CONTENTS • Local Music News and Reviews • Gig Guides • Clubbing Guides • Touring Information • Pub, Bar and Club News • Lifestyle Articles and Features • Arts • Social Snaps • Community Features
DEMOGRAPHICS AND TARGET READERS BOB has a combined target readership of 20,000 – both printed and online. The web version of the magazine is aimed to be interactive to encourage readers to support the publication’s green initiative. The magazine’s combined media targets are readers from the 15-40 year old age group; interested with music, lifestyle, and culture. They have internet access on a weekly basis and are familiar with social networks. DISTRIBUTION • Distribution will be the 15th of every month • 2500 FREE printed issues distributed in at least 100 different locations including hotels , universities and highschools in Ballarat, Melbourne, Geelong and other neighboring suburbs. • FREE web interactive issue available with exclusive online offers and promos