 071 911 8320, email michael.carty@ specialolympics.ie

8•••••Beauty Professional Ireland

June 2013 saw Sweet Squared win ‘Best Customer Service Award’, at the Scratch Star Awards. It was voted for by Sweet Squared customers, reiterating the company’s dedication to best customer service practices. Sweet Squared, Unit 6, Western Business Park, Oak Road, Dublin 12, www.sweetsquared.com

POSH INTERNATIONAL LAUNCH GOLD AWARD During 2013, Posh International’s Gold Salon Award will roll out across the UK and Ireland. The Gold Salon Award examines the qualifications of staff, health and safety, managing staff and customer care. The program is endorsed by major product companies and BABTEC. On application to become a Gold Salon Award Member you will be contacted by a Gold Salon Award Ambassador. Each Ambassador has additional qualifications in training/ teaching and assessing, business management and business assessing and grading, their goal is to help salons get the recognition they deserve, working with salon owners to ensure they are acknowledged for their commitment to Health & Safety, employee welfare and skills and, of course, their clients. The award is a way of achieving compliance with Health & Safety Legislation, and goes towards achieving industry best practice. Application to the Gold Salon Award will provide you with all materials, information and details on what is required from you as a Salon to become an awarded Gold Salon Member. It also includes a Mystery Shopper Assessment visit from your Ambassador. Go to www.goldsalonaward.co.uk, Tel: (+44) 28 9266 1617 www.poshinternationaluk.com


News Worthy

NEW AWARDS! The Waverley Academy has launched a new awards initiative for the hair and beauty industry, which will include over 5,000 euro in scholarships and grants. The awards are for beauty therapists (salon owners and mobile therapists), make-up artists, hairdressers (salon owners and freelance stylists) and beauty bloggers. Fantastic prizes are available including: make-up, skincare products, framed certificates and makeovers. Winners will also have their business promoted through The Waverley Academy’s extensive marketing network. Entry is simple - you can enter by submitting a photo or telling a story. The scholarships category is aimed at budding hairdressers, beauticians and make-up artists of all ages looking to start a career. They include €5,000 euro in grants, training equipment and make-up, and the chance to train for an international qualification in the hair, beauty or make-up industry - at any of The Waverley Academies in Dublin or Cork. Karora Cosmetics, Flutterby Fashion Styling, Little Kiva, Ziaja Skincare and Inglot are providing a selection of prizes. You can enter now by visiting The Waverley Academy‘s website at www.academy.ie and selecting ‘Awards 2013’ from the menu. The Waverley Academy is one of Ireland‘s leading hair and beauty colleges with eleven family members at the forefront of the business and a specialist focus on the adult learner. They offer a range of courses from one-day workshops to international diplomas. Courses are part-time or full-time, and are suitable for anyone wanting to start or enhance their careers in the hair, beauty or make-up sectors. Courses are

suitable for all ages; no prior skills or knowledge is required and no interview process. Colleges are located in Dublin, Cork and Kilkenny. Contact: Derek O’Kelly on +353 (0) 86 849 4660, Email: derek@academy.ie. Or check out: www.academy.ie

Chic Salon Supplies distributing Fake Bake & Mink Semi-Permanent Eyelashes

CONTINUOUS MEDIA COVERAGE | LEADERS IN SELF-TANNING TECHNOLOGY AND TRAINING

FAKE BAKE 60 MINUTE

A revolutionary express tan in 60 minutes. The rapid self-tan technology develops the desired tan depth in the quickest time frame for the ultimate beautiful, natural looking tan.

Available in both professional spray tan and retail.

Bronze Mink Lash Kit ONLY €125

Includes: 1 X Premium Lash Glue • 3 X Synthetic Mink Lash Trays (J Curl, 0.15, 9mm, 11mm, 13mm) • 5 X Under Eye Gel Pads • 1 X Eyelash Cleansing Pads • 1 X Micro Pore Tape • 1 X Mascara Wands • 1 X Straight Tweezer • 1 X Curved Tweezer • 5 X Glue Rings • 1 X Gel Eyelash Remover • 1 X Micro Brushes Potential earnings of over €2000 with this kit.

To become a Fake Bake salon call us today to set up a trade account. Fake Bake Spray Tan Training Dates: Sligo Sunday 25th August

Join the ranks of the best self-tanning! Chic Salon Supplies 1/2.indd 1

Mink Semi Permanent Eyelashes The most sought after treatment. Learn from the masters to provide luscious lashes! Train with the exclusive 'Mink' semi-permanent eyelash training. This one day course is only €295 including a kit to provide over 48 treatments bringing in a revenue of over €2000.00.

Letterkenny Sunday 21st July Sligo Monday 22nd July

071-9127396

chicsalonsupplies@gmail.com www.chicsalonsupplies.com

04/07/2013 13:22

Beauty Professional Ireland••••• 9


The heART of beauty, spa & Wellness Confirm your attendance to the industry showcase of the season. Register for your free ticket at www.professionalbeauty.ie and quote lucky ticket number IB2 for a chance to be a winner at the show.


Join the Conversation: @PRo_BeAuTy PRofessIonAlBeAuTyuK PRoBeAuTy PRoBeAuTy

scAn To geT youR fRee TIcKeT


News Worthy

STAR PRODUCTS INTERNATIONAL AWARDED ITEC ACCREDITATION

AIRBASE SPONSOR ‘ART OF MAKE-UP’ For the second year running, Airbase Make-Up, the UK’s leading silicone airbrush make-up brand, is sponsoring the ‘Art of MakeUp’ competition at Olympia Beauty in London, in a statement of their commitment to being at the forefront of the UK and Ireland’s newest innovations in beauty. The ‘Art of Make-Up’ Competition proved to be a top attraction at last year’s Olympia Beauty with countless entries and incredibly high standards. With the new launch of the Art of Body Painting Competition, this year it is not to be missed. Lloyd Naaké, Proprietor of Airbase Make-Up explains: “The interest and popularity of Airbrushing Make-Up in the UK, Ireland and Europe is growing rapidly, and after the success of last year’s competition and the high standards of the entries, it makes perfect sense to sponsor the competition again. Aligning the UK’s cutting edge talent with our market leading silicone airbrush make-up brand speaks volumes”. Airbase Make-Up will be on stand D90 at Olympia Beauty, London September 22-23 2013.

NIMUE WINNING IN SKINCARE STAKES Irish luxury skincare brand Nimue has been winning all around it, so far this year! Check out some of the awards already won: V Best Cleanser: Nimue Cleansing Gel, RSVP Beauty Awards V Best All round suncream, Nimue SPF 40, IMAGE Magazine Beauty Awards V Best Cutting Edge Exfoliator: Nimue Exfoliating Enzyme, Social & Personal Beauty Awards V Best for Eyes & Lips: Nimue Vitaboost Serum, Social & Personal Beauty Awards

12•••••Beauty Professional Ireland

Top Irish Distribution and training company, Star Products International has now gained ITEC Accreditation for their courses. The company, which distributes brands such as MATIS and SunFx offers a wide range of courses, and will expand their offering in the next year. Since the company started, over 25,000 nail technicians have passed through their doors. For more information on training courses: call 01-4605055, email training@spi.ie or visit www.spi.ie

AVEDA PHOTOGRAPHIC COMPETITION Irish fashion and beauty photographers are welcome to enter Aveda’s European ‘Fashionista’ Photographic Competition. Aveda are looking for a Fashion-forward winning look to be crowned as their European Fashionista of 2013. Check out details at: www.aveda.co.uk

FUSCHIA OPENS A SECOND STORE Fuschia opened their second store in the Pavilion Shopping Centre in Swords, on the 29th of May. Fuschia owner, Gillian Moore-Brady said of the opening “This is a really exciting time of expansion for Fuschia. We are now bringing the Fuschia concept to Dublin and we are very excited. We can’t wait to show people how the Fuschia team takes care of all make-up needs by offering a variety of products and superior service. We are very grateful for all the support we have received so far and are looking forward to this new phase for Fuschia”. To find out more, go to: www.fuschia.ie

‘THE VOICE’ LOVE CND VINYLUX Top nail technician, CND’s Lucy Galsworthy was on hand to polish up the finalists on The Voice UK with CND’s Vinylux.


THE LATEST NEW HIGH TECH INGREDIENTS TO BOOST YOUR SKIN NATURALLY Image Skincare uses high level active ingredients such as stem cells, BV-OSC, and potent botanicals to achieve maximum protection against ageing skin and damaged cells. Here are some of the latest high tech, all natural gems not to be missed for 2013.

AGELESS TOTAL PURE HYALURONIC FILLER SERUM This pure serum plumps and fills lines with concentrated botanical-derived hyaluronic acid, infused with an apricot essential oil, Vitamin B5 and potent antioxidant Vitamin E. Skin will feel pure hydration in just one application. Hyaluronic acid is the same ingredient found in dermal fillers. The newly released thicker NEWLY FORMULATED RANGE

formula acts as a true ‘filler’ serum.

NEW! STEM CELL ENHANCER

PREVENTION +

with potent botanicals

DAILY TINTED MOISTURISER

An intensive, highly preventative

with shin-etsu zinc

booster serum designed to add high

This next-generation pure physical

level active ingredients such as stem

broad spectrum UVA/UVB moisturiser

cells, BV-OSC, and potent botanicals to

provides an even skin tone and

achieve maximum protection against

healthy glow while protecting against

ageing skin and damaged cells.

the damaging effects of the sun.

Plant-derived stem cells (apple, grape

Tinted Moisturiser SPF 30 is enriched

seed, argan, rose bay) extends cell life;

with essential vitamins and potent anti-oxidants as free radical

PLANT DERIVED STEM CELLS

NEW FORMULA - TWICE AS HYDRATING

scavengers.

slows ageing process, strongly stimulates cell forming efficiency.

FOR TRAINING DATES AND TO LEARN MORE ABOUT THE COMPLETE IMAGE SKINCARE RANGE AND BECOME A STOCKIST CONTACT:

Scotland

England and Wales

Ireland

Renaissance Products Ltd

Skin Geeks Ltd Tel: 01865 338046

Tel: 0845 319 4265

www.skingeeks.co.uk/training

Tel: 01 8321412

www.renaissance-skincare.com

www.facebook.com/skingeeksltd

www.renaissance-skincare.com/training

www.facebook.com/imageskincarescotland

Twitter: @skingeeksltd

www.facebook.com/imageskincareireland

Renaissance Products Ltd


Social news

E tion by: Lucy arle stra

The life and soul of the beauty world!

Illu

Out & A Pout

y

1 Roz Tranfield and team showing off their ‘Square’ award – Roz won

Rocking Retailer at THE Event held by Sweet Squared in April 2013! Also rocking her ‘pooch’ in the CND bag!

1 Check out the new

Fuschia store in The Pavilion, Swords! Congratulations guys!

14•••••Beauty Professional Ireland


Social news

See things in black & white 1 Top nail distributor,

Sweet Squared recently opened a new Irish based store, and has taken on the sole distribution of Shellac. Congrats Sweet Squared!

New Catalogue now available

1 Denman International, recently ran a student photographic

competition which was open to all hairdressing colleges in the UK. Belfast Metropolitan College student, Sarah Mackle was the winner.

Call: 042 9746333 www.diamonddesigns.ie

Diamond designs 1/2 V.indd 1

Beauty Professional Ireland••••• 15

05/07/2013 12:04


Skincare Products

The Cult

‘Cult’ is not a negative word when it comes to beauty. Cult products, or soon to be cult products, do their job powerfully. So powerfully, that they become indispensable to your clients. Check out the products we think are in the cult gang!

