Tips to Create Hype for Holidays as a B2B E-Commerce Brand

Tips to Create Hype for Holidays as a B2B ECommerce Brand Have you ever thought about organizing a digital marketing calendar on an annual basis for holidays appearing into the year?

The annual public holidays are an excellent opportunity to earn sizable revenue as compared to the regular days. The digital marketer can map out the plan marking the days of leaves on the calendar for executing the smart marketing campaign to target his online audience.

First list down the holidays of B2B E-commerce on the calendar, how many are they? For example:            

Holy Eid after Ramadan (An event to hit the Muslim audience) Holy Eid of Sacrifice (Event comes in the season of Hajj (pilgrimage).

Black Friday Christmas Day Christmas Eve New Year's Eve Valentine Day April Fool Father's Day Labor Day Cyber Monday Independence Day

There can be many more public holidays or memorable events which you can set at your hit list.

Analyzing Target Audience Find out who your target audience is? If you are thinking to target all the internet users; it's a big mistake.

You have to focus on the features of your target audience. For this purpose, you can use the tool of Google, Web analytics, Facebook Insights page and any other research metrics tool. These tools can help you tell:  

Search history of your clients before purchase Gender Region

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      

Language Time of surfing internet, social media and your website Profession Previous buying history (if any) Anticipate the purchasing power What is the social class of your online market segment (lower, middle or upper class)?

What are the websites and Social media platforms your prospect spend their leisure and work time?

This demographic data can help you to design the features of your target market. Here, you need to map out the majority, minority and middle numbers of your target audience in light of the above data extracted.

Where to Start Your Action For Holidays, it is much useful if you approach your current customers rather than finding new customers.

Holidays are the minimal time where if you try to find out the new customers it will cost you seven times more than the existing client. Therefore cross-selling or targeting your current buyers are more productive than focusing extensively on finding new leads. In this way, you will be more likely to concentrate, save your money as well as energy then pouring them toward more concentrated market segment.

Anticipate the Behavior Patterns in Holidays

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As mentioned above in the statistics, people tend to buy less before holidays. They buy more on holidays. For this reason, you can also take the history of past three years about purchasing behavior on holidays.

Through research data, find out the average number of days before or right on that holiday when your campaign should start.

Make sure you have enough inventories to avoid any delivery hindrance s; website must function consistently on all devices including mobiles, computers, laptops, notepads, tablets, and palmtops.

Furthermore, use the variety of different channels and mediums of marketing. Facebook is a good option; however, your site must ensure SEO and mobile optimization.

Make Compelling Appeals to Buy Now The digital marketer needs to craft his marketing message in such a way that compels and forces your prospect to buy now.   

You can set a tagline like; only one (product) left in the stock.

The discount offer will end up after 12 o'clock.

This deal will be for three days only.

Let's think about the key points which can make the catchy message to attract the target audience move.   

Mention the quantity is about to finish.

Show up the less time low price or discount will end up.

Any free service like no delivery charges on holiday offer.

To have success, you must determine the time of purchase during holidays. Timing is triumph card in winning the battle of marketing and hype in holiday campaigns.

Highlight Delivery Benefits One of the obstacles that consumers face in buying online is that they find the product more expensive than purchasing offline. The delivery cost make acts as an additional cost to the buyer.

Research shows 61 percent of the prospects decline the order due to delivery charges.

Therefore, in this case, it's much better for the organization to consider following options:-

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Give a discount to the prospect: The price of the product (Actual product price + delivery charges) must be less than the offline product acquisition cost. (Actual product price + offline transportation cost of the consumer) Offer free delivery to the buyer: Holiday is a short time opportunity for the digital marketer to make an impression in the eyes of the buyer. So offer free delivery to the buyer even if marketer gets low profit or even loss. Make it done as it can turn a positive word of mouth strengthening your brand. In this context, you are more likely to receive excellent publicity which in turn can also bring new buyers to your site.

Hide a Gift in a Package: If you can balance the cost of the gift. Putting the small gift into the parcel of the client; it will make him the surprise, and he will get the delighted impression about your web brand. This element will influence him to approach your site again in the next term of holidays.

Pricing Strategy Make your pricing according to the perception of the buyer. Your pricing must offer value to your prospect. The user feels the decisive difference when purchasing from your organization. If he feels like you and other brands are same, he is less likely to make a transaction from your website.

Therefore if the price is high, you have to prove the quality is top-notch. If quality is low, then offer the low price. But in holidays there is a significant impact of deals, discounts and sales schemes.

Conclusion Make sure whatever you claim online to sell when the buyer receives the parcel. Your product proves commitment otherwise no matter how good marketing campaign you run; it will lead to failure. The product quality and user demand must match with buyer expectation and assures your company delivers the product quality commitment that you claim online.

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