Marketing automation

Marketing Automation Insight in to interesting facts and figures that demonstrate the future of marketing.

Marketing • What is Marketing?

• Product Marketing • Marketing Execution

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Marketing Execution • Strategy • Plan

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Marketing Automation • A Process • NOT a Software

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Goal - Sales • Marketing Responsibilities – Execution • Lead Generation • Engagement • Conversion • Customer Engagement • Satisfaction – Word-of-Mouth

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Lead Generation – Conversion Points • Opt-Ins • Entry click-in – SEO / SEM / PPC • Call – in • Engagement • Lead Aggregators, Paid leads

Small Steps • Visits • Browse • Sign-up for ‘stuff’ • Abandonment WWW.EXPORTHUB.COM

Conversion

User Context

Conversion Logic

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Funnel Design

Conversion Logic • Best Practices • A/B and Multivariate testing – colors, columns, white space, buttons • Red vs. Green buttons – vary according to industry, company, site • No Consideration for User Content

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User Content • Everything about your Potential Clients • Who are they?

• Where they came from?

• Where are they now?

• What do they know?

• Reason for browsing • Are they home? Clinic? Using desktop? Tablet?

• Are they trying to solve a problem? Changing EMR? MU Incentive is the motive?

• How knowledgeable are they?

• Search Engine or campaigns or other media • How close are they to being ready to buy?

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Funnel Design • Not just for Sales – Marketing AND Sales Process • Series of steps that lead visitors through website and other marketing and sales tactics towards ultimate conversion point.

• Can and should have several funnels depending on your business model • Micro conversions • Bottom line conversions

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Funnel

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Funnel - Leaks

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Funnel - Lean

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Plinko

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Funnel - Hourglass

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Buyer Expectations - ZMOT

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When to Sell?

What do they Need?

Marketing Automation

Will they Buy? WWW.EXPORTHUB.COM

How to Reach Them?

3 Reasons for Marketing Automation 1. You Don’t want to miss out on your leads • 79% of Marketing leads are not pursued (salesforce)

2. You want to engage with HOT prospects quickly • 78% of sales goes to vendor that responds first (salesforce)

3. Be on Top of mind for your prospects • Nurtured leads deliver 47% higher average order values than non-nurtured leads (Aberdeen)

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SEO, PPC, Offline, DM, Social CRM

Website Lead

Groups

Qualified 1

• Workflows • Activities • Sales alerts based on criteria

Qualified 2

Marketing Automation 1. Simplifies Business Processes 2. Brings Efficiency 3. Ensures Growth WWW.EXPORTHUB.COM

Demo Negotiate

Webform  Landing page  @ @ @ Drip Campaign @ @ @ Score Leads Drip Campaign @ @ @

Event – online, offline

Lead Scoring

Prediction Analytics

Workflows

Marketing Content Automation Social Collaboration

PURL + Print

Drip Campaigns

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Marketing Automation Vendors

Marketo

Infusionsoft

Pardot

Eloqua

Greenrope

Act-on

Salesfusion

Hubspot

Callidus

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Thank You Presented By ExportHub.com

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