SUPER GLO The Product: GloTherapeutics – Super Serum USP: This wonder serum repairs, tightens and strengthens the skin’s cell matrix for the ultimate in anti-aging treatments. With its active ingredients it reduces wrinkle density and volume while healing the skin, and facilitates the synthesis of skins components. How to Use: Apply to the skin in the evening and leave to penetrate for 30 minutes, use 2-7 times per week. Price: RRP €115.00 Contact: www. skinlogiconline.com

3D Effect The Product: Mila d’Opiz 3-D Hycon Hyaluron Serum USP: An intense, highperformance moisturiser for all skin types. The revolutionary ingredient complex consists of three different molecular weights of hyaluronic acid, to penetrate different layers of the skin, plus a hydrasalinol complex with salicornia extract, to restore balance, reduce shine, even the skin structure, bind moisture and reinforce the hydration barrier. How to Use: Use morning and evening under day or night care for an optimal hydration boost and anti-ageing effect. Price: RRP €39.00 Contact: Sunaura, on: +353 (01) 287 6587, Email: info@sunaura.ie www.sunaura.ie

16•••••Beauty Professional Ireland

SYS-STEM-IC The Product: New Matis Launch - Cell Expert USP: Matis are set to continue their cult status with this fabulous serum, which contains actual stem cells (but don’t worry they’re not human or animal based stem cells!). It’s available from July 2013 and repairs the skin on a cellular level, leaving your client with more youthful skin day-after-day. The dermal glow is revived, with a more even complexion. How to Use: Day and night, apply before your usual skincare products on the whole clean face and neck. Price: RRP €69.95 Contact: www.spi.ie, or call, +353 (01) 460 5055

YARDS AHEAD The Product: Frankincense Hydrating Cream by Neal’s Yard Remedies USP: Neal’s Yard Frankincense Hydrating Cream is a light daily facial moisturiser, made with 91% certified organic ingredients. It combines the rejuvenating and toning properties of frankincense and myrrh, which help to defy the skin’s ageing process by reducing the appearance of fine lines and wrinkles, keeping skin looking fresh and feeling smooth. How to Use: Suitable for all skin types, this luxury cream can be used as a day or night-time moisturiser. Price: £24.75 Contact: www.nealsyardremedies.com

CELL DEEP The Product: Lanèche Phyto Cellular, New Packaging USP: Exposure to daily UV radiation reduces the number of stem cells in our skin, resulting in less vitality and resilience. Lanèche Phyto Cellular Cell Protecting Night and Day creams ensure that the cells regenerate and are protected against UV damage. They are also now packaged in airless containers, allowing for a longer shelf life and more convenience. How to Use: Use in the morning and at night, over serum. Contact: Beauty Products Ireland, Tel: +353 (0)52 613 6433 E-mail: sales@beautyproductsireland.com


Profound Skin Care

Éminence Organic Skin Care The results oriented brand of choice for discerning Skin Care Professionals, Beauty Salons, Day Spa’s, Destination Spas & Medical Spas. Éminence Organic Skin Care offers a broad range of face and body care for a wide variety of applications and skin types that can be tailored to suit your business.

Consultation is of key importance for a cosmeceutical skin care brand and choosing Profound can bring your business to new heights. By offering cosmeceutical solutions for over 30 different skin conditions your business will experience a high level of customer satisfaction.

Your clients will immediately see and feel the difference from highly concentrated formulas; vitamins, anti-oxidants, and natures most potent firming and exfoliating actives all derived from the highest concentration of natural & organically grown herbs, fruits and vegetables, hand-selected to guarantee the highest quality.

Tried and tested, Profound Skin Care delivers results that are guaranteed to add to the confidence of trained therapists. High levels of active ingredients including AHA’S, BHA’s, enzymes, Vitamins, herbs and peptides offer dramatic results. Skin Peels developed by Dr. N.J. Daniello, powerful prescriptive facial protocols and affordable Microdermabrasion for all skin types from acne to ageing and much more.

Experience the best possible results

Skin regeneration is stimulated and the natural healing power of skin is awakened. Time proven products & treatments will help your clients achieve and maintain their best skin condition in just 3 easy steps. Your business can now offer skin smoothing, pore reducing ingredients that can retexturise your client’s skin within 21 days!

Extensive research has proven the dramatic results of Eminence; Bearberry Eye Repair is clinically proven to decrease wrinkle depth by up to 40%. 70% of those using LegActif™ firming leg treatment saw contours reduced by .5 cm in just 2 weeks! 100% of users saw immediate and long lasting skin firming from Bamboo Firming Fluid.

sales@annemcdevitt.com


Skincare Products

THE HEALER The Product: Cica Expert USP: Cica Expert recreates the ideal cell environment to enable the skin to regain its original biological functions. It’s a repair care recommended for treating alterations on the skin’s surface (dry patches, chapping, scratches, etc.), and as an aesthetic skin treatment for scarring. How to Use: Use after non-invasive procedures such as peeling, laser or dermabrasions. Price: RRP €29.50. The 1H 15min Solution Cicaexpert Facial is RRP €75.00. Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711

TURN BACK TIME The Product: The Germaine de Capuccini Range USP: If you want to see immediate results in your client’s skin then consider the Germaine de Capuccini range. It is advanced facial anti-ageing skincare, which hydrates and gives specific care to all skin types, including sensitive skin, combination skin, etc. To enhance the results of the professional treatments, Germaine de Capuccini also offers retail treatment products for maintenance and reinforcement at home, that make facial care a true ritual of youthfulness and beauty. Contact: www. advancedskincare. ie, or email info@ advancedskincare.ie. Tel: +353 (0) 1 835 5941

THE HYDRATOR

FLORAL FAB

The Product: Hydralia by Yonka USP: A few drops of this super-hydrating concentrate eliminates rough spots and the feeling of tautness. It‘s perfect for erasing fine lines caused by epidermal dehydration. Softened and comforted, the skin quickly recovers its natural glow. Contact: Renaissance Skincare, Tel: +353 (0) 1 832 1412 www.renaissance-skincare.com

The Product: Decleor Hydrafloral Kits USP: Hydrafloral Try Me Kit contains; Cleanser, Toner, Aromessence Neroli Oil and Hydrafloral 24hr moisture activator light cream. The kit is excellent value as it also includes one months FREE supply of Neroli Oil. Price: RRP €29.00 Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711

AU CITRON! The Product: Eminence Citron Age-Defying Massage Soufflé USP: A delicious citrus summer massage cream in a soufflé style, which visibly lifts and firms the skin. With organic ingredients such as lemon Juice, jojoba oil and a powerful botanical blend of Zirhafirm™, maral root and wild jujube, it supports the skin and hydrates with one of the best absorption rates. How to Use: Take a nut sized scoop and warm by massaging hands together before applying to the skin. Especially powerful results on mature skin, as well as normal to dry skin types which are showing the first signs of ageing. Price: RRP €49.00 Contact: Anne McDevitt products, Tel: +353 (0)1 677 7911, sales@annemcdevitt.com

18•••••Beauty Professional Ireland


LES DÉMAQUILLANTES Awaken the the freshness freshness of of your your skin’s skin’s Awaken natural beauty beauty natural

Opt for a totally new experience! The PAYOT Laboratories serve up a cocktail of cranberry, papaya and grapefruit, Opt for a totally new experience! The PAYOT Laboratories serve up a cocktail of cranberry, papaya and grapefruit, three fruits known for their nourishing effect on the skin’s well-being. This high-performance blend helps perfect three fruits known for their nourishing effect on the skin’s well-being. This high-performance blend helps perfect make-up removal and cleansing and awakens your skin’s freshness and natural radiance. make-up removal and cleansing and awakens your skin’s freshness and natural radiance.

For stockist information please contact Graham Anthony - Tel 353 1 822 2711 or visit www.grahamanthony.ie For stockist information please contact Graham Anthony - Tel 353 1 822 2711 or visit www.grahamanthony.ie Payot Ireland & UK Join us on facebook Payot Ireland & UK Join us on facebook


Salon Equipment

Get Equipped! Get yourself ready to go with these great mobile ideas.

HANDY MASSAGE This massage belt (€10.99 plus VAT) is great for mobile therapists as it holds the massage oil in place as you work. Check out: www.flair.ie

THE START The Xen-Tan Student Starter Kit (€220 +VAT) is the perfect package for mobile therapists starting out. Contact: www. xen-tan.co.uk/trade

ON THE ROAD The perfect companion for upwardly mobile MUAs, the Mii Mobile Make-Up Case contains everything an MUA needs in a stylish carry case. Price on enquiry, contact: Cofri Cosmetics on +353 01 8331636 or mail: info@cofri.ie

MOBILED Perfectly Portable St.Tropez Mobile-Pro Booth is light-weight, portable and easy to set up. The Mobile Pro includes: the tent, spray equipment and extractor, costs €595 (price excluding VAT, including delivery). Contact: Premium Distribution, on: +353 (0) 1 286976, or email Emer at: emer@premium.ie 20•••••Beauty Professional Ireland

The New SunFX Eco Spray Tan System is perfect for mobile tanners, it can also be used in salons, as it comes with a wall-mounting bracket; it can be mounted on the wall to allow for more space. The machine is black in colour, so it’s easier to keep clean and looks more professional. Check this and more products out on: www.spi.ie, or Tel: +353 (0) 1 4605055


ACCELERATE YOUR PROFITS.

With the number one best selling product in the indoor tanning industry. For further information contact Blackchurch Leisure 01 4589464 www.tanningcreams.ie


Irish Tanning

Summer Nights So far... we’ve had a bit of a summer! Whoohoo! Have you got everything you need for the rest of the season? Festivals, debs and summer hols should be foremost in your tanning strategy!

SUBLIMINAL

SPARKLY!

The Product: ALFAPARF Sole Mare, After Sun Sublime Oil USP: This is a soothing and moisturising oil, which contains photo-protection complexes to stop ageing caused by the sun. Emollient oils protect the skin and prevent peeling for a longer-lasting tan! How to Use: Apply to damp skin daily after showering. Price: RRP €11.95 Contact: ALFAPARF at + (0) 45 856 490. www.xpertpro.ie

The Product: Aviva Labs Shimmer Spritzers USP: The perfect retail add-on. Ideal for holiday nights, debs or dressy nights out. The Aviva Labs Shimmer Spritzer is a temporary skin dazzler, which will add a beautiful glittering effect. There are four colours: silver, gold, pearl and wild (mixed colours). How to Use: It can be spritzed on subtly to complement a tan, or more can be added to really wow. They can even be applied on the hair. Price: RRP €9.50 Contact: Sales@beautyproductsireland. com. Tel: +353 (0) 52 613 6433. www. beautyproductsireland.com

TRIPLE WORKER The Product: Xen-Tan Flawless Logic Shimmer Stick USP: This easy-to-use shimmer provides an instant bronze colour, as well as hiding age spots and skin imperfections. It leaves a light shimmer on the skin, enhancing a previous tan or spray tan. Contact: www.xen-tan.co.uk/ trade.

AROMATIQUE The Product: Decléor Aroma Sun Expert Self-Tanning Milk USP: Enhanced with essential oils of Tahiti vanilla, jasmine and rose, Decléor Aroma Sun Expert Self-Tanning Milk Natural Glow for Face & Body helps prepare your skin for the sun by boosting its natural defences. DHA and erythrulose give you a gradual and natural glow. How to Use: Repeat the application two to three times a week to achieve a healthy glow. Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie

GREAT DEALS! The Product: Vita Liberata USP: Vita Liberata has two types of spray tan (tinted and untinted/Invisi), in three different shades (Hawaii-Light, Ecuador-Medium and Brazil-Dark), ensuring there is a tan to suit all skin types. Their spray tanning range is non-toxic, 80% organic, odourless, free from parabens, alcohol and perfume, and is dermatologically tested - making it the one of the most natural looking spray tans on the market. Special Offers: Offer 1: Buy any 3x1 litre of tinted spray tan solution for €207 (+vat) and get a Barrier Cream (500ml), Skin Polish (500ml) and Sticky Feet x 10 pairs completely free. Save €65. Offer 2: T100 Spray Tan Machine, 3x1 Litre Tinted Spray Tan Solution, 500ml Barrier Cream - €400. Save €132. Contact: www.vitaliberata.ie, Tel: +44 (0) 28 9334 4411

22•••••Beauty Professional Ireland


KEEP UP WITH THE TA N N I N G R U S H ! 5 LITRES OF S P R AY TA N S O L U T I O N FOR THE PRICE OF 4!

