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MEDIA KIT 2011


FINALLY, BALLARAT’S OWN! It’s been a long time coming, and now the wait is finally over. Introducing BOB Magazine – the one and only FREE youth-oriented music and lifestyle magazine for Ballarat and surrounding suburbs a comprehensive youth media coverage that promotes and showcases a gold mine of locally grown talents.


SUPPORT BALLARAT’S PREMIER INTERACTIVE ENTERTAINMENT & LIFESTYLE MAGAZINE Be part of a pioneering effort that aims to further unify a community through music and entertainment. Advertise to support the local talents, strengthen ties, and build new relationships. OBJECTIVES • To be the premier interactive music and lifestyle magazine in Ballarat & Regional Victoria • To provide a media platform for bands, artists and musicians in Regional Victoria • To support local and regional talents • To be the best advertising platform for Melbourne & Regional Victoria businesses • To be in a position to support the community through youth events and local shows This publication will offer local clients a Ballarat-centred youth media coverage; the only one if its kind. By combining print and online media and utilizing the internet to its full advantage, including the use of social media networks, BOB Magazine adds value to the advertiser’s marketing strategy. The magazine promises to deliver monthly guides, articles, and relevant news for the youth of Regional Victoria or any community member who is interested in keeping tabs with local culture, national and international trends and happenings. BOB will offer material that the advertiser can trust to continuously deliver their required outcome.


CONTENTS • Local Music News and Reviews • Gig Guides • Clubbing Guides • Touring Information • Pub, Bar and Club News • Lifestyle Articles and Features • Arts • Social Snaps • Community Features

DEMOGRAPHICS AND TARGET READERS BOB has a combined target readership of 20,000 – both printed and online. The web version of the magazine is aimed to be interactive to encourage readers to support the publication’s green initiative. The magazine’s combined media targets are readers from the 15-40 year old age group; interested with music, lifestyle, and culture. They have internet access on a weekly basis and are familiar with social networks. DISTRIBUTION • Distribution will be the 15th of every month • 2500 FREE printed issues distributed in at least 100 different locations including hotels , universities and highschools in Ballarat, Melbourne, Geelong and other neighboring suburbs. • FREE web interactive issue available with exclusive online offers and promos


RATES AND SPECIFICATIONS PREMIUM PAGES Back Cover

$900

Inside Front

$750

Inside Back

$600

Spread (2 x Full Page)

$850

Price Guide (Inclusive of GST and Agency Fees]

FULL PAGE (A5) $500

1/2 PAGE (VERTICAL)

1/2 PAGE (HORIZONTAL)

$250

$250

MATERIAL SPECIFICATIONS Page trim size 210mm deep x 148mm wide Full page type area 180mm deep x 125mm wide Full page bleed 216mm deep x 154mm wide (3mm bleed) Half page vertical 180mm deep x 60mm wide Half page horizontal 85mm deep x 125mm wide File formats –Adobe Portable Document Format (PDF). Artwork is accepted on CD, zip disk or by email (up to 10mb). Other formats – InDesign, PhotoShop and Illustrator are accepted as long as all fonts are all fonts converted to outlines/paths.

1/4 PAGE $125

SPONSORSHIP Special Sponsorship packages available, contact chippy@bobmagazine.com.au for more details

We do not accept ads in Word, PowerPoint, Publisher or any Microsoft software. Images –Minimum of 300dpi at 100%scaling.Line Art images minimum of 1200dpi at 100%scaling. All Images must be in CMYK uld not be compressed. Fonts –We accept Postscript fonts only; include both printer and screen embedded. Fonts should not be stylised. Bleeds –All bleed ads must have at least 3mm bleed all around. Proofs –A coloured proof must be supplied with all ads. No responsibility will be accepted for reproduction of the advertisement unless a colour printout is sent with the disk as a frame of reference for the printer and all


LET’S TALK OPERATIONS/ADVERTISING Chippy Rivera 0432759213 chippy@bobmagazine.com.au EDITORIAL Eileen Rivera eileen@bobmagazine.com.au ART DIRECTION Red Deer Creative studio@reddeer.com.au (03) 5309 2799

mag@bobmagazine.com.au www.bobmagazine.com.au

2011 Media Kit  

2011 Media Kit

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