€276 ( + VA T )

S AV E € 6 9 ( i n c VAT )

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Irish Tanning

IN A JIFFY The Product: Rapid Gold by SunFX USP: Containing a natural coconut derivative, Rapid Gold enhances and stimulates the skin, while its hydrating factors create a perfect golden, long wearing tan. This new SunFX Tan formula includes boosted DHA for an even faster, darker tan from just one hour, or leave on longer for an even darker tan. Contact: www.spi. ie, or Tel: + 353 1 4605055

NO AGEING

THE FAKE

SILK-ED

The Product: Payot AntiAgeing Self-Tanning Milk USP: Payot has channelled its fabulous skincare talents into a self-tanning milk, which maintains the skin's youthfulness and provides a natural and even tan. How to Use: After exfoliation, apply on dry skin, all over the body and face. Avoid eyebrows and hair lines. Wash hands after using. Price: RRP €33.00 Contact: Graham Anthony & Co Ltd, Tel: +353 (0) 1 822 2711. www.grahamanthony.ie

The Product: Exclusive Fake Bake Gold USP: The most luxurious Fake Bake Tan, Fake Bake Gold blends the highest percentage of naturally derived tanning agents DHA, DMI and Erythulose with the powerful anti-oxidants: pomegranate and stable green tea, as well as vitamins A and E. Available in professional spay, lotion and retail. Contact: Chic Salon Supplies, Riverstown, County Sligo. Tel: +353 (0) 7191 27396 www.chicsalonsupplies.com

The Product: Vani-T Bronzing Silk Self Tan Gel – Dark USP: Achieve super-star sexy bronzed skin with this luxurious self-tanning gel for the body and face. Specially created to give you the richest, deepest, longlasting Mediterranean tan, this silky 96% natural based formula is infused with Australian kakadu plum, quandong, certified organic aloe vera and vitamins A and E, shea butter and nourishing oils to improve your skin’s hydration and elasticity. Contact: Cofri Cosmetics, Tel: +353 (0) 1 833 1636

24•••••Beauty Professional Ireland

SILKY SMOOTH GLOW The Product: TanOrganic’s new tanning oil USP: TanOrganic has formulated a one-of-a-kind self-tanning oil, which tans the skin without any nasty chemicals. Easily applied to the skin, it glides on like silk and deeply penetrates, ensuring no streaks or tell-tale signs. Price: €24.99 Contact: www.tanorganic.com


Junior Tanning Kit

Junior Tanning Kit

Junior Tanning Kit

Tan Solutions have put together a super special offer package for May.

Junior Tanning Kit

The kit contains everything you need to get started and includes the following: 610 SPRAY TANNING MACHINE Price11 xX HVLP € 299 SPRAY TAN POP UP CUBICLE

Reduced to €199 1 X 250ML 9% SOLUTIONS

1 X 250ML 12% SOLUTIONS 1 X 5 STICKY FEET

THONGS Price11 XX 55was €299 BRA’S

Reduced to €199 1 X 5 HAIR NETS

CUSTOMER LEAFLETS AND A SALON POSTER

Price €299

Reduced to €199 Price was €299

Reduced to €199 For more information contact Ciara:


Hair Professional

Mid-Summer’s Dream Some dreamy, but hardworking, new hair products!

THE MATRIX Do you have a client, or two, with uncontrollable curly locks? Matrix Total Results Curl (From RRP €6.95) is a new solution from L’Oréal Professionnel, which will bounce-up spirals and make curly hair touchably soft from root to tip, with added definition and shine. There is a three step process with the Total Results Shampoo, Conditioner and the Total Results Contour Cream. Contact: www.loreal.com

COLOR CONSERVATION After investing in a bespoke and beautiful colour service, there is nothing worse than watching a dream shade fade away. You can protect your client’s investment by recommending Aveda’s innovative Color Conserve Range (Starting from RRP £15.50). It’s specifically designed to help nourish, protect and conserve colour, keeping colour looking luminous for longer. Contact: www.aveda.co.uk

BEACH BABE BPI LOVES New STRUCTURE Beach Texture Spray(RRP €10.95)! It’s the secret to achieving relaxed, ‘just off the beach’ styled hair, and is set to be another star performer from this red hot STRUCTURE hair range, synonymous with spontaneous styling and staying power. This fine mist spray creates a wavy, windswept, wildly-sexy look that is hassle free and hair friendly – and won’t require a trip to the shore! In addition to boasting a salt-based texturising formula to boost locks, STRUCTURE Beach has a refreshing coconut and papaya scent. How To Use: Spray onto damp or – for maximum results – dry hair. Shape with fingers. Air-dry naturally, or blow dry with a diffuser. For stockists’ details contact STRUCTURE at +353 (0) 45 856 490. 26•••••Beauty Professional Ireland

SUN SAVER Sun Color Saver from Sole Mare by ALFAPARF (RRP €12.95) protects sun-exposed coloured hair. It contains a photo-protection complex to stop ageing and fading caused by the sun and to fight free radicals; galanga extract provides superior protection against fading caused by UV rays and strengthens the hair fibre, preventing it from getting dehydrated, leaving hair soft and tanglefree. It has a lightweight texture for a natural look that won’t weigh hair down or make it greasy. Instruct clients to apply before and during exposure. Contact: ALFAPARF at +353 (0) 45 856 490. www.xpertpro.ie


Hair Professional Feature

Get The Hair! Celebrity Hair Stylist Dylan Bradshaw tells us how to re-create these fabulous on-trend styles. They’re perfect for a last-the-night debs look!

Ballerina Bun

Big Loose Curls

V Blow dry hair straight using a paddle brush. V Apply L‘Oreal Techni Art Pli all over hair and sleek back into a low ponytail at the nape of the neck. V Back comb hair in the ponytail starting at the ends of the hair, spraying hairspray all over with extra spray over the top layer of hair in pony tail. V Begin to roll the hair from end up to the pony and secure into place with grips. V Spray with lashings of hairspray to finish.

V Prep hair using a high performance mousse on wet hair. V Blow dry hair as usual. V Barrel long from end to root using a Babyliss 32inch tongs. V Back comb gently at the root and spray with hairspray on each section for hold. V Pin each curl to the head as you go along. V Once hair is cool, remove all pins and brush through using a paddle brush to give a softer look V Back comb when desired for added volume and texture. V Add a holding product such as Kerastase Lacquer Couture to finish.

Messy Dressy V Apply mousse and/or a styling and holding product such as Kerastase Forme Fatale all over wet hair and blow dry in, getting as much root lift as possible – turn head upside down while blow drying.

60‘s V Section 1: crown to top of ear, pull hair forward. V Section 2: rest of hair at back. V Starting with back section, barrel long the hair using wide rollers securing each with a grip to the head and applying hairspray and heat. V Once the hair has cooled down, remove the grips and back comb the entire back section applying hairspray on each section. V With a hair brush, smooth over the top layer of hair on this section.

V Back comb root area using a tail comb, and fix with hairspray as you work through your sections. V Using a paddle brush – a Shu Uemura one is the best, smooth over the top layer of hair and brush into a loose low pony tail.

Giving a messy look. V Plait the hair in the pony loosely. V Twist the plait into a bun and secure into place. V Finish by applying lots of Kerastase Lacquer Couture.

V Determine your desired height for the beehive and pin into place. V Starting on the left side, comb hair across to the right side...criss-crossing pins as you go to secure the hair. V Now, take the right side of the hair and twist over the hair you have just pinned. Creating a French twist look in the hair. V Spray the front sections and use a straightener to achieve the clean, sleek look. V Spray all over with Kerastase Laque Couture, for that polished finish.

If you would like to train at the DB Academy, then check out courses on: dylanbradshaw.com

Beauty Professional Ireland••••• 27


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28 Education, Careers & Upskilling 2013


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Education, Careers & Upskilling

Make-up by Gila Olga

Training tips and course ideas

The Beautiful People The beauty industry weathered the recession (sssshhh, yes, we know – we’re not supposed to say that it’s officially over!). Well it was certainly not the worst hit industry out there, others suffered far more than we did! One of the reasons we weathered the storm gracefully has been because of professional standards, gained through education. So, whether you’re an apprentice hairdresser deciding whether you like the business or not, an aspiring makeup artist, or you just want to look at your upskilling options, then check out why it’s good to be a part of the beauty industry, with our fabulous training preview.

We are Ireland’s specialists in providing insurance for the professional beauty industry and professional hair industry for over 19 years and have an exclusive insurance policy designed for salons and therapists.

For a competitive quote call us today! www.groh.ie

Gunn Robinson O’Higgins Ltd. Priory House, Priory Hall, Stillorgan, Co Dublin. Tel: 01 283 5252

Regulated by the central bank of Ireland SCHEME UNDERWRITTEN BY RSA Group, Dublin.

Education, Careers & Upskilling 29


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ARTISAN ANNOUNCES NEW WEBSITE Artisan International (formerly Artisan Academy Ireland) has launched a new website, artisaninternational.ie. The company is now expanding the shipping of their products internationally. The website is divided into three main areas: nail and beauty supplies, the training academy and the salon. The products available include: nail products (including fabulous nail art equipment), eyelashes, spray tan machines and face paints. Over twenty training courses are available with award-winning educators. The Artisan International Salon opens Thursday, Friday and Saturday, and all the products used are also on sale. So, visit the website to browse the products available, put a deposit down on that course you have always wanted to do. Don’t miss some great special offers and promotions on now! www.artisaninternational.ie

THE IBHT WOW THE CELEBS The Institute of Beauty & Holistic Training was very busy in the VIP Pamper Zone at the Dubai Duty Free Irish Derby Festival (Saturday the 29th of June, Curragh Racecourse). Celebrities including: Michelle Keegan (Coronation Street), Claudia Keane and Triona McCarthy had their nails, hair and make-up done by the IBHT team of students and tutors. Check out the full range of Beauty and Hairdressing courses available at www.ibht.ie

Editorial Lucy Earley editor@beautyprofessional.ie Advertising Linda Horan advertising@beautyprofessional.ie Design Minx Design

Published by eXigo Media and Events Ltd Unit 7, Greenhills Business Park Greenhills Road Dublin 24 Tel: 01 462 6429 Front Cover Image: Gila Olga, MUA Education, Careers & Upskilling is a supplement of Beauty Professional Ireland. While every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omissions or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.

Spray Tanning Waxing Massage Bridal Make up NVQ Level 1 NVQ Level 2 Gel Polish Hopi Candling

Prosalondirect has teamed up with one of the beauty industry’s leaders in training and education, The Carlton Institute, to bring you the Prosalondirect Training Academy Our Belfast based training academy is situated only minutes away from the city centre and boasts ample free parking and modern facilities with a relaxed comfortable learning environment.

30 Education, Careers & Upskilling 2013


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BEAUTYTRIX EXPANDS Beautytrix further expands into Ireland in co-operation with Zest Beauty Clinic, who has taken over the training for Northern and Southern Ireland. In addition to supporting the Flirties range with training for semi-permanent mascara and lashes, tinting and express lashes, Joanne is now also taking on spray-tan training and wax training. These services will be offered to salons and therapists in Ireland to give them the opportunity to get trained and set-up locally. The training is fully accredited and is suitable for complete beginners in the beauty industry, or also for those who are converting from other brands and/or want to add another treatment to their range. The training is undertaken one-to-one, or in small groups to ensure the thoroughness that Beautytrix has become synonymous with. To book any of their courses, or to find out more please contact Beautytrix on: 02890626555 or visit www. beautytrix.me or follow on facebook.com/beautytrixme

VTCT Level 2 Beauty Therapy evidence files Available now! An innovative support package to help tutors and students achieve the evidence required to complete their qualification. Benefits:

ESSENTIAL SENSE Essential oils can reduce pain and inflammation, help moods, destress and de-toxify. Would you like to learn how to incorporate certified pure, therapeutic grade essential oils into your dayto-day life, your salon and your business? Then check out the ’Making a Fresh Start’ benefits of essential oils class. Included in the class: All Class Materials • Informative Booklet • Informative Audio CD • Mini-Modern Essentials Reference Manual • Set of commonly used essential oils - Lavender, Peppermint, Lemon & Wild Orange. The four-part series costs only: €59. Classes: Wednesdays 7pm -9pm, 17th, 24th and 31st of July and 7th of August. Saturdays, 10am – 12pm, 27th of July, 3rd, 17th and 24th of August. (Refreshments provided.) The training is carried out as part of the Carlton Institute. Contact: thebeautyhousecorduff@gmail.com, for more details. Or go to: www.carltoninstitute.ie, +353 (1) 6972944

• No need to collate evidence • No need for additional teaching packs • Self-contained • Saves on staff development costs • Also suitable for students undertaking ITEC, CIBTAC and FETAC courses.

For full details about what each unit will include and to see a sample unit visit

www.writeidea.co.uk For further information please contact The Write Idea T: +44 (0)1223 846 445

FUNDING FOR COURSES AT WAVERLEY ACADEMY The Waverley Academy has launched hair and beauty courses for the summer months that are designed for those who might be entitled to funding. The courses are all linked in to the national framework of qualifications, which is vital for receiving funding. “Our summer specials are designed for those who might be entitled to funding from local funding agencies. If you are in receipt of any benefits from the government - you might be entitled to this funding which comes under the TESG (Technical Support Employment Grant) grant scheme and is available from FAS, social welfare offices and other local funding agencies,” commented Principal, Derek O’Kelly. Fees can also be paid in instalments, and all courses include starter kits as well. The following courses, which are designed for funding, are included in the summer specials: ITEC Makeup - €800, includes starter makeup kit and brush set. ITEC Manicure & Pedicure - €500, includes kit. ITEC Cutting Women’s Hair - €500, includes kit For more information call Waverley Academy on: +353 (0) 1 408 9769

E: vtctorders@writeidea.co.uk

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Tel: +44 (0) 2380 684 500 www.vtct.org.uk

Education, Careers & Upskilling 31


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Industry As We Know It Linda Ennis, Principal of the Beauty Academy, talks about the vastness of the beauty industry, and why it’s good to be a part of it!

Make-up by Gila Olga

All part of our Excellent 12-week Foundation Hairdressing Course LIMITED PLACES AVAILABLE SO BOOK TODAY! VTCT International Qualification. Option to progress to Intermediate level in Spring 2014.

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Teacher Training Diploma Level 7 equivalent

Be part of the original and leading teacher training course in Ireland We lead, others follow... make the right choice for your teaching career. Next course starting September 1st 2013 Suitable for anyone who wishes to teach any type of vocational course in the further education sector. 10am – 4pm daily for 9 days over 7 - 8 months Flexible Payment Options Available

01 5143500, info@nabtet.ie www.nabtet.ie 32 Education, Careers & Upskilling 2013

Did you know that the Beauty Industry is the 3rd largest industry in the world? Well it is, after food 12:11 and technology. What better reason to choose a career in this wonderfully creative, growing and successful industry. As the Principal of a Beauty College, I am often asked about careers in the Beauty Industry. Mostly when people consider a career in beauty they think of salon work, working as a mobile therapist or opening up their own salon. Actually, the opportunities in the beauty industry are so much vaster than you would think. Let’s look at this in context. Pharmaceutical giant, Proctor & Gamble own a myriad of brands, including: Olay, Max Factor, Gillette, Pantene, Gucci and the list is endless; their turnover amounted to over €64bn in 2012! L’Oréal, whose portfolio includes Vichy, Lancome, Yves St. Laurent, Shu Uemuru and Kiehls made over €22bn in sales in 2012. Other big players, including Estee Lauder, Johnson & Johnson and Unilever are close behind in sales topping billions of euros.

Armed with this information, you can begin to appreciate the size of the beauty industry, and the opportunities available. With a grounding in beauty therapy, marketing and innate business savvy, you can progress up the ranks of beauty companies. The possibilities are endless. If you are interested in both beauty and marketing you can do a short beauty course, in the Beauty Academy, which you will complete in one year (part-time). The Beauty Academy offers a two-month summer course, which runs in July and August, and allows students to qualify by September. So, if you plan on doing a degree, you will have a trade to back you up, should you apply to a beauty company’s marketing department. Many of these large companies also offer internships to graduates, so a foot in the door may be an advantage. Always think outside the box when it comes to the beauty industry. Check out courses on: www. beautyacademy.ie, or Tel: +353 (0) 41 980 4799


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HOW TO TRAIN WITH MESO VYTAL Meso Vytal is the first non-invasive, natural non-toxic treatment for fighting signs of ageing, and is available from Smudgeproof. The results are evident after one treatment, with no downtime for the client. The New Meso Vytal cell boost concept transports carefully balanced highly effective serums into the deeper skin layer to the specific area, where it is most needed. The active substances stimulate the cells, the metabolism and contributes to its regeneration. Firstly, AHA fruit peel is applied for ten minutes, this exposes waste and activates the metabolism. Then, the Meso serum is placed onto the skin and into the needle cartridge holding 18 micro plastic needles which penetrate the skin 100 times per second. The serum holds up to 100 times its weight in moisture and hydrates the skin. Treatments are: MESO Vytal Med with Hyaluron and peptides to reduce wrinkles and to stimulate collagen production. It contains peptides, which achieve a lifting result, and Haxapeptides which interfere with the formation of wrinkles. MESO Vytal Fresh a sophisticated composition of vitamins, Q10 and amino acids supplies the skin with essential nutrients, suitable for young skin, leaving it fresher and more vibrant. MESO Vytal Pure the SPA treatment to protect and refresh the skin, with amino acids and extracts from soybeans and yam roots. It enhances dull/dry skin and benefits older skin types. The treatment takes 45 minutes and is suitable for face, neck, chest, décolleté and the back of hands. Training is exclusively available by Smudgeproof. Contact: +353 (0)1 6975236 or email info@smudgeproof.ie

BAAM COSMETICS – EDUCATION AND TRAINING FOR YOUR STAFF BAAM Cosmetics is continually growing their portfolio of products, however training in specialised waxing and eyelash extensions is at the forefront of this innovative Irish business. Courses provide a balance of essential theory and intricate practical application. Courses are approved as a CPD provider by Habia, all training is BABTEC and The Guild accredited. Training with BAAM does not end when you leave the class, they have an excellent aftercare service and are available to answer any technical questions you may have. Many past pupils go back for refresher courses knowing that it is important to keep their skills current. For details on all the courses provided by BAAM Cosmetics log-on to baamcosmetic.ie, or contact Anne Woods directly on: +353 (0) 1 450 7573. Email: anne@baamcosmetics.ie

INTERNATIONALLY RECOGNISED QUALIFICATIONS FULL TIME & PART TIME BEAUTY THERAPY, MAKE UP ARTISTRY NAIL TECHNOLOGY We offer FREE Talks to Secondary Schools in:

Careers in the Beauty Industry The Importance of Appearance Skin Care Advice Make Up for Interviews We also offer FREE personal career/ educational advice in our academy

Call us now on 041 9804799 or email linda.ennis@beautyacademy.ie Drogheda Co. Louth

Education, Careers & Upskilling 33 beautyacademy C.indd 1

04/07/2013 13:33


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TRAINING WITH A MAESTRO Permanent make-up is a very rewarding industry, not only for aesthetic reasons; it also can restore confidence to sufferers of cancer and alopecia. The European Institute of Permanent Make-up is an internationally recognised educational organisation, founded by world-renowned Irish Technician, Elizabeth Oakes. Her expertise as a Permanent Make-up Artist combined with her personally developed training methods make Elizabeth one of the most coveted Permanent Cosmetics educator in the business. Elizabeth has a massive international client base spanning the US, Middle East, the UK and Ireland. Before returning to live in Ireland, Elizabeth worked and taught extensively in the US, as well as in London’s prestigious Harley Street. The courses are open to those who already have industry-related experience. The courses include: V Advanced Lip Liner V Advanced Eyeliner V Colour Theory V Advanced Eyebrows/Hair Strokes V Areola Restoration and Nipple Complex V Scar Camouflage V Eyebrow Embroidery Please note that students will have to complete the fundamental training, and work in the field for six months before they can complete the master training course. Check out: www.eipmu.com, for more information. Email: info@eipmu.com, or Call: +353 (0)1 254 4245

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LaStone® offers the individual therapist, Spa, Hotel Group, Health Club and Gym looking to personalise client treatments a complete therapy system that opens up a whole new way to treat the body, mind and soul. LaStone® is more than a body massage and is the only directly prescriptive thermotherapy stone massage temperature treatment on the market... it is a Total Therapy System educating for excellence and creating master practitioners. Courses: Original Body (4 days Full Body Thermo-therapy - 90 minute Massage) Simply Stones (2 days Basic Thermo-therapy - 60 minute Massage) Simply Stones Extended (2 days to extend qualification to Original Body Therapist ) Simply Stones and OGRA Body Wrap (3 Days) Beyond Hot Stones (1 day course to introduce therapists trained in only hot stone massage to the principles of LaStone Therapy Hot and Cold Stone massage.)

CONTACT. www.eipmu.com info@eipmu.com Telephone.0860302940 The European Institute of Permanent Makeup is an internationally recognized educational organization, founded by world-renowned industry Technician Elizabeth Oakes. Her expertise as a Permanent Makeup Artist combined with her personally developed training methods make Elizabeth the most coveted Permanent Cosmetics educator in the business.

Deep Stone Therapy (4 individual days Deep Tissue Thermo-therapy Massage) Stone Sole (3 days Thermo-therapy Reflexology) Simply Face (2 days Thermo-therapy Facial) OGRA Wrap (1 day Thermo Body Wrap and Thermo-therapy Stone Placement) Rain Bath Ceremony (1day Native American Aromatherapy Thermo-therapy treatment) Rose Quartz Facial (1 day Native American Thermo-therapy Facial) For more information on LaStone Therapy Courses contact Maura Barry

Tel: 045-442323 or 087-1727108 Green Road The Curragh Co Kildare info@lastonetherapy.ie

www.lastonetherapy.ie Linda,

34 Education, Careers & Upskilling 2013 eipmu EO 1/2.indd 1

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Natural Hair Removal Using Sugar Paste Helen Dunne, Owner of the Carlton Institute, explains the benefits of hair removal using sugar paste. The ultimate goal of this technique is to extract the hair in the natural direction of growth. The ability to do so makes this tech­nique far superior to any other professional method available today. I have been both teaching and carrying out waxing and electrolysis for thirty-four years now. I started with hot beeswax in Bronwyn Conroys, graduated on to strip warm wax, then returned to peel-off wax (hot wax used at a lower temperature with elastic substances added to keep it pliable), and I have had great success with all of the techniques. Laser arrived and is very successful in certain areas with certain people. Threading filled a gap for lots of people who love it. There is now a large section of people including males and females of different skin colour who need sugaring, as it works for the very dark to the very pale in both combinations of skin and hair. Sugaring caters for those who suffer with ingrown hairs; are allergic to waxing, have very sensitive skin, have eczema or psoriasis, or those who work in front of the camera and want the fine down removed from the entire face. Sugaring can do all of these things successfully. It gently exfoliates the skin as an added bonus, thus promoting skin cell renewal for younger-looking skin. “Having hair removed by sugar paste is like having a massage, and the more it is done the weaker the hair grows back - and less of it too,” says Paula, one of our regular clients. “I fall asleep when it’s being done. I wake up for the bikini line but even that is not so bad. I keep it done regularly so

now it is a piece of cake! The skin is so smooth immediately afterwards, it’s amazing.” Paula has dry, extremely sensitive skin with fine dry fair wiry hairs, so other methods don’t suit her. She has been waxing for years so the growth is patchy, but this is more suitable for her age as she now is nearing sixty and the skin has become crepy. Very short hair; even ingrown hair can also be extracted completely in the proper direction of growth. I have had success with 5 days of growth. The most beneficial time to extract hair is in the early anagen stage of growth. In this stage the hair bulb is at its largest size and when extracted the follicle cycle is interrupted resulting in the partial removal of the follicle wall (inner root sheath made up of DP cells or also known as matrix cells), destroy­ing a percentage of matrix cells. Regular extraction, in the early anagen stage, results in a continual deterioration (or depletion) of the follicle, which in turn leaves a smaller diameter allowance for the next hair to grow in. This usually results in instant and continued refinement of the hair, and leads to the follicle becoming inactive. The depletion of matrix cells leads to permanent hair re­moval. Classes run at the Carlton Institute in Dublin over two days, covering the entire body, including: specialised areas, Californian, Brazilian and Hollywood. Hair removal for Male clients techniques are covered in theory, so that therapists who cater for

36 Education, Careers & Upskilling 2013

1 “I train using gloves, which is more hygienic, but as there is no double dipping and the paste is disposed of easily after each client - this is never a problem. The demonstration pictures here are shown without gloves to make it clearer to see,” Helen says.

men will be able to introduce sugaring to them; they are such babies when it comes to pain! They absolutely love sugaring! Contact Helen Dunne on:

+353 (0) 1 870 9583, or +353 (0) 86 678 2131 for advice or information. Or, check out: www.carltoninstitute.ie


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Irish Warpaint

Glamtress We check out some debsfriendly looks by Irish MUA Emma Farrell

MUA: Emma Farrell using Buff Makeup Photographer: Richie Stokes  Location: Whelans Model: Georgie Frances Wilson

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Irish Warpaint

Emma is an international make-up artist who has worked in Ireland, the UK and Australia. Her attention to detail and passion for the industry has seen her become one of the most sought after make-up artists in Ireland. In the seven years that she has been working as a freelance make-up artist, Emma has carved out a successful career in the Film, Television and Media Industries. She has worked on various TV shows throughout the years, everything from RTE’s 'Off the Rails' to UTV’s ‘Primeval’. Emma has also worked for many of Ireland’s top publications, including: Prudence, U Magazine, Irish Wedding Diary, The Wedding Journal, VIP Magazine and nearly every newspaper. Through the course of her work Emma has worked with many famous faces, such as: Chris Eubank, Mary Byrne, Caprice, Marty Whelan and Maura Derrane. For more details go to: www.emmafarrellmakeup.com

Beauty Professional Ireland••••• 39

Photographer: Edel Kelly www.boudoir.ie

Make-up Artist: Emma Farrell u sing Buff Make -up Photographer: Anita Sadowska www.anitasa dowska.com Styling: Eva Bo rland using Om Diva Jewellery Location: Whela ns Hair: Aoife Coffe y Model: Joanne Northey


Irish Warpaint

Lustfuls Some ‘you know you want me’ make-up products to wow your clients with.

BLUSH IT The Product: Blush Mineral Sheer Tint Foundation USP: This sheer tint foundation contains antioxidants such as ginseng root extract and ginkgo biloba, chamomile and vitamins A&E. It helps protect the skin and leaves a lovely sheer finish. How to Use: Use every day as a skin caring foundation. Price: €13.78, but special offers are available. Contact: blush@blush.ie

‘R’ FOR RADIANCE The Product: NEW Payot BB Cream USP: Provides 24 hour hydration, this hydro-dermo-regulating complex ensures that skin is moisturised, soft and healthy. The mineral pigments optimise the diffusion of a fresh and light formula that closely matches the natural skin colour. Fine lines are smoothed; redness is reduced. How to Use: Daily over serum or moisturiser Price: RRP: €32.00 Contact: Available from Graham Anthony Ltd. Call: +353 (0) 1 822 2711, for more details.

ULTRA VOLUME The Product: Volume Sensation from ArtDeco USP: Build breathtaking eyelashes with the new Volume Sensation mascara. Price: RRP €16.95 Contact: products@beautyprofessional.ie

FUSCHIA

24-D

Take a look at Irish brand Fuschia’s fabulous range, now available at their new store in The Pavilion SC, Swords! They also have a store in Scotch Hall SC, Drogheda.

The Product: Decoderm 16h Aqua Foundation USP: Decoderm’s 16H Aqua Foundation has distinctive treatment properties: it guarantees 16 hours of impeccable hold, and continuous moisture for 24 hours. The light and fresh texture perfectly adapts to the face, ensuring maximum application comfort and a natural and radiant finish. Available in four different shades. Price: RRP €26.50 Contact: Decoderm, Tel: +353 (0) 45 856 490. www.xpertpro.ie

Beauty Professional Ireland••••• 41


Irish Warpaint

DOUBLE JOBBER The Product: Double Ended Eye Brushes USP: Travelling light? The Double Ended Eye Brush Travel Set and Case from Blank Canvas is a good way to get all the right shapes of brush into your kit. Price: RRP €64.99 Contact: products@ beautyprofessional.ie for more details.

FULL EFFECT

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The Product: MUD CFX Colour Wheels USP: MUD Character/FX make-up is a versatile series of colours used to create a wide range of effects and characters. These colours are specifically chosen by Make-up Designory artists to be used as they are, or mixed together. Make-up Designory Character/FX Make-up will hold up under the stresses of the day. Price: RRP €16.50. Contact: Tel: +353 (0) 1 864 1086. Website: www.flair.ie

The Product: NEW Academie Tinted Moisturising Cream USP: This easy-to-use Tinted Moisturising Cream gives the skin a natural and delicate colour touch. It is rich in active ingredients - a real complexion embellisher! It activates the synthesis of collagen, of fibronectin and hyaluronic acid and helps to reduce lines and improve skin’s firmness. It’s available in four shades. Price: RRP: €25.95 Contact: French Cosmetics Distributors Ltd., Tel: +353 (0) 46 948 1091. Check out: www.frenchcosmetics.ie

TOTAL ECLIPSE BIT OF A GEM The Product: Mii 100% Pure Mineral Foundation USP: This foundation all-in-one mineral powder gives a luxuriously creamy finish. It’s a unique blend made with precious gemstones that actively energises and revitalises your complexion, replenishing natural mineral levels and protecting from sun damage. How to Use: Use a small amount over primer to build-up a flawless look. Contact: Cofri Cosmetics, Tel: +353 (0) 1 833 1636

42•••••Beauty Professional Ireland

The Product: Profound Skin Care Solar Eclipse BB Cream SPF 30 USP: In three beautifying balmy shades this professional retail beauty BB Cream stands out from the crowd by delivering serious skincare protection. It creates a gorgeous appearance by smoothing out the complexion and skin tone. How to Use: Apply liberally to face until a thin film forms on the surface. Suitable for treatment room use following facial peels, microdermabrasion, as well as non-invasive medical treatments. Price: RRP €31.00. Contact: Tel, Anne McDevitt Products on: +353 (0) 1 677 7911, or email: sales@ annemcdevitt.com.

Waterproof‘d The Product: Make Up For Ever Aqua Lip USP: The extremely waterproof texture of this pencil can be used to reshape and heighten lip contour. Very long-lasting and non-transferable, it holds for hours - even in extreme conditions. It can be used on the entire mouth, after applying non-oily skincare on the lips (Lip Contour Skincare Pencil). The range of matte shades offers natural harmonies in matching tones and other more intense colors. How to Use: Draw a line directly on the contour of the lips, reshaping them if necessary. Price: €16.50 Contact: www.mufe.ie


s k o o l. l r Fo t Kil tha

Exclusively available from Cofri Cosmetics Ltd ph: 01 8331636 email: des@cofri.ie


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Debutantes’ Dream! Beauty Award Winner Jennifer Rock on how to be a debutante’s beauty dream! Debs, proms, grads whatever wording you choose to describe this finale night for secondary school students - do not underestimate the ordeal and emphasis placed upon it! The modern-day debutante demands the effort, time, planning and budget of a mini-wedding! Fluttering false lashes, teeth whitening, facials, make-up trials and nail artistry that would impress your average celeb is invested in. In recent years, we are seeing truly elegant and demure gowns, similar to that of red carpet status, hanging delicately from their pre-cellulite and post puppy fat frames. Tips for debs clients V They’re young adults. So, treat them as you would any other client, often they are more informed and savvy than our typical clientele. V Don’t presume their budget: The final figure can often amaze (shock) you! V Do suggest a make-up trial: Encourage photos; your idea of smokey and their notion may vary drastically. V Do recommend a course of facials: Their sebaceous glands may still be inclined to be over-active compared to most, a course of facials is a must to enhance the make-up, and a prime opportunity to educate them to ensure that they have a beneficial skincare regime. These are the clients of the future. V Do recommend a retail regime: Retail wise, include a skincare class (dermalogica facemapping) or a skincare package. Oilier skin will benefit from a gel cleanser, a slightly astringent based toner, mattifying moisturiser, and perhaps an ‘on the spot treatment balm’, simultaneously banishing wipes from their vocabulary! Drier skins include a cleansing cream, lightweight toner, hydrating serums and spritzes. Make-Up Tips V Conceal from word go, any darkness under the eyes needs a terracotta colour to counteract a blue hue. Meanwhile, any vascular scarring from blemishes, acne scarring, etc, will require a more yellow toned concealer. 44•••••Beauty Professional Ireland

V Less is often more with active acne or seborrheic skin, build the coverage as opposed to painting it on, which will draw attention to the area, both face-to-face and on camera. A mineral make-up such as Fuschia’s mineral starter kit, is ideal, as it is treating this type of skin, and sits flawlessly for the entire evening. V A ‘matte’ finish for any problematic areas is ideal, as it will not draw as much attention to the region. HD powder, (Make Up For Ever) is ideal, as it corrects while smoothening out any areas of concern, and can be topped up over make-up throughout the night. V Contouring is rampant at present, do your research and ensure it is chiselled in its final appearance not ‘dirty’ looking, Kim K’s makeup artist's tweet of contouring went viral and certainly has been viewed by many potential debutantes. V We all know brows are still a statement factor for all, however the fuller look does not sit well on all faces, ensure that you’re well armed to explain to the more petite frames why their brows cannot be as full as Cara Delevingne! V Decide the corrective techniques you must follow to enhance the natural beauty of their eyes, follow colour guides to ‘pop’ an eye colour; incorporate brightness and warmth into the majority of eye make-up. This can be done with orange or metallic red hues. V For a particularly smokey eye: use taupe colours, for example in the crease/socket to soften the transition between dark product on the lid to a nude brow area, it also adds dimension and finalises a layered look. V Be confident with your flicked liner, mark the winged guideline while the eye is open and facing down; to avoid any ‘hook’, stagger it in a fine line to begin, then simply fill in the blanks. A tip is to apply with a pencil first to get an idea, then use gel/ liquid on top once you have the guideline you crave. V Strip lashes: ensure you measure them against the eye first, double dip your glue and hold. You can cut the outer part of the lash and simply use that rather than the entire strip. V Individual lashes creates a more subtle look, but don’t be afraid to apply half a packet per eye to give impact. Always do a


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patch test for any treatment involving glue! V Advertise packages months in advance, these girls have been researching the dress for months already, so we need to lure them in to our salon now. Similar to bridal packages - have them in tiers, Bronze, Silver and Gold. Us women are ‘divils’ for wanting the best for ourselves! V Have an online presence for this age group, build your portfolio and tag pictures to Facebook, etc, for all to see. Include a ‘pre-event’ package of facials, manicures, pedicures, a spray tan trial, a make-up trial, brow tinting, lash tinting, lash extensions, etc. Remember these women could potentially be your bread and butter clients in a few years, so treat them like royalty. Enticing packages for

Handy! Take a look at some of our recommendations for fast debs work. Especially if you have a few teenage clients to transform into glittering debutantes!

Diamonds are a Debs’ Best Friend! For those debutantes wanting diamonds, the La La Lashes Couture Collection (retailing at €80 per set), are customised with Swarovski Crystals, each individual lash on the strip has its own individual Swarovski Crystal that catches the light, giving a dramatic finish to any debutante‘s look. These sturdy lashes can be re-used and stored in the pretty presentation box for the next special occasion. Contact: Anne Woods on +353 (0)1 450 7573, or email: anne@baamcosmetics.ie

Express Mink Lashes – The Debs’ Dream Lash Perfect Express Mink Lashes are proving to be a fantastic alternative to the semi-permanent lash extension, with an affordable retail price of €40, and application complete in just 30 minutes. Training is absolutely FREE when you purchase your kit, which is priced at a very affordable €250. The kit will supply you with up to 30 sets, giving you a retail value of €1,200. To find out more about these products or to book a training day, check out: lashperfect.ie, or contact Anne Woods on: +353 (0) 1 450 7573 or +353 (0) 87 242 7410.

46•••••Beauty Professional Ireland

Mum and daughter days are brilliant for business! It tends to be a big day for Mum as well, as the party may carry on at home once the young debutante has left in style, so consider approaching the local boutiques, designer dress hire shops (they’re huge at the moment), local hairdressers, limo companies and create a debs club in your town as the one-stop-shop. Check out some great deals for Mum and Daughter from the Carlton Herbs & Roses Spa, Tralee, they’re always a great example of how to get the package mix right. They currently have a package called '5 Steps To Be A Beauty Queen', which includes: tanning brow-shaping, full make-up and strip lash application for only €99!

Fast Up-dos!

Jennifer Rock is an ITEC CIDESCO accredited beauty college tutor and trainer for cosmeceuticals skincare, nutritional supplements, microneedling and mineral make-up brands. She is a qualified beauty, holistic therapist and make-up artist. For more information on training with Jennifer contact: jennifer-rock@hotmail. com

Pretty Cheeks!

Perfect for preparing an up-do, Joico’s Instant Refresh Dry Shampoo (€16.95), is a fast-drying aerosol shampoo that instantly leaves hair feeling clean and smelling fresh. It brushes out easily and leaves no white residue, so it’s fab for brunettes. Set your client’s up-do in place for the night with Joico’s Power Spray (RRP €12.95), a new fast-drying, non-sticky finishing spray for a brilliant shine and longlasting hold. Contact: Joico, Tel: +353 045 856 490 or log onto: www.xpertpro.ie

For a soft cheek colour contour, use Fuschia’s Liquid Blush in Wonder (€17.50). Contact: www.fuschia. ie, call into their store in the Pavilion Shopping Centre, or give them a call on: +353 (0) 41 980 1563

BB Beauty Perfect for problem skin and to achieve luminosity, Decleor’s new BB Cream (RRP €35.00) is perfect for deb’s skin perfection. Contact: Graham Anthony, www. grahamanthony.ie, +353 (0)1 822 2711.

Pretty Nail Palettes Dresses will be all colours and shapes. Morgan Taylor has enhanced colour creativity with this range of 100 eye-catching glitters, metallics, shimmers and crèmes. Perfect for any debs dresses with incandescent sheens, sequins and muted, cascading pastel shades! Contact: www. creativeacademy.ie, or Tel: +353 1 4295122


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Irish Nails

Nails Newbies Get your hands on some of these great new nail products this season.

FESTIVAL NAILS The Product: 'All about the Glow' by Gelish USP: Get your clients festival ready by ‘Gelishing’ them with the ‘All About the Glow’ by Gelish collection. Including the fabulous ‘Make you Blink Pink’ and ‘Brights have More Fun’. Contact: Creative Academy, +353 1 429 5122, www.creativeacademy.ie

AUTUMN/WINTER PREVIEW The Product: The NEW Forbidden Collection by CND USP: The dark side of romance is explored with these fabulous new shades from CND. They’re available both in CND Shellac™ and VINYLUX™, and will be officially launched to the public starting from September 2013. Make sure you’re stocked up with these on-trend darker beauties, perfect for the autumn and winter seasons. How to Use: Professional use only. Price: From €37.00 to €45.00. Contact: Go to www.sweetaquared. com, or Tel: +353 (0) 1 408 91 91.

SANITISER The Product: The new Sani-Tab USP: Worried about bacteria and the spread of athlete’s foot in your nail bar, salon or spa? Don’t be, these tablets kill 99.9% of all bacteria and viruses, perfect for your pedicure tub and peace of mind! How to Use: Pop it into your foot tub, or whirlpool and proceed with the pedi! Price: On contact. Contact: Tel: +353 (0) 1 429 5122, or visit: www.creativeacademy.ie

NEW LAUNCH! THE DARK The Product: Black Beauties from Jessica Nails USP: Fabulous dark beauties from Jessica Nails. Perfect on their own, or over other polishes. Perfect for the black edging that’s so hot right now! Price: Trade, on contact. Contact: www. frenchcosmetics.ie, Tel: +353 (0) 46 948 1091

The Product: Morgan Taylor Polishes USP: Creative Academy has been appointed as the new Irish Distributors for Morgan Taylor. Morgan Taylor is a professional nail lacquer range, which has been making waves back stage at all the fashion shows this year. Contact: Tel: +353 (0) 1 429 5122, or visit: www. creativeacademy.ie

48•••••Beauty Professional Ireland

PRETTIFIERS Decoderm Polishes USP: Check out the beautiful shades from the Decoderm nail collection. They give a radiant and shiny finish combining exceptional hold and perfect coverage from the very first application. They’re also quick drying. Price: On contact. Available to hair and beauty salons nationwide. Check out the full range of Decoderm make-up and nails. Contact: Decoderm, Tel: +353 (0) 45 856 490. Or check out: www.xpertpro.ie


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The Nail Bar

Nail Bar TAKE ME TO THE NAIL BAR…THE NAIL BAR

What the blogs say: Au Natural Essence on One Minute Manicure: “The instructions were simple: Massage a bit of the mixture into my hands a few times a night. Rinse. Moisturise. I did that, and magically, my nails started to get stronger! I couldn’t believe it. The results were undeniable.”

Setinlaquer.com on ‘Rhthym and Blues’, by Morgan Taylor: “A shimmery deep purple shade with tones of gray. It has a hint of duochrome to it. This shade is amazing and the photos don‘t quite capture the true spirit of the polish.”

Pinnails. blogspot.ie on Vitagel Strength: “One month in, and my nails have grown much faster than before, are stronger and haven’t broken.”

50•••••Beauty Professional Ireland

Our

We lov Latest F avouri image e Dylan Bra te Nail dshaw of DB ‘s nails ( Bar! above fabulous n ail ), very debs/ bar! And th red ca rpet in is beautiful spiring !

On Trend

LISH! GLENDA LOVES GE the Irish Creative Academy, has h lis Ge for s tor distribu TV3’s Irish been featured on — Xpose Cult Beauty Show last few e th three times in n visits lso Gi da en Gl weeks! gularly re y Creative Academ ed to air s ha ow sh e th since d’! -e sh eli ‘G have her nails h lis Ge r he ed lov Glenda at she Mani’s so much th sheli ‘G t ou ab tweeted rfect pe w ous’ nails & ho t: ac nt Co ! are ll sti they www. +353 1 4295122, creativeacademy.ie

Some new product releases we love: Butter, Nail Couture and the fabulous new Forbidden Collection from Shellac for Autumn /Winter. Check out www.sweetsquared.com

As seen on TV3’s


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04/07/2013 15:33

Luxlash is now available, first time in Ireland from Crystal Nails Ireland!! New, specially formulated waterproof bonding agent. To become a fully qualified LuXLash stylist, sign up for our next course!

IRISH ONLINE COMPANY BLANK CANVAS COSMETICS OFFER SUPERIOR QUALITY WITHOUT THE HIGH PRICE TAG.

COURSE DATES:

25th of August - Sunday 22nd of September - Sunday Price: €299 with LuXLash sterter kit €490 with LuXLash professional kit Price includes the selected kit, the training fee and the certificate. Location: Mademoiselle at The Beauty Boudoir, 94. Lower Rathmines Road, D6. For more information contact Dorina on 085-830-4508 or mademoisellegroups@gmail.com. Visit: www.luxlash.ie www.crystalnailsireland.com www.mademoisellegroup.com

BCC retail a wide range of professional brushes in natural and cruelty free fibres. Their products rival the quality of high end brands for a fraction of the cost. Their bestselling and award winning Pro Deluxe range is available to buy as single brushes or in 8/12/15/18 piece combinations. Prices start from €7 and are available from

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Debs Nails

Matched!

Would you like to be able to match your client’s dress or eye make-up to their nail art? It’s a skill that could be used for any occasion: debs, weddings and gala evenings. The very talented Caroline Carrick shows us how!

The Sponged Look

Glitzy Tiger

This nail art is inspired by dresses with graduated layers fading into one another!

This tiger print design will suit a lot of dress colours! How to do it: Prep the nails as normal. Apply Gelosophy Base Coat and cure for 1 minute, UV, or 30 seconds LED. Apply two coats of Perfect Flawless White and cure (1 minute, UV, 30 seconds LED).

Gold and Black SmokEy Eye Emma Watson rocked this look recently. And you can try its nail equivalent! How to do it: Prep the nails as normal. Apply Gelosophy Base Coat and cure for 1 minute UV, or 30 seconds LED.

How to do it: Prep the nails as normal. Apply Gelosophy Base Coat and cure for 1 minute UV, or 30 seconds LED.

Apply two coats of Perfect Match ‘Black Velvet’ and cure (1 minute UV, or 30 seconds LED).

Apply two coats of Perfect Match Flawless White and cure (1 minute, UV, or 30 seconds LED).

Take Perfect Match ‘The Box Office’, and clean most of the product off your brush.

Place a drop of your three chosen colours onto a palette, and, using pieces of your gel sponge, dab the colours onto the nail tip, beginning with your lightest colour, then medium, then dark, overlapping the other colours. Cure.

Then place your brush in the lower right corner and drag it out across the nail in a random fashion to create the splashed effect. Cure this coat. Take Perfect Match ‘Queen of Drums’, and dab the glitter into the corner, lightly dragging outward in whatever direction suits your design. Cure. Apply a top coat and cure for 2 minutes UV, and 1 min LED. Cleanse and apply cuticle oil.

52•••••Beauty Professional Ireland

Repeat the last step to reinforce the colours, and soften the blend. Cure. You can also lightly dab some glitter, like ‘Hologram Diamond’, onto the free edge and cure. Apply a top coat and cure for 2 minutes UV, and 1 minute LED. Cleanse and apply cuticle oil.

Prepare two drops of your chosen Perfect Match colours on a palette, cut up a gel sponge into small pieces and dab the colours randomly onto the tip. Cure for 1 minute UV, or 30 seconds LED. Put a drop of Gelosophy Top Coat and Perfect Match ‘Black Velvet’ onto your palette, and then take a Nail Perfect Micro Steeler size 000, and begin painting the tiger stripe design. It is important to regularly clean your brush with UV Cleanser and run it through the clear top-coat to keep the brush pointy and pliable. Regularly freeze the work to maintain the delicacy of your strokes, if you do not, the UV polish will bleed out, and the lines will thicken. Once your design in complete, cure the design for the appropriate full time. Apply top coat and cure for 2 mins UV, or 1 min LED. Cleanse and apply cuticle oil.


Debs Nails

Glitter Nails Sequins and crystals inspire this nail look! How to do it: Prep the nails as normal. Apply Gelosophy Base Coat and cure for 1 minute UV, or 30 seconds LED. Apply two coats of Perfect Match ‘Black Velvet’, and cure (1 minute UV, 30 seconds LED). Prepare a small drop of Gelosophy Top Coat on a palette, work this into a gel brush and use it to scoop up some loose NFU ’Oh Bling Bling’ glitter of your choice. Choose at least three different colours, and blend one into the other. Press the glitter into the tacky layer of the black. Do not drag - as you will remove the tacky layer, and the glitter will not stick. Press the glitter down with your finger to get a smooth finish. Cap it with Gelosophy Top Coat; cure for 2 minutes UV, and 30 seconds LED. Apply a second coat of topcoat and cure. Cleanse the nail with Astonishing Nails UV Cleanse, and run your finger over the top. If there are any uneven lumps smooth gently over the top with your 180grit buffer, being careful not to affect the colour of the glitter. Apply a final coat of topcoat and cure. Cleanse and apply cuticle oil.

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turnover

For a smooth confident brazilan down under!

www.waxxxpress.com/ie 1 Willington Avenue, Templeogue, D6W. t: 01 450 7573 M: 087 242 7510 e: info@baamcosmetics.ie Beauty Professional Ireland••••• 53


In The Salon

Salon Shakers

Check out the latest salon-based fat-blasting, skintone restoring and high performing beauty workers

Sometimes it’s good to see things in black and white The Product: Diamond Designs Monochrome designs USP: Diamond Designs bring you their stunning new Belle Monochrome silhouette trend tunic. This versatile tunic is made in their signature linen effect fabric. Belle is sure to flatter every shape as the silhouette panels will streamline the waist and bust. Black linen effect trousers complete the look. If you like to keep things simple, this season’s monochrome trend is the perfect style solution. The colour combination of black and white is as timeless as it is flattering. The black and white trend has been spotted on the runway at Marc Jacobs, Louis Vuitton and Stella McCartney. Available to purchase on www.diamonddesigns.ie or call +353 (0) 42 9746333 for their new catalogue.

ALL GLO’D UP The Product: GLAMGLOW Trade Offer USP: The award-winning GLAMGLOW super mud masks are super skin clarifiers. They’re gaining awards and word-of-mouth accolades throughout the beauty world. They have now created a simple, effective strategy for trade customers, offering a threefold framework that will increase salon revenue. The GLAMGLOW plan includes a high performance, results driven facial, a cost-effective professional product and a profitable retailing opportunity. By purchasing a Pro Sexy trade customers are able to generate as much as €2,250.00 by charging €50.00 per facial with 45 treatments. How to Use: As part of a detoxifying/youth restoring facial. Contact: glamglowmud.co.uk or contact: Skin Solutions UK on: +44 (0) 844 800 7661.

CARIBBEAN LUXURY The Product: Rejuvenating Facial Elixir USP: Caribbean Essentials is a new luxury, global spa ritual company offering a unique collection of professional, natural signature spa treatment rituals and retail products. The Rejuvenating Facial Elixir is a luxurious facial indulgence combining an exquisite, replenishing synergy of the purest, concentrated plant rich anti-ageing oils. How to Use: As part of the Caribbean Essentials facial. Price: RRP €32.00 Contact: caribbeanessentials.com 54•••••Beauty Professional Ireland

PEDI FAST The Product: NEW MICRO Pedi Manicure/Pedicure Kit USP: The NEW MICRO Pedi Manicure/Pedicure Kit contains five interchangeable attachments which slot into the side of the MICRO Pedi device and rotate at the same speed as a MICRO Pedi roller, including: A buffing tool - to give your nails a natural shine, a shaping tool - to smooth the surfaces of your nail, an emery tool - to smooth and shape your nails; a fine shaping tool - to shape and contour your nails and a cuticle pusher - to keep your cuticles neat and clean. Price: The MICRO Pedi Manicure/Pedicure Kit costs (RRP) €19.95. The Emjoi MICRO Pedi costs (RRP) €39.95. Contact: www.micropedi.ie, or phone 1890 25 22 06.


In The Salon

THE NEW CLEANSERS The Product: New Payot Cleansing Line USP: Payot has just launched some hard-working skincare products, including: the Masque D’Tox and the Gel Démaquillant D’Tox. They contain radianceboosting superfruit extracts to gently cleanse and soften the skin. How to Use: As part of the Payot best facial practice. Price: On contact. Contact: Available from Graham Anthony Ltd., www. grahamanthony.ie, please call: +353 (0) 1 822 2711, for more details.

LIFTED The Product: MATIS Resculpting Lifting Treatment USP: MATIS has recently launched a NEW Professional treatment with a facelift effect. With each treatment, the facial contours are more defined; skin elasticity is improved. Broken into two phases: the first part of the treatment includes the MATIS Lift Cream Mask. This creamy textured mask provides regeneration and firmness to mature skins. The second phase is the MATIS Booster Thermal Mask. This mask diffuses a gentle heat to promote the penetration of active ingredients in the Lift Cream used in phase one. Price: 65 minute treatment – RRP €75 Contact: For more info on Matis Contact: Star Products International – +353 (0) 1 460 5055

BUTTERCUPPED The Product: Buttercups Special Offers USP: Buttercups is delighted to announce the launch of their beautiful new collection for 2013! As always, Buttercups is at the forefront of design, aiming to offer you fresh, up-to-the-minute trends, while keeping your need for comfort and value in mind. Price: Summer offers: 3 for 2 special, with prices starting at an incredible €19! Mix and match any three styles from their collection and receive the lowest-cost item free! Contact: Order online today at www.buttercupsuniforms.com

NEW FAT BLASTER! The Product: The Lipofirm Plus USP: Finally, the most credible alternative to liposuction has come on the market, and is available to beauty professionals in Ireland. The Lipofirm Plus is an ultrasonic cavitation system, which reduces fat cells. The machine works with ultrasounds that form bubbles in the tissues where the fat cells are located. The bubbles expand and are immediately compressed afterwards. The temperature increases due to sudden variation in pressure and the bubble implodes. This implosion damages the fat cells, reducing the localised adiposity. The fat (triglycerides) fragments into diglycerides that are expelled via the urinary system. Contact: Available from Graham Anthony Ltd., please call: +353 (0) 1 822 2711, for more details.

CANDLE COMFORT The Product: Emma’s Eco-Soy Candles USP: Conventional paraffin-based candles can cause headaches and ruin walls, not these Irish made eco-soy candles. They burn for up to 50 hours with no adverse affects to your clients. The perfect salon candle, and retail add-on. And, they smell amazing! Price: Trade enquiries welcome. Contact: info@ emmajanemcguire.com, www.emmas.ie, or Tel: +353 (0) 87 418 1014.

Beauty Professional Ireland•••••55


Retail Focus

Seasonal Preparations We profile some great retail-friendly products, exclusively for your business!

START-UP The Fuschia Mineral Starter kits (€65) are the ultimate beginner’s guide to mineral make-up. The kits come in sets of complimentary complexion colours, fair, medium and tan. Each Mineral Starter Kit contains: two mineral foundations (one for day time and a darker shade for night), rice setting powder, two mineral eyeshadows, a mineral blush, a dual ended eye brush, a crease brush, a kabuki application brush and a mini lip gloss. Contact: +353 (0) 41 980 1563, www.fuschia.ie

MORGAN TAYLOR Check out this on-trend, aesthetically pleasing retail stand for Morgan Taylor professional lacquers. Contact: Creative Academy, Tel: +353 1 429 5122. www.creativeacademy.ie

REJUVENATE, REFRESH, RECOVER Dermalogica’s Multi-Vitamin Power Recovery ® Masque should be used on a weekly basis, or more frequently if the skin feels parched. Recuperate the radiance of your client’s skin with this anti-oxidant rich masque. Contact: www.dermalogica.co.uk

BLING BRILLIANCE Body Brilliance (from between: RRP €7.00 and €12.00, per item) is a new, unique collection of selfadhesive body jewellery, brought to you by Sports Ink Temporary Tattoos. Bling up for the beach or stock as a retail add-on for your salon. They’re Irish too! Go to: www.bodybrilliance.ie

ANGIE’S FAV Parisian beauty brand Yon-Ka Paris, whose devotees include Angelina Jolie, is launching an intense high performance Yon-Ka Hydration Kit (RRP €35.00) ideal for rehydrating parched summer skin, and home-use. Contact: Renaissance Skincare, Tel: +353 (0) 1 832 1412

56•••••Beauty Professional Ireland

FAST WORKERS Aromawax – The Art of Waxing® (Wax starter kits start at just €29.99 + VAT) is an aromatherapy based salon professional, high quality waxing system which includes strip wax, hot wax, roller wax, plus a full complement of treatments, wax accessories and equipment. Contact: Sales@flair.ie, Lo call 1890 564040 or +353 45 898 501 www.flair.ie


Retail Focus

PERFECT BROWS With the deb’s season in sight and eyebrows the big thing, Hi Brow by La La has three fantastic retail products that are ideal for every debutants handbag. The Hi Brow Kit (RRP €35.00) comes in a sleek black-mirrored compact. It contains four vital ingredients to help achieve beautiful brows: • Three bespoke brow stencils • Eyebrow powder • A highlighting powder for the brow bone • A natural bristle brush Available in a choice of 4 brow shades: Dark Charcoal, Silver Grey, Light Brown and Dark Brown ensuring that the product suits all tones. Contact: www.baamcosmetics.ie, or contact Anne Woods directly on +353 (0) 1 450 7573. Email: anne@baamcosmetics.ie

ULTIMATE

OILARGANIC

Xen-Tan Ultimate Retail Package (€450.00 + VAT) contains products for retail only, with huge savings. Included within the kit is a bespoke, acrylic counter unit, designed to display the Xen-Tan products beautifully arranged within colour order to allow clients to easily shop through the collection and choose their perfect shade. Contact: www.xen-tan.co.uk/ trade.

A great retail add-on, OilArganic (RRP €24.99) can be used all over the body, straight out of the shower to extend a tan, as a split-end resolver, and over make-up in the office to combat air-conditioning. It smells absolutely delightful too! Contact: www.tanorganic. com, or call +353 (0) 45 480 820.

THE ICON

TAN IN A SHOT

Iconic Youth Serum™ from new skincare brand, Merumaya (RRP €34.50), has been integratively formulated to prevent skin ageing, correct existing signs of skin ageing, protect skin from internal and external aggressors, and help skin to perform better. The serum has already made waves in the beauty blogging world. Contact: www.merumaya.com

Tan Shots (RRP €2.50 per shot) is a vitamin enriched tanning drink that promotes tanning and cares for the skin. It contains Beta-Carotene and vitamin AC and E. It helps to condition your body to achieve a healthy golden tan. This pineapple and coconut fruit flavoured shot ensures that your client’s body is fuelled with vitamins and minerals and a blend of nutrients that are designed to help your skin tan quicker. Contact: info@bleisure. com, or  Blackchurch Leisure +353 (0) 1 458 9464 (ask for Fiona).

TRAVEL MAD Ideal for exotic escapades or long weekends away, Sothy‘s Travel Kits (RRP €17.00) contain everything you need to keep your face and body looking amazing while you are away. Small, light and containing the perfect mix of face and body essential products, all in a reusable bag - ideal for air travel requirements. Contact: www.sothys-uk.co.uk

Beauty Professional Ireland••••• 57


HR Advice

Preventing Bullying Worried about bullying in your workplace? Peninsula Business Services advise on how to deal with this unsettling problem What is often viewed as a ‘school playground’ problem can cause real difficulties for employers. Bullying or harassment in the workplace is unfortunately not at all uncommon, and employers must be aware of how to tackle the problem in order to comply with their duty of care towards employees. While it isn’t possible for an employee to bring a claim directly to the Labour Relations Commission (LRC) or Employment Appeals Tribunal (EAT) on the grounds of bullying, it is possible to take a claim to the Equality Tribunal for harassment linked to one of the nine grounds for discrimination. Bullying for reasons other than the nine grounds of discrimination is a health and safety issue. Bullying is not always a visible attack on someone and can be the prevention of another employee’s promotion by blocking their progress, or setting them up to fail by stipulating too high targets. Employers may find it wise to implement an antibullying policy. Such a policy should give a clear and unambiguous message to all employees that certain types of behaviour will not be tolerated in your workplace. Examples of prohibited behaviour should be given and employees should be made aware that, should these actions be undertaken, they will be dealt with via the company’s disciplinary procedure. The policy should be prominently displayed, or even given to all new employees, as part of an induction procedure. Senior managers and others with line management responsibilities should receive training in the major issues of bullying. After the training, they should be able to recognise behaviour that constitutes bullying, so that they are prepared to identify occurrences amongst employees. They should also be familiar with the effect that bullying can have on the workplace and on an individual. Therefore, where the manager does not see the bullying itself, they will be able to see who may be being targeted. This, in particular, is significant because victims of bullying may not always feel comfortable with ‘telling on’ their perpetrators. 58•••••Beauty Professional Ireland

If instances of bullying are brought to your attention, you should ensure that you take the complaint seriously and investigate it promptly; recording your findings. This can usually be done with your organisation’s grievance and disciplinary procedure. The procedures should be implemented fairly and consistently. Consistency is key to these procedures, as this will strengthen your employees’ trust in the procedure to resolve their problem. Assure the employee who is alleging bullying that you will act confidentially and sensitively, and then make sure you follow this through. Not doing this will undermine the employee, and make them fear reprisals, reducing confidence in reporting any further occurrences of bullying they may encounter. Finally, it is important to set a consistent standard of punishment to employees who bully others, so that everyone realises just what their ‘comeuppance’ will be. Look back at past disciplinary actions against employees who have been found to bully others, and apply those actions to similar circumstances. Implementing a hard line when it comes to bullying will support your zero tolerance stance, and similar treatment across the board will instil confidence in your employees that bullying is treated formally by your organisation. If you are worried about bullying in your workplace, or would like further advice on the subject, contact Peninsula Business Services on 1890 252 923 and one of our specialists will be waiting to help.

For more advice on how to deal with bullying in your business please contact Peninsula Business Advice Services on 1890 252 923 and quote Beauty Pro.


Consultation Feature

Professional Beauty

Back with a new look, the key brands and an excellent speaker line-up; don’t miss Professional Beauty Dublin - coming this October! Register now for your free ticket to Professional Beauty Dublin 2013, Ireland‘s premier event, taking place at the RDS on the 6th-7th of October Professional Beauty is back again for its annual Appearance, gathering the whole of the industry together for the two-day event; beauty professionals can experience the latest in nails, skincare, hair, tanning, equipment and much more. All the latest innovations will be showcased just in time for professionals to replenish their stock, before the busy Christmas period; choosing from the huge variety on show, and benefitting from the great deals exclusive to the show. The skincare brands are back Professional Beauty is once again arriving equipped with its usual wealth of top brands from across the skincare industry, bringing you the very latest advancements in skincare. Brands including the likes of Dermalogica and Skinician will be demonstrating their latest products, providing the perfect opportunity to test and compare. Be inspired Back again after the remarkable response last year, the free training and education programme will be taking place across two live stages, and will bring you business advice, product news, cutting edge trends and new advancements from the industry. The jam-packed agenda has a line-up of the most influential names in the industry from doctors, the big brands all the way through to business owners speaking on the most important topics relevant to anybody in the industry. The free programme covers a variety of subjects including: advanced treatments, skincare, business skills, social media, make-up, tanning, lasers, new trends, waxing and nails, with the chance to learn from the experts with live demonstrations. Want to expand your knowledge as well as getting an up-to-date look at the newest products and treatments on the market? 59•••••Beauty Professional Ireland

Make sure you check out the FREE training & development programme. Details will be announced shortly. Be the first to know by signing up to the e-newsletter, if you haven’t already, to receive exclusive interviews with the speakers and updates to the programme. Raising industry standards As well as all visitors having the opportunity of free education, the popular make-up and nail competitions are back. Sponsored by Beauty Professional Ireland magazine, budding makeup artists and nail technicians have a chance to boost their career in front some of the biggest names and brands in the industry. Don’t miss your chance to get spotted. Professionals and students are invited to demonstrate their abilities across a broad range of categories to be the best in Ireland. Visit the website to find out how to enter. Online registration is free for trade professionals Professional Beauty Dublin 2013 is free to attend if you register online, it costs €10 if you turn up on the day. For those really looking to keep their finger on the pulse, be sure to regularly check the website and social media for all the latest industry news and updates. Those who register in advance will hear about exclusive news, special show offers personally created for registered guests including expert interviews and new products. Professional Beauty Dublin is back at the RDS Dublin on the 6th and 7th of October. Avoid the €10 entry cost on the door and pre-register online by visiting: www. professionalbeauty.ie, quoting lucky code BPI2 to be in for a chance to enter a prize draw announced at the show!

www.professionalbeauty.ie

Beauty Professional Ireland••••• 59


Consultation Feature

The Pros and Cons of Franchising

Thinking about taking the franchising step? Beauty expert Bronwyn Conroy examines the benefits and possible pitfalls When you start your own business establishing credibility with potential customers is absolutely vital. Being part of an established franchise system gives you that credibility from the first day that you open your doors. People will recognise the brand and what it stands for, before they walk over the threshold. The larger franchises in the Irish beauty industry tend to be in hairdressing and tanning salons. There are a few once-off franchises, where somebody recognised a good business model/brand name and approached the business quietly to become a franchisee. This works better if the public is not aware that it is a franchise, so they do not think the quality of the service will be compromised. The franchisor must provide the right business model, and the demand for the product must be there. What the franchisor is selling is support, and the benefits from the power of branding. The advantages of joining a reputable franchise include: opening quicker, success sooner, quickly developing a client base, taking less risk and increasing the likelihood of profitability. The main disadvantage would be the increased cost, the initial fee and the annual percentage of profits thereafter. Franchising is on our doorstep in every other industry, and looks like it is about to take off in the beauty salon industry. Guinot has been successfully franchising in France for over ten 60•••••Beauty Professional Ireland

years and is now introducing a tried and tested franchise system in to the UK and Ireland. They aim to be the first major professional beauty franchise brand. The five-year franchise agreement will allow franchisees to renew on a five-year basis, and the investment required will be approximately €20,000.00. This can work for existing salons looking to rebrand or individuals looking to open new salons. The pros of a franchise: V Brand Recognition V Support and Training V Proven Business Model and Operating Systems V Marketing Support V Business Consulting The cons of a franchise: V Can be costly to implement. Many franchise agreements are quite strict on the salon layout, so all salon furniture, systems, etc, must be purchased from the franchisor. V There is a once-off franchise fee, and then a percentage of profits must be given annually, which can cut into the profits of the franchisee. V The franchisee might be limited to only offering certain treatments/products, as per the franchise agreement. If the funding is there, franchising offers structure, support and business expertise to the young entrepreneurial therapist.

For details of all courses currently being offered at the school visit their website, www. bronwynconroy.com


The Business of Beauty

Eloquently Beauty Beauty business expert Liz McKeon looks at the benefits of public speaking for you and your beauty business Most salon owners and managers are required to spend a lot of time on marketing. To ensure that the clients keep coming we are constantly working on new ideas to expand the salon database. Yet one of the best ways to build and promote your individual company is one of the most overlooked: public speaking. Though many of us might break into a cold sweat just thinking about it, public speaking can be an exhilarating experience – it can also be a great way to boost your personal reputation and your business.

1

Present yourself as an Expert

You are highly knowledgeable, but nobody will know this unless you demonstrate that knowledge. By speaking publicly at local events within your area of expertise, you can position yourself as an authority in the industry, helping to keep the competition at bay.

2

Build your knowledge and connections

If you go to a talk expecting not just to teach, but also to learn from your audience, you create an opportunity to really engage with the people

at the event in a meaningful way, allowing you to seriously impress them.

3

Increase your visibility

When you speak at an event, remember that you can reach a lot more people than the numbers in the audience. Record your talks, post a video online; take advantage of the content you’ve created by making it accessible to a wider audience on your website, Facebook page or YouTube account.

To get started:

Obviously, you’re passionate about your business, so get ready to talk about it in public. Attend a public speaking course, or join an organisation like ‘Toastmasters’, where you can upskill in presenting your salon business in this new and unique way. Attend events you would like to speak at. Pay attention to the kinds of people who speak and get to know the organisers. Make yourself available - if they are ever short of a speaker, you will get the call. If you establish yourself within local groups, such as women in business, chambers of commerce, etc, then you will be more likely to be invited to speak. Public speaking is one of the most cost effective and rewarding ways to market your business to local businesses, ladies groups, sporting clubs and networking associations. Good Luck!

Liz McKeon is a Guest Speaker at Industry Events, a Business Coach and Trainer, specialising in the Beauty Sector. For information about upcoming Business Workshops check out www.lizmckeon.com or call +353 (0) 1 892 8007

The Beauty Stig The Stig is fairly livid this issue, but not at us, for once! GRRRR! And that’s not directed at you, my dear beauty people. It’s my reaction to the recent ‘Anglo Tapes’ controversy. The quick crisis management retort claiming it was ‘nervous laughter’ doesn’t cut it. But even more annoying is the fact that these people will never be impeached, why? I’ll tell you why, it’s just one big boys' club. So, as a result of these boyos, and their ilk, we have suffered. Some of us have had businesses closing, have had to let staff go, have struggled with rents, rates and mortgages, and these people laughed all the way through. We must resign ourselves to the fact that, as honest hard-working individuals we can’t do a thing

but keep going. Well, there are things we can do, we can put pressure on the government as individuals. Then again, like every Irish political controversy, it will be forgotten about in a while. We can take solace in the fact that the beauty industry in Ireland is beginning to make a slight, but cautious, recovery. So, as always, I am here to remind you to get your plan of action ready. Tiresome, isn’t it? My constant berating about plans of action? Yes, well, I don’t care - don’t let the likes of these bxxtxds grind you down, get out there and get busy. But certainly don't forget the wrongs which have been done against Irish society.

P.S. If any offence is caused by this rant, then you must be a dodgey politician!

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Win a copy of Made-Up The newly Released memoir by Irish makeup artist Toni Delany. ��������

CREATIVENAILS

NOVALASH DIAMOND

AIRBASE

FLAIR CHIC

Send your finished word search to: Exigo Media and Events Ltd. Unit 7 Greenhills Business Park, Greenhills Road, Dublin 24 Name:......................................................................................................... Address:...................................................................................................... Business name:.......................................................................................... Position:...................................................................................................... Email:.......................................................................................................... Phone:......................................................................................................... Terms & Conditions The prize is non transferable, subject to availability and no cash alternative will be offered. Entries must be received by the 8th of August. The Editor’s decision is final, for a full list of terms and conditions contact: editor@beautyprofessional.ie

Well done to the winner of the last issues competition: Celine Noonan - Ronayne, Celine’s Beauty Salon in Co. Cork.

62•••••Beauty Professional Ireland

GELISH


Contact Linda on 01 462 6429

BPI Classifieds Applisonix Ultrasound Hair Removal Clinically proven painfree hair removal to treat all hair colours including blonde, grey, white red and dark. Safe for all skin tones and colours and safe for the therapist

€2500 contact 087 6915415

exceed your clients wax-spectations

Employers. Don’t be left holding the baby. Know your position on the new employee parental leave entitlements.

available from:

Tel. +353 45 898501

Lo-call 1890 564040 or buy online at www.flair.ie

Peninsula can help with employment Law and Hr issues (including the changes to the Parental Leave Legislation). Call today to speak to one of our team:

1890 253 104

Please quote ref: BeAUty ProF

For further information on qualifications please contact us: Tel. +44 (0) 2380 684 500 Email. customerservice@vtct.org.uk

Download our FREE App Hr | Legal Services | eAP | Health & Safety www.peninsula-ie.com Peninsula Business Services Limited are authorised and regulated by the Financial Services Authority in the United Kingdom for the sale of non-investment insurance contracts and regulated by the Central Bank of Ireland for conduct of business rules. Peninsula Business Services (Ireland) Limited are a wholly owned subsidiary of Peninsula Business Services Limited.

Out of Sight...

Out of Mind...

Research has shown that sales of companies who advertise through a recession rise 256% over those that don’t, so can you afford not to advertise?

Call us now to discuss your advertising requirements for 2013 and ensure your brands stay in buyers minds. Beauty Professional 01 4626429 or advertising@beautyprofessional.ie

Source* www.advertisinggrowsbusiness.ie

Beauty Professional Ireland••••• 63


Spa Review

South East Bliss The Oceo Spa at Seafield Golf & Spa Hotel, Gorey, Co. Wexford, has won many prestigious awards, including: Winner of European Residential Spa of the Year 2011, 2012 & 2013 and Winner of The Irish Tatler Hotel Spa of the Year, 2012. Our Spa Spy, a weary, but happy, mother-of-two paid the luxurious oasis of calm a much-needed visit.

My first impression of the Oceo Spa was: ‘Wow!’ Before my treatment started I was taken on a little tour. The spa has fourteen treatment rooms, an outdoor vitality pool and a huge indoor pool. There are added bonuses, which I assume definitely helped the spa achieve its high profile awards, including: a Turkish style Hammam Suite, aromatherapy suites and an area for make-up, manicure and hairdressing, which I thought was a very good idea for the complete package. The lighting is soft and beautiful, and that lovely smell of quality aromatherapy oils permeates the air. Delightful! My Treatment My therapist, the very friendly Ciara, went through my skincare regime. I am a stay-at-home mum with two small children and my skincare has definitely fallen to the wayside. During the course of our chat, I admitted that while I would religiously apply moisturiser with sun factor in it, I rarely cleansed my face. Ciara explained that in fact, I had a lot of built-up dead skin cells and sensitivity, and my skin was very dry. She proposed the Wrinkle Correcting Ritual by Payot. She treated my skin with the sensitive range by Payot, which felt absolutely lovely on my skin. I had two masks, including one with freeze-dried algae, along with cleansing and toning, and finally moisturising. She carried out a fabulous arm, hand and scalp massage; I felt really relaxed. When the treatment was finished my skin felt very smooth, and was visibly glowing. After my facial I was brought to the Relaxation Room, where I was given a raspberry sorbet, and I chilled out for a little while. Afterwards, I went to the Thermal Suite - which was incredible, there was a pool with a jacuzzi in it, various different rooms with saunas and an aromatherapy steamroom. I spent quite a bit of time in the outdoor pool, which is heated to 37°C and has two jacuzzis, it was heavenly! Since my trip, people have commented on how great my skin looks, I would wholeheartedly recommend the Oceo Spa and Payot skin care! 64•••••Beauty Professional Ireland

www.seafieldhotel.com/spa


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Beauty Professional Ireland  

July/ August Beauty Professional Ireland